Ignite Visibility

BACKGROUND

I’m the marketing coordinator of Lars Remodeling & Design, which is a design-build residential remodeling company in San Diego, California. I work closely with Ignite Visibility to monitor leads and develop and grow our online presence to attract more customers.

OPPORTUNITY / CHALLENGE

We needed more qualified leads per our job constraints. We target affluent clientele, primarily in the North County region of San Diego, including women of ages 35–65 and over with $900,000 in household value.

We wanted to attract these high-end consumers to increase lead count and the quality/quantity of jobs.

SOLUTION

Our advertising agency representative was the one who researched and found Ignite Visibility based off of reviews. She set up a formal meeting with the account manager there, and after a few discussions, we chose to sign an agreement with them.

Ignite Visibility currently develops more leads through online research, search engine optimization, pay-per-click advertising, blogging, and social media.

RESULTS & FEEDBACK

The lead count has increased with Ignite Visibility's involvement. We measure the return on investment by the number of qualified leads that set appointments for a complimentary design consultation — which is the first step in our remodeling process — and the number of qualified leads that convert to a contract sale.

They did a great job and stuck to the timeline and budget. Their team is very communicative. However, they should look into competitors more as an improvement to make sure we monitor what works for other local firms as well.

BACKGROUND

Introduce your business and what you do there.

We are a healthcare company with over 40,000 employees. My role is in consumer marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We needed to support new and established locations in a transactional environment by using paid search to drive efficient volume. The actual objective is to drive new patients to our urgent care centers using paid keywords to capture customers when they are choosing their location.

SOLUTION

What was the scope of their involvement?

Ignite Visibility was a legacy agency from purchase. We worked with them for about nine months on PPC as we transitioned our SEM management to our established corporate partner. We chose to keep them on board until we determined how best to promote the centers and integrate them into our broader system work, which took about nine months when we decided to move the business to our established AOR.

They also contracted with us for SEO services to oversee the rebranding of the purchased website and eventual transfer to another domain as well as Social media services in the last few months

What is the status of this engagement?

They were actively managing our PPC from November 2016 until May 2017. They assisted with rolling out new location campaigns and developing new metrics to measure the impact of PPC on our clinic foot traffic.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

They provide great SEM work resulting in a consistent week-over-week volume growth. They maintained an efficient and affordable cost per conversion.

What did you find most impressive about Ignite Visibility?

The SEM team brings a rich, deep knowledge of paid keyword search resulting in measurable, positive results.

BACKGROUND

We are building a national fertility services practice with locations in Houston, Dallas, and soon Atlanta. We make families! I am the CIO.

OPPORTUNITY / CHALLENGE

While we were pleased with the website that was created by our previous digital marketing firm, the results from our paid and SEO campaigns for social and search were underwhelming.

SOLUTION

We needed a firm with more expertise and a focus on managing and growing our online presence. We reviewed several different “Best Digital PR firm” lists published by reputable reviewers. Ignite Visibility kept consistently coming up, and so we made the choice to include them in our search. After interviewing several firms, we selected Ignite. 

We needed a firm that could get us improved performance on our ad spend. After analyzing available data on our accounts, Ignite was confident that not only could they improve our performance, but they could do so at half the expense!

They have helped build a few infographics that we are using in our social efforts, and we are about to launch an interactive quiz. They have also assisted with website maintenance. 

RESULTS & FEEDBACK

We are starting to see some encouraging results. Our sales cycle with new conversions is quite long, and we have only been with Ignite Visibility for a little over six months, but we are certainly seeing an increase in the initial conversions that Ignite helps to drive. 

Ignite stepped in as our digital marketing and PR firm in October of 2016. Since they began managing our account, we have seen a 500% increase in new users and a 400% increase in organic sessions on our sites. We have been extremely pleased with the results, and working with the Ignite team has been great!

I have been very happy with everything. If I am really nit-picking, I had to ask for my reports to be split in a certain manner twice before it happened, but that was a minor issue. I wouldn’t even consider it a complaint. I am sure there are a number of firms that are capable of providing similar services since it is a very competitive vertical. However, we have been very pleased with the work they have done, and their service has been wonderful. It has been a great experience with Ignite.

