Disruptive Advertising

BACKGROUND

Introduce your business and what you do there.

I’m the brand manager for Bunny James, an e-commerce site. We specialize in gifting food boxes based on customers' food tribes, which can be vegan, keto, or paleo. I handle the e-commerce side of the business and everything on our website. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We hired Disruptive for their email marketing and PPC services. 

SOLUTION

What was the scope of their involvement?

Disruptive has helped us with our email marketing, and Andrew (Marketing Consultant) has worked with us on separating emails that we send out to customers. Through the emails, we learn about what people like, what they’ve bought, and whether the gift boxes they buy are for themselves or others. The team has also worked on our vending cart. They also send out any newsletters or new product alerts for us. Their resources also come up with creative assets for the emails. 

Moreover, Sammy (Digital Marketing Consultant) handles our Google Ads efforts. When people look up keywords related to fitness, gift boxes, or vegan food, we try to show up on search results. We sometimes provide Sammy with keywords, and then she goes more in-depth with them. In terms of scripting, I usually give them a theme, which may be about giving a gift to a loved one. Then, they come up with everything else. If I don’t give them a theme, they still come up with a script. We’re also getting into video ads, and we provide them with as many assets as we can to help them do their job. 

Meanwhile, they’ve given me feedback on the changes that we should make to our website. They tell us what’s more effective in terms of convincing people to go to our landing page. However, they themselves haven’t gone into the site to make changes. 

What is the team composition?

We mainly work with three people from Disruptive. Our team communicates with Sammy and Andrew on a daily basis. However, every month or every two weeks, their manager reaches out to us to ask how they’re doing and to make sure that we’re happy with the service. 

How did you come to work with Disruptive Advertising?

My manager was the one who contacted Disruptive. We set up a call, and they pitched in some ideas. We tried their ideas for two months, and we saw a lot of growth. As a result, we kept going. That was the start of our relationship. 

How much have you invested with them?

For Google Ads, we’ve spent around $50,000. 

What is the status of this engagement?

We started working together in September 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

December is usually our biggest time of the year because of Christmas. To give a brief comparison, we’ve earned close to $126,000 in December 2021, which is close to a 330% increase in sales year-over-year when compared to December 2020’s $29,000. 

Moreover, we’ve done well in terms of PPC. A lot of people have clicked on our ads. In fact, we’ve gone a bit above 2X ROAS. As a result, we’re truly happy with the work that Disruptive has done.

How did Disruptive Advertising perform from a project management standpoint?

Their project management skills have been amazing. We like to push the limits, and people can be hesitant when it comes to PPC and pushing for advertising. However, Sammy has helped us exceed what we thought we could achieve. 

To communicate, we do Zoom meetings every two weeks. We also use emails every day, especially if we have updates or if they need anything from us. Our team can simply send them an email and they reply within an hour. 

What did you find most impressive about them?

Sammy and Andrew are great. Sammy makes great recommendations, and Andrew prepares emails ahead of time. Their overall communication is also good. Other advertising firms reply within the same day, but Disruptive replies within the same hour, especially if we need to change something in an email quickly. Overall, they’re truly attentive to our needs. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Make sure that your team communicates well with Disruptive. Be attentive. Right off the bat, establish that you’re monitoring the project.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a digital growth marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We needed their support in our PPC and social media marketing efforts.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising leads a specialized ad management approach in running some ads for our company and our clients. They handle our large-scale paid advertising and social media marketing pipelines by crafting project plans and executing campaigns to address our various needs.

What is the team composition?

We’ve worked with about five resources from their team.

How did you come to work with Disruptive Advertising?

I found Disruptive Advertising on Google while searching for potential providers to onboard for this project.

How much have you invested with them?

We’ve spent about $15,000 so far.

What is the status of this engagement?

Our ongoing collaboration with Disruptive Marketing commenced in October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve thoroughly discussed our business goals with Disruptive Advertising at the beginning of our engagement, and they’ve been committed to meeting those. Their team has managed to make our accounts more efficient, which allows us to secure more leads while spending less in the process. With their comprehensive skill set and dedication to help us succeed, I can end my day knowing that I entrusted our needs to the right people.

