KlientBoost

BACKGROUND

Please describe your company and your position there.

I am the Chief Marketing Officer for a Software and Print Company, with multiple brands. We are located in the US and several countries around the world. I am responsible for the strategic and brand direction of our websites, online marketing and advertising efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

KlientBoost was hired to work with us on our Paid Search Media Channel. They became our media partner in an effort to grow our online presence, increase our conversion volume and revenue and drive and stronger ROAS.

SOLUTION

How did you select this vendor?

We were extremely interested in SKAGs. Upon doing additional research on SKAGs, agencies that worked with SKAGs effectively, and recommendations, our CEO reached out to KlientBoost.

At this time, we tested a short term engagement, which turned into a long term engagement, which turned into a multi-brand engagement.

Describe the project in detail.

KlientBoost was hired to work with us on our Paid Search Media Channel. They became our media partner in an effort to grow our online presence, increase our conversion volume and revenue and drive and stronger ROAS.

What was the team composition?

We work solely with our Account Representative. Additional team members work on our account on a daily basis. But, our main POC is our Account Representative. Additional Subject Matter Experts are accessed when questions arise or as needed to ensure we are provided with the most expert opinion and/or recommendations.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen consistent YOYOY increases in ROAS and growth in volume. We've optimized our media channels to see more direct and immediate growth.

How effective was the workflow between your team and theirs?

The workflow has always been really effective. We maintain very effective communication, which provides for a more efficient workflow.

What did you find most impressive about this company?

KlientBoost has always been extremely transparent, providing open communication, an open mind, and an open door. 

Their Account Representatives and Executives are extremely knowledgable, but not egotistical. They're open to differing opinions and ideas but are still able to provide analytical data or informative articles to help the team understand their recommendations where necessary.

Are there any areas for improvement?

KlientBoost always makes themselves available when needed. They answer emails at all times of the day.

However, the highest level Account Representative may be spread a little thin. And, it's important to maintain consistent communication to ensure your accounts are consistently being monitored and optimized as needed.

BACKGROUND

Please describe your company and your position there.

I worked for Kissmetrics as their Marketing Operations Manager. I was responsible for many things but one of them was partner marketing and co-marketing campaigns.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We worked with Klientnboost on a series of webinars as part of our ongoing demand gen efforts. They were brought in to develop three webinars and to drive net new leads to our landing pages for the webinars.

What were your goals for this project?

The overall goals were to drive net new leads into our nurturing program, as well as increase our brand awareness in the market.

SOLUTION

How did you select this vendor?

We did were referred to Klientboost via a mutual connection in the SEM space. Johnathan and his company cam with very high recommendation after a phone screener and meeting we decided to work with them on the project.

Describe the project in detail.

Johnathan helped up with our campaigns and developed three webinars around paid acquisition for our audience as well as Klientboost drove significant traffic into our campaign.

They drove a pre-event campaign on both paid media as well as by email, just as we did. The Klientboost team would present the webinar content to our audience and help with resources for the follow-up campaign.

What was the team composition?

We worked directly with Johnathan and one of these account managers. On our side was myself and a marketing specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Klientboost helped us drive significant traffic to our landing pages with good conversion rate. This resulted in hundreds of net new leads and several hundred attendees for each live webinar.

How effective was the workflow between your team and theirs?

We build a good process together at the start of the project which made the collaboration very easy to manage. Communication was great, clear and timely and all assets were delivered on time.

What did you find most impressive about this company?

Their knowledge and ability to clearly communicate was impressive. This was not just a project delivered but also a great learning experience for our team.

Are there any areas for improvement?

Not much that I can think off. They did not share off of their secret sauce on how they ran their campaigns but I think that is to be expected.

BACKGROUND

Please describe your company and your position there.

The Clearing is a residential treatment center specializing in addiction and mental health. Participants spend 28 days in a dedicated facility in a beautiful location to work through their issues and get clean.

There is no recurring revenue or customers in this business - so need to keep pipeline full continuously for the following 4-week session. I was CMO of the company and hired KlientBoost.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

• Landing page design
• Landing page creation
• Landing page optimizaiton
• Paid search and performance marketing management
• Paid social

What were your goals for this project?

Drive exposure, awareness, visits, leads and conversions to customers. Revenue!

SOLUTION

How did you select this vendor?

Found KlientBoost as a certified partner on the Unbounce platform. We needed help and they were highly rated. We interviewed 2-3 finalists from this list and selected them based on their approach, results, and service orientation.

Describe the project in detail.

We worked with KlientBoost on landing page design, creation, and optimization. They were so good that we then gave them our entire paid search budget to manage and optimize for leads and conversions. They have incredible expertise on both Google AdWords and Bing, as well as Facebook.

