AdVenture Media

BACKGROUND

Please describe your company and position.

I am the Software Development Manager of Samtec, Inc

Describe what your company does in a single sentence.

We design, manufacture, and sell electronic components.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdVenture Media Group to accomplish?

• Build and execute a PPC strategy primarly using Google Ads

SOLUTION

How did you find AdVenture Media Group?

Class on Udemy

Why did you select AdVenture Media Group over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from AdVenture Media Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We reached out to Adventure Media when we were looking to grow our Google Ads capabilities without hiring in-house talent. We had seen some of the educational materials they posted online and it got our attention. We worked with them to set up a PPC strategy to drive more traffic to well established profitable products, and also products we were looking to grow and launch soon. Eventually we expanded well beyond our initial scope of work because the results were so impressive.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Driving conversions of purchases, samples, and 3D model downloads from our website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

When Adventure was asked to do things for us, they always delivered professionally and in a timely manner. We did dozens, if not hundreds, of projects throughout our time.

What was your primary form of communication with AdVenture Media Group?

Virtual Meeting

What did you find most impressive or unique about this company?

They did not box us into a cookie cutter agreement. They were always willing to work with us to fit exactly what we needed. They also were very friendly and cordial and became some of our favorite people to work with over our time with them.

Are there any areas for improvement or something AdVenture Media Group could have done differently?

We only moved on because we reached a point to where we could hire our own in-house talent, which was our eventual goal. I wouldn't have wanted things to go much differently.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of an IEP services company

Describe what your company does in a single sentence.

Our company partners with School Districts across the United States to provide IEP Services and Mental Health Services to children and adolescents.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdVenture Media Group to accomplish?

• Paid Media

SOLUTION

How did you find AdVenture Media Group?

Referral

Why did you select AdVenture Media Group over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from AdVenture Media Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AdVenture Media Group developed strategy and ran ads across various platforms - google, LinkedIn, meta, and others.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Developed successful lead gen ads in addition to brand awareness across targeted audiences.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gabrielle and the Adventure Media Team were extremely responsive and very quick to make any changes. Every email/communication was responded to and executed on same day. They are extremely organized and have multiple team members on each account so there is never a lag in response or service.

What was your primary form of communication with AdVenture Media Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

AMG's ability to manage multiple ad platforms quickly while providing strategy, feedback, and results truly makes them members of your team. They are very responsive, very quick to make changes, and go above and beyond for their clients.

Are there any areas for improvement or something AdVenture Media Group could have done differently?

AdVenture Media Group is a top-notch PPC agency. They are extremely responsive and work with you every step of the way to get the results your business is looking for. I have only good things to say.

BACKGROUND

Please describe your company and position.

I am the Senior Project Manager of Morasha Olami

Describe what your company does in a single sentence.

Olami is a global network of Jewish organizations dedicated to fostering Jewish education, personal growth, and community building. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdVenture Media Group to accomplish?

Run succesful ad campaigns

SOLUTION

How did you find AdVenture Media Group?

Referral

Why did you select AdVenture Media Group over others?

• Pricing fit our budget
• Referred to me

How many teammates from AdVenture Media Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creeative and monitoring effective ad campaigns. Sharing feedbaqck, ideas, and insights to improve campaign performance. Sharing data and reporting to understand in detail what is working and what is not.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

AdVenture Media Group has been very attentive to our requests and needs. Their team is a pleasure to work with. I want to mention specifically Gabrielle, our Account Manager, who has been extremely helpful, attentive, professional, and a pleasure to work with. Gabrielle really stays on top of the campaigns and she cares about our bottom line in a way that I have not experienced with other agencies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

AMG is refreshing to work with. They manage the project professionally, deliver on time, and our responsive to our needs.

What was your primary form of communication with AdVenture Media Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I find most impressive about AMG is they are really focusing on achieving our goals. They are a real partner.

Are there any areas for improvement or something AdVenture Media Group could have done differently?

Nothing I can think of right now.

BACKGROUND

Please describe your company and position.

I am the Ecommerce Manager of San Diego Hat Company

Describe what your company does in a single sentence.

Fashion - Licensing, manufacturing and sales.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdVenture Media Group to accomplish?

• Improve ROAS
• Lower Cost Per Conversion
• Understand our audience

SOLUTION

How did you find AdVenture Media Group?

Online Search

Why did you select AdVenture Media Group over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from AdVenture Media Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our overall ad performance was going downhill with our previous marketing agency. We needed to make a change. After looking into countless other agencies, we landed on AdVenture. They understood where we were struggling. They came up with a strategy and walked us through what it would take and where the risks were. After onboarding and implementing the plan, we couldn't be any happier with the growth we have seen.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Looking at monthly metrics and comparing them YOY. We mainly focused on ROAS, Cost per Conversion, and Conversion Rates. After implementing our new strategy we have seen growth in all three of metrics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All projects have been delivered on time with great professionalism. We always receive prompt and detailed responses.

What was your primary form of communication with AdVenture Media Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team at AdVenture has been extremely transparent. Transparency has been fading in this industry. Too many companies try to spruce up the metrics and returns when performance is down. AdVenture has been direct and actionable from the start.

