Good Stuff Partners is a brand and communications agency working with nonprofits, B Corps, public agencies, and other mission-driven organizations. We're a boutique studio based in Larkspur, California, serving clients across the San Francisco Bay Area, California, and beyond.
We build brands, websites, and campaigns that amplify our clients' missions and help them grow their impact. Our approach blends data-driven strategy with bold creative, shaping communication that's designed to be seen, felt, and acted on by the audiences who matter most to your organization.
Branding is more than a logo. We develop brand strategy and positioning, voice and messaging, and visual identity systems built for flexibility and consistency. We'll build you a campaignable identity that can work as hard as you do. Once a new brand identity is in place, we’ll develop the tools and templates your team needs to move quickly and confidently as you scale.
As one of your biggest brand touchpoints, and we bring that same strategic approach to websites. We design accessible, modern UI with an audience-focused lens on UX and website strategy. We're platform agnostic, building engaging, impactful websites on WordPress, Squarespace, Webflow, and more.
In a fast-moving, media-saturated world, nonprofits and public agencies often struggle to keep pace with modern marketing tools and strategy. We're on a mission to change that. We help clients launch donor, public awareness, and program engagement campaigns, using programmatic advertising to reach your audiences where they are online.
We believe business can and should be a force for good, which is why we work exclusively with mission-driven clients. We know the work means more when values are shared. Founded in 2013, Good Stuff Partners has been a certified B Corp since 2017, is woman-owned, and is an OSDS-certified Micro Business.
Got a project in mind? We'd love to learn more about your challenges and make good stuff together. Let's chat!
Good Stuff Partners offers competitive pricing, generally between $10,000 and $500,000 depending on project scope. Clients note high value for cost, emphasizing timely delivery and strong communication, making them a solid choice for nonprofits and startups seeking branding and design services.
Good Stuff Partners is commended for their creativity and innovative approaches to design challenges. They are able to provide unique solutions that align with the client's vision and values, often exceeding expectations.
Collaborative and Personable Team
The team at Good Stuff Partners is described as personable, collaborative, and easy to work with. Clients appreciate the team's ability to engage deeply with their projects and maintain a friendly yet professional relationship.
Challenges with Initial Understanding
Some clients noted initial challenges in communication where Good Stuff Partners could have asked more questions to fully understand client preferences and expectations. This sometimes led to revisions and additional feedback cycles.
Proficient in Branding and Identity
Good Stuff Partners excels in creating cohesive brand identities, as noted by clients from various sectors including non-profits, government agencies, and startups. Their work includes developing logos, messaging, and visual systems that resonate with target audiences.
High-Quality Design Work
The design work provided by Good Stuff Partners is highly praised for its quality and effectiveness. Clients report receiving positive feedback on new branding and website designs, with some even winning industry awards.
Attention to Detail in Execution
Clients praise Good Stuff Partners for their attention to detail when executing projects. This diligence ensures that every aspect of the brand aligns with strategic goals and client expectations.
“When people go to our website, they really get a sense of who we are and that sets us apart from other firms.”
May 1, 2018
Partner, NMA Architects
Dave Mendro
Verified
Other industries
Vienna, Virginia
1-10 Employees
Phone Interview
Verified
Good Stuff assisted a rebranding effort by leading workshops to distill unique attributes into client-facing key messaging. They used this information to perform a website redesign and complete the rebrand.
The website’s been significantly more successful since the design overhaul. Good Stuff’s work communicates a unique brand identity that engages customers. Their service-oriented approach and extremely creative staff yield a transparent and communicative engagement.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m a partner of NMA Architects. We’re an architecture firm.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Good Stuff Partners?
One of our partners retired, so we thought it was an opportunity to reevaluate our branding and bring in specialists to modernize our marketing efforts.
SOLUTION
What was the scope of their involvement?
Good Stuff didn’t come to us with preconceived ideas of who we are or what we should do. Instead, they sat down with us and asked questions to understand our strengths and what sets us apart from other architecture firms. They took us to a remote coastal area where our team spent the day engaging in branding exercises. Their approach made everyone comfortable and able to get into a creative mindset. By getting out of the office and thinking critically about our company, we were able to define our brand identity.
Good Stuff took the information they gathered and created a tagline that encapsulates our core values. We use the tagline when speaking to clients and onboarding employees to help them understand our company culture. The initial branding effort culminated with a website redesign. They tied all the work we did into designing the UI/UX and deciding what projects we should put on display.
What is the team composition?
We work directly with Adrian (Partner & Brand Strategist) and Aimee (Partner & Creative Director).
How did you come to work with Good Stuff Partners?
One of our team members knew Aimee and recommended her. She’s helped us with graphics in the past. Once we decided to take our branding to the next level, we reached out to Good Stuff because we felt they’d be a good fit. Their culture is similar to ours in that they’re service-oriented when engaging with clients.