They saved us $$ immediately, and importantly, drove qualified visits and leads that led to customer conversions. They helped us problem-solve when we were temporarily off AdWords while our mental healthcare facility was verified. That was a critical time for the company, which has no recurring customers. Each month we need to fill up to 10 slots for a 4-week residential treatment program. Could not do it without KlientBoost!

What was the team composition?

KlientBoost provided a dedicated manager for our account, which was great for the continuity and learning. We also pulled in others as needed from the organization for additional expertise. I managed them directly as CMO and had regularly-scheduled meetings - at least 1x week where we reviewed results and agreed on strategies and tactics for the upcoming week.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Outcomes - saved us $$ immediately by optimizing our paid search accounts. Saved us $$ and increased our reach by adding in Bing (don't ignore this!!!).

Drove highly qualified leads that converted into customers. Sometimes this was quick - a few weeks - other times leads converted to customers over months or even over a year. Did this on cost/lead and CPA that was much better than we had before.

How effective was the workflow between your team and theirs?

I managed them directly as CMO and had regularly-scheduled meetings - at least 1x week where we reviewed results and agreed on strategies and tactics for the upcoming week. We used Google tools a lot, and had our weekly meeting on GoToMeeting. KlientBoost was always very accessible.

What did you find most impressive about this company?

They work with us as individuals. We are not just another account. When things go sideways, they're brainstorming and problem-solving. They helped us through a critical time when we were paused on Google AdWords as we were getting verified.

We supplemented with more expansive Bing and also some display network and paid social activity. They are always looking to bring new ideas to help improve the performance. They are flexible when we needed to be on budget. And they're awesome to work with!

Are there any areas for improvement?

No, all good. I think it's the classic balance of outsourcing some activity and work vs. keeping it in-house. For this company, performance marketing and paid search was so strategic it was a no-brainer for me to go with subject matter experts.

BACKGROUND

Please describe your company and your position there.

I'm the founder of Second Wind Movement, an online education and life coaching org for seniors. The purpose is to help retirees live healthy, active, and engaged lifestyles (and avoid being one of the scary stats on the rise such as Alzheimer's).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Just starting out on my passion project I needed a larger audience. I had grown my following organically through blogging and guest blogging and wanted to explore PPC tactics.

What were your goals for this project?

I had two main goals for this project: one of which was top of funnel with a goal of acquiring more subscribers through a lead magnet optin, the second of which was lower down the funnel with a goal of getting folks to sign up for my webinar.

SOLUTION

How did you select this vendor?

I had previously done some content writing for them and knew of several of their clients who had successful outcomes using their services (from various case studies, etc). I also knew about their unique focus on design and CRO tactics, in addition to their PPC talent.

Knowing that the firm prioritizes continuing education and learning, I knew they would implement the most current strategies in today's digital market.

Describe the project in detail.

The project focused on running FB ads for two main campaigns with two goals - one to increase subscribership through a lead magnet, the other to increase registrations for my webinar (a retargeting campaign). Each campaign had its own landing page and spoke to two different phases of the funnel.

It was crucial to have the right messaging, audience targeting, and landing page design all working in conjunction with one another to ultimately increase conversions.

What was the team composition?

The team consisted of two main points of contact - an account manager who worked on the PPC campaigns and a designer who designed my landing pages.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I was able to obtain enough subscribers through the first goal to create a lookalike audience and retarget that audience with the second campaign goal of filling my webinar. The webinar registration goal was a bit lower into the funnel and required a bit more budget than I had at the time.

How effective was the workflow between your team and theirs?

The workflow was efficient. We had weekly calls with the account manager, who was able to relay any additional info to my designated designer. Having the two work so closely together made it convenient to update any changes to the campaigns.

What did you find most impressive about this company?

The most impressive thing about working with the team at KlientBoost was the consistent communication. I had a weekly phone call with my point of contact, who was managing my campaigns directly. I also was able to quickly relay my design requests to our designated CRO designer.

I appreciate the integration between their PPC and design teams. This is something that's not commonly done at other PPC agencies. Great attention to detail.

Are there any areas for improvement?

For a small startup business like mine, pursuing further projects with KlientBoost would require a larger ad budget. For me, the main area for improvement is in the cost.

BACKGROUND

Please describe your company and your position there.

GrowthHackers is an online community that hosted annual conferences to bring experts in growth together on stage. As the Head of Growth I was responsible for the conference's agenda and promotion.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We worked with KlientBoost to spread awareness of the conference and register more attendees for the in-person event and virtual pass.

What were your goals for this project?

Our goals were to increase ticket sales.

SOLUTION

How did you select this vendor?

