Coalition Technologies

BACKGROUND

Please describe your company and position.

I am the Owner and Photographer of Asteria Photography

Describe what your company does in a single sentence.

Destination Wedding Photography

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalition Technologies to accomplish?

• SEO

SOLUTION

How did you find Coalition Technologies?

Online Search

Why did you select Coalition Technologies over others?

High ratings

How many teammates from Coalition Technologies were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. **Initial Assessment and Strategy Development**: - Conduct a comprehensive audit of your website to identify strengths, weaknesses, and opportunities for improvement. - Analyze competitor websites to understand market dynamics and identify areas for competitive advantage. - Develop a tailored SEO strategy aligned with your business goals and target audience. 2. **On-Page Optimization**: - Optimize website structure, including URL structure, navigation, and internal linking, to enhance user experience and search engine crawlability. - Conduct keyword research to identify relevant search terms and integrate them strategically into website content, including meta tags, headings, and body text. - Optimize images, videos, and other multimedia elements for improved search engine visibility. - Ensure website is mobile-friendly and optimized for fast loading speeds. 3. **Off-Page Optimization**: - Develop a backlink strategy to acquire high-quality inbound links from reputable websites, boosting your website's authority and search engine rankings. - Implement local SEO techniques to enhance visibility in local search results, including optimizing Google My Business listings and managing online reviews. - Monitor and manage online mentions and citations to ensure consistency and accuracy of business information across the web. 4. **Monitoring, Reporting, and Analysis**: - Implement tracking tools such as Google Analytics and Google Search Console to monitor website performance and track key metrics, such as traffic, rankings, and conversions. - Provide regular reports and analysis of SEO performance, including insights into progress, areas of improvement, and future recommendations. - Continuously optimize and refine SEO strategies based on data-driven insights and evolving search engine algorithms. **Key Deliverables**: - Comprehensive SEO audit report outlining current status, areas for improvement, and recommended strategies. - Keyword research report identifying target keywords and opportunities for optimization. - On-page optimization recommendations and implementation, including optimized meta tags, headings, and content. - Backlink acquisition strategy and progress report showcasing acquired links and their impact on search engine rankings. - Content calendar outlining planned content topics, publishing schedule, and promotion strategies. - Regular performance reports and analysis highlighting key metrics, progress towards goals, and actionable insights for optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I successfully achieved a notable improvement in my Google ranking, advancing to the 9th position within my market within just 3 weeks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Exceptionally responsive, highly professional, everything delivered on time.

What was your primary form of communication with Coalition Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their passion, dedication, profound knowledge, and the remarkable comfort I experienced while working with them, along with the outstanding results achieved.

Are there any areas for improvement or something Coalition Technologies could have done differently?

Absolutely everything surpassed my expectations.

BACKGROUND

Please describe your company and position.

I am the Executive of Serasox.

Describe what your company does in a single sentence.

Online socks store

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalition Technologies to accomplish?

• PPC and SEO management
• Social Media management

SOLUTION

How did you find Coalition Technologies?

Referral

Why did you select Coalition Technologies over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Coalition Technologies were assigned to this project?

20+

Describe the scope of work in detail. Please include a summary of key deliverables.

Coalition does a wonderful job managing both our PPC/SEO and social media accounts and campaigns. They manage on an ongoing basis, providing in depth reports and analysis biweekly along with meetings and 24/7 communication to make sure our business thrives in the new age of marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had 151% revenue growth last year compared to the year before, and so far this calendar year, we are up 20% on revenue growth over the same period last year!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Coalition is wonderful at not only managing social media marketing, PPC, and SEO campaigns, but they are also proactive and extremely communicative. We talk on almost a daily basis through Basecamp, and we have biweekly meetings to go over all of our current campaigns and digital marketing updates. They deliver ahead of time most of the time and will work with you in a collaborative back-and-forth effort that always yields the best results and gives us exactly what we are looking for.

What was your primary form of communication with Coalition Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The values of the team members. Everyone seems motivated to do a great job and go the extra mile while maintaining a wonderful collaborative attitude. They respond quickly and efficiently to any request we may have, and we are grateful to have such a wonderful team by our side!

Are there any areas for improvement or something Coalition Technologies could have done differently?

Very few times, there have been some redundancies in process or content, however, they have identified them and fixed them when they come up.

