Netpeak

BACKGROUND

Please describe your company and your position there.

I'm marketing specialist in dmarket.com. DMarket unlocks the multi-billion-dollar skins economy for game developers and players everywhere.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Netpeak, and what were your goals?

We started to cooperate with Netpeak on the outreach service. Outreach is a way of organic link building, which is used in SEO website promotion. We wanted to increase the trust rank and increase the company's awareness. The Netpeak team does an excellent job of this.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose Netpeak agency due to good reviews and number of cases. The guys have been on the market for a long time and this has increased our confidence.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First, the guys developed a promotion strategy. After that, they compiled a list of relevant sites for link placement. And only after that they started placing links.

How many people from the vendor's team worked with you, and what were their positions?

We conduct all communication through our project manager. SEO specialists are also working on the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With the help of the outreach service, we managed to increase organic traffic.

Describe their project management style, including communication tools and timeliness.

They know their job well. Everything is always high quality. We don't have to worry about their work.

What did you find most impressive or unique about this company?

We really like the process of working with the agency. We have regular meetings, we discuss the results. Communication is fast and comfortable.

Are there any areas for improvement or something they could have done differently?

We are completely satisfied with the work of the agency. We can safely recommend them.

BACKGROUND

Please describe your company and your position there.

I'm head of eCommerce in a big multi retail sport-fashion project. My focus is to increase online sales, implement digital strategies, and use the best marketing channels to grow business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Netpeak, and what were your goals?

We contacted Netpeak to build an omnichannel marketing strategy for SEO, PPC, email marketing, SMM, and ASO. I believe that if you want to grow and stand out from your competitors, you have to use all the possible channels in the best way possible.

SOLUTION

How did you select this vendor and what were the deciding factors?

Netpeak's expertise is one of the most outstanding on the Ukrainian market. Their proprietary technologies (e.g., Serpstat) and their communication approach are quite effective. Our final decision point was the SEO and PPC audit they provided us with. We also got a clear understanding of why we had to choose Netpeak after the service presentation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our cooperation started with a tech SEO audit and some issues to fix. At the same time, Netpeak has fixed our Analytics and set up new Google Ads and Facebook campaigns. With that, we started to work and collect statistics. In 2 months of cooperation, they provided us with a strategy for the next 6 months (a 6-month sprint) for SEO and PPC. And eight months later, we had a full digital strategy for SEO, PPC, email marketing, SMM, and mobile marketing.

How many people from the vendor's team worked with you, and what were their positions?

As far as I know, there's a big team working on our project:

• Middle PM Specialist
• Middle SEO Specialist
• Middle PPC Specialist
• Middle Email Marketing Specialist
• SMM Specialist
• Design Specialist
• Plus 3-4 Junior SEO and PPC Specialists

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After the implementation of SEO recommendations, we reached the 1st place of Google search results for a lot of keywords. Organic traffic is also growing all the time. Moreover, our e-commerce revenue increased by 20% year over year for the whole website.

Describe their project management style, including communication tools and timeliness.

The communication takes place in a task manager or Telegram chat. Therefore our questions are answered and ideas are implemented promptly. We schedule a meeting twice a month to wrap up, correct something (if needed), and make plans for the next month.

What did you find most impressive or unique about this company?

We have manual reports for all services as well as Google Data Studio reports. Netpeak pays careful attention to provision of all services and provides all the needed information to get better results. We also appreciate their result-oriented approach and have no doubts about their professionalism.

Are there any areas for improvement or something they could have done differently?

Their ideas bring great results. I think the price is above average but they are worth their money.

BACKGROUND

Please describe your company and your position there.

Raters is a social network for movie lovers, where users can discover films based on reviews from their friends. It is available on iOS, Android, and Web platforms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Netpeak, and what were your goals?

We decided to hire Netpeak to increase the number of impressions and installs in the App Store for various countries. Hence, we needed somebody who can provide quality ASO to benefit our app and improve rankings.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of our shareholders recommended NetPeak to us. He said that they are experts in ASO and he was totally right. In addition, the communication with their team was very pleasant and we clicked right away.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Firstly, the team conducted a competitor analysis. Then the app was audited and growth points were identified. The next step was to prepare a Semantic core of high quality. And finally, metadata was collected and analyzed for subsequent iterations.

How many resources from the vendor's team worked with you, and what were their positions?

The project manager, team lead and two ASO/ASA specialists were working with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Impressions by 1,887% and installs by 3,484% which was really impressive. In addition, the number of unique users who entered the application during the month, increased 19-fold.

How effective was the workflow between your team and theirs?

The communication is really smooth, and the team provides all the information we need.

What did you find most impressive or unique about this company?

The team used data collected based on competitor analysis and Apple Search Ads. This extremely benefited our app.

Are there any areas for improvement or something they could have done differently?

Nothing comes to my mind.

BACKGROUND

Please describe your company and your position there.

Outpost Club helps rent an apartment for digital nomads, students and those willing to plunge into the atmosphere of New York or Philadelphia. The company offers the «living-together» format of apartments — co-livings, dorms, rooms. Modern apartments are available at a reasonable price.

The main special feature about the company is that it takes care of communities living in such houses while responsibly selecting its inhabitants. The company also guarantees security and comfort of people living in such houses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Netpeak, and what were your goals?

To regularly increase the occupancy of the houses by the end of the month from 85% to 95%. To grow the number of the applications submitted from the website by 50% within 3 months.

SOLUTION

How did you select this vendor and what were the deciding factors?

