Madwise

BACKGROUND

Please describe your company and position.

I am the CEO of Termotom d.o.o.

Describe what your company does in a single sentence.

We are resellers and producers of materials and products made from tranparent and translucent plastics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Madwise to accomplish?

• Optimization internet presence companies
• Enhancing and optimizing our growing investments in web marketing
• Testing new marketing approaches

SOLUTION

How did you find Madwise?

Referral

Why did you select Madwise over others?

Referred to me

What was the size of Madwise’s team?

6-10 Employees

What was your primary form of communication with Madwise?

In-Person Meeting, Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

Our companies hired Madwise to build us an up-to-date web presence on internet, set up the social media accounts and marketing and optimize spending of our higher investments and online media buy budgets. We also enhanced email marketing and tested some new marketing and selling options

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Better online presence, measured in number of customers
• Better ROE on media buy budgets
• Higher engagement on social media accounts

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The MW team was curious to get to know our products and our customers, to better understand our needs and where our current marketing has unused potentials. They ask the right questions and answer ours quickly. They argument their decisions and proposals and keep us in loop on how the projects are evolving through time. Usually they are so fast in exploring new options and we have trouble delivering our promises on time.

What did you find most impressive or unique about this company?

The team has taken the time to understand our business, problems, and potential.

Are there any areas for improvement or something {provider_name} could have done differently?

No.

BACKGROUND

Introduce your business and what you do there.

I'm the head of marketing for a prefabricated modular building company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Madwise?

We wanted to find high-quality leads through social media.

SOLUTION

What was the scope of their involvement?

We started working with one market in Germany, and tested strategies before we extended into Scandinavia and the UK. Madwise posted new content to our LinkedIn page 2–3 times per week, and generated leads from personal profiles on LinkedIn. We collaborated on defining the kinds of prospects that we were looking for, and they created the script and messaging for the outreach. This included copywriting and graphic design. 

What is the team composition?

We worked with five people including a copywriter and the head of sales, but we primarily communicated with our project manager. 

How did you come to work with Madwise?

We found them on LinkedIn. Our company didn’t have a huge marketing department, so we wanted to partner with someone who had a complete project management system developed so we wouldn’t have to worry about anything.

How much have you invested with them?

We invested around €50,000 (approximately $49,600 USD). 

What is the status of this engagement?

We worked with them between December 2020–July 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We saw a massive increase in leads and connections on our personal and business LinkedIn profiles. We considered the project a success, and we plan to work with them again in the future. 

How did Madwise perform from a project management standpoint?

We never had any issues with project management. They were very responsible, and quick to communicate with us. We started working together during the COVID-19 pandemic, so we communicated primarily through email and videoconference. As the project progressed, we met in person a few times. 

What did you find most impressive about them?

They were incredibly versatile, and their team had a broad knowledge of the internet and digital marketing. Every person we talked with knew what they needed to do to get our message out and expand our reach. They don’t just understand one piece of digital marketing; they have a holistic understanding.

Are there any areas they could improve?

There isn’t anything they could have done differently for us. 

Do you have any advice for potential customers?

Invest in research before making a strategy. The better research you have, the more successful you will be with Madwise.

BACKGROUND

Please describe your company and your position there.

Elan is a worldwide known ski brand from Slovenia and one of the biggest ski manufacturers. My position is Global Head of Marketing and I'm responsible for all go to market programs on key strategic markets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Madwise?

We were trying to execute a winter campaign for the key account in Slovenia. We were looking for Digital marketing strategy Performance marketing and campaign execution, including analytics and optimization of the campaign. The challenge was that there were 4 parties involved: the agency, radio station, key account and us, the brand.

What were your goals for this project?

Drive traffic to the physical store and events organized by Elan. The overall goal was to boost sell-out from the shops.

SOLUTION

How did you select this vendor?