BACKGROUND

Please describe your company and position.

I am the CEO of The Village Offices

Describe what your company does in a single sentence.

Unique Offices for Rent.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalition Technologies to accomplish?

• To help make our website more aesthetically pleasing and more functional.

SOLUTION

How did you find Coalition Technologies?

Online Search

Why did you select Coalition Technologies over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Coalition Technologies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our goal was to make our website look pretty and work great. Communicating back and forth via email, we were able to have a very smooth and easy going process. Everything was simple and easy to understand. All the people we worked with were extremely talented and truly delivered excellent results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Coalition was able to provide simple and easy solutions for things my team was unable to fix. They stayed in constant contact via email, thus allowing me to essentially see everything they fix as they go. I am very pleased with how not only efficient, but personable the entire team as Coalition is.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was done in a timely manner. We were never in a rush, but the team at Coalition was able to achieve everything at a fairly quick pace. When I brought up an issue I had with my website, they were able to fix it the very same day/

What was your primary form of communication with Coalition Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love how kind and friendly the staff is. I love how willing they are to help you and provide excellent customer service. This is the type of company I can see myself doing business with again in the future.

Are there any areas for improvement or something Coalition Technologies could have done differently?

I cannot think of any issues I had with Coalition, or any areas of improvement to note. Everything was wonderful.

BACKGROUND

Please describe your company and position.

I am an employee at Synapse Payment Systems, Inc.

Describe what your company does in a single sentence.

Credit Card Processing Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalition Technologies to accomplish?

• Complete Website Re-design
• SEO Services

SOLUTION

How did you find Coalition Technologies?

• Online Search
• Referral

Why did you select Coalition Technologies over others?

• High ratings
• Referred to me

How many teammates from Coalition Technologies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete redesign of our company website and one year of Search Engine Optimization with content creation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website Design- This portion of the project cost between $15,000 - $20,000. The overall design was acceptable but left a LOT to be desired. I found that a few critical pages, such as the thank you page for a customer submitting contact information, or a page describing our products, was incredibly basic. The homepage design highlighted their work whereas other pages were rushed and sloppy. 

Since our contract has ended, I have been using Freelancers to go back and re-design the rushed pages and found that what I received from Coalition I could have had designed for less than a 10th of the price I paid. 

SEO Service- We spent roughly $40,000 on SEO with Coalition over the course of one year. This was a complete waste of money and provided almost no value at all. Content creation was incredibly basic, keyword research was non-existent, and blog page designs are basically unusable.

 Over the course of a year we received a handful of backlinks, most of which were of absolutely no value. We did not receive a single organic lead from their SEO efforts over the entire time they were managing our SEO services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The website design took many months longer than was expected and it was not due to any specific issue. They just took a long time to deliver the design product. While the people I dealt with were pleasant and responsive, we were billed for every email, virtual meeting, and phone conversation we ever had.

What was your primary form of communication with Coalition Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was not impressed by this company. As a matter of fact, I feel as if I paid far to much money for an inferior product and service.

Are there any areas for improvement or something Coalition Technologies could have done differently?

All areas can be improved. I don't feel that any of the services they provided were of value. As previously stated, we spent more than $50,000+ for less than $5,000 of value. I would not recommend them to anybody.

Company Responses

BACKGROUND

Please describe your company and position.

I am the Owner of an ecommerce company

Describe what your company does in a single sentence.

Regenerative Medicine Methodology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalition Technologies to accomplish?

• Identify Bottlenecks

SOLUTION

How did you find Coalition Technologies?

Referral

Why did you select Coalition Technologies over others?

Referred to me

How many teammates from Coalition Technologies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CRO Audit

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The CRO Audit contains actionable tasks from the research done on my website, and industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was straight forward. The timeline was as expected. So far, I am pleased.

What was your primary form of communication with Coalition Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Coalition Technologies has been an amazing digital marketing agency offering a variety of services working with companies big and small and at all different stages of entrepreneurship. In exchange for a review, I was offered a free CRO Audit. This entails an insightful, actionable task list of tasks they have identified which would enable my company to thrive, compete, and come to full functionality. Coalition’s team has been patient, compassionate, empathetic, and down to earth. 

They are easy to talk to, and are hospitable despite, your role, or stage in the entrepreneurship process. We spent a good forty-five minutes to hour and half on our introductory call. That lets you know that even potential clients truly matter; as that was only our first call without any monetary exchange and they were still performing as if I was a paid client. 

