Marchio

BACKGROUND

Introduce your business and what you do there.

Our company is called Rideback, a film and television production firm that focuses on collaboration and community as a way to create world-class tentpole content. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Marchio?

We wanted to communicate the special nature of Rideback and how we were differentiated from other approaches to creating content. We also wanted to convey our mission to content creators, creative partners, and anyone in the greater Rideback community, letting them know how it was based on supporting creative people. We’re a community in service of creativity, and we look to communicate that through our brand.

SOLUTION

What was the scope of their involvement?

We hired Marchio to do our brand strategy to help us zero in on our brand promise and voice. Once we had that figured out, we translated it into a visual identity system that reflected exactly what we were all about. 

They started by helping us uncover how we wanted to talk about ourselves. It centered around this idea of a community and our mission to support creative people and the power of collaboration. That was half of the deliverable, and the other half was the visual identity. 

What is the team composition?

We had both Chad (Principal) and Dominic (Principal) involved at all times. 

How did you come to work with Marchio?

Marchio came from a recommendation of a mutual connection. We spent some time interviewing them and understanding their process, and then it was an easy decision. They’d worked at a big branding firm, so they had the chops. We were also interested in working with a company that understood our mission, so we hired them. 

What is the status of this engagement?

We started working with them in January 2018, and the engagement is ongoing. We’ve wrapped up this project, but we’re engaged with them on other projects related to Rideback. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

When Marchio arrived at a solution, there was a lot of analysis, explanation, and rationale behind it. We appreciated that they gave us a thorough understanding of how they arrived at the solution they provided, and this was true for both the brand strategy and visual identity portions of the project. 

Not only was the solution fascinating to understand, but it was also confidence-inspiring. Nothing was done on a whim, and they didn’t simply put nice words together with a pretty design. It was much more sophisticated and thorough than that.

How did Marchio perform from a project management standpoint?

We communicated a lot in person and by phone, and it felt very intimate because they were reflecting and helping us peel the onion of who we were and what our company was. They were highly engaged at all times, and that was a big part of the confidence that we had in their work. 

What did you find most impressive about them?

They’re phenomenal and gifted. Many people mistake branding to be only about creating a logo. While that’s a critical part of branding, the strategy, the meaning behind the name, and the purpose and promise of a brand are the critical half of branding. That was what we needed — a firm that was as much focused on brand strategy as it was on delivering a beautiful visual identity, and they delivered. 

Are there any areas they could improve?

No, there aren’t any. I don’t have any suggestions. 

Do you have any advice for potential customers?

Be as communicative as you can possibly be, and be honest about your aspirations while also being realistic about your business. Allot proper time and resources to the project. Rebranding is a specific and important discipline, and people need to understand the investment they need to make in it. 

It’s an important process, and you need to commit yourself to go through the whole journey. Good branding isn’t about applying a label onto a company or organization; it’s about uncovering what’s already there.

BACKGROUND

Please describe your company and position.

I am the Trustee of The Farlight Foundation

Describe what your company does in a single sentence.

Our charitable foundation seeks to support organizations that provide unique educational experiences. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marchio to accomplish?

• New Name
• Logo
• Visual Identity

SOLUTION

How did you find Marchio?

• Referral
• Other

Why did you select Marchio over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Marchio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marchio provided our organization with a new name, logo, and visual identity. Along with these goals, Marchio delivered: 
Logo and visual identity system 
Artwork delivered as vector- and pixel-based files 
Brand guidelines (PDF and InDesign) 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Marchio accomplished all defined goals and exceeded expectations with timing, professionalism, and performance. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marchio appropriately responded to our needs and delivered all deliverables on time. 

What was your primary form of communication with Marchio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Marchio's depth of knowledge, creativity, and flexibility was impressive. They thought through different scenarios, implications, and connotations of every syllable of the foundation's name along with each pixel of the final logo. 

Are there any areas for improvement or something Marchio could have done differently?

None, Marchio exceeded expectations. 

BACKGROUND

Please describe your company and position.

I am the CEO of Rideback RISE

Describe what your company does in a single sentence.

Rideback RISE is a nonprofit 501c3 content and creator accelerator whose mission to support and empower mid-career storytellers to develop commercial film and television across genres in order to propel narrative change and create cultural impact.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marchio to accomplish?

• Create RISE brand and positioning

SOLUTION

How did you find Marchio?

Referral

Why did you select Marchio over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Marchio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand identity, strategic positioning, stakeholder interviews, positioning, visual logo/brand assets, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Stellar and comprehensive brand and identity diligence and work, deliverables

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marchio was always responsive, on time, comprehensive and totally outstanding in their work, thoughtfulness and follow up

What was your primary form of communication with Marchio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team, founders, leaders; their knowledge base, their care and diligence with every aspect of the work; the collaborative spirit. And, of course, the quality, resonance of the brand work to our culture, vision, and strategic goals.

Are there any areas for improvement or something Marchio could have done differently?

No, they were a complete joy to collaborate with for our team and we look forward to having an opportunity to further collaborate, and, of course, recommend them.

BACKGROUND

Please describe your company and position.

I am the Chief Commercial Officer of Resource Innovations

Describe what your company does in a single sentence.

RI is a clean energy professional services and software firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marchio to accomplish?

• Brand refresh
• brand identify
• brand narrative and messaging

SOLUTION

How did you find Marchio?

RFP process

Why did you select Marchio over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Marchio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Establish a fresh RI brand identity, narrative, messaging, values, and pillars. Develop a new visual identify including style guide, brand assets, and website design and build.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

visual identity, logo, style guide, website, brand assets i.e. powerpoint

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marchio team as responsive, courteous, and respectful. Deliverables were managed effectively and generally on time with the exception of the work performed by the subcontractor. There was less flexibility with the web dev vendor. Project management and engagement through meetings was effective.

What was your primary form of communication with Marchio?

Virtual Meeting

What did you find most impressive or unique about this company?

The Marchio team focused on critical listening and engagement early to align with our values and effectively apply those learnings to the deliverables in the scope. Connecting with our team to drive the outcomes of the work was key to the success of the project.

Are there any areas for improvement or something Marchio could have done differently?

Driving alignment across our team as the client earlier in the process could have positively impacted the project timing.