BNP Engage

BACKGROUND

Please describe your company and your position there.

I am the Digital Sales and Marketing Manager at Soom Foods, the leading purveyor of tahini and tahini products for celebrated chefs and home cooks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creative MMS?

During the pandemic, because the cost per impressions were 1/3 of the price, we wanted to find a partner to help us with our digital ad strategy and campaign set up as it related to social. We weren't really running many (successful) ads beforehand.

What were your goals for this project?

We wanted to generate brand awareness with an aim to sell our products to a new and potentially already aware audience. We were hoping to also decrease the cost per result compared to our past campaigns that we had run in-house.

SOLUTION

How did you select this vendor?

We became really familiar with Ben LeDonni and his work due to the Pyramid Club. We really appreciated all of his advice he's given us and figured he and his team would make a great and organic fit to our company. Considering the anecdotal success of others who work with him, we knew Creative was the right choice for us.

Describe the scope of their work in detail.

Campaign Setup and Strategy: 

• One kickoff call with both the Creative + Soom teams; Creative to provide an outline of what they deem fit Coordinate and work with us and our design team on ad sets needed
• Brainstorm different marketing messaging and collateral that we would sit well with the ad audience Set up paid ad campaigns on social media
• Targeting top of funnel (new audience) on Pinterest / Facebook
• Targeting lookalikes (new audience) on Facebook
• Targeting current audience on Facebook Provide brainstorm and strategy session through conversation on things Soom can do to help amplify conversion
• Influencer campaign ideas
• Content ideas (based on our insights) for Pinterest/Facebook/Instagram

Ongoing Management and Reporting:

• Manage campaigns daily/weekly according to budget, reallocating as needed and amplifying content around campaign success
• Monthly reporting on data points, engagement and sales (using promo codes)
• Data review / reporting check in after 4 weeks of campaigns being live (halfway) and again at 8 weeks (campaign completion)

What was the team composition?

The Soom team members involved included our CEO, Brand Manager, and Digital Sales and Marketing Manager. The Creative team members included its CEO, Director of Marketing (I believe), an Account Manager, and Digital Strategist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very happy with the work that Creative was able to do with us and our budget towards this project. We saw a 900% boost in our website traffic coming from social channels during our time working together in addition to a slight uptick in website sales and revenue through these ad campaigns.

In addition, we were able to get our cost per result within a $5-8.50 range for most of the campaigns, which is a critical improvement from the campaigns we ran in-house prior to working with Creative.

How effective was the workflow between your team and theirs?

The account manager and digital strategist we worked with were wonderful and timely. Overall, they were easy to work and collaborate with, and took some of our suggestions into consideration when optimizing campaigns.

What did you find most impressive about this company?

They made reporting incredibly simple and broke it down for novices to understand. They were patient and understanding as it related to the reporting and were able to deliver on all of the questions we had asked.

Are there any areas for improvement?

Although it wasn't in the contract, I would have appreciated additional updates on the performance of our ads every 2 weeks as we were still familiarizing ourselves with campaign set-up and reporting on our end. In addition, we would have appreciated reviewing copy for the social ads before the ads went live to make sure they fell within our brand voice.

BACKGROUND

Please describe your company and your position there.

Cardolite uses renewable, cashew nutshell liquid technology to provide innovative and sustainable solutions for a wide range of industrial markets. I am their vice president of marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creative MMS?

Improve SEO and user interface experience on our website

What were your goals for this project?

Increase site traffic and keyword ranking, and optimize site content

SOLUTION

How did you select this vendor?

Reference from co-worker

Describe the project in detail.

We had recently added a lot of new content to our site, but had not seen the increase in traffic we expected. We also noticed we were not ranked very high on web searches for some critical keywords. We hired Creative MMS to help improve our visibility online and optimize site content for better user experience. The Creative MMS team has identified target keywords, fixed some foundational SEO issues, optimized metadata, and provided suggestions to refine and present site content. They provide monthly updates for SEO related metrics and continue to optimize page design.

What was the team composition?