BACKGROUND

Introduce your business and what you do there.

Clutch is a B2B ratings and reviews platform that connects buyers and sellers in the IT sector. We conduct in-depth interviews with clients of companies in the design, development, marketing and technology industries and publish those reviews to help buyers make more informed decisions. We also publish research on trends and best practices across the tech space. I am the research manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We were looking to speak with a couple of international SEO [search engine optimization] experts to get some high-level advice on our global campaign to grow our traffic and traction in other countries. We were trying to figure out if we could translate our content to target a group of 10–15 countries.

SOLUTION

What was the scope of their involvement?

I reached out to John, the CEO of Ignite Visibility, to see if I could get a few tips. He was happy to talk to us by phone. It was pretty informal but very educational. They’ve done a lot of work in Latin America, which is our main focus, so we learned that pages need to be translated in the language of the specific company, including their slang, in order to be successful. Otherwise, the site won’t be popular there. We didn’t know that before, so that information was really helpful.

How did you come to work with Ignite Visibility?

I did a little bit of research and figured out that a couple of companies on our site are experts in international SEO. Ignite Visibility was one of those and they market international SEO heavily on their website.

How much have you invested with Ignite Visibility?

The call was just 30 minutes and they provided some information by email, so it was a pro bono project. They were happy to help us out because they know that if we grow, it helps all the companies on our platform to grow as well. They were generous with their time and information.

What is the status of this engagement?

We contacted them in April 2017. This was a one-time relationship but they are open to doing more consulting with us. I wouldn’t be surprised if we go to them again in the next year.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

They were the second experts that we spoke to. We didn’t get the most positive answer that we were looking for, but John backed up what we had already learned which was that we need to translate our content to Spanish and other languages in order to be successful in other countries where the native language isn’t English. He walked us through what the expense would be and the time it would take. They’ve done it a lot for other clients and they used other client examples to show us that it’s a huge investment of time and money. The information was helpful because it guided us to dial back what we were doing on the global side and led us to try to do something smaller before we fully dive into translation and localization.

How did Ignite Visibility perform from a project management standpoint?

They were very responsive by email and responded within hours. They set up a call within a week, which was convenient for us. We got access to their CEO.

What did you find most impressive about Ignite Visibility?

John’s knowledge and how open he was impressive. He was able to give us a lot of facts that were backed up by real world projects that he’s doing now or worked on in the past. We could see why he’s on the speaking circuit and teaching college courses. He clearly knows the SEO industry.

Are there any areas Ignite Visibility could improve?

I can’t think of anything. They gave us great advice at no cost in a quick manner. I have no complaints.

What tips or recommendations could you share that might increase the likelihood of success with Ignite Visibility?

Pick their brain and be open about your goals early on because they have a lot of expertise. You should trust them to guide your strategy rather than tell them what you think is going to work. They know better than you and a lot of it is not intuitive.

BACKGROUND

Introduce your business and what you do there.

I’m an art director for a company that has a restaurant and gourmet market in a single location. We also have a patisserie that specializes in high-end, French-inspired pastries, and we have an e-commerce site where we sell our proprietary products and list information about the restaurant’s offerings. My position, alongside the senior art director, is to coordinate all of the visual elements of the brand. I manage our copywriting and manage our e-commerce, packaging, and pay-per-click systems.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

Our business goal for our work with Ignite Visibility was to increase our PPC and our search and remarketing ads. We had worked with another company previously, but we hadn’t seen much success after working with them for about a year.

SOLUTION

What was the scope of their involvement?

We ship our products nationwide, so that’s where we wanted to focus our PPC and our search and remarketing ads. We also ran some successful local campaigns with Ignite Visibility, which is also handling our SEO. They’ve been helpful in giving us suggestions on our website design in terms of customer experience and ways to promote purchasing, but that’s not something they primarily do for us.

How did you come to work with Ignite Visibility?

We were referred to Ignite Visibility by our web development firm.

How much have you invested with Ignite Visibility?

We pay Ignite Visibility about $1,250 a month. That includes the budget for PPC, search, and their fee.

What is the status of this engagement?

