Avenue 25

BACKGROUND

Introduce your business and what you do there.

Pinnacle Peak Marketing is a marketing services company working with businesses that don't have their own marketing department. I am the owner of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Avenue 25?

One of our clients in the trucking business, Above & Beyond Delivery, wanted us to work on a new website for them. Avenue 25 created their original website 4-5 years ago, but it was time for a refresh.

SOLUTION

What was the scope of their involvement?

Avenue 25 created Above & Beyond Delivery’s website, handling design and development. They came up with the look-and-feel based on a discovery meeting with the company's owner, office manager, and me. I served as the contact during the process, managing the project and also writing the copy for the site.

Avenue 25 also assigned a photographer to us in order to provide material for the site.

How did you come to work with Avenue 25?

Our client had worked in the past with Avenue 25. They wanted to use Avenue 25 again because they were very happy with the original delivery.

How much have you invested with Avenue 25?

The total cost of our project with Avenue 25 was around $9,000, including the photography services.

What is the status of this engagement?

This project is complete and we plan on using Avenue 25 on a second website development for a sister company of Above & Beyond Delivery.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We were thrilled with the website created by Avenue 25. They did an excellent job in making a design based on my suggestions for the site's look-and-feel. I showed Avenue 25 printouts of various design samples. They then made their own custom version based on those, doing a great job. Everyone involved, from our owner to myself, was happy with the results. Avenue 25 was good at taking our goals and coming up with the perfect wireframes.

How did Avenue 25 perform from a project management standpoint?

Avenue 25 was very good at keeping tight timelines; any delays were usually at our end. Specific people were assigned to specific tasks, and everyone did what they were supposed to.

For the initial site build, Avenue 25 worked directly with the owner. For the second project, they worked with me, as a marketing person. The collaboration worked well, and we were able to combine our expertise successfully.

What did you find most impressive about Avenue 25?

Avenue 25 was extremely responsive. Any time when we had a question or need, Avenue 25 answered quickly. They were also good at maintaining the relationship. Avenue 25 was never hard to reach, so I have no complaints.

Are there any areas Avenue 25 could improve?

I can't think of anything. We relied on Avenue 25's expertise and recommendations.

What tips or recommendations could you share that might increase the likelihood of success with Avenue 25?

If the client has a good idea of what they want to get out of the collaboration, they'll get a good result. Since we worked with Avenue 25 as a marketing agency, the second website built for our client looks even better than the first one. We could come to them and state what we were thinking in more precise terms. In any case, having a two-way conversation is ideal.

BACKGROUND

Please describe your organization.

Eco3d is the largest laser-scanned model manufacturer in North America, even though we're relatively small. We also have an international presence, working on projects in Canada, Russia, Brazil, Oman, Columbia, etc. We take exterior topography, landscape, buildings, and other physical world elements, and digitize them. We create 3D models of those physical spaces which are used by architects and engineers for renovations and retrofitting. We specialize in construction forensics, working on-site with other teams.

What is your position?

I am the president and CEO of the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Avenue 25?

We needed to educate our clients in our cutting-edge technology. We offer the best form of 3D measurement in the world. I needed to make sure that this message would get relayed. My main goal was to educate the client and quickly catch the eye of someone in search of a solution. Our website needed to communicate this in simple terms and project confidence. By having a professional site and displaying our brand logos, clients would know that we weren't working out of our garage. I also needed the site to be evolutionary, moving along with our technology.

SOLUTION

Please describe the scope of their involvement in greater detail.

Avenue 25 built our site, and we continue to make updates to it every two months.

How did you come to work with Avenue 25?

I received 18 bids for my request for proposal. The lowest one was for $16,000, while the highest was $98,000. I was blown away by the broadness of the range and by the lack of professionalism exhibited by those companies. The candidates were mainly companies from the southwest, some of which were very big. There was a lack of attention-to-detail as well. Everyone seemed to push their solution and was not open to other possibilities. Avenue 25 sat and listened to us. They were much more interrogatory and had a process involving multiple meetings in which they figured out what we needed to achieve. They were in the middle of the pack, pricewise, so I felt that I was receiving fair value for what they were offering.