Our Cardolite marketing team works mostly with Brent (Account Manager) and David (Digital Optimization Strategist), but others from the Creative MMS team have helped us along the way as well. Everyone from Creative is very pleasant and responsive. Brent does a great job as project manager and he keeps us focused. David is also wonderful to work with. He is very knowledgeable, enthusiastic and willing to help beyond his scope of work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Project has been very successful. We have seen close to 50% increase in impressions, and much higher ranking of top keywords. Overall site design and customer engagement has also improved.

How effective was the workflow between your team and theirs?

Very effective. Open and frequent communication. They took the time to understand our business and challenges and were always available to answer questions.

What did you find most impressive about this company?

Their high level of commitment, working with us as a team in order to achieve our goals. It felt as if they were part of Cardolite.

Are there any areas for improvement?

Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

The company is a supply chain consulting company based in Reading, PA. At the company, I am responsible for all the Marketing activities, including: Website, Social Media, Outbound Communication, Content, Branding, etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creative MMS?

We are a Vaco Company, which has a long-standing relationship with Creative for many marketing-related projects. We used Creative MMS initially in April for a relaunch of a new website, with our updated brand, from a merger that happened in January of 2019. The website was a copy of one of the old companies' framework and did a quick refresh of our current site to launch our new brand name and services. Once that was completed, phase 2 of the project would be to completely update and refresh our site with the new service offerings and updated content. After reviewing our current site we decided to update our website framework to an exisiting Vaco template that would make website updates much easier in the future.

What were your goals for this project?

Go live with the initial update by April 2019 and then complete phase 2 before end of 2019 with all updated service offerings and new resources.

SOLUTION

How did you select this vendor?

We selected Creative MMS for this project and did not involve another vendor. Creative knows our system and company and made it very easy for us to quickly move this process along - especially for the initial relaunch in April.

Describe the project and the services they provided in detail.

Creative MMS provided us with an initial website relaunch when we consolidated our brands. They created a plan and task-driven strategy to complete each initial phase of the project. We provided content and they were able to make all necessary website edits from design to functionality while adhering to our aggressive timelines. They also were able to make suggestions based on our current environment and help to move the template to a VACO framework which would make the process much easier for us in the future.

What was the team composition?

We initially had a few resources on the Creative MMS side for the initial launch. My main contact was Tyler for the entire project. Megan was our developer that would make our website changes for us during the redesign.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Consolidating the brands and launching one single site made our company presence stronger. Our new website featured our updated services and messaging well while still keeping everything clean and simple in appearance.

How was project management arranged and how effective was it?

Tyler was the main project coordinator from the MMS side. Tyler was always super responsive and insightful while still being realistic when it came to our project and overall timelines. I joined the company while the 1st project was already underway and since Creative has a long-standing relationship with Vaco, this was super helpful. Tyler was very aware and immersed in the culture and expectations and was very familiar with the hierarchy and processes at Vaco.

What did you find most impressive about this company?

Creative MMS is wonderful to work with. If I ever have questions I get a response almost immediately. They are also very knowledgable. There is never a question regarding project status because they are transparent with updates and if any issues arise are quick to share and provide resolution. Tyler is also great at telling you the cost implications and time before any changes are made.

Are there any areas for improvement?

Our phase 2 work was completed later than we had initially imagined but that was due to our side and having our content and messaging stalled.

BACKGROUND

Please describe your company and your position there.

We are an industry leader in providing temporary base camps for planned and unplanned events. I am the Director of Business Development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creative MMS?

We hired CMMS to help rebuild our website as it was becoming outdated. Along with remodeling our entire website CMMS also helped for one year on gathering and presenting data reflecting our SEO. This helped us identify areas we needed to be more active and areas of our online presence that drew in the most website traffic.

What were your goals for this project?

To build a new updated website and show us how well the website performed.

SOLUTION

How did you select this vendor?

We interviewed a total of 4 marketing firms in the Philadelphia area and CMMS was by far the best company we interviewed. During the interview process they showed us current stats on our website and you could tell they came prepared and did their homework.

Describe the scope of their work in detail.

New website, strategy, reporting, assisting with any issues we encountered.

What was the team composition?

