Dawz

BACKGROUND

Introduce your business and what you do there.

I’m a sales and commercial advisor for a company that builds swimming pools.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OnMarc?

They proposed a project for our web positioning as well as some improvements to our site, such as specific landings pages for our different markets, in different cities. We wanted to promote the position each site in their relevant market.

SOLUTION

What was the scope of their involvement?

They mostly provide advice for us in terms of consulting services. We make our own posts—for example, on our website—and they advise us on how to make them, what language to use, and when to post them. 

We also had a PPC advertising project with them and since 2019, they’ve been working on our social media profiles.

What is the team composition?

We know of three to four people on the team.

How did you come to work with OnMarc?

We’d worked with their founder, even prior to the foundation of OnMarc. Once it was established, we decided to continue working with them.

What is the status of this engagement?

We’ve been working with them since they started in 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We set yearly goals for our collaboration and they’ve always met them. We’ve worked with them for five years because we believe in their work. This year, we’ve achieved a steady, solid web positioning with good results from their work.

How did On Marc perform from a project management standpoint?

They work on our side for all projects, so they are available all the time. We communicate by phone and email, at times 24/7.

What did you find most impressive about them?

They’ve supported our project, and we’ve achieved everything that we planned with that support. The cost-benefit value of their services is great, so the collaboration is something that works for us in every way.

Are there any areas they could improve?

If they had to improve something, it would be their design, which I’ve mentioned to them.

BACKGROUND

Please describe your company and your position there.

I’m the sales and marketing manager for ENGworks. We develop new processes, tools, and services for architects, engineers, contractors, trade contractors, construction managers, manufacturers, and owners and operators. Our goal is to help our clients design and build better projects by saving construction costs and time through implementing the full potential of building information modeling (BIM).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onmarc?

We needed help with our digital strategy.

What were your goals for this project?

We wanted to increase the number of quality leads we received.

SOLUTION

How did you select this vendor?

They were recommended to us by other local companies.

Describe the scope of their work in detail.

They did online branding and SEO, implemented Google Ads and Analytics, and handled social media and email marketing.

What was the team composition?

We worked with 2–3 people from the vendor's side. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve generated nearly 600 leads over two years. Roughly 80% came through SEO and 20% through SEM.

How effective was the workflow between your team and theirs?

The workflow was smooth. They were easy to reach and responsive and took action when needed. We had monthly update meetings to review our goals and results.

What did you find most impressive about this company?

They acted as a business consultant, using their knowledge of the field to share new ideas and market opportunities.

Are there any areas for improvement?

They could increase their reporting frequency.

BACKGROUND

Please describe your company and your position there.

Video Production Services. Owner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onmarc?

Video promotion. After I produce the video, I want to make sure it reaches my client's target market. And that's why I referred Wanda of OnMarc.

What were your goals for this project?

Video views, video exposure and video content.

SOLUTION

How did you select this vendor?

I recommended Wanda Anglin to a client several years ago. When my client told me how much they were impressed with Wanda, I knew she would be my go-to person for marketing!

Describe the scope of their work in detail.

Various video projects, but they all have the same need/goal: After I produce videos for my clients, the next step is to get the video in front of their target market. But too often I would see my videos go unutilized well, but with Wanda's keen marketing acumen, I saw my clients video views rise!

What was the team composition?

I've worked closely with Wanda on some projects, and referred her directly for other projects/clients. I've never been disappointed. She continues to WOW my clients.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

More video views, a LOT more, do to Wanda's marketing expertise .

How effective was the workflow between your team and theirs?

Excellent! Wanda is extremely easy to work with and she's willing to go the extra mile.

What did you find most impressive about this company?

Their level of expertise, level of TRUE customer service, and dedication to helping their clients succeed stand out.

Are there any areas for improvement?

NONE>

BACKGROUND

Please describe your company and your position there.

Tiano is a healthcare provider. I am Tiano's General Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onmarc?

We hired Onmarc to help us primarily with 3 areas Digital Transformation SEO PPC

What were your goals for this project?

Our goals for this project were to learn how to use digital marketing in our business development strategy and to create leads and clients from digital marketing efforts

SOLUTION

How did you select this vendor?

We selected this vendor through recommendations

Describe the scope of their work in detail.

The project began with consulting services so that we could understand how digital marketing is the "New business development". Once we understood the fundamentals, we continued with a strong SEO and PPC campaign.

What was the team composition?

The team was composed of Digital transformation consultant PPC Manager SEO Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We quickly learned that SEO and PPC are the best way to generate high quality leads and customers

How effective was the workflow between your team and theirs?

Extremely effective

What did you find most impressive about this company?

We consider them a true strategic partner since they improved our sales over 50% in 6 months.

Are there any areas for improvement?

Not really

BACKGROUND

Please describe your company and your position there.

I’m the sales manager of a swimming pool product manufacturer. We’re focused on manufacturing all swimming pool product accessories including pumps, filters, skimmers and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onmarc?

We hired Onmarc to help us understand the digital world and online sales channels. We also hired Onmarc to help us with our SEO.

What were your goals for this project?

We wanted to improve our ranking on Google and overall digital knowledge.

SOLUTION

How did you select this vendor?

We sorted through referrals.

Describe the scope of their work in detail.

We’ve been working with Onmarc to understand how online sales channels impact our current customers, the digital consumer, SEO, Google, and social media. The project started as a small SEO project and has bloomed into a full-blown digital transformation.

What was the team composition?

We’re working with their CEO, sales managers, and engineers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’re now in a better place to make strategic decisions. The initial SEO project was a success, as well. 

How effective was the workflow between your team and theirs?

It’s very effective.

What did you find most impressive about this company?

Their team is composed of people that have high-level strategic and technical knowledge.

Are there any areas for improvement?

There’s always room for improvement, but we’re very happy with their services overall.

BACKGROUND

Please describe your company and your position there.

OSDE is a health insurance company. I help our high-level managers with many administrative tasks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onmarc?

We hired them for digital transformation consulting. 

What were your goals for this project?

We needed to understand digital transformation at a high level and identify why we should be interested in this topic.

SOLUTION

How did you select this vendor?

We had referrals. 

Describe the scope of their work in detail.

Onmarc gave our management team a quick, practical course on digital transformation, digital marketing, value proposition design, and digital business models.

What was the team composition?

Our team included high- and mid-level managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After Onmarc's consulting, we clearly understood digital transformation and knew why it should be a priority.

How effective was the workflow between your team and theirs?

The whole process was highly effective.

What did you find most impressive about this company?

Onmarc explained, in a simple and clear way, concepts that were complex and difficult to understand.

Are there any areas for improvement?

No, everything was great. 

BACKGROUND

Please describe your company and your position there.

I'm an architect for a business that offers home products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onmarc?

We hired them to advise us on digital marketing to increase online sales.

What were your goals for this project?

We wanted to reach the largest number of potential clients as possible.

SOLUTION

How did you select this vendor?

We found them through a reference.

Describe the scope of their work in detail.

After assessing the project, Onmarc developed a marketing and sales strategy. We worked with their team to redirect and position our business to increase our reach.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The engagement helped us realize that we were approaching some aspects of our marketing in an ineffective way. They advised us to reconsider our name and think about what distinguishes us from our competitors.

How effective was the workflow between your team and theirs?

Their workflow was very dynamic.

What did you find most impressive about this company?

I appreciated how honest they were when giving their thoughts on our business.