How did Disruptive Advertising perform from a project management standpoint?

We communicate via email, Google Meet, and phone calls. We’re a busy agency, but Disruptive Advertising is keen on keeping us in the loop and following up to ensure that we’re always on track with our goals.

What did you find most impressive about them?

Disruptive Advertising is a highly competent team that strategically manages our digital campaigns. We’re pleased to be working with a company that knows what they’re doing.

Are there any areas they could improve?

I don’t have anything constructive to say about their performance.

Do you have any advice for potential customers?

Stop looking for other providers and consider hiring Disruptive Advertising.

BACKGROUND

Please describe your company and your position there.

I'm the marketing manager at medium-sized company. We are a SaaS company located in Lehi, UT.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

As a team, we started using Google Ads for a couple months and started seeing good results. We were then given a pitch from Disruptive Advertising that they could really take our Google Ads performance to the next level. There wasn't much specialty or technique going into the internal campaigns we were running and they informed us we could be doing a lot better with optimizations and a specialized team running it for us. So we agreed to have them run it for us to see if they could get us a better ROI.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had mutual connections with the executive team at Disruptive and had only heard good things about the agency as a whole.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The scope of the work was fairly simple. Manage our Google Ads accounts with a given budget and get better results than what we were doing on our own internally. Better results beings defined as more leads at a lower cost per conversion.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with several of their digital ads specialists, strategists, and content creators.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Overall, Disruptive was great to work with in terms of communication, timeliness, and very professional. Very nice, smart group of people to work with. Unfortunately, we just didn't see the uptick in results that we were promised so it only made sense to revert back to running the account internally. By running the campaigns internally, we reached better results and saved money.

How effective was the workflow between your team and theirs?

Workflow was great. We met at a regular cadence each week over video conference.

What did you find most impressive or unique about this company?

Each employee at Disruptive was very kind and pleasurable to work with.

Are there any areas for improvement or something they could have done differently?

Overall, based on our experience, I would recommend Disruptive to anyone looking to keep their ads running or account afloat if they are limited on resources/time to be able to do it themselves. They will produce average/good results month-to-month that is good for your business. However, we didn't see the uptick in optimization and growth until we took over our ads management in-house and put a lot of time into it ourselves.

BACKGROUND

Please describe your company and your position there.

I'm the VP of Franchise development for a emerging travel industry franchise. I'm responsible for our effort of growing the number of franchisees in our system.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We needed Disruptive to provide organic lead generation through Facebook advertising to help in soliciting new franchise owners.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have been involved in franchising 25 years and was referred to Disruptive from a colleague of mine that has worked with them in the past. The deciding factors were responsiveness, cost and proven results with other customers.

Describe the project in detail and walk through the stages of the project.

We had a kick-off meeting and then they put together landing pages, ad sets and we reviewed everything and got the program launched within a few weeks. They also incorporated the landing page and ad sets from the previous company we worked with. They created the landing pages for the new campaign in UnBounce and we created in Hubspot.

How many resources from the vendor's team worked with you, and what were their positions?

We have our main account rep, our marketing strategy consultant and the VP of account services. Both have been great to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The lead generation effort has continued to grow steadily since we launched. The primary campaign runs at approximately $45-$50 / lead and we are generating close to 100 leads per month based on our current budget. We have closed 2 franchisees from the effort so far.

How effective was the workflow between your team and theirs?

We got the program launched in less than a month! There were bi-weekly calls at first and then monthly calls with monthly reporting showing results. Open lines of communication are always there and the timeliness of response to any questions is always first rate.

What did you find most impressive or unique about this company?

The quality of the leads is impressive. We are generating interest of people who truly see an opportunity with our franchise. I'd take quality over quantity any day and they are delivering. They are also very easy to adapt, take feedback and make adjustments based on what is going on with the campaigns.

Are there any areas for improvement or something they could have done differently?

They could increase the reporting to more of a dashboard style reporting, but we aren't running tons of different campaigns so what they provide is sufficient for our needs.

BACKGROUND

Please describe your company and your position there.

I am the owner of The Space & Meteorite Co., we make handmade meteorite jewelry

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We hired them to handle our Google Ads and our goals were to maintain a consistent $20k avg monthly revenue.