CMMS gave us an entire team of professional to help us out. We dealt with the owner as well as a project lead. Everyone was terrific and eager to assist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new website received numerous compliments both internally and externally. We also noticed improvement in site traffic as well as our SEO.

How effective was the workflow between your team and theirs?

Both teams works extremely well together. CMMS was extremely professional while working with anyone from the DR team. They were always there to help and very quick to respond to calls and emails.

What did you find most impressive about this company?

Their professionalism and expertise. I was extremely impressed during the interview that they came prepared with reports that showed strengths and weaknesses and how they could help us improve.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

The Benets Quarterback process powered by Hampton Consulting helps employers navigate the complex employee benefit marketplace as well as helping them achieve workflow automation via HR Technology. I am the owner of the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creative MMS?

Website build, create style guide for brand, strategy for web marketing, marketing automation strategy

What were your goals for this project?

Create a site that reflected our brand as well as solutions for our clients.

SOLUTION

How did you select this vendor?

We used them to build another website and were very happy with their services

Describe the project and the services they provided in detail.

Our goal was to build a site as well as landing pages that reflected our brand and allows us to communicate to our prospects and clients.

What was the team composition?

We had a team lead that acted as a project manager (Meg). She was awesome and managed the project from start to finish. Meg managed and coordinated with any subject matter expert on her end that influenced the project. As far as strategy; Jennifer was our lead here and has helped greatly with our marketing automation processes.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We have well designed sites and landing pages for our target audience. We feel confident about adding landing sites as opportunities arise. We just moved our email marketing automation service per Creative's recommendation and are looking forward to results over the next few months. At a minimum, the platform is now connected to our CRM and sales management.

How was project management arranged and how effective was it?

Very effective, timely and organized via google sheets by their team.

What did you find most impressive about this company?

They were able to interface our marketing message and audience into a well designed digital marketing campaign including, but not limited to: website, landing pages and digital marketing automation strategy. We look forward to our ongoing retainer with the agency!

Are there any areas for improvement?

Not really....

BACKGROUND

Please describe your company and your position there.

We're a sales and leadership coaching company. We work with sales and leadership teams around the country along with C level executive.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creative MMS?

Redesign of our website

What were your goals for this project?

Have a much more attractive, functioning, user friendly website.

SOLUTION

How did you select this vendor?

GroupTwo recommended Creative.

Describe the project and the services they provided in detail.

Base Website Design and Development • Includes Responsive Website • Includes designed layouts for your brand/business • Includes migrating content (text and photos) from current website in the current layout (i.e. same navigation structure) • Includes training on how to enter content yourself $10,000 Block of 2 Additional Addons • Each quantity of this line item entitles you to choose two of the "Addon" deliverables needed for your project

What was the team composition?

I dealt with Brent Cannon the most and Megan on review of the website. The team started off rather large but cut down to a smaller group.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our website before Creative created this one, was TERRIBLE! Didn't even work in regards to functionality or people contacting us through the website. Since Creative completed our website, we're able to reference our site often, we're loading blogs often, and we're receiving compliments on the upgrades / looks of the site.

How was project management arranged and how effective was it?

Deadlines were on point. Brent was incredible to work with, super easy going, honest and always there to help or jump on a call whenever needed.

What did you find most impressive about this company?

Their commitment to deadlines was impressive. That and the communication from start to finish with their team.

Are there any areas for improvement?

The run through at the end to use the website was extremely fast. I know the call is recorded and I have access to that, but it's timely for me to figure out how to make edits on the website not being a tech savvy person.

BACKGROUND

Introduce your business and what you do there.

We are Park Power. We are a retail energy and natural gas supplier. I’m the VP.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative MMS?

We needed a band new website.

SOLUTION

What was the scope of their involvement?

We started by sitting down with Creative MMS and they asked all the necessary questions they needed to know our brand. There are a lot of energy companies out there and they wanted to know what was truly unique about us. They took that and ran with it, providing a few options along the way in terms of theme. We continued to follow that path until we had a complete product.

They built everything from the ground up. We had a previous website hosted on a different service and some of the technical stuff they remodeled.