KlientBoost had been providing great content to our online community, helping many different brands with their digital marketing, social media marketing, and PPC. We got to know Johnathan and the KlientBoost team as leaders in the space and when we were ready to start promoting the conference, we looked to them for help.

Describe the scope of their work in detail.

Every week we would have a meeting to discuss the progress of ads towards our goals. We would provide raw assets and some general concept/ideas and the KlientBoost team would create, launch, and optimize ads to help us increase ticket sales and increase awareness of the conference.

What was the team composition?

I worked with Johnathan and a designer on his team that helped with the ad creative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We succeeded our goal of selling out our conference.

How effective was the workflow between your team and theirs?

It was effective. Johnathan was quick to respond to our requests and kept up with our launch plan.

What did you find most impressive about this company?

How down to earth they are as people. I'm impressed with their ability to pick up on an idea and run with it.

Are there any areas for improvement?

It may have been helpful to have a weekly report delivered via email, although not totally necessary.

BACKGROUND

Please describe your company and your position there.

TYME is a beauty lifestyle brand which started with the ever popular TYME Iron. The TYME Iron revolutionized the way women style their hair, allowing them to create any style in just minutes. I am the Director of Analytics.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

To bolster our Google presence for top of funnel and retargeting ad delivery purposes.

What were your goals for this project?

We wanted to see a 2.5x ROAS but also we wanted to recapture customers / find new customers through branded and non branded campaigns. Klientboost was successful at both.

SOLUTION

How did you select this vendor?

We were referred to Klientboost through a friend/colleague

Describe the project and the services they provided in detail.

Klientboost was responsible for everything on our google ads campaigns except for creating the content (which we provided). They managed and maintained every aspect of the ad delivery from ad campaigns, keywords, exclusions, strategy, audience targeting / retargeting etc. They provided full ads management and support.

What was the team composition?

Our team had 2 contacts. Kim Fitkin & Ally McDeavitt. Both were incredibly knowledgable, professional and punctual in all aspects. All which I hold to the utmost importance. We held a weekly call which was extremely beneficial to our young team as well as multiple email updates a week. Even if you were not in the ads manager, you knew exactly what was going on and being accomplished.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Klientboost literally created the entire foundation for our google ads campaigns. Without their expertise, we would not be where we are today with the structure and efficiency within the platform.

How was project management arranged and how effective was it?

As I mentioned above, we held a weekly review call to discuss past performance and future outlook/goals and campaigns. Even if you were not active within the interface you knew exactly what was going on and why. Extremely effective and efficiently operated.

What did you find most impressive about this company?

Their ability to deliver big results and scale deliverables for a boutique-sized company stood out. The intellectual property of their employees was impressive and they definitely delivered where we expected and in other areas as well. They went above and beyond to create an excellent experience in something that can be seen as daunting and cumbersome. I only have great things to say about Klientboost.

Are there any areas for improvement?

Honestly no. They met and exceeded all expectations. I would recommend Klientboost over any other company.

BACKGROUND

Please describe your company and your position there.

VP of Engineering

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to review our PPC campaigns of both Google and Facebook and see if there was room for improvement.

What were your goals for this project?

We wanted to get more value out of our add spend. Ultimately, we wanted to see more conversations while spending less.

SOLUTION

How did you select this vendor?

I first met the Founder of KlientBoost a number of years ago. I knew his company was getting great results for their clients, so I decided to give them a try. I was blown away when visiting their office to see how well organized their operation was.

Describe the project in detail.

We were spending about 5k/month between facebook and google. We weren't happy with our results. We found out that the company we were contracting was going about it all wrong. We couldn't even produce the data that KlientBoost needed to tell them fully how our previous campaigns were going.

KlientBoost set up a game plan for us to better collect data, optimize our landing pages and better target our keywords.

What was the team composition?

We had a project manager and a landing page designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a tremendous spike in our conversions. For us, that means leads and it had a lot to do with how KlientBoost setup micro commits on the landing pages. We were better able to see what our high performing keywords were and could adjust the dials accordingly!

How effective was the workflow between your team and theirs?

Once we had our old contractor out of the picture, the process went really smooth. We interfaced primarily with the project manager for status updates.

What did you find most impressive about this company?

I loved that the tasks were not outsourced and were handled in house. Their team is pretty incredible.

Are there any areas for improvement?

Yes! Expand to SEO because those agencies need to work to the caliber of KlientBoost.

BACKGROUND

Please describe your company and your position there.

I'm the Founder of a case studies consultancy. We help B2B clients capture, share, and cash in on customer success stories.

My primary role is growing the company and refining our processes; I'm responsible for determining where to spend our limited budget to help us continue to grow.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

KlientBoost has been a strategic partner, consulting and advising on PPC strategy as well as general overall funnel strategy.

