KIPLAR

BACKGROUND

Please describe your company and position.

I am the Account Manager of HUMAN

Describe what your company does in a single sentence.

HUMAN is full service creative agency and production. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KIPLAR to accomplish?

• To level up the digital performance of current clients of our agency.
• To level up the digital performance of our own social media channels and assist in recruiting specialists via digital job offers.

SOLUTION

How did you find KIPLAR?

• Referral
• Other

Why did you select KIPLAR over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned
• Great client service

How many teammates from KIPLAR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed KIPLAR to handle the Google Ads and Meta Ads for two of our main clients - both in the FMCG sector (one in the meat production, the other in the sector of sweets and waffers). The scope included monthly ads in Meta aiming to increase the visibility of the client's content; and additional campaigns in Meta + Google (incl. Youtube) aiming to reach new potential clients, level up the visibility of promo ads, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The partnership resulted in increasing the client's budget for next projects, reaching and even exceeded the desirable KPIs. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The PM team was timely responsive, very accurate in their explanation and recommendations on different strategies and options, and patient which resulted in the better understanding on tehnical specifications from client's side. Items were delivered on time and project went smoothly.

What was your primary form of communication with KIPLAR?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Excellent project management, calm atmosphere. They always strived to exceed results.

Are there any areas for improvement or something KIPLAR could have done differently?

Project went smoothly, KIPLAR should continue working as their current policy and work ethic

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of beMe

Describe what your company does in a single sentence.

Ecommerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KIPLAR to accomplish?

• Increase Sales
• Lower CPC
• Drive more customers to our stores

SOLUTION

How did you find KIPLAR?

Referral

Why did you select KIPLAR over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Great testimonials from clients

How many teammates from KIPLAR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Digital Strategy Development:
   • Develop a tailored digital marketing strategy aligned with our company's goals, budget, and timeline.
   • Define key performance indicators (KPIs) to measure the success of the campaign.
2. Pay-Per-Click (PPC) Advertising:
   • Set up and manage PPC advertising campaigns on platforms like Google Ads and Meta ads (instagram/facebook).
   • Conduct keyword research, bid management, and performance tracking to optimize campaign ROI.
3. Social Media Management:
   • Create and curate engaging content for Facebook and Instagram.
   • Manage social media accounts, including posting schedules, community engagement, and performance analysis.
4. Email Marketing:
   • Develop targeted email campaigns to find leads, promote products/services, and drive conversions.
5. Analytics and Reporting: 
   • Monitor campaign performance using Google Analytics to track key metrics and identify areas for improvement. 
   • Provide regular reports to us (the client) summarizing campaign performance, insights, and recommendations for optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased conversion rates
• Enhanced social media engagement
• Increased website traffic
• Noticeable improvement in search engine rankings
• Improved ROI from PPC campaigns and overall increase in revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

More than adequate project management. Our needs were met perfectly and deadlines were always kept.

What was your primary form of communication with KIPLAR?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The highly customized strategies that were implemented in our case were what made KIPLAR stand out. They took the time to understand our unique goals, target audience, and industry landscape to develop a customized strategy, tailored to our specific needs and objectives. This personalized approach helped us receive solutions that are highly relevant and effective for our businesses.

Are there any areas for improvement or something KIPLAR could have done differently?

KIPLAR should continue with their outstanding work and maintain their current standards of excellence, as they are undoubtedly setting a high bar within the digital marketing industry in Bulgaria.

BACKGROUND

Please describe your company and position.

I am the Executive Advisor of Sensortec s.r.o.

Describe what your company does in a single sentence.

Smart products in waste management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KIPLAR to accomplish?

• Lead generation

SOLUTION

How did you find KIPLAR?

Referral

Why did you select KIPLAR over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Experienced Team

How many teammates from KIPLAR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The campains cover 2 types of our own products on EMEA region. After starting works with Kiplar we've increased convertion rate, generated leads has become more relevant and we've impacted our sales

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Actual CPC decreased on 17%
• Convertion rate increased more than in 20%
• CTR goes to avarage in the industry

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fast responses on market changes, always are in touch, team offered to us the best practice

What was your primary form of communication with KIPLAR?

Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their experience, helpfulness, and attention to our needs.

Are there any areas for improvement or something KIPLAR could have done differently?

automate analytic consolidated reports

BACKGROUND

Please describe your company and position.

I am the Advocate of Anastasia Fux and Co Law Offices

Describe what your company does in a single sentence.

Legal services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KIPLAR to accomplish?

• Leading New Clients

SOLUTION

How did you find KIPLAR?

Referral

Why did you select KIPLAR over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Other

How many teammates from KIPLAR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Leading new clients and leads, more conversations form the site

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The leads were increased and business started to receive more conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I always contacted by Nikolay, I think he is the manager of my project. Everything is in time, and Nikolay is available for any question I have. He respond to my needs.

What was your primary form of communication with KIPLAR?

Email or Messaging App

What did you find most impressive or unique about this company?

I love Kiplar's personal approach to my business and the professionalism of Nikolay especially

Are there any areas for improvement or something KIPLAR could have done differently?