Are there any areas for improvement or something AdVenture Media Group could have done differently?

So far things are going very well. We are constantly meeting and making adjustments based off the metrics.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing & Operations Specialist of EMyth

Describe what your company does in a single sentence.

Behavioral change for entrepreneurs who want to start working in their business instead of working solely on it.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdVenture Media Group to accomplish?

• Increase Leads and Lead Flow
• Manage Digital Advertising

SOLUTION

How did you find AdVenture Media Group?

Took a course by the founder and remembered them when it came to paid advertising

Why did you select AdVenture Media Group over others?

• High ratings
• Good value for cost

How many teammates from AdVenture Media Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AdVenture was hired in January 2023 to help EMyth to increase leads from Google Paid Search and Facebook Ads. Key deliverables were:

1. Increase in marketing qualified leads over a specific period
2. Increase in total contacts added to CRM database
3. Creative visual direction for advertising on Facebook Ads

The first one was done via volume. AdVenture delivered significant lead flow to EMyth. However, the internal EMyth criteria for MQLs did not qualify every form submission as a lead. The second one was done by creating new contacts, usually through Facebook Ads. The last was done by AdVenture coming up with visual creative and running it by EMyth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. We were able to increase the contacts in the database by ~3,000 from paid advertising
2. We were able to smooth out lead flow in months of low sales activity
3. Advertising accounts were managed and regularly updated along with specific data relevant to campaigns
4. The company's advertising philosophy was challenged by AdVenture, which allowed the company to pivot and redirect its efforts throughout varying points of the year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gabrielle and Erica were very conscientious and thorough with their campaign setup and investigations. They delivered items on time or as soon as possible and they took all of our concerns into consideration.

What was your primary form of communication with AdVenture Media Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their methodical approach when it comes to setting up paid advertising campaigns. Their collective intelligence is deep as well.

Are there any areas for improvement or something AdVenture Media Group could have done differently?

Nothing significant is coming to mind as of now. The only "issue" (if you can call it that) was probably the naming for the ad groups inside of Facebook - it makes individual reporting on certain aspects a bit tricky, but there's a clear workaround for that. Not a pressing issue at all.

BACKGROUND

Please describe your company and position.

I am the eCommerce Marketing Manager of CanvasPrints.com

Describe what your company does in a single sentence.

Customized print-on-demand products for home and business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdVenture Media Group to accomplish?

• Launch and grow our digital marketing program.

SOLUTION

How did you find AdVenture Media Group?

Referral

Why did you select AdVenture Media Group over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from AdVenture Media Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AdVenture Media was hired to launch and grow our digital marketing program. Prior to bringing them on board we had a very simplistic program with a bunch of starts and stops. We engaged AdVenture to build a cohesive SEM program that would allow us to compete with the larger, more established canvas companies on the market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

AdVenture Media grew our SEM/PPC program from negligible revenue to accounting for 80% of our weekly revenue from digital marketing programs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our team has always been incredibly responsive. Brigid is always available for questions, large and small. They are very receptive to both inquiries and ideas. Have really enjoyed working with her and Patrick.

What was your primary form of communication with AdVenture Media Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

AdVenture is not afraid of pivoting or admitting when a tactic isn't working and moving on to the next one. Not everything works for every company, and Patrick and team know this. They have great ideas, but if those ideas don't pan out, they're not tied to them. They'll take the loss and move on to something else and find what does work (and they've always found what does work.)

Are there any areas for improvement or something AdVenture Media Group could have done differently?

I do wish pricing wasn't based on spend levels. I could spend more if it didn't raise my management rates. (But this isn't unique to AdVenture. It's a common structure.)

BACKGROUND

Please describe your company and position.

I am the Chief Commercial Officer of (a/an) Other Industry

Describe what your company does in a single sentence.

Our company is an award-winning travel agency selling flight tickets over the phone and online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdVenture Media Group to accomplish?

• Google Ads Training
• Google ads optimization

SOLUTION

How did you find AdVenture Media Group?

Online Search

Why did you select AdVenture Media Group over others?

• High ratings
• Great culture fit
• Company values aligned
• Other

What was the size of AdVenture Media Group’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hire PPCAvdentureMedia to provide us with training on Google Ads every week. The goal was to optimize our campaigns and help us drive ROAS X2+.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Return On Ad Spend X2 - Achieved
• Gain market share - Achieved

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had two weekly calls to review the performance of the Google ads campaigns. We applied the best practices recommended by AMG to achieve better results. Our niche is challenging and complicated, and the AMG team demonstrated high resilience and dedication to this project. We overcame many challenges and delivered the desired results continuously.

What was your primary form of communication with AdVenture Media Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

AdVenture Media Group played a pivotal role in our company's growth. The Udemy courses of AMG's founder, Isaac, set up the fundamentals of our knowledge base on running google ads. The book Digital Advertising in the Age of Automation: Join or Die by Patrick, C.O.O of AMG, was a game-changer to our understanding of how to run Ads successfully. Finally, Nechama has been the best Google Ads Trainer our company has ever worked with. There was never a case Nechama didn't find a solution to the many challenges we faced with our google ads accounts.

