GLO

BACKGROUND

Please describe your company and your position there.

The All Trans Autos car garage was founded in August 1980 by Jill & Richard Bloomfield. Located in Moss Road, Stanway, Colchester, All Trans Autos Ltd is one of the largest family-run car garages in Colchester. With passion and determination the company has grown and developed into a car garage you can trust for all your vehicle’s servicing, whether car, van or truck.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GLO - Generate Leads Online?

Web Design and development for the All Trans Autos website, SEO, Google Ads Management, Facebook Advertising and monthly digital marketing support.

What were your goals for this project?

We wanted to be able to use the Bosch Car Service booking integration to book our different services. We also needed to show in search when people are looking for our services as well as convert web traffic into leads.

SOLUTION

How did you select this vendor?

We were recommended by Bosch Car Service to use GLO to redesign our website and for their SEO and digital marketing expertise.

Describe the project in detail.

After our initial meeting with GLO we were sold on their enthusiasm and industry knowledge, specialising in digital marketing and web design. After performing keyword research, they proposed a sitemap and started the build. They proposed a design we were happy with and started the build. They were holistic in their approach throughout and were clear in what they required from us.

What was the team composition?

The team involved John the SEO and digital marketing specialist and Mark the web design and web developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They have increased the number of leads to our business through the Bosch Car Service integration for MOT and Car Servicing but especially Van Hire. Our web traffic from Google search has doubled post launch.

How effective was the workflow between your team and theirs?

Their customer service is amazing and nothing was too much trouble. They took on board what we wanted and the result is outstanding.

What did you find most impressive about this company?

The guys John and Mark are so passionate about what they do it really shines through in our website.

Are there any areas for improvement?

Not that I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director and director of training at Eagle Training Ltd.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GLO - Generate Leads Online?

We’ve been in the training business for 30 years and it has changed. Perennially, one of our challenges has been to generate new leads. We know that when we get in front of people, we do a good job. 

However, our challenge is actually getting in front of people, because our market is very crowded. So we went to GLO because we weren’t happy with the previous strategy partner we had. They were okay but weren’t delivering what we wanted. 

SOLUTION

What was the scope of their involvement?

They redesigned our website with SEO in mind to help us improve our digital marketing profile and, in so doing, gain interest and leads. The team has also started to manage our LinkedIn lead generation strategy.

What is the team composition?

Our main points of contact are John (Company Owner) and GLO's web designer. 

How did you come to work with GLO - Generate Leads Online?

One of our team members knew of John from a previous company and told us that he did good work. We then had an initial meeting with him, and my intuition told me that he was someone I could do business with and trust. What he said and the way he laid out his approach made me feel comfortable, which was important.

How much have you invested with them?

So far we’ve spent between $5,000–$10,000.

What is the status of this engagement?

Our engagement began in January 2020 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They did an incredible job with the website. To say I’m pleased with their work would be an understatement. It’s creative, and it does exactly what we hoped it would do. In terms of specifics, we’ve probably had as many inquiries in that past four months as we had all of last year. Some of them are phishing inquiries, but we expect and accept that.

The website has only been live for two weeks at this point so we’re yet to see the full results. However, based on the feedback that I’ve received from contacts and colleagues who’ve seen the website, the response has been overwhelmingly positive. Once the current situation subsidies, I know that the website will truly serve us well.

How did GLO - Generate Leads Online perform from a project management standpoint?

It’s been a very informal process, but the team has managed the project very well and met every single deadline thus far.

Additionally, we had a very busy first two months of the year. Even when I didn’t respond on time to John’s emails asking me for various pieces of information, he never bothered or rushed me. He told me that it was more important that the project be done correctly, as opposed to being completed quickly. 

What did you find most impressive about them?

I’m impressed by their genuine interest in the business. We were really pleased because, over the years, we’ve had other vendors come to us and promise us results without actually being able to deliver. 

What we like about John and the GLO team is that they took the time to understand our goals and business and to get to know our DNA without charging us for those meetings. 

They really invested in our partnership right from the get-go. This reflected our culture and the way we work with our clients, which was great to see. They are a confident, competent, and creative team that’s easy to trust.

Are there any areas they could improve?

No, so far I have no suggestions. In terms of customer service, they’ve underpromised but over-delivered across the board. I would recommend them to absolutely anybody who wants to raise their digital marketing profile.

Do you have any advice for potential customers?

Be absolutely open in the early stages, because John and the team will be open with you. This will help you get the best out of the partnership. Their strategy, approach, and culture are abundant.

BACKGROUND

Please describe your company and your position there.

I am the Executive Director of the MAZE Group Community Interest Company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GLO - Generate Leads Online?

Website re-build and digital marketing

What were your goals for this project?

We needed our website to be completely re-built to meet the needs of our growing charity and beneficiaries. We also wanted a website that would help us to connect with local organisations with an interest in supporting local charities in their communities.

SOLUTION

How did you select this vendor?

GLO and John came via a personal recommendation and having met once in person, I was impressed by the attention to detail and thorough research about my charity they had undertaken in order to meet our needs to a high standard.

Describe the project and the services they provided in detail.

