Name: Division of Labor
Address: 2730 Bridgeway, Sausalito, United States, CA, 94965, US
Telephone: 4159448185
Price range: $200 - $300
Rating: 4.9

The Advertising Agency for Startups

Division of Labor is a San Francisco advertising agency specializing in brand launches for Series A and B tech startups. Known for high-impact out-of-home campaigns and positioning work, the agency has led launch campaigns for companies like Stytch, Statsig, and Delve. Their approach blends brand strategy, product storytelling, and attention-grabbing creative built to stand out in crowded markets.

Min project size
$25,000+
Hourly rate
$200 - $300 / hr
Employees
10 - 49
Locations
Sausalito, CA
Year founded
Founded 2010
Timezones

Service Lines

Advertising: 70%
Branding: 30%

Select Focus Area

Branding Focus

Brand messaging: 40%
Brand strategy: 40%
Corporate identity: 10%
Product branding: 10%

Advertising Focus

Broadcast video advertising: 25%
Print advertising: 25%
Out of home advertising: 20%
Radio advertising: 20%
Other advertising: 10%

Industries

Consumer products & services: 50%
Business services: 20%
Medical: 20%
Media: 10%

Clients

Small Business (<$10M): 80%
Midmarket ($10M - $1B): 20%

Pricing Snapshot

Min. project size $25,000+

Avg. hourly rate $200 - $300 /hr

Rating for cost 4.6 /5

What Clients Have Said

Division of Labor offers competitive pricing, with project costs ranging from $25,000 to $350,000, depending on project scope. Clients appreciate their value for cost, creativity, and timely delivery, making them a favorable choice for startups and established organizations alike.

This summary is based on verified Clutch reviews.

Most Common Project Size

$50,000 - $199,999 based on 21 reviews

< $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000

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Division of Labor Review Insights

Overall Review Rating

4.9

Quality 4.8
Schedule 4.8
Cost 4.6
Willing to Refer 5.0

Top Mentions

Review Highlights

Effective Project Management

Clients consistently report that Division of Labor manages projects efficiently, delivering on time and within budget. Their communication is clear and they are responsive to client needs, ensuring smooth collaboration throughout the project.
Potential for Deeper Production Discussions

Some clients suggest that earlier and more in-depth discussions about production details could enhance project outcomes, indicating an area for potential improvement in the planning stages.
Attention to Detail

Clients highlight Division of Labor's meticulous attention to detail in both the creative and execution phases of projects. This precision contributes to the overall success and quality of their deliverables.
Collaborative and Attentive Team

The team at Division of Labor is known for being collaborative, attentive, and genuinely invested in their client's success. Their partnership approach fosters a productive working environment and builds strong client relationships.
High Client Satisfaction

Overall, clients express high satisfaction with Division of Labor's services, often noting that they would choose to work with them again and recommend them to others based on their positive experiences.
Strong Branding and Creative Expertise

Division of Labor is praised for their ability to create compelling and creative branding strategies that resonate with both existing and new audiences. Clients appreciate their unique ideas and the ability to distill complex concepts into clear brand messages.

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Division of Labor Reviews

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Advertising
$1,000,000 to $9,999,999
Jan. 2011 - Jan. 2013

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"I loved their passion for creativity."

Mar 27, 2019

Former Director of Marketing, Roku

Eric Lachter

Arts, entertainment & music
San Francisco, California
5,001-10,000 Employees
Online Review
Verified

Division of Labor created brand ad campaigns for a streaming device. The team crafted ads for multiple outlets, producing an effective strategy.

Division of Labor exceeded expectations. Awareness increased, and internal feedback was also positive. Their collaborative approach supplemented their professional management style. Customers can expect a dedicated partner working with Division of Labor.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I was the director of marketing at Roku. Users can stream Netflix and other platforms to their TV through the internet.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Division of Labor?

Division of Labor created Roku’s first brand campaigns.

What were your goals for this project?

We need a campaign that would build the brand and increase sales.

SOLUTION

How did you select this vendor?

I chose them based on their pitch.

Describe the scope of their work in detail.

Division of Labor delivered two years’ worth of brand ad campaigns. There were outdoor, radio, and digital ads. Along with the ads, their team executed and produced the strategy and taglines.

What was the team composition?

I worked with the senior creative team, their account staff, and production team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Division of Labor exceeded goals. Sales went up dramatically in test markets. Awareness also spiked. Our team was excited to see our company name everywhere. It was a fantastic feeling.

How effective was the workflow between your team and theirs?

We had an exceptional collaboration and partnership. I enjoyed working with their team. I appreciated their commitment to the business.

What did you find most impressive about this company?

I loved their passion for creativity. They cared about my personal success and the success of my company.

Are there any areas for improvement?

No areas for improvement. I thought they were excellent.

RATINGS

5.0

"Excellent soup to nuts."