While we're more early-stages with our sophistication than other companies, I've looked to KB to inform me of where to focus, and how we ought to implement; management also a piece of this.

What were your goals for this project?

Lead generation, simply put -- and on a smaller note, personal education. I'm not as deep on PPC management or strategy, so I rely on trustworthy partners to bring me up to speed and keep me ahead of the game.

SOLUTION

How did you select this vendor?

Reputation. I'd seen their work, heard positive things, and had seen the Founder share their methodology and results. For me, there was no other option: their credibility made them the only real choice.

Describe the scope of their work in detail.

KB advised on a potential PPC strategy for our niches and target markets that was rooted in both data and an understanding of our business goals. From there, they took on the management of said campaign, reporting, and any shifts in strategy.

What was the team composition?

We had a dedicated AM and multiple people executing to the account; strategic advice was provided by and informed by the founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While I am not comfortable disclosing individual metrics, I can share that I have been seriously impressed by the work and the thoughtfulness that has gone into our campaign. The strong communication and consistent results are proof positive that our relationship is a success.

How effective was the workflow between your team and theirs?

Communication, scheduling, and expectation management were all controlled well; a positive experience all around. It is difficult to find vendors who treat you like a person instead of an account, but I feel KB does this well.

What did you find most impressive about this company?

The Founder's depth of knowledge spills over into his team. They have the depth of experience from running major campaigns that few others can boast. Even so, they're committed to continuous improvement and constant optimization.

Are there any areas for improvement?

None I can think of.

BACKGROUND

Please describe your company and your position there.

I am the GM and part-owner of OC Fast-Twitch. It is a sports performance gym located in Fountain Valley, CA. We train high level athletes that want to improve their athletic performance. My primary role at the gym is to run the operations and grow the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help bring in leads. We have a rich history and a lot of high level clients that we needed to use to drive more interest. We did not have anyone in the business with experience in PPC or Facebook ads so we turned to Klientboost to help with that.

What were your goals for this project?

Our goals were simple: 

1. Bring in leads
2. Convert those leads to paying customers

We anticipated having a lot of people reach out to us to schedule a free workout/evaluation. We also anticipated those leads to be quality and convert to paying customers.

SOLUTION

How did you select this vendor?

I met Johnathan (the founder) at the gym and he told me what he does. I researched around to see what other companies did this in the area. The deciding factors that led me to select this vendor was the creativity, clarity of what they would do, and knowledge they displayed.

Describe the scope of their work in detail.

The first thing we did was outline the goals that I had for my business. After they helped me map out a plan, they just executed it. They set everything up and made it super easy to get done.

They work very fast and with a lot of attention to detail. They built out a landing page...set up PPC ads...designed and implemented Facebook ads....set it up for the leads to get delivered to a spread sheet.

What was the team composition?

There were a few people that I interacted with. I can't remember their exact roles but they were really responsive and excellent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I had a lot of leads come through. So many that we actually had to pause the campaign so my team could keep up. It was awesome and it really changed my business. We went from 3 sales a month to around 10, not to mention the effects long term of those leads in our system.

How effective was the workflow between your team and theirs?

Seamless.

What did you find most impressive about this company?

I really felt like they went above and beyond. I also felt like they delivered on their claims. Many of the employees are friends and workout at the gym. They are so nice! I am also just astounded at the speed that they work.

Are there any areas for improvement?

I honestly can't really think of anything that they could have done differently or better.

BACKGROUND

Please describe your company and your position there.

I worked as a digital marketing manager at a SAAS startup who helped SMBs enhance their local online presence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We worked with KlientBoost on strategic paid media campaigns, particularly managing PPC (Adwords and Bing) and Display.

What were your goals for this project?

To increase qualified leads quarter over quarter while maintaining efficient CPLs.

SOLUTION

How did you select this vendor?

We evaluated several PPC partners based on recommendations from trusted sources. We went with this vendor based on their quality of work, thought-leadership in the space and attentiveness.

Describe the project in detail.

We started off with KlientBoost at a fixed budget just managing Adwords. We then expanded our paid media campaigns into Bing and also ran some strategic display campaigns as well.

What was the team composition?

I had three people consistently working on my campaign, our account manager, and two other people working on the account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We maintained less than $100 cost per qualified leads while scaling our lead volume 10% quarter over quarter.

How effective was the workflow between your team and theirs?

Great! They were always very responsive every time we reached out via phone and email.

What did you find most impressive about this company?

Their attentiveness to detail and thoughtfulness when it came to new campaigns was impressive.

Are there any areas for improvement?

None that I can think of!