SOLUTION

How did you select this vendor and what were the deciding factors?

Good reviews and reputation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had multiple meetings before initiating ads. Disruptive took a lot of time to get to know my products, goals and provide me with expectations.

How many resources from the vendor's team worked with you, and what were their positions?

Mainly, I've been working with my assigned Google marketing Consultant Joey LeClear.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have mostly exceeded expectations. Joey L has been absolutely outstanding in nearly every way.

How effective was the workflow between your team and theirs?

Perfect in every way.

What did you find most impressive or unique about this company?

The fact that they really seem to be on the ball. They preemptively take steps that benefit my business. This is a big contrast to my previous firm, which I felt like I had to manage themm

Are there any areas for improvement or something they could have done differently?

Can not think of any, Joey LeClear asks me this every time we meet. He makes an effort to make sure everything is as good as it can be.

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing Director for a small DM and Creative agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We were growing ecommerce sites for our clients and needed help with platform advertising like Google Shopping, Amazon, Wal-Mart.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at expertise and reviews and costs. Disruptive is very affordable for our clients.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We use Disruptive for advertising and they helps ensure correct product information requirements and data feed details were all correct.

How many people from the vendor's team worked with you, and what were their positions?

Joey was assigned to our account and has taken care of everything.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Disruptive helped take the site revenue to 6 figures within 9 months.

Describe their project management style, including communication tools and timeliness.

They're very organized and clear about timelines and requirements. They consistently meet deadlines.

What did you find most impressive or unique about this company?

The expertise of the specialists is top notch. They know their capabilities and you can rely on their guidance.

Are there any areas for improvement or something they could have done differently?

Maybe tell a little more about their specialists backgrounds so we have some idea of their experience.

BACKGROUND

Please describe your company and your position there.

I'm one of the leaders at RemoteGurus, and Internet Company that provides a remote job board.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired Disruptive Advertising to handle our Facebook Advertising.

SOLUTION

How did you select this vendor and what were the deciding factors?

We used Clutch to research potential vendors, and decided that Disruptive Advertising had the most expertise after interviewing 3 companies.

Describe the project in detail and walk through the stages of the project.

After a kick-off meeting, Disruptive Advertising quickly created the Facebook + Instagram Ad campaigns and refined those over several months. We did see an increase in engagement and traffic. Unfortunately, we had to end our engagement due to the business being on sale.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with two Marketing experts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our Facebook and Instagram generated a significantly large increase in site visitors, an conversions.

How effective was the workflow between your team and theirs?

Disruptive Advertising was quick in communicating with us in biweekly calls and meetings.

What did you find most impressive or unique about this company?

We were impressed with their level of expertise and attention to detail in creating the Facebook Ad campaigns.

Are there any areas for improvement or something they could have done differently?

No recommendations at this point.

BACKGROUND

Please describe your company and your position there.

Marketing Manager, The Good and the Beautiful Homeschool Curriculum Company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Our Google Ads account needed the attention of a specialist. We needed to better understand how Google Ads worked, someone to untangle what had been previously set up, and we wanted to increase sales and ROAS.

SOLUTION

How did you select this vendor and what were the deciding factors?

We started by searching for reputable PPC companies, and how to pick the best company to outsource Google Ads with. Disruptive came up in nearly every search. After interviewing a handful of companies, it was determined the Disruptive understood our goals and knew how to help us reach them. We also felt that the value for the service provided was fair and reasonable.

Describe the project in detail and walk through the stages of the project.

After the initial kick-off meeting, where we discussed goals and strategies, our new rep, Joey, came up with a plan on how to begin to help us reach the goals. Since then, he has continually worked to help us see why he's doing what he's doing, showing us the process, and what to expect. He has been able to help us untangle the mess that Google reps got us into, and has now been organizing the account so that the data we receive is accurate.

At this point, we are working on new ads, as well as working old ones over to be more efficient. Joey has also helped us understand ways that we can increase Brand Awareness and increase traffic with new customers.

How many resources from the vendor's team worked with you, and what were their positions?