Previously, we ran Google Ads campaigns ourselves. But due to time constraints, we decided to delegate their maintenance and scaling to an agency. We chose Netpeak among several potential contractors after a detailed review of the offer and an estimate of the project cost.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Netpeak specialists:

• set up the conversion's import from Google Analytics into Google Ads;
• sent the terms of reference marked «not set» for developers. Prior to this, we would lose the source due to incorrect work of UTM parameters;
• added audiences split into categories and remarketing audiences in survey mode which were not covered by our targeting. The former could be used within the framework of media campaigns, while the latter could be used for obtaining additional signals during the process of campaign optimization;
• collected the sufficient amount of data for optimization, launched the ICPA autostrategy;
• began improving the parameters of keywords;
• shortened the website usability form, which saw an increase in the number of the forms filled out.

How many people from the vendor's team worked with you, and what were their positions?

They appointed a project manager to communicate on our project. He distributed the work between 2 PPC specialists. The project was also supervised by the team leader of the PPC team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Within three months of our work on the project Netpeak managed to:

• Lower the price per click by 33%;
• Increase traffic by 41% while spending less;
• Grow the number of applications submitted on the website by 32%;
• Decrease the conversion costs by 27%.

They also achieved the monthly co-living occupancy rate of 95% as well as managed to deliver on the planned number of conversions after three months of work.

Describe their project management style, including communication tools and timeliness.

We like the level of involvement of the team in the project. All issues are resolved quite promptly with the help of instant chats. Quick responds and soft pushes to our team from PM.

What did you find most impressive or unique about this company?

The weekly meetings have a positive impact on the efficiency of the project. Quick responds from Project Manager.

Are there any areas for improvement or something they could have done differently?

We would like to get a higher percentage of house occupancy. The current results are much better than what we had before the start of the cooperation. We believe that we will be able to achieve even better results at a lower cost in the future.

BACKGROUND

Please describe your company and your position there.

I'm Digital Marketing Specialist at ARX. Insurance company ARX is a part of the international Canadian insurance group Fairfax Financial Holdings

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Netpeak, and what were your goals?

We were looking for a partner to help us develop the organic traffic. We agreed with Netpeak to provide SEO promotion, and bring our positions to the TOP. After working with Netpeak for a short time, we found out that we can trust them other sources, and now we collaborate in such areas as PPC and Email as well.

SOLUTION

How did you select Netpeak and what were the deciding factors?

We came to Netpeak because we heard a lot about them. After receiving a commercial offer, getting acquainted with the price and cases, we've made a decision to cooperate.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

According to SEO goals, one of our targets was reaching the Top of SERP for our Travel insurance product. Netpeak have made a SEO audit for us and suggested a strategy to achieve our goals. As for PPC, at the beginning we had a goal to get the maximum conversions for our Travel insurance product.

Netpeak set up Google Analytics, prepared advertising campaigns for launch and optimized them, and then worked with our other products. Different search campaign, GDN, remarketing, FB targeting and others tools were used.

How many people from the Netpeak team worked with you, and what were their positions?

They appointed a project manager to communicate on our project. He assigned tasks to one SEO specialist and to one PPC specialist, and they in turn involved junior SEO specialists and PPC specialists to perform on smaller and simpler ones.

Also, the project was supervised by the Team Leader of the SEO team, the Team Leader of the PPC team and the Head of the Department. Link builders, copywriters and editors also worked on the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Business results have always been achieved. I think, this is the main feedback about our work. This allows our company to grow and makes it possible to attract more budget for promotion and experimentation with new sources of online sales and lead generation.

Describe their project management style, including communication tools and timeliness.

They are good at setting the right expectations and getting things done on time. Basically, communication takes place through the messenger, and we always quickly get an answer to our questions. We have a weekly meeting to discuss the result we have at that moment and plan for the next weekly.

What did you find most impressive or unique about this company?

We meet with guys weekly. Netpeak created a Dashboard for our project, where we can see all the SEO data and compare it with our competitors.

Are there any areas for improvement or something they could have done differently?

I would like to open more and more new horizons with Netpeak, but the budget is not always enough for all ideas, so we try to focus on the main areas.

BACKGROUND

Please describe your company and your position there.

Viagio is a provider of global travel-related services through a number of different brands & platforms. Our mission is simple - to make authentic local culture and real quality experiences easily accessible to more travelers. I overview the day-to-day operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Netpeak, and what were your goals?

• Short: recovering market positions and traffic volume lost during the pandemic.
• Long: to enter the larger pool of activity platforms and compete.

SOLUTION

How did you select this vendor and what were the deciding factors?

Experience from previous projects and a recommendation

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Optimization of our website for throughout technical audit and implementation of recommendations. So far, we see great improvement! After 4 months of work and technical implementation, the team develops a strategy for further cooperation, PPC, and we follow it further, continuing the work.

How many resources from the vendor's team worked with you, and what were their positions?

• 1 Project manager
• 1 Middle Digital Marketing Analyst
• 3 Juniour Marketing Specialists
• 1 New Bussiness Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project has been in the works for 3 months. Technical audit was conducted, which tasks are now being implemented by our programmers, issued an analysis of competitors. We are also cooperating in the area of PPC and starting to launch campaings.

How effective was the workflow between your team and theirs?

Communication is done through the project manager. Questions are answered promptly, tasks and reports are completed on time.

What did you find most impressive or unique about this company?

The communication is very good and fast, very precise. They are always ready to answer your questions in a well-organized way.

Are there any areas for improvement or something they could have done differently?

I am satified in the way we've done so far.

BACKGROUND

Please describe your company and your position there.

I'm SEO TL at Kyivstar. Kyivstar is a provider of mobile communications and fixed Internet services, the first converged solutions provider in Ukraine, also offering digital television services. The company's subscriber base includes about 26 million mobile customers and over 1 million fixed broadband Internet users.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Netpeak, and what were your goals?

We hired