The lengths Joy, the strategist has gone through to properly research and understand the industry, my business, it’s target demographic, and my competitors speaks volumes on the type of company Coalition really is. Again, all of this, prior to becoming a paid client. As a small business owner I think it’s important to highlight this as I’ve spent hours researching, vetting and speaking to several companies. 

Coalition went out of their way to still find a way to work with me and meet me where I am, financially in the pre-revenue stage. For marginalized groups, small business owners, and those in similar predicaments it is definitely worth it. Review the case studies, and get on a call as they are really committed and dedicated to entrepreneurs properly starting, maintaining and growing.

Are there any areas for improvement or something Coalition Technologies could have done differently?

I am content with their service thus far.

BACKGROUND

Please describe your company and position.

I am the Member/Owner of Cherub Firearms and Outfitters LLC

Describe what your company does in a single sentence.

Veteran owned and operated online sporting good store

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalition Technologies to accomplish?

• Find weaknesses within my Website
• List possible fixes for these weaknesses
• Sed it in a report that someone without the technical skills can understand

SOLUTION

How did you find Coalition Technologies?

• Online Search
• Referral

Why did you select Coalition Technologies over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Coalition Technologies conducted an SEO technical audit for me. This audit provided much needed information that I can utilize to update my business website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• I received a comprehensive SEO that I can give to my website manager to fix issues.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project manager gave me the bottom line up front, there is a lot of work that is needed for me to advance my SEO. We came to mutual terms within a few minutes. The SEO was delivered in a timely manner. They are very responsive to my needs.

What was your primary form of communication with Coalition Technologies?

• Email
• Messaging App

What did you find most impressive or unique about this company?

This is my first time working with this type of company. I was impressed with how they handled my situation and the terms of service they provided.

Are there any areas for improvement or something Coalition Technologies could have done differently?

This is my first time working with a company like this, so, I don't have anything to compare their work to.

BACKGROUND

Please describe your company and position.

I am the owner of All Paws Essentials

Describe what your company does in a single sentence.

We sell CBD products for pets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalition Technologies to accomplish?

• diagnose SEO issues
• implement plan to fix issues

SOLUTION

How did you find Coalition Technologies?

Online Search

Why did you select Coalition Technologies over others?

High ratings, Company values aligned

What was the size of Coalition Technologies’s team?

6-10 Employees

What was your primary form of communication with Coalition Technologies?

Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

I found out the hard way that there are huge gaps in competency when working with SEO agencies.

I recently had a pretty bad experience with another company that ended up hurting my business and I needed a team who could thoroughly identify the problems which spanned from on page issues to less than scrupulous linking and citation issues.

After carefully looking into another agency, I found Coalition Technologies. I immediately felt listened to and sympathy from the first guy I talked to. They called me back shortly with a comprehensive plan to get my business back on track and in the favor of google again.

I feel like I am in good hands now. So far everything is already improving.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• diagnosed all the problems
• recommended what was most important

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes they delivered ontime

What did you find most impressive or unique about this company?

Honesty

Are there any areas for improvement or something {provider_name} could have done differently?

no

BACKGROUND

Please describe your company and your position there.

I'm the owner of a high-end fashion e-commerce boutique focusing on independent designers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

We were a one-woman show business when I first started, and as we're slowly growing, I know we need to kick off our SEO and PPC effort to keep up with demands and to bring in more traffic and sales to the site.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched a lot of companies before engaging work with Coalition, and after a very careful consideration, we decided to move forward with them. The fact that they are capable in multi-facet digital marketing is also a big deciding factor for us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

At first we started with just SEO and GoogleAds. There was not a lot of work being done just yet at that time, but they did an audit for us before starting working together and identified key opportunities that we could focus on. The first two months consisted of a lot of set ups and getting on the same page about the business, keywords, etc, but after that they were able to hit the ground running.

How many resources from the vendor's team worked with you, and what were their positions?

We have a project manager, 2 account manager for email marketing, and once in a while get in touch with the PPC technician and copywriters.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The GoogleAds has been the best performing for us so far. Since engaging work with them, we have seen a steady stream of sales through our direct website, much more so than the past year before working with them.

How effective was the workflow between your team and theirs?