Kiplar always suggests new ways of improvement, and I hope finally we will find the best way of advertising our business through Kiplar

BACKGROUND

Please describe your company and position.

I am an executive at Petfood Bulgaria Ltd

Describe what your company does in a single sentence.

We sell pet food online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KIPLAR to accomplish?

• Increase sales
• Reach more new customers

SOLUTION

How did you find KIPLAR?

• Referral

Why did you select KIPLAR over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from KIPLAR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We analyze the data ang goals and set new goals and adjust strategies together. Then KIPLAR set the ads and keep track of their performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in sales and number of new customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They manage due dates and goals well. They are responsive and we communicate well.

What was your primary form of communication with KIPLAR?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed by the ease of communication and good technical skills of the team.

Are there any areas for improvement or something KIPLAR could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Manager of DIFFERENT PHARM LTD

Describe what your company does in a single sentence.

Production and trade of nutritional supplements

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KIPLAR to accomplish?

• Brand promotion
• Increase online sales

SOLUTION

How did you find KIPLAR?

Referral

Why did you select KIPLAR over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Advertising on Instagram, Facebook and Google. The team met its deadlines. We started working with Kiplar a few months ago based on a recommendation from a friend, and I can confidently say that our choice has been exceptionally successful. The professionalism and dedication with which the company approaches our needs and projects are impressive. 

The results we achieved with their assistance exceeded our expectations. I want to thank the Kiplar team for their continuous support and cooperation. I would gladly recommend Kiplar to anyone in search of a reliable and professional partner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase online sales in just a few months and promote the brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I'm pleased with the commitment and professionalism of KIPLAR. They delivered everything on time and provided assistance whenever needed

What was your primary form of communication with KIPLAR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strong emphasis on customer satisfaction and their proactive approach to addressing customer needs make them a unique and reliable partner.

Are there any areas for improvement or something KIPLAR could have done differently?

I have no complaints about the time we've been working together.

BACKGROUND

Please describe your company and position.

I am the Manager of Di Online

Describe what your company does in a single sentence.

Selling kids clothes

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KIPLAR to accomplish?

We wanted to boost our brand's online visibility and get a better return on our ad spend. Before working with the agency, we struggled to see consistent results across our paid channels and needed more efficient budget management.

SOLUTION

How did you find KIPLAR?

Referral

Why did you select KIPLAR over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from KIPLAR were assigned to this project?
2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.
The agency took on full responsibility for our digital ads, including creating campaigns, targeting, optimizing, and analyzing performance. They managed our ads on Google, Facebook, and Instagram, and gave us monthly updates on progress and adjustments.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?
In the first two months alone, we saw a noticeable increase in website traffic and over 30% more conversions. On top of that, our ad spend became much more efficient—our cost per click went down, and revenue from campaigns doubled compared to what we’d seen before.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The agency showed great project management skills, with regular check-ins to discuss results and upcoming goals. They kept us in the loop about any changes or new strategies and were always quick to respond to our questions and ideas.
What was your primary form of communication with KIPLAR?

• In-Person Meeting
• Virtual Meeting

Are there any areas for improvement or something KIPLAR could have done differently?

BACKGROUND

Please describe your company and position.

I am the Director of Happy Gentleman

Describe what your company does in a single sentence.

Online store of mens formal wear

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KIPLAR to accomplish?

• Increasing volume of sales and ROAS.

SOLUTION

How did you find KIPLAR?

Referral

Why did you select KIPLAR over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from KIPLAR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The process is very easy. Weekly performance check and brainstorming for new campaigns and adverts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The sales increased by 372%. Their performance and KPI scores are impressive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

To look for more advertising platforms they could work with.

What was your primary form of communication with KIPLAR?

In-Person Meeting

What did you find most impressive or unique about this company?

Their exceptional creativity and innovative approach to advertising set them apart from others in the industry.

Are there any areas for improvement or something KIPLAR could have done differently?

To look for more advertising platforms they could work with.

BACKGROUND

Please describe your company and position.

I am the CEO of STG

Describe what your company does in a single sentence.

We sell perfumes on-line.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KIPLAR to accomplish?

• Bring our e-shop business to the next level. Double our turnover with max 20% digital marketing budget raise.
• Double our conversion rate.
• Improve traffic quality.

SOLUTION

How did you find KIPLAR?

Referral

Why did you select KIPLAR over others?

• Good value for cost
• Company values aligned
• Personal attitude

How many teammates from KIPLAR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We sell perfumes on-line in Bulgaria and Romania and working on 3 more markets in Europe now.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They actually succeded to: 

• double our turnover each month from Jul 2022 till now. 
• double our convertion rate 
• increase sustainable clients by better digital communication 
• helpedus move to new foreign markets

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always on time and accurate.

What was your primary form of communication with KIPLAR?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Personal attidude and attention to our business. Rarely you can outsource a service and receive such personal and onhands approach. They literally know mora about our business now than we do :).

Are there any areas for improvement or something KIPLAR could have done differently?

There is always space for improvement. Here are some examples: 

• posts and ads designs 
• push customers to improve UX and UI, although it is not their job 
• - add influencer markeitng support and synergy