We’ve been working with Ignite Visibility for about a year now, and our work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Ignite Visibility has improved our ROAS, decreased our spending, optimized our search, and created specific remarketing ads based on our newsletter. We have 35,000 names on our newsletter email list, and they use that to optimize our remarketing ads. When we have special holidays, they use those to target our audience. They’ve also implemented new bidding strategies from which we’ve seen a huge return, so we’re happy with their progress. All of those things contribute to an increase in sales, which we’ve seen continuously over the past year of working with Ignite Visibility. Granted, there are times when sales drop, but they’ve been quick to address the issues that have contributed to the drop and make changes so that our ads are optimized correctly. They’ve been proactive when things haven't gone well, and all of those elements add to our bottom line.

How did Ignite Visibility perform from a project management standpoint?

We appreciate the bi-weekly and sometimes weekly financial updates. Ignite Visibility will send us a document that describes where we are on impressions, clicks, costs, and survey clicks. The report gives us an overview of week-over-week and month-over-month, and then it breaks the information down by campaigns, such as the last two weeks, ad groups, or keywords. The document gives us a detailed analysis, and they’re able to give us that high-level summary on a bi-weekly basis. I think it’s important for us to know where we stand and be able to trust that they’re managing our company properly. We’re happy with their correspondence.

Are there any areas Ignite Visibility could improve?

I think Ignite Visibility could improve on the continuation of optimizing our PPC and search ads. They’re continuing to use our budget, but some months they don't use our entire ad spend. We understand that’s strategic, but that’s probably something we’d like to see completely utilized in the future if we’re allocating a certain amount of money to this kind of marketing.

What tips or recommendations could you share that might increase the likelihood of success with Ignite Visibility?

I would recommend that businesses working with Ignite Visibility have clear goals and brand awareness. I think that’s always important when working with a company that’s going to give you a lot of suggestions. We have strict brand guidelines, and for better or worse, we do get a lot of suggestions that maybe just aren’t on brand for us. Really knowing your brand and your expectations will optimize what you get out of your experience working with Ignite Visibility.

BACKGROUND

Beauty Bakerie Cosmetics Brands is a premiere cruelty-free, smudge proof, and vegan-friendly cosmetics brand.  Our Lip Whips - Liquid Matte Lipsticks are "apocalypse-proof" exclaimed Allure Magazine. Our products were made for the socially conscious millennial on-the-go who is fed-up with reapplying their makeup 5-7 times a day or concerned with how much lipstick they'll consume when it rubs off on their food. 

In my direct purview as CMO falls Marketing, Technology, Sales, and Customer Service. 

OPPORTUNITY / CHALLENGE

Our company was and still is growing at lightning speed. We're a young company, so there's never enough resources or time. As a digital marketing professional, I place a high value on the fundamentals: SEO, paid and organic search, social media, PR, and of course content to gain traffic, brand awareness, and sales. Initially, I went the route of contracting out these various components to many freelancers and contractors.  It was a nightmare to manage. 

SOLUTION

Ignite was recommended to me by a colleague during the summer of 2016.  I remember getting a huge questionnaire.  It appeared daunting at first because I was so focused on getting the work done.  But it ended up being worth its weight in gold.  I had all the data dispersed among multiple documents, spreadsheets, emails, notebooks, and my head, but this helped me organize the information and view it holistically.

They quickly turned around a report that not only validated the work I had been doing but presented a playbook as to how we could accelerate on what I was building.  They really spoke my language and gave me confidence in what they were bringing to the table.  From organic growth to social, they provided a 360-degree solution.  Not to mention their paid search and PR team has consistently over-delivered each and every month.  

RESULTS & FEEDBACK

I love the casual feel of the company and my engagements with the staff.  They are easy going and flexible.  I cannot think of a single time where I've asked something of the team, and they have not found a way to accommodate me.  I receive weekly and monthly reports that are ready to share with my executive team, and in the rare event of a mistake or shortcoming, they are always willing to go the extra mile to make it right. Our company has received over 70 PR placements, more than 1000% ROAS on average on Google and 500% on Facebook and the peace of mind knowing someone is in our webmaster tools keeping our site optimized.  

BACKGROUND

Introduce your business and what you do there.

I started a business as a women's clothing online retailer. We offer an exclusive line of bras, lingerie, swimwear, corsets, and club wear. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We wanted to improve our ranking visibility on Google to get an organic traffic increase. We really wanted to gain more visitors and customers to boost our sales. 