How much have you invested with them?
We spent between $10,000 and $50,000.
What is the status of this engagement?
We started working together in 2004 and the relationship is ongoing. We’re scheduled to meet with them this year and discuss building onto what we’ve established to take things to the next level.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’ve been super successful since working with Good Stuff. They delivered a great website that performs exceptionally well on Houzz. That platform is extremely important within our industry and Adrian and Aimee often advise us on how to engage with clients and make sure they leave reviews. Furthermore, we get more compliments on our website than just about anything else. When people go to our website, they really get a sense of who we are and that sets us apart from other firms.
How did Good Stuff Partners perform from a project management standpoint?
We’re always busy with our day-to-day operations, but Good Stuff keeps us on track and helps manage what they’ve provided for us. They schedule work in stages so we can handle new integrations without negatively affecting our clients. They remind us to follow up, while also quickly responding to any questions we might have. This is a particularly valuable attribute when promotional opportunities present themselves. They’ve also encouraged us to start a blog, so we’ll often run social media ideas by them.
What did you find most impressive about them?
What I value the most is their creativity and personal approach. They work with us directly to find unique solutions instead of providing generic templates or answers. They were able to understand who we are and channel their ingenuity to create accessible messaging that’s also captivating to our audience. That’s not an easy task, but they were successful.
Are there any areas they could improve?
Honestly, nothing comes to mind. We’ve been very pleased with what they’ve done for us.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"It’s all about client service and they’re very responsive."
Schedule
5.0
On time / deadlines
"They met all deadlines."
Cost
5.0
Value / within estimates
"The value we’ve gotten from their services has paid for the cost."
Willing to Refer
5.0
NPS
"It depends on the person, but I’d highly recommend them.
Rebranding for Vegan Dog Treats Company
Branding
$50,000 to $199,999
Jan. 2012 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“Instead of just looking for the next job, they find projects they agree with. That speaks to their authenticity.”
Apr 23, 2018
Manager of Operations, V-Dog
Lindsay Rubin
Verified
Other industries
San Francisco, California
1-10 Employees
Phone Interview
Verified
Good Stuff Partners oversaw a rebrand and product expansion for a specialty pet food producer. They built a new e-commerce site, originated new brand architecture, and named each new product.
They are greatly responsible for current product success. Good Stuff’s modern, approachable names and brand structure established a unique position in the industry. They are communicative, dedicated to their work, and very responsive.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
We make vegan food and treats for dogs. I’m the manager of operations.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Good Stuff Partners?
The company has been in business since 2005 and was looking to rebrand in 2012. We originally partnered with Good Stuff for that project.
SOLUTION
What was the scope of their involvement?
They started on the rebrand before I joined the company. That included a new e-commerce website and updated packaging for our dog food. They modernized our entire brand and did a complete refresh of our look.
I’ve worked with them closely for at least two years to expand our list of products. We started with just our dog food. When we introduced our treats, they originated our new brand architecture and named each new item. They chose where each product belonged in the line and made sure each name was unique.
What is the team composition?
We work primarily with Aimee (Partner & Creative Director, Good Stuff Partners) and occasionally with her co-owner, Adrian (Partner & Brand Strategist, Good Stuff Partners).
How did you come to work with Good Stuff Partners?
I believe our founder connected with them through the vegan community. Good Stuff works fairly exclusively with conscientious, mission-driven brands like ours.
How much have you invested with them?
We’ve spent in the $50,000–$200,000 range.
What is the status of this engagement?
The rebrand started in 2012. I started in 2013, so I can’t give an accurate timeline for that project. We do less architecture now that we’ve solidified most of our products, but still work with them on branding, packaging, and a few big-picture projects.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We can attribute much of our brand and product success to the work they did. They gave our products creative names and found the perfect combination of cute, modern, and approachable. The architecture they built puts us in a unique position in the pet space.
How did Good Stuff Partners perform from a project management standpoint?
They’re always responsive. We usually contact Aimee via email or various project management tools like Basecamp or Asana. Everything goes smoothly and their communication is excellent.
What did you find most impressive about them?
They work with really distinct brands with missions they’re passionate about. Instead of just looking for the next job, they find projects they agree with. That speaks to their authenticity. They’re wonderful people and we became great friends. I highly recommend them.
Are there any areas they could improve?
There’s nothing I can think of.
RATINGS
5.0
"They provide unique products and unparalleled professionalism."
Quality
5.0
Service & Deliverables
"They’re always timely and create high-quality products that exceed expectations."
Schedule
5.0
On time / deadlines
"We’ve never had any issues with them delivering late or taking too long."
Cost
5.0
Value / within estimates
"It’s a big spend for a small business, but our ROI was at least ten times the cost. The value was worth it."
Willing to Refer
5.0
NPS
"They’re super talented and easy to work with.
