Fenwick

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for Conversocial. We’re a conversational customer experience platform. We help brands scale their customer base through messaging channels.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Find a Way Media?

We were struggling with producing materials for our blog. This problem led us to hire Find a Way Media to create a scalable, continuous chain of content for us.

SOLUTION

What was the scope of their involvement?

Chris (Principal & Co-Founder, Find a Way Media) produces blogs that consist of 500 words and over. On a monthly basis, their team sends us their ideas for upcoming posts. We then give them our feedback and point them in our desired direction. They create the content, incorporate our suggestions, and we post it to the blog.

What is the team composition?

Chris is our main point of contact on their team.

How did you come to work with Find a Way Media?

We found Find a Way Media through word of mouth. A former colleague of mine had worked with them in the past.

How much have you invested with them?

We’ve spent around £20,000 (approximately $26,200 USD).

What is the status of this engagement?

We’ve been working together since 2017, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Working with Find a Way Media has helped us build our brand positioning. Their support has given us a constant stream of predictable, reliable content.

How did Find a Way Media perform from a project management standpoint?

They’ve managed the workload impressively. We primarily email, but we can always get their team on the phone if needed. They’re easy to get a hold of and are communicative.

What did you find most impressive about them?

They provide a high level of professionalism that results in quality work. Find a Way Media has a standard for their output, which sets them apart from other vendors. Their team is ready to work, and we can trust them to handle it independently.

Are there any areas they could improve?

There’s nothing they could do differently; it’s been great to know we have someone there to help us.

Do you have any advice for potential customers?

My advice is to hire Find a Way Media and go for it.

BACKGROUND

Introduce your business and what you do there.

I'm a content marketing manager at Vidyard. We're an online video platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Find A Way Media?

We had great ideas and lots of content, but our internal team was very small. We were looking for a vendor to help us with marketing.

SOLUTION

What was the scope of their involvement?

We discuss our campaigns with Find A Way Media, and they help us implement them. They also write blog posts and content for our landing page, manage SEO, and do email marketing. They maintain a consistent tone across all of our platforms and help us choose topics for our blog. Also, they manage Google callout boxes and keyword lists for us.

What is the team composition?

We mostly work with Chris (Co-Founder, Find A Way Media), who has a team underneath him.

How did you come to work with Find A Way Media?

They were recommended to us. We asked them to do some initial blog posts, and we liked what they produced, so we decided to hire them.

How much have you invested with them?

We've spent between $100,000–$150,000.

What is the status of this engagement?

We started working with them in 2016, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our internal team is impressed with the quality of their work. They're very knowledgeable about SEO, so they've helped us boost our Google rankings. They've also gathered valuable insight from experts in our industry, so we never have to worry about citing sources–we can just publish the information and use the quotes.

How did Find A Way Media perform from a project management standpoint?

We have constant communication via email, and they meet our deadlines. They're very straightforward and let us know as soon as possible if something comes up. They implement our revisions very quickly, so we've had a very positive experience.

What did you find most impressive about them?

They understand our target audience inside out. They've been able to narrow down our topics for blog posts and our tone of voice to help us target a specific sector. They've never turned down a challenge. They can just jump in and write about a variety of topics.

Are there any areas they could improve?

I hope they keep expanding and can also help us with video scripts and graphics.

Do you have any advice for potential customers?

Discuss your goals and what you're trying to achieve with your campaign. The more information you provide, the better they can do their job. We treat them like they are a part of our team, and we’ve been happy with the content they’ve produced for us.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a company that builds software tools for freelancers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Find A Way Media?

We wanted to identify the most appealing brand message for our clients. We also enlisted their help to create our fundraising deck and messaging for other prospective items.

SOLUTION

What was the scope of their involvement?

They helped us create our white paper, which is quite a long document. They were responsible for our website, which includes two fairly simple landing pages for our developers and our clients, respectively. They also wrote blog posts and helped us with our logo, marketing content, and some of our other design needs. We worked together on some specific materials for our next round of fundraising, and they guided us through building our newsletter.

What is the team composition?

The head of Find A Way was our main point of contact, but I know there are a few other team members who work on their side.

How did you come to work with Find A Way Media?

We found them through our network of friends and through startup events.

What is the status of this engagement?

We started working together in November 2018. We’re still involved in a minor capacity, but the bulk of the work is done.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve grown our subscriber base by a few thousand members over the past couple of months. We have a few hundred developers on our list now, which is mostly due to our new branding and marketing messaging. We’ve moved very quickly through venture capital conversations through a greater number of people than I expected, and this engagement was certainly worthwhile.

How did Find A Way Media perform from a project management standpoint?

They managed the project quite well. They’re very responsive and are good at setting expectations and hitting deadlines. We communicated mostly through phone and email, and I was very pleased with their style.

What did you find most impressive about them?

They articulated all the finer points and motivations of our customers, which provided a great deal of value. They delivered a concise message that is appealing and easy to understand. They often showed us work that we hadn’t thought of but fit perfectly with our needs.

Are there any areas they could improve?

I don’t have any areas they should improve.

Do you have any advice for potential customers?

Collect as much information as possible on the target audience and the product. That will give them more material to craft the brand message.

BACKGROUND

Introduce your business and what you do there.

I'm the website marketing manager at Mixpanel, an analytics company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Find A Way Media?

We engaged Find A Way Media to provide SEO-specific and other content creation—including email nurtures, blog posts, and case studies—to help boost our organic rankings, among other metrics.

SOLUTION

What was the scope of their involvement?

Find A Way Media helped implement our SEO strategy, contributing to keyword research and best practices for improving our organic search rankings. They've also been very involved in developing and contributing to content, including interviewing experts in our space and creating blogs and customer case studies.

What is the team composition? 

We primarily work with Chris (Principal, Find A Way Media), who delegates to other copyeditors on his team as needed.

How did you come to work with Find A Way Media?

They were recommended by one of our colleagues.

How much have you invested with them?

We've invested between $50,000–$100,000.

What is the status of this engagement?

We've been working together since around September 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Find A Way Media's work helped significantly improve our organic search rankings. They've also helped us get featured on Google's Answer Box. Chris has been great to work with all around; he's curious, understands online performance, and has valuable suggestions for improving optimization. 

How did Find A Way Media perform from a project management standpoint?

They're very collaborative and accessible via phone and email, and they continue to do a great job of exceeding expectations in terms of timing and quality of deliverables. 

What did you find most impressive about them?

They've taken the time to thoroughly understand our business, the products we offer, and our target audiences in order to develop authentic, effective content. 

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

I don't have advice specific to working with Find A Way Media, but suggest making sure any vendor takes the time to understand business objectives from the start so the content created is authentic to the brand.