Lean Partners

BACKGROUND

Please describe your company and position.

 I am the Director of Digital Marketing of a software company 

Describe what your company does in a single sentence.

B2B SaaS

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LeanSEM to accomplish?

• Improve MQL quality
• Create reports and distribute actionable insights
• Increase MQL volume

SOLUTION

How did you find LeanSEM?

Referral

Why did you select LeanSEM over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from LeanSEM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Manage and optimize all PPC programs, including create complete advertising assets (display ads) to launch new campaigns. Also create, as spec'ed, detailed reporting to identify actionable insights for continued optimization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved quantity and quality of leads for the business, as well as data to help continuously improve our programs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

like a true extension of our team, they are very quick with their responses and are always thorough in all that they do. very strategic mindset to help us deliver on the results we were looking for. each team member we worked with came with tons of experience and felt like we were working with very seasoned experts in their respective domain.

What was your primary form of communication with LeanSEM?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

their responsiveness to inquiries/messages/emails. their expertise in all things digital marketing, and their strategic recommendations for growth beyond the tactical PPC work.

Are there any areas for improvement or something LeanSEM could have done differently?

none that i can think of

BACKGROUND

Please describe your company and position.

I am the Performance Marketing Manager of Outschool

Describe what your company does in a single sentence.

We spark kids' curiosity with interactive online classes, connecting them with passionate teachers in a world of learning that's both fun and educational.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LeanSEM to accomplish?

• Setup, optimize and scale our Google Ads account

SOLUTION

How did you find LeanSEM?

Online Search

Why did you select LeanSEM over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from LeanSEM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outschool collaborated with the agency LeanSEM, leveraging their expertise to set up, manage, and scale its Google Ads account effectively. The partnership was marked by full-fledged support from LeanSEM's team of friendly and like-minded professionals, including Gabriela, Irma, Nenad, and Stefan. 
This team played a crucial role in providing Outschool with continuous creative iterations, comprehensive campaign optimization, and detailed analytical insights. Their efforts were aimed at helping Outschool meet its CAC objectives, all while managing a significant monthly investment, ensuring the advertising strategy was both efficient and scalable.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project between Outschool and LeanSEM that demonstrate progress or success could include: Reduction in CAC, Customer Acquisition Cost: A significant decrease in CAC would indicate that the campaigns were optimized effectively to attract more customers at a lower cost. 

• Increase in Conversion Rates: Higher conversion rates from the Google Ads campaigns would show that the targeted ads were reaching the right audience and effectively persuading them to take action. 
• Growth in Customer Base: An increase in the number of new customers acquired through the Google Ads campaigns would demonstrate the effectiveness of the advertising strategies and market reach. ROI Improvement: An improved return on investment (ROI) from the Google Ads campaigns would indicate that the financial resources invested in advertising were generating more revenue. 
• Enhanced Campaign Performance Metrics: Improved metrics such as click-through rate (CTR), quality score, and ad engagement would show that the ad content was relevant and appealing to the target audience. 
• Achievement of Predefined KPIs: Meeting or exceeding the key performance indicators (KPIs) set at the beginning of the project would be a clear sign of success and progress. 
• Market Expansion: If the campaign goals included market expansion, success in entering new markets or demographics as a result of the Google Ads campaigns would be a significant outcome. These outcomes, among others, would be quantifiable indicators of the success and progress of the collaboration between Outschool and LeanSEM in managing and optimizing their Google Ads account.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The following characteristics were evident in their project management: 

• Timely Delivery: The agency adhered to a structured timeline, delivering milestones and project components on or ahead of schedule, demonstrating efficient time management and reliability. 
• Responsiveness to Needs: LeanSEM showed a high level of responsiveness to Outschool's needs, adapting strategies and tactics based on feedback and changing objectives to ensure the project’s success. 
• Communication: Effective and regular communication was a key aspect of their project management, with clear updates, reports, and meetings to keep Outschool informed of progress and to discuss any adjustments needed. 
• Problem-Solving: They demonstrated strong problem-solving skills, quickly addressing any issues that arose during the project to minimize delays and impact on the overall goals. 
• Collaboration and Teamwork: The project was marked by strong collaboration and teamwork, with LeanSEM working closely with Outschool to understand their business goals and tailor their approach accordingly. These aspects underscored the successful project management approach that LeanSEM brought to the partnership with Outschool.

What was your primary form of communication with LeanSEM?

Virtual Meeting

What did you find most impressive or unique about this company?

What stands out as impressive or unique about LeanSEM in their collaboration with Outschool is their ability to provide full-scale support while fostering a team environment with friendly and like-minded individuals. Their approach to handling high monthly investments with meticulous attention to creative iteration, campaign optimization, and deep analysis to meet specific CAC goals indicates a high level of expertise and commitment. 
Their team, including professionals like Gabriela, Irma, Nenad, and Stefan, exemplifies a unique blend of technical skill and personal engagement, which likely contributed to the success of the project. The personalized and hands-on approach, combined with their ability to scale and optimize Google Ads campaigns effectively, set LeanSEM apart as a company that not only meets but potentially exceeds client expectations in digital advertising.

Are there any areas for improvement or something LeanSEM could have done differently?

We had a great experience with LeanSEM, and nothing outstanding can be pointed out as areas for improvement. But given the recent acceleration in technology, it's suggested that the agency maintain a Technology Integration: Exploring and integrating new technologies (e,g., AI) and platforms for better campaign management and tracking could enhance efficiency and outcomes.

BACKGROUND

Please describe your company and position.

I am the Founding Partner of Sales Talent Agency

Describe what your company does in a single sentence.

Sales and Go-to-Market Recruitment from c-level to front line

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lean Partners to accomplish?

• Help us better understand our lead flow
• Optimize our search parameters to avoid low-value leads
• Explore the potential of our spend ability

SOLUTION

How did you find Lean Partners?

Referral

Why did you select Lean Partners over others?

Referred to me

How many teammates from Lean Partners were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The Lean team, headed for our project by Ivana, reviewed our SEM strategy along with website hot spots to help optimize our marketing spend

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Biggest outcome was understanding our spend limitations on Google paid search

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ivana was always on top of the project and proactively looking for improvements

What was your primary form of communication with Lean Partners?

Virtual Meeting

What did you find most impressive or unique about this company?

Their commitment to our company goals was impressive, even if it meant a shorter-term engagement

Are there any areas for improvement or something Lean Partners could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the manager of Ergeon

Describe what your company does in a single sentence.

Tech-enabled exterior home construction

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LeanSEM to accomplish?

• Run our Facebook Ads Campaigns
• Run our Google Ads Campaigns

SOLUTION

How did you find LeanSEM?

Referral

Why did you select LeanSEM over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from LeanSEM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

LeanSEM helped us set up and successfully run several Facebook Ad Campaigns as well as our Google Adwords Campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Campaign performance (CTR, CPC, CPM, etc), leads, conversion rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they did deliver all items on time and went above and beyond to address our needs.

What was your primary form of communication with LeanSEM?

Virtual Meeting

What did you find most impressive or unique about this company?

They are very knowledgeable, reliable, and a great team all around.

Are there any areas for improvement or something LeanSEM could have done differently?

No