The created the most important feature, allowing customers to sign up for services online. Beforehand, they were only able to view plans. Creative MMS built a platform where customers put in a zip code, which launches plans for them to select. After completing an electronic signature, they get put into a batch Excel file that’s automatically emailed to us at midnight every night.

Recently, they’ve worked on a promotional landing page that’s going to be a huge part of our business that launches on March 1st. We’re expecting to sign-up around 500 customers through that. They completed that site in about 20 days.

What is the team composition?

Meg (Digital Account Manager, Creative MMS) was our lead, and we worked with Ben (Founder & CEO, Creative MMS) as well. We also worked with their development team. There were at least six on that team.

How did you come to work with Creative MMS?

We were working with our social media company and told them we wanted a total redesigned, rebranded website, and they recommended us to Creative MMS.

How much have you invested with them?

We’ve spent $110,000 so far.

What is the status of this engagement?

We’ve been working together since March 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the beginning, we had fantastic traction to the website. They were running SEO and different things to track people to the website. For about one month, we were getting 50­–100 customers daily from the website. Then, we had some budget cuts and reduced their role in SEO. We still send them things every now and then as a pay as you go plan. They’re really responsive.

How did Creative MMS perform from a project management standpoint?

They’re extremely thorough. One thing that was difficult for us was that none of us are too familiar with technology. We provided an idea and concept but had no idea to create. They did, though, and it turned out amazing.

What did you find most impressive about them?

They were really hands-on and personal. We met on an ongoing basis and got to know each other personally. They got to know what we stood for and what our vision was.

Are there any areas they could improve?

I don’t really have any complaints, but, if there is one thing — and this is for any company out there — it’s that when you give a scope of work, you have to explain your time estimates. In the beginning, they told us how many hours a certain task would take, and that was a bit confusing for us.

Do you have any advice for potential customers?

Get to know them on a personal level. Explain whatever you’re envisioning in your mind and put in the time and you’ll come out with a great product.

BACKGROUND

Please describe your company and your position there.

Multi-Family Real Estate Development Vice President of Marketing and Communication

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creative MMS?

Develop marketing automation, set up workflows for lead nurturing based on market research essentially driving traffic, as they apply to our varying product business goals CMMs builds custom strategic marketing plans reviewing our challenges, analyze our competitors, and establish buyer personas to target the right audience across all channels and mediums.

SOLUTION

How did you select this vendor?

I did not initially select them, they were part of our existing vendor/partners offerings, when I started, however I found them and their services, accountable, decisive, and relevantly focused on the end results, that were important to our goals, budgets and service outcomes.

Describe the scope of their work in detail.

Website, social campaigns, analytics across varying product entities, launch of new product and services, market research, competitive analysis.

What was the team composition?

Regular communications, standing calls and follow up on each project;, plan and project outcome of goals for each as well preplanning all efforts or realigning short and long term goals

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increased applicants, more consumer awareness/ traffic and retention with repeat prospect ; increase 70%

How effective was the workflow between your team and theirs?

They are consistent with preplanning, very tactical, and task-oriented, allowing us to move forward effectively.

What did you find most impressive about this company?

Their Global scale of service.

Is there any area for improvement or anything that could have been done differently?

No

BACKGROUND

Please describe your company and your position there.

CEO of architectural and commercial glass manufacturing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creative MMS, and what were your goals?

Refresh online presence, reputation management, and brand awareness.

SOLUTION

How did you select this vendor?

Referral

Describe the scope of their work in detail, including any steps and the final deliverables.

Online reputation management, brand awareness through social media, new website design, employee engagement.

How many people from the vendor's team worked with you, and what were their positions?

10

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Reputation and brand management went well with an increased online presence, additional sales leads, and employee engagement.

Describe their project management style, including communication tools and timeliness.

Excellent project management. Each phase had a project manager and a specially designed team tailored to each deliverable.

What did you find most impressive or unique about this company?

We like their commitment to the project. They provide total oversight, continuous feedback, and ongoing working relationship.

Are there any areas for improvement or something they could have done differently?

No.