SOLUTION

What was the scope of their involvement?

We set up an annual contract with monthly projects to improve our SEO content and ranking and to help us boost our visibility and organic ranking in Google. They only provided SEO work for me—no other services.

How did you come to work with Ignite Visibility?

I browsed through a list of top SEO companies and found that they have very good reviews and feedback. I decided to go with Ignite Visibility. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

So far, we have been with Ignite Visibility for one year, I cannot thank the team enough for helping us improve our rank and many other aspects. They helped us fix so many problems we did not see before.
In the past year, our organic traffic growth has doubled compared to 8–10 months ago. Our keyword rankings continue to go up.

What did you find most impressive about Ignite Visibility?

I'm so thankful I found John and the Ignite Visibility team! We will continue working with them. The owner is an SEO teacher in San Diego, so they are consistently updating their methods to offer the most modern techniques. Ignite Visibility is great. 

BACKGROUND

Introduce your business and what you do there.

SureFire CPR is a CPR training company located across three locations in Southern California. We teach layperson CPR, hospital CPR, and advanced training courses for doctors and nurses. I’m the CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

Ignite helped us with our pay-per-click for our online marketing. We have three locations, and a lot of people register online. Ignite is working to make sure that we’re popping up first and, from that, getting traffic into our offices.

SOLUTION

What was the scope of their involvement?

They do PPC and SEO for us. They’re also helping us out in the online marketing space with writing blogs and publications. We revamped our website a year and a half ago. We knew that when we were live with our new website, we needed our SEO improved with that update. They helped us with the entire process.

How did you come to work with Ignite Visibility?

When we started our company eight years ago, we worked with the owner of the company previously when we first started working on our website. The owner reached out to us later once they created Ignite, becoming one of their first customers to get on board with SEO and PPC. We were excited about what they were working on and what they were able to offer us. It’s an area of expertise that’s not our main focus, so we were excited to have someone who knew exactly what’s going on in that area to be able to spearhead our online marketing division for us.

How much have you invested with Ignite Visibility?

We spend $50,000 annually with them. That’s not including our ads but only the fees for the work that they’re doing, including our SEO.

What is the status of this engagement?

We’ve been working with them since 2012. The work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We continually get really great results from the PPC work that they do. In the beginning, it was a lot of money for us to be spending. But within the first year, we’ve seen such a huge impact it had on the number of people that are coming in and signing up. SEO and PCC are really growing our presence online exponentially. I got an email from yesterday stating that we had a record month last month: we had a 465% return on advertising on PPC last month—our highest ever— and that’s considering how February is a short month. It’s continually improving. We’re very happy. I can’t imagine doing what they’re doing. It really allows me to run the company and not have to worry about learning the ins and outs of online marketing.

How did Ignite Visibility perform from a project management standpoint?

I have a bi-weekly call with my project manager. She runs my account. We also have other people on our team join the call so that they can really get a feel of what’s going on, what we’re working on, and clear up any questions of when I review the industry blog writing of theirs. They make time for the way they manage it. They send a really organized agenda, and I have a pulse on what’s going on without needing to know all the tiny details that they’re working on. We have an annual contract with them that comes with a certain amount of blog articles, white papers, and press releases.

What did you find most impressive about Ignite Visibility?

They’re really good at making sure we start projects early enough in that year to make sure we can get everything done. They’ve promised us to deliver. They’ve been organized and on top of everything, and I appreciate in getting updates from them.

Are there any areas Ignite Visibility could improve?

I don’t have anything to say that I would want better. I’m really happy with how everything is going. I’ve gone through a few different project managers because things change over time. I don’t mind it—I think it’s been good because new people come in and they see things differently. I’m really happy with our current one.

What tips or recommendations could you share that might increase the likelihood of success with Ignite Visibility?

Understand the process of how SEO and PPC work. Especially on the SEO side, it takes a lot of time to build all the pages and presence. It took us a few years before that took off, and it actually outperforms our PPC sometimes. It takes time and patience to look at the big picture of what you’re trying to do and where you’re looking to get. It’s not a short-term goal but an overall big picture goal in working towards that.

