Calico Studio

BACKGROUND

Please describe your company and your position there.

I'm the Owner and Director of an outdoors ecommerce brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Calico Studio?

We needed a way to put into images and designs, what we felt about our brand.

• Logo
• Brand guidelines
• Clarity on our vision
• How to communicate with future creatives It can be hard to find a designer who takes the time to deeply understand your vision for the business and capture your thoughts.

SOLUTION

How did you select this vendor and what were the deciding factors?

Calico had done some great work on other products I have seen across different platforms and I've heard good things about them in the past. I was looking for:

• Quality end product above all else
• Personality (not too corporate)
• A good connection
• I knew that I needed to be able to communicate with them clearly and have them understand and bounce ideas around.

Describe the project in detail and walk through the stages of the project.

Initial stages were the usual phone calls, emails and then an in person meeting. Emily from Calico laid out the different directions I could go and what that would look like from her end. She walked me through the process and we discussed deliverables and expectations. She got to work and was very effective.

How many resources from the vendor's team worked with you, and what were their positions?

Worked with two people from her team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Three main outcomes Website came together quickly and easily, able to stay consistent with the brand identity provided. Product design centred more around the brand. It fleshed out our company values so people who are more visual 'get' what we are about. Feedback has been amazing, have had countless compliments

How effective was the workflow between your team and theirs?

Very effective. Communication was clear and professional, but their personality also showed which was nice! Everything was delivered on time, above the level of quality that was expected.

What did you find most impressive or unique about this company?

They were far more comprehensive than I expected. Covered so much ground with them, that I don't have to do myself.

Are there any areas for improvement or something they could have done differently?

Honestly? Not really. Myself and the team are very happy, we received so much value - when something pops up in the future I will definitely be calling Calico Studio!

BACKGROUND

Please describe your company and your position there.

Sage and Grace creates dietary inclusive cakes using whole ingredients! We have started to create Cake in a jar for anyone to be able to make and create at home! I am the founder of this brand!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Calico Studio?

We used Calico Studio to design our cake kit labels. We wanted product packaging that would be timeless, but fun

SOLUTION

How did you select this vendor?

We love to keep everything as local to us as possible, including where we source ingredients. Calico is based in our city Mount Maunganui, NZ and is also an incredible illustrator which is an element we wanted to incorporate.

Describe the project in detail and walk through the stages of the project.

I gave Emily a lot of creative freedom for this project. We sat down and decided on a few elements that I wanted incorporated but otherwise I left her to come up with a concept, and she nailed it first time around.

We have a few minor adjustments with colours and placements but otherwise it was beautiful from the beginning! Emily is really efficient with the communication so I felt in the loop with the design process!

How many resources from the vendor's team worked with you, and what were their positions?

I worked directly with Emily the founder of Calico Studio.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

People love the design and feel of this packaging label that was created! I get so many comments from people on how beautiful the labels are all the time and it is such a wonderful feeling knowing the packaging represents the contents so well! Top quality packaging for a top quality product using high end ingredients.

How effective was the workflow between your team and theirs?

Calico Studio (Emily) was wonderful to communicate with, quick on the email responses when required or a quick phone call to clear up any changes! it was all a very smooth process!

What did you find most impressive or unique about this company?

I love the variety of work Calico studio have done for so many different clients! It really shows the creative ability they have to create anything and to think laterally! They weren't a design studio that focused only on trends but more on the brand. You already have interpreted concepts or elements you like into something that is beautiful to the eyes but will last time.

Are there any areas for improvement or something they could have done differently?

I have found it all really easy dealing with Emily through the whole process and we have now designed four labels and I will continue to use them for any future designs.

BACKGROUND

Please describe your company and position.

I am the Director of Sucker

Describe what your company does in a single sentence.

Glass straw company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Calico Studio to accomplish?

• Brand creating
• Packaging

SOLUTION

How did you find Calico Studio?

Online Search

Why did you select Calico Studio over others?

Their high ratings and our company values aligned were the deciding factor to hire Calico Studio.

What was the size of Calico Studio’s team?

1 Employee

What was your primary form of communication with Calico Studio?

Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

Design of logo and create a brand around 2 key products plus packaging of those products

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very prompt communication and quick to get work done

What did you find most impressive or unique about this company?

Ability to meet our requirements and gauge what we were after only from a short online call

Are there any areas for improvement or something {provider_name} could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Owner / Director of Wild Things

Describe what your company does in a single sentence.

Wild Things is here to inspire, equip and empower each other to get out and enjoy New Zealand's epic trails.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Calico Studio to accomplish?

• New brand identity
• New website design

SOLUTION

How did you find Calico Studio?

Referral, Other

Why did you select Calico Studio over others?

Close to my geographic location, Great culture fit, Good value for cost, Company values aligned

What was the size of Calico Studio’s team?

1 Employee

What was your primary form of communication with Calico Studio?

In-Person Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand refresh - creating new brand identity, whilst keeping a nod to existing/old brand, and then a full website redesign (visuals) and associated marketing collateral (social media assets, stickers etc)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• My satisfaction in the final product

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Really good - handled my slow responses and changes to timescale really well.

What did you find most impressive or unique about this company?

Very good and thorough creative process.

Are there any areas for improvement or something {provider_name} could have done differently?

Nope.

BACKGROUND

Please describe your company and your position there.

I am the owner of Shaw Design, an Interior Design Company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Calico Studio, and what were your goals?

She re-designed the Shaw Design branding and re-designed the website.

SOLUTION

How did you select this vendor and what were the deciding factors?

I knew Emily personally, and thought she would be a great person for the job, due to her style and work ethic

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

New business branding from scratch, overhaul of website, including new website platform

How many people from the vendor's team worked with you, and what were their positions?

Just myself

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They did a great job and delivered a great design as expected Emily captured my brand/business and managed to develop a website that reflects myself and business

Describe their project management style, including communication tools and timeliness.

Emily worked efficiently and communicated with me through each step, showing me as she went so I could give feedback for adjustments

What did you find most impressive or unique about this company?

Emily works closely with you, has a relaxed but professional manner and nothing is to much trouble

Are there any areas for improvement or something they could have done differently?

I was impressed with the overall experience.