Advertising
$50,000 to $199,999
Jan. - Sep. 2010

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"I love working with them and would hire them again the first chance I get."

Mar 20, 2019

CMO, LA Marathon

Peter Abraham

Other industries
Los Angeles, California
1-10 Employees
Online Review
Verified

Division of Labor provided marketing and branding services, working on multi-channel content for television, video, online, print, and apparel.

The materials produced by Division of Labor were excellent, leading to a successful campaign with an effective slogan and overall image. The team was full of interesting ideas, managed the work well, and ensured the project progressed smoothly.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I was the CMO of the LA Marathon, responsible for all media, marketing, PR, and UX decisions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Division of Labor?

We needed a multi-channel content marketing campaign that encompassed television, YouTube, UX, point-of-purchase, and other channels.

What were your goals for this project?

We were looking to increase our exposure, relevance, and inspiration around the event throughout Southern California and more widely.

SOLUTION

How did you select this vendor?

I had a pre-existing relationship with them, so I knew how great they were. I felt lucky to work with them.

Describe the scope of their work in detail.

They created a great tagline for the marathon: A Landmark Every Mile, as well as fantastic over a dozen different videos, print posters, medals, and mylar blankets for finishers. There were also official apparel designs, and much more. They came up with excellent ideas and knew how to execute everything.

What was the team composition?

We worked with Josh (Founder & Creative Director, Division of Labor).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They established a hugely successful TV and video campaign, which received a lot of positive feedback from all over the region. All of the elements exceeded our expectations and were fantastic: the shirts, signage, videos, collateral, and posters.

How effective was the workflow between your team and theirs?

It was great.

What did you find most impressive about this company?

They’re smart, and they get things done.

Are there any areas for improvement?

No, I can't name anything. I love working with them and would hire them again the first chance I get.

RATINGS

5.0

Advertising
$10,000 to $49,999
Mar. - Apr. 2017

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"A lot of clients comment on the humor and visibility of the campaign."

Jun 6, 2019

Founder, Spa Space

Natalie Tessler

Hospitality & leisure
Chicago, Illinois
51-200 Employees
Online Review
Verified

Division of Labor crafted several bus signages for a day spa’s marketing campaign to increase business and brand awareness. The team was involved in all aspects of production.

Division of Labor’s high-quality designs drove new traffic to the business. The campaign created the perfect visibility. Their attentiveness supplemented their efficient workflow. Customers can expect a team with original concepts.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the founder of Spa Space, a downtown Chicago-based day spa.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Division of Labor?

We purchased several “bus wraps” for a marketing campaign.

What were your goals for this project?

We wanted to increase local awareness of our physical location and enhance our brand.

SOLUTION

How did you select this vendor?

I saw their work in other contexts. I loved the modern and edgy feel of it.

Describe the scope of their work in detail.

Division of Labor developed the concept before designing all of the production work.

What was the team composition?

Josh (Partner & Creative Director) was my main contact, but he utilized other team members to execute on the vision.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A lot of clients comment on the humor and visibility of the campaign. It drove new traffic to the spa.

How effective was the workflow between your team and theirs?

The workflow between our teams was excellent.

What did you find most impressive about this company?

Division of Labor creates original messaging. I appreciated their attention to detail and output speed.

Are there any areas for improvement?

No, there are none that I can think of.

RATINGS

5.0

Showing 21-23 of 23 Reviews

Our Story

We’re Division of Labor, a San Francisco creative ad agency where senior talent does the work. Our team—founder Josh Denberg, senior strategists, creative directors, planners, designers, digital and ops experts—builds sharp brand strategy, bold creative, OOH and digital campaigns for Series A–B startups and established brands. Award-winning (One Show, Clios, D&AD, Emmy, Effies) with proven client wins like Stitch, Statsig, Dropbox and the San Jose Sharks.

Locations (1)

2730 Bridgeway Sausalito, CA, United States 94965

6 - 9

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Division of Labor

The Advertising Agency for Startups

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Division of Labor Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Effective Project Management

Potential for Deeper Production Discussions

Attention to Detail

Collaborative and Attentive Team

High Client Satisfaction

Strong Branding and Creative Expertise

Reviews mentioning:

Division of Labor Reviews

Brand Campaigns for Streaming Device

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Marketing Campaign for Sporting Event

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Bus Signage for Spa

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Our Story

Locations (1)

Division of Labor

The Advertising Agency for Startups

1 Timezone that we service

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

Division of Labor Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Effective Project Management

Potential for Deeper Production Discussions

Attention to Detail

Collaborative and Attentive Team

High Client Satisfaction

Strong Branding and Creative Expertise

Reviews mentioning:

Division of Labor Reviews

Brand Campaigns for Streaming Device

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Marketing Campaign for Sporting Event

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Bus Signage for Spa

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

About the Team

Our Story

Location

Locations (1)

Contact

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