GLO have done fantastic job on building my new website, which brings my business into a new phase of development. GLO listened attentively to my wishes and the needs of my business/community, paid careful attention to all the details and then worked tirelessly to make something that we are all very proud of. The feedback from my community has been wonderful to read and has had such a positive impact on my whole business. I recommend GLO very highly to anyone thinking of using their service.

What was the team composition?

John and his team at GLO worked individually with myself and were readily available whenever I had questions or changes.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The feedback has been amazing! We have already been contacted by local authority providers and health care professionals who wish to be connected and work with us as a result of our new website.

How was project management arranged and how effective was it?

It was excellent - any delays or hold ups were all on my side. The GLO team were responsive, creative and positive with the ideas that they generated to solve the issues that we required help with.

What did you find most impressive about this company?

Attention to detail, excellent personal service and an outstanding final product.

Are there any areas for improvement?

None that I can think of. I was very happy with the service I received.

BACKGROUND

Please describe your company and your position there.

I'm the director of the Independent mortgage advice company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GLO - Generate Leads Online?

We outsourced our Search Engine Optimisation and website design to John at GLO.

What were your goals for this project?

Our goals were to appear in relevant local searches for the services we provide, specifically the niche markets we perform well in.

SOLUTION

How did you select this vendor?

I met John at a local networking group and instantly felt his enthusiasm and knowledge for a service which I have little to no knowledge in.

Describe the project in detail.

John provided me with a fact finding document which I completed and returned to him, this document encouraged me to really pin point the areas on the industry I'm looking to work in. John has then spent the last few months really delivering on my goals.

What was the team composition?

We had a direct contact with John, and he was always available when I needed him. He always delivered status reports on time and these reports are clearly presented.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I've have started to receive my ideal enquiries from specified areas, which is great!

How effective was the workflow between your team and theirs?

John was always available on WhatsApp, email and always picked up my calls.

What did you find most impressive about this company?

John has delivered exactly what he said he could achieve. I look forward to continued success with GLO.

Are there any areas for improvement?

I'm not a specialist in this industry so I take comfort in knowing that he's always looking to be on top of new trends, and evolutions in technology.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Top Up Loft Insulation; we provide loft insulation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GLO - Generate Leads Online?

We had an old website and were looking for someone to help us develop a new one.

SOLUTION

What was the scope of their involvement?

GLO - Generate Leads Online designed and developed our WordPress website. They also helped us clean up our logo design and write the site copy. We wanted a simple and clean design, and the team gave us options for us to choose from. 

As for the content, we provided them with photographs and some text, which amounted to 10% of the site’s content; GLO - Generate Leads Online created the rest. The team also used some parts of our previous website. 

The site is a long scroll-down page that allows visitors to keep reading the content instead of clicking on other pages. 

What is the team composition?

I worked with John (Company Owner), Tony (Digital Director), and three other team members from GLO - Generate Leads Online. 

How did you come to work with GLO - Generate Leads Online?

GLO - Generate Leads Online has an office near ours, and we selected them because John and the team were always welcoming when we saw them. They felt like they would be the right fit for us.

How much have you invested in them?

We spent just under £5,000 (approximately $6,200 USD). 

What is the status of this engagement?

The website development project lasted from September 2022–January 2023. Currently, they provide us with maintenance and hosting.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

GLO - Generate Leads Online accomplished more than I expected — I was amazed by everything they did. I loved the wording they used on the site, and the UI is easy to use. As for the design, the colors work really well together, so the site looks great. 

Moreover, the site’s loading time is 10 times faster than our previous site’s. Our rankings are improving; we’re coming up first in searches. Many users visit our website and book us straight away, so we definitely stand out from the competition. Before working with GLO - Generate Leads Online, we had zero leads, and now we have 5–7 daily leads.  

How did GLO - Generate Leads Online perform from a project management standpoint?

They were always quick and flexible with anything we needed them to change; they took care of things straight away. We communicated via email or phone, and GLO - Generate Leads Online was always available for me.

What did you find most impressive about them?

GLO - Generate Leads Online’s team was very friendly and responsive. I had never given a review with such a smile on my face before working with them. 

Are there any areas they could improve?

I can’t think of anything for GLO - Generate Leads Online to change; they’ve been great. If anything, more customers would use their services if their prices were a bit lower. 

Do you have any advice for potential customers?

Hire GLO - Generate Leads Online — they’ll take care of everything for you.

BACKGROUND

Please describe your company and your position there.

Town planning consultancy - Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GLO - Generate Leads Online, and what were your goals?

Website development and SEO

SOLUTION

How did you select GLO - Generate Leads Online and what were the deciding factors?

Referral

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Wordpress

How many people from the vendor's team worked with you, and what were their positions?

1 - Director

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

When the project went live, we were able to see noticeable increases in activity within our sector.

Describe their project management style, including communication tools and timelines.

They were responsive, transparent, and timely. GLO - Generate Leads Online kept us updated at all times.

What did you find most impressive or unique about this company?

Personal approach

Are there any areas for improvement or something they could have done differently?

Double checked content from time to time, but that's being picky. No real concerns with the level of service.