Branding for Local Government Agency
BrandingGraphic DesignLogo
Corporate identity
Confidential
Oct. 2025 - Jan. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were very knowledgeable about the needs of our small agency and had worked with similar organizations before."
Feb 1, 2026
Project Mgr, San Francisquito Creek Joint Powers Authority
Anonymous
Verified
Government
Menlo Park, California
1-10 Employees
Online Review
Verified
Good Stuff Partners provided branding services for a local government agency. The team created a style guide, email signature, and Microsoft Word and PowerPoint templates.
Good Stuff Partners delivered templates that saved the client time when preparing memos and presentations. The client also received positive feedback on their new look. Moreover, the team delivered outputs on time and within budget. They were also responsive, knowledgeable, and flexible.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Project Manager of San Francisquito Creek Joint Powers Authority
Describe what your company does in a single sentence.
We are a local government agency that plans, designs, and implements flood risk reduction projects for San Francisquito Creek, California.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Good Stuff Partners to accomplish?
Create Word and Powerpoint templates
Develop agency branding
SOLUTION
How did you find Good Stuff Partners?
Referral
Why did you select Good Stuff Partners over others?
High ratings
Close to my geographic location
Pricing fit our budget
Referred to me
How many teammates from Good Stuff Partners were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Good Stuff Partners helped create a style guide and templates to ensure cohesive agency branding across our assets.
Summary of deliverables:
Word and Powerpoint template
Email signature template
Style guide
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Their templates have significantly saved us time when preparing memos and presentations, and many people have complimented on our new look.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They delivered their products on time and within budget and were a pleasure to work with. They responded quickly to our needs through email, and if further clarifications were needed, they were flexible to set up a call to discuss.
What was your primary form of communication with Good Stuff Partners?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They were very knowledgeable about the needs of our small agency and had worked with similar organizations before.
Are there any areas for improvement or something Good Stuff Partners could have done differently?
None!
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Marketing & Design for Nonprofit Organization
BrandingGraphic Design
Brand messaging
Less than $10,000
Nov. 2024 - Mar. 2025
4.5
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were always on time with deliverables."
May 14, 2025
Associate Director of Development, Nonprofit Organization
Anonymous
Verified
Other industries
Washington, District of Columbia
1-10 Employees
Online Review
Verified
Good Stuff Partners provided marketing services for a nonprofit organization. The team created a two-page overview of the client's work, including the visual design, messaging, wireframes, and text edits.
Good Stuff Partners delivered the project on time and was flexible in accommodating the client's changes. The team was receptive to feedback and communicated effectively through virtual meetings. Their culture and expertise stood out in the collaboration.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Associate Director of Development of a nonprofit company
Describe what your company does in a single sentence.
Philanthropy
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Good Stuff Partners to accomplish?
Developing new marketing materials
SOLUTION
How did you find Good Stuff Partners?
Referral
Why did you select Good Stuff Partners over others?
Great culture fit
Referred to me
How many teammates from Good Stuff Partners were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Good Stuff was tasks with building out a two page overview of our work. That included the visual design, clarifying the messaging, building wireframes, editing text and completing multiple rounds of feedback.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Timely delivery of project
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They were always on time with deliverables, they were also flexible and willing to work with us when rapid changes in the external enviornment upended how we communicate about our work.
What was your primary form of communication with Good Stuff Partners?
Virtual Meeting
What did you find most impressive or unique about this company?
Staff culture and comms expertise
Are there any areas for improvement or something Good Stuff Partners could have done differently?
We were looking for a partner that was able to shepherd us through the pipeline and push back and contextualize our asks when they weren't practical. We gave feedback on this and they were receptive. We are looking forward to working with them again in the near future
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 21-24 of
24 Reviews
Our Story
Founded in 2013, Good Stuff Partners exists for one reason: brands that do good deserve to be seen and understood as clearly as the impact they create. We made a promise from day one to only work with organizations that stand up for people, animals, and the planet — and 13 years and 30+ clients later, that's still our only filter. We're a small, senior-led team headquartered in Larkspur, California, and every client works directly with the people who lead the work.
What Sets Us Apart
Mission-Driven by Design
We've worked exclusively with nonprofits, B Corps, public agencies, and purpose-led companies since 2013 — it's the only kind of client we take. That focus means we already understand donor dynamics, board sensitivities, and public accountability before a project starts.
Senior Talent, Personal Experience
Our leadership leads and executes on every project — you work with senior talent with 25+ years of experience guiding organizations through the creative process. That seniority shows in the work too: every element is idea-led, telling a unified, engaging story through design and language.
Cohesive & Strategic
Research and discovery come first, uncovering the insights that shape your brand or campaign strategy. We go beyond veneer brands and vanity stats — building brands and messaging that reflect your mission, support long-term growth, and deliver real results.
Locations (1)
900 Larkspur Landing Circle, Suite 115Larkspur, CA,
United States94939
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