I initially met with Micah, who told me all about the company. After I met with Luke and Daryl, I had complete confidence that this was the company we needed for our goals. Lisa helped with the onboarding call, where I met Joey, our account rep. Everyone that I've interacted with at Disruptive has been great. Recently I met Jace, who is in the CRO department, and we may be working with him in the future.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Initially, all of our data from our ads were scrambled. What we thought were search ads turned out to have keywords that made them branded ads more than anything. We thought we were having great success with new customers, but in looking at the account with Joey, he found that was not the case. We've been able to really clear up the data and see what improvements we can make.

How effective was the workflow between your team and theirs?

Joey and I meet weekly to go over what he's working on, copy for new ads, and the data for the week. As we are still working out all the kinks, these meetings are very good for our team to be able to see and really understand where the money is going and what the benefits are from the work Joey is doing in the account. The communication with Disruptive has been top-notch.

What did you find most impressive or unique about this company?

Joey clearly understands and knows how to make our ads work for us. He was able to meet with our CEO and help them see what we were doing and gave them confidence in his skills. There are many services that the company offers, and the departments appear to be well-connected with one another that they can share with me how the other services could benefit the company. However, there is absolutely no pressure to use them for any other services. They are entirely pressure-free and respectful. The company has earned their stellar reputation.

Are there any areas for improvement or something they could have done differently?

Nothing at this time.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a sporting goods online company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We wanted to create brand awareness and conversion for our business through Facebook, Google, and Amazon.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising handled my Facebook and Google advertising, Google Analytics, and my Amazon sponsored ads — they were my complete marketing team, and their efforts included design as well.

What is the team composition?

We worked with three people from their team, including Jesse (Marketing Consultant), Summer (Marketing Strategist), and Noelle (Account Strategist), which were our main points of contact.

How did you come to work with Disruptive Advertising?

I found them on Clutch and selected them based on their reviews. After I reached out to them, I liked their team, and it seemed like they had a good grasp of their work.

How much have you invested with them?

We spent $700,000–$800,000 with them.

What is the status of this engagement?

We worked together from February–August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They helped us increase our Amazon’s ROI; we were at 5x ROI, and we’re now at 18.5x ROI. On the Google side, we went from 10x ROI to 15x ROI — these numbers are quite an improvement.

How did Disruptive Advertising perform from a project management standpoint?

They were good; we were in constant contact with them, and there was no wall in contacting them — they did what we asked and had no issues with them. In terms of communication, we had weekly calls, and they instantly implemented any change needed. We communicated via email and phone calls.

What did you find most impressive about them?

Their full transparency was what stood out from them.

Are there any areas they could improve?

I don’t think there’s anything they can improve on, but it’d be beneficial for them to expand their services into content creation.

Any advice for potential customers?

Lean back against the content side of the project; they have good content and have their unique approach. Disruptive Advertising’s team only needs someone to manage their social, Google, and Amazon spend.

BACKGROUND

Please describe your company and your position there.

Sales Manager at a Cybersecurity Consulting Firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We were looking for a company to manage some marketing and run google ads for us to help us promote our products and create brand awareness.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have heard about disruptive and they were recommended to us by another company. We knew that they were trusted and could achieve great results for us.

Describe the project in detail and walk through the stages of the project.

We started running PPC Ads for our DFARS Cybersecurity Online Workshop. These were very successful to begin with, disruptive was able to walk us through how changing our ads can optimize our ad spend. There were then a series of PPC Ad Campaigns that we ran due to the success we had to begin with.

How many resources from the vendor's team worked with you, and what were their positions?

We had an account manager, who often worked with a graphics team and content department to write ad copy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to generate an outstanding amount of quality leads in a number of different ways through the different ads they were able to run. Almost all of our leads have been qualified and ready to act.

How effective was the workflow between your team and theirs?

During our bi-weekly meetings we were able to go over reports that were generated as a month to date summary on how well our ads were doing. Communication was great and they were able to work well with our team and explain some of the more technical concepts for us.

What did you find most impressive or unique about this company?

We appreciated the dedication of our account manager in helping us to find solutions when ads were not performing as expected.

Are there any areas for improvement or something they could have done differently?

Something we would have liked to see is just more in-depth and organized reports on what was happening with our ads and within the industry. We were able to go over those things, but our bi-weekly reports were pretty minimal.