We have a biweekly touchbase to go over the campaign or any questions/ concerns that come up during that week. On top of that, we also have a project management board that we use to constantly communicate tasks and progress with the team.

What did you find most impressive or unique about this company?

They're a one-stop shop for all our digital marketing needs. They are always ready to tackle issues whenever they arise.

Are there any areas for improvement or something they could have done differently?

NA.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a cannabis delivery service in Oakland, California. We service the entire Bay Area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Coalition Technologies?

We needed help with creating the frontend of a website to link it to our business shopping page, and we also needed SEO work within that website. Our goal was to give our company a face and create a brand so that our customers could have a brand to follow. We also wanted to increase our engagement and notability within our industry.

SOLUTION

What was the scope of their involvement?

Coalition Technologies has helped us build our website in WordPress from scratch, and they now provide us with SEO services for it. They’ve also helped us manage our Google My Business account, and they’ve used Cloudways for hosting. Additionally, they continue making changes to our website as needed.

Given that it is a cannabis website, it has distinct features. As soon as a user accesses it, it asks them if they’re 21 years or older — or 18 years if they have a medical recommendation — to enter the site. Once there, users can see a lot of great information regarding cannabis and how to use it to help them find the products that suit them the most.

What is the team composition?

We’ve worked with around 20 people from Coalition Technologies. Their core team has around seven people, including digital producers, developers, web designers, marketing specialists, social media specialists, and SEO copywriters.

How did you come to work with Coalition Technologies?

Our in-house strategist found them after a lot of research and interviews with various SEO and web development companies. Initially, we had a call with them and sent them a briefing about our company and the services we were looking for, and we took it from there.

Coalition Technologies stood out from the other companies because they seemed to have a pretty good team structure. The way they distributed their assignments was very good for us; they designated each part of the project to team members with expertise in that area, which would help us get better results. Additionally, they were more affordable, and their prices were more reasonable than other companies.

What is the status of this engagement?

We started working together around March 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Coalition Technologies, we’ve been able to create a positive and seamless shopping experience for our customers. The UX is great, and our customers have been reacting well to our new site.

How did Coalition Technologies perform from a project management standpoint?

Coalition Technologies is timely and fair with the budget. They’ve even done extra work for us free of charge. We communicate with them via Zoom, Basecamp, and phone calls.

What did you find most impressive about them?

Coalition Technologies’ communication skills are very noticeable compared to others. They’re on top of everything, and they delegate work very well in order to get things done in a timely manner. Additionally, they put a lot of effort into their work.

Are there any areas they could improve?

For the most part, I’m very satisfied with Coalition Technologies. If anything, it would be great if they had someone more available during the weekends because our business runs seven days a week, and it would be great to have their support every day.

Do you have any advice for potential customers?

If you’re looking to get the best work out of Coalition Technologies, be very detailed about what you’re looking for, and they will help you fulfill your needs.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Inhaven, a B2B e-commerce marketplace.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Coalition Technologies?

We hired them to build our website.

SOLUTION

What was the scope of their involvement?

Coalition Technologies built our website from scratch using BigCommerce.They’ve already completed the website, and we continue to work with them for maintenance support.

What is the team composition?

We work with 20 people from their side, including Amandeep (Director of Web Development).

How did you come to work with Coalition Technologies?

It was through a recommendation. I was listening to a research call with a different company, and their CEO was talking about using Shopify versus BigCommerce.

How much have you invested with them?

So far, we’ve invested around $40,000.

What is the status of this engagement?

We started working together on this project in March 2022, and it’s an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Coalition Technologies has delivered the website ahead of time and on budget. More importantly, it’s fully functional and meets all of the requirements that we originally set. 

How did Coalition Technologies perform from a project management standpoint?

We have weekly meetings and daily check-ins with them. We use Basecamp, email, Zoom, and Microsoft Teams as our communication tools.

What did you find most impressive about them?

Their team is solution-oriented — they never come to me with a problem or say they can’t do something. Also, they are by far the most trustworthy and transparent vendor that we’ve ever worked with. They overly communicate, so we always know what’s happening with our project.

Are there any areas they could improve on?

No, they’ve been a dream to work with, and we feel so lucky to have found them.

Do you have any advice for potential customers?

Communication is very important, so you should always keep them in the loop and be updated with whatever it is they’re doing.