MOREVER Ltd

BACKGROUND

Please describe your company and position.

I am the Marketing and Brand Lead of Dementia UK

Describe what your company does in a single sentence.

Dementia UK is the specialist dementia nursing charity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Morever to accomplish?

• To develop our TV and social advert for our brand campaign

SOLUTION

How did you find Morever?

Referral

Why did you select Morever over others?

High ratings, Great culture fit, Company values aligned

What was the size of Morever’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Morever's brief was to develop the 3 adverts that supported our brand campaign depicting life with dementia.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Reach and impact of video

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management - clear scope, timeline and deliverables. Showed brilliant understanding of our brief.

What was your primary form of communication with Morever?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with their professionalism and ability to drive the project through. We also appreciated how well we all worked together on filming day, responsive to all feedback

Are there any areas for improvement or something Morever could have done differently?

I can't think of any!

BACKGROUND

Please describe your company and your position there.

I'm Marketing Director for Tommy's.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Morever?

We worked with Morever on our Tell Me WHY campaign, an integrated multi-channel marketing campaign to raise awareness of the importance of research into baby loss.

SOLUTION

How did you select this vendor and what were the deciding factors?

A formal pitch process. We were impressed with Morever's creative approach to the brief.

Describe the project in detail and walk through the stages of the project.

Their team produced a hero concept - in film format - and a range of explanatory animations to accompany this. We also worked with them on a social media distribution plan. We created the following content for the campaign:

• 1 x hero film
• 10 x social media cut downs
• 6 x written testimony from users
• 4 x research animations
• 3 x research presentations
• 1 x vox pop film

How many resources from the vendor's team worked with you, and what were their positions?

We worked with their video production team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Campaign press reach total: 11,797,199 13m digital reach 396k hero film views 45k animation views 44k sign-ups to email communications

How effective was the workflow between your team and theirs?

Good communication and workflows, considering the complexity of the project and the number of elements involved.

What did you find most impressive or unique about this company?

Their "can do" creative approach was outstanding!

Are there any areas for improvement or something they could have done differently?

We had lots of learnings in general from the project but the one area we would have looked to improve is the format and content of our animations.

BACKGROUND

Please describe your company and your position there.

Co-op Foundation is Co-op's charity and we're co-operating for a fairer world. I'm Head of Communications

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Morever, and what were your goals?

We wanted to create a corporate animation to showcase our new strategy, narrative and funding direction. We wanted to inspire community groups to apply for funding from us and for other funders to follow our co-operative ways of working.

SOLUTION

How did you select this vendor and what were the deciding factors?

We've worked together on numerous projects. They were well priced and had an impressive portfolio of previous animations.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We reviewed comparators' videos, created a script together, connected Morever with our illustrators and then progressed to create an animatic. We had three rounds of amends

Who did you work with and what was the feedback process like?

Abi and Amy were very open to challenge and provided great ideas in the creative process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had almost universal positive feedback on our video so far, including from the young person who took on the role of narrator.

Describe their project management style, including communication tools and timeliness.

Very organised. Provided weekly progress reports.

What did you find most impressive or unique about this company?

Able to provide creative solutions even when the brief was relatively vague at the start of the project.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I work in the Brand and Content team at the Stroke Association. We’re a charity that supports people affected by stroke to rebuild their lives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Morever?

We hired Morever to produce videos and photos for us for our organisational campaigns. We needed impactful, emotive content that met our awareness-raising, lead generation and fundraising KPIs for our campaigns across social media, digital and print channels. They’ve produced content for us both via user-generated means and in-person shoots.

SOLUTION

How did you select this vendor and what were the deciding factors?

We asked for proposals from several agencies and after reviewing approaches and costs, we felt that Morever had the best experience in user-generated content, had well thought-through project management and scheduling, and competitive prices.

Describe the project in detail and walk through the stages of the project.

We’ve worked with Morever on several organisational campaigns, each with slightly different aims and content requirements. But the process was generally similar. They’d respond to our brief and budget with a proposal and quote. We’d then head into the planning stages, with treatments and scripts. They’d get to know our case studies (people affected by stroke) and prep for the shoots. After the shoots, they’d edit the content (giving us usually two or three rounds for amends) and we’d sign them off.

How many resources from the vendor's team worked with you, and what were their positions?

Our main point of contact was the producer, with the managing director also involved at key stages, or when needed. The shoot would usually have two crew members, and an editor or editors would work on the content afterwards.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The content that we’ve produced with Morever has worked very well for our organisational campaigns, achieving some of the highest engagement rates on organic and paid social media, as well as YouTube and our website.

How effective was the workflow between your team and theirs?

The producer was excellent at keeping us all on track. They use a Gantt chart schedule so we’re all on the same page with progress, and review and delivery dates – we’d review this on our weekly progress calls. When feeding back, we used their feedback template that helped keep internal stakeholders clear, focused and solutions-orientated with their comments – and we’d speak through this written feedback on a call. They manage expectations very well, and deliver according to the schedule outlined at the beginning of the project.

What did you find most impressive or unique about this company?

They have a committed, personable, solutions-focused team, who are focused on delivering impactful, effective content for your aims. They also have great sensitivity and understanding working with our case studies (people affected by stroke), which is incredibly important to us. Their brand storytelling is also beautiful of course!

Are there any areas for improvement or something they could have done differently?

I can’t think of any…