Could you provide a sense of the size of this initiative in financial terms?

The initial development cost was $18,000.

What is the status of this engagement?

The project was started two years ago. The work is ongoing.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I can't measure success beyond website hits. Personally, I love their work.

How did Avenue 25 perform from a project management standpoint?

They did a good job in setting milestones and making multiple iterations for the development, coaching me and moving gradually towards what I wanted. I had a broad set of ideas and appreciated that Avenue 25 allowed me to discuss them, giving me feedback. Whenever I was about to go off a cliff, they would politely make me aware of that fact. They helped to set me in the right lane through their marketing expertise. We had an interactive storyboarding process and did not simply check boxes.

What distinguishes Avenue 25 from other providers?

I haven't worked with many website or marketing companies. Avenue 25 was professional, accommodating, and made an effort in sticking to my schedule. I've had the impression of being juggled by other vendors I've used, but not from Avenue 25.

They were locally based, so I could access them and talk to the actual people building my website, instead of the representatives for an offshore team.

Is there anything Avenue 25 could have improved or done differently?

No.

BACKGROUND

Please describe what your company does.

Lucernex is a high-growth B2B [business-to-business] enterprise software provider of real estate, project management, and facility management software.

What is your role or position at the company?

I am the chief marketing officer. I am responsible for all marketing and communications.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Avenue 25?

I was brought in to build the marketing function from scratch, so we needed a partner for the creation of a new brand look and feel as well as creative work and website development.

What were your company's specific goals for the project?

Our goal was to present our company to the market with a new brand look and feel that felt like a technology company. We also wanted to create all new sales collateral and a new website.

SOLUTION

How did you come to work with Avenue 25?

I researched and interviewed five to ten leading marketing agencies across the country.

What is the status of this engagement?

We kicked off the project for new branding in April 2015, and it was completed in May 2015. The website project started in September 2015, and it went live just before Christmas. We continue to use Avenue 25's services for creative work and are about to kick off a website phase 2 project.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

The results were excellent. All projects were completed on time and on budget with high quality.

How did Avenue 25 perform overall, especially in terms of project management?

They performed very well. They communicate and collaborate very professionally.

What distinguishes Avenue 25 from other providers?

Their people are unique. Avenue 25 is a boutique agency with very smart and skilled people who have complimentary skill sets. Their people are what make the difference.

In hindsight, are there areas in which they could improve or things you might do differently?

Their strength is their people, but that is only so scalable. Their challenge is how to scale while maintaining the high quality of work.

BACKGROUND

Please describe your company and position.

I am the Project Manager of Navajo Nation Hospitality Enterprise

Describe what your company does in a single sentence.

Hospitality Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Avenue 25 to accomplish?

• Create a New Logo

SOLUTION

How did you find Avenue 25?

• Current Client

Why did you select Avenue 25 over others?

• Great culture fit
• Good value for cost

How many teammates from Avenue 25 were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Avenue25 was given the task of creating a custom logo package for a hotel that we are dropping the franchise and converting to an independent hotel. We wanted a logo that would be versatile enough for street signage, employee uniforms, etc. The deliverables were 20+ logo variations of the custom logo that was created.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were provided a custom logo that accomplished all of the goals that were laid out. We needed a logo that communicated that our hotel was modern, sophisticated, and economical. Rob helped us identify those needs and articulate that we also wanted it to feel organic and literal. Through the process of collaboration with Rob he was able to put together a creative brief that clearly identified our needs and carefully began the process of casting the vision of what out logo would look like.

When the logo was created and we reviewed it together Rob patiently walked through the steps and though process behind every design decision, which led to a logo that was EXACTLY what we need.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every item was delivered ahead of scheduled, and any questions I had were quickly addressed.

What was your primary form of communication with Avenue 25?

• Virtual Meeting

What did you find most impressive or unique about this company?

Avenue25 is committed to the "right" answer, not the easy solution or a thoughtless option.

Are there any areas for improvement or something Avenue 25 could have done differently?

None.