Are there any areas for improvement or something AdVenture Media Group could have done differently?

We were very happy with our partnership with AMG.

BACKGROUND

Please describe your company and your position there.

I'm the Director of Growth Marketing at Lemonlight. A video production company that specializes in creating high-quality, engaging video content for businesses and organizations nationwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group?

The department was in search of an agency to revamp our paid media strategy, as we were not seeing the desired results and needed the expertise of experienced media buyers to completely overhaul our approach.

SOLUTION

How did you select this vendor?

By the time I joined Lemonlight we were already working with Adventure Media.

Describe the scope of their work in detail.

As a paid media agency, AdVenture Media Group's scope of work included managing the planning, execution, and optimization of paid advertising campaigns on various platforms, such as Google Ads, social media, and other channels.

This included tasks such as conducting market research to identify target audiences and suitable platforms, creating ad copy and design assets, setting up and monitoring campaigns, analyzing campaign performance data, and making ongoing adjustments to improve campaign effectiveness.

AdVenture Media Group also provided strategic guidance and consultation to help our company achieve its marketing goals through paid media.

What was the team composition?

I worked closely with Andrew and Erica and have nothing but great things to share about them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As of this year-to-date, they have been able to achieve a 220% Return on Ad Spend (ROAS), far exceeding our initial goals and projections.

How effective was the workflow between your team and theirs?

We established a regular schedule of bi-weekly check-in calls. These calls provide an opportunity for us to stay up-to-date on the progress of our paid media campaigns and to discuss any potential opportunities or optimizations.

What did you find most impressive about this company?

One aspect of AdVenture Media Group's work we appreciate is their proactiveness in coming up with campaign ideas and exploring new paid channels for our business.

Is there any area for improvement or anything that could have been done differently?

Nothing that I can think of at this given moment.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a direct-to-consumer computer electronics company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdVenture Media Group?

We wanted to improve our paid media, mainly advertising and marketing on Google.

SOLUTION

What was the scope of their involvement?

AdVenture Media provided us with PPC services. They mostly helped us with Google Ads. The team also helped us with social media marketing (SMM) for a bit as part of an experiment. 

What is the team composition?

We regularly worked with two teammates from AdVenture Media. However, there were upwards of 12 folks working on our account.

How did you come to work with AdVenture Media Group?

We found them through a referral. 

How much have you invested with them?

We spent between $150,000–$180,000. 

What is the status of this engagement?

We worked with them from January 2021–September 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

AdVenture Media was really good at finding insights within the data. As a result, they brought interesting and fresh perspectives to our business. 

How did AdVenture Media Group perform from a project management standpoint?

They met deadlines and stayed on budget. We primarily used Slack as a tool, and they used monday.com internally. 

What did you find most impressive about them?

Their biggest strength was their ability to be very analytical and go that extra step to dive deeper into the data.

Are there any areas they could improve?

If anything, they could have done a better job of implementing the data they found in a more sophisticated manner. While their data gathering and analysis were impressive, it felt like they stopped at the analysis when there was an opportunity to implement what they learned. However, I was generally very happy with their work. 

Do you have any advice for potential customers?

I advise keeping AdVenture Media up to date and utilizing a tool like Slack so you can integrate them into your team. Additionally, be transparent and honest about your goals to streamline communication. 

BACKGROUND

Please describe your company and your position there.

I am the CMO of a fitness product brand and we've worked with AMG for nearly a year now. I've worked with many agencies similar to AMG over the last decade and they were one of the best agencies I've worked with so far.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group?

We hired AMG to manage our social media advertising, PPC and SEM, and programmatic ad management.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected AMG based on their client portfolio, proposal, pricing and strategy around their plans for our brand.

Describe the project in detail and walk through the stages of the project.

I did not join the team until around 6 months after they had already been working for our company, but the brand was not performing as well as we wanted and the AMG team did an amazing job improving our ad performance across the board. They were very strategic and intelligent, and incredibly easy to work with. My team truly enjoyed working with Erica, Brendan and the rest of their team.

How many resources from the vendor's team worked with you, and what were their positions?

We had a team of 3 or 4 working with us from AMG.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

AMG was able to help us improve nearly all of the main KPI's we prioritized including MER and increasing ROAS from around 1.5x to 3-4x.

How effective was the workflow between your team and theirs?

The workflow between our teams was very effective, meeting every week to discuss performance, strategy, planning and next steps. As well as a monthly reporting meeting they were willing to have with us and several other vendors of ours together.

What did you find most impressive or unique about this company?

Our main point of contact, Brendan, was one of the most analytical and intelligence performance marketing experts I have ever worked with in my 10+ years in marketing. Erica, the lead of their team, was also incredibly intelligent, communicative, transparent, and very easy to strategize with.

Are there any areas for improvement or something they could have done differently?

If there's one thing I could've ask for, it would've been to have more of our two main points of contact on their team working for us to help grow our paid media operations to be more robust and sophisticated. Either way, they did an incredibly job accomplishing more than we could've asked for already.