BACKGROUND

Introduce your business and what you do there.

My company is small; we only have three employees. I’m the operations manager, which means I manage our relations with suppliers. My background is in web developing, though.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

Our goal is to grow our business with the help of Ignite Visibility through their SEO [search engine optimization] services. We're looking to grow our website’s presence in search engines, primarily Google.

SOLUTION

What was the scope of their involvement?

So far, it’s been all about organic traffic. On one occasion, we did do a web development project with Ignite Visibility, but the goal of the project was still increasing organic traffic. They also might have outsourced that development work, I’m not sure.

How did you come to work with Ignite Visibility?

The owner of my company found Ignite Visibility. He was looking for a good SEO company that we could build a relationship with. We wanted a long-term relationship with our SEO company. We had an initial interview, which I was involved in, and we decided to go with them. We had a good feeling right from that meeting, and it lasted.

How much have you invested with Ignite Visibility?

Per year, our investment would be approximately around $30,000.

What is the status of this engagement?

It’s an ongoing project. We started working with Ignite Visibility in May 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I’m very satisfied. I wouldn’t share the numbers here, but I can tell you that we’ve seen a significant improvement in organic traffic, which was the initial goal for us. It’s definitely helped our business. We got more people coming to our site, and more of those visitors converted. That increased our revenue directly.

How did Ignite Visibility perform from a project management standpoint?

I work with one of their project managers on a weekly basis, and we keep in constant contact over the week. Ignite Visibility proved to be really reliable. They stand behind what they promise. They’re very detail-oriented and professional; they know the job well. They try to stay at the top of the industry.

What did you find most impressive about Ignite Visibility?

What I really liked about Ignite Visibility team is that they’ve very flexible. They’re not strict. They came with their suggestions for the contract; we came back with our contract, we found a middle ground, and it worked out for both them and us. Ignite Visibility met us with open arms. I think they’re a mature company, and that shows in their everyday business.

Are there any areas Ignite Visibility could improve?

I can’t think of anything. Ignite Visibility is really well organized.

What tips or recommendations could you share that might increase the likelihood of success with Ignite Visibility?

I would suggest the approach that worked for us. Our belief is that the relationship between two companies is the most important point, so just trust Ignite Visibility, be honest, and it will work out.

BACKGROUND

Introduce your business and what you do there.

My company is a digital agency that does a lot of software development. I’m the CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite?

We worked with them on a project. We did the software development, and they were executing the marketing and traffic for that.

SOLUTION

What was the scope of their involvement?

They’re not doing SEO or pay-per-click for us personally; we work with them on our project. We both have the same goal for our client. Ultimately, we drive conversion rate and return on investment, and they drive traffic itself. We’re both working pretty tightly together to make sure that the client's goals are achieved. We’ve worked with several SEO companies before, and one of the reasons we’re working with Ignite is that they do such a good job. For this specific client, Ignite is doing SEO and paid media.

How did you come to work with Ignite?

We were looking for somebody with specific thought-leader representation that we knew qualified them as industry leaders. When it comes to SEO, John and his team have deep experience in that space and are constantly ahead of or equal to algorithm changes in the Google areas. We were looking for a depth of client relationships and the ability to deliver scale over time. We were looking for someone who provided excellent service, great account management, and great customer support, and they check all those boxes.

How much have you invested with Ignite?

I don’t know how they’re charging because I’m not privy to the contract, but it’s got to be $7,000–$10,000 per month.

What is the status of this engagement?

The work is ongoing, and we’ve been working with them for about 6 months now.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

They’ve crushed it, and we’ve got data to show it. Overall traffic has quadrupled, and we’ve seen an increase in sales on the paid media side of around 400%.

How did Ignite perform from a project management standpoint?

Their account managers are more than just account managers: they definitely have strategist skills as well. It’s nice that when their account managers jump onto calls, they get the strategy side of the execution and are not just managing desks.

Are there any areas Ignite could improve?

I don’t think so. I’ve worked with probably 20 SEO companies in 10 years, and they’re definitely the best I’ve worked with.

What tips or recommendations could you share that might increase the likelihood of success with Ignite?

The biggest thing is collaboration, engagement, and being involved in the process.