Based on good experience in the past, great results from past activities, smooth communication and project lead, their experience and knowledge about the subject, budget compliance. Together with the head of digital in the company, we decided for Madwise.

Describe the video(s) and the process in detail.

Some video assets were already prepared in advance. Madwise was preparing new ideas & strategy for the campaign., including how to execute the video part. We as a brand coordinated with the key account and the radio station the execution. They also suggested the use of the influences who would generate video content, but we coordinated that. The results were very good.

What was your vendors' project management or feedback process?

To be honest, I don't know how many people internally in the agency managed the project, but we had an experienced project manager who was coordinating everything between all parties. Of course, the process had rounds of feedback in order to do things in a best possible way.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Great sell-out from the shop within the winter season.

How effective was the workflow between your team and theirs?

There were 3 physical meetings in order to kickstart the project. Communication was done via email and phone and was very smooth and fast.

What did you find most impressive about this company?

They weren't overwhelmed with industry limitations, instead, they thought outside of the box and brought new ideas to the table.

Are there any areas for improvement?

We should have started the project earlier, so there was not enough time to plan, but it was well managed at the end.

BACKGROUND

Please describe your company and position.

I am an executive at AutoBrief

Describe what your company does in a single sentence.

One stop shop platform for digitizing used car traders to organize and grow business effectively.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Madwise to accomplish?

• Linkedin advertising
• Setup digital strategy
• Execute digital strategy

SOLUTION

How did you find Madwise?

Referral

Why did you select Madwise over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Madwise were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had an overhaul of our company's digital footprint. This included revamping the website, improving our digital marketing strategy, and refining our social media presence.

Deliverables:

• Redesigned, mobile-responsive, SEO-friendly website
• An SEO audit report with implemented recommendations
• A comprehensive digital marketing strategy for foreign markets
• Content for the website, blog, and social media channels
• Improved social media presence with a steady growth of followers and engagement

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website Traffic: An increase in the number of visitors to the website with a decrease in the website's bounce rate.
• Conversion Rates: The number of website visitors who become customers
• Keyword Rankings: Improved rankings for target keywords on search engines.
• Social Media Metrics: Increased followers, likes, shares, comments, and overall engagement on social media channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with Madwise?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their good communication and professionalism were impressive.

Are there any areas for improvement or something Madwise could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the CEO of Quantifly

Describe what your company does in a single sentence.

We diagnose patterns that make organizations less effective and help managers implement change. Quantifly - Organisational diagnostics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Madwise to accomplish?

• Increase sales
• Increase inbound leads
• Increase visits to our website
• Increase Nr. of LD followers

SOLUTION

How did you find Madwise?

Online Search

Why did you select Madwise over others?

Referred to me

What was the size of Madwise’s team?

10-20

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital strategy; Email & LD automation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 100 New leads
• 20 New deals
• 1000 New folowers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On point and on time.

What was your primary form of communication with Madwise?

Virtual Meeting

What did you find most impressive or unique about this company?

Their sales manager - Rok. He was really Unique

Are there any areas for improvement or something Madwise could have done differently?

We were very satisfied with Madwise's work.

BACKGROUND

Please describe your company and your position there.

I am the marketing person at Microgramm information company. Our company has about 20 employees and we are working in a cash register business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Madwise?

We were looking to build a national identity and good brad. We didn’t have much in - hause expertise in google advertising and SEO optimization. We turned to a partner Madwise to help us.

What were your goals for this project?

We want to increase sales and branding all over the country.

SOLUTION

How did you select this vendor?

We select this vendor because of good references and an understanding of our company's idea.

Describe the scope of their work in detail.

They knew the busines they are doing...

What was the team composition?

They are team players and all the projects are made in team spirit.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At this moment no... But we increase direct traffic to our web for 40%.

How effective was the workflow between your team and theirs?

In our company, I work alone...

What did you find most impressive about this company?

They are simply the best in the region.

Are there any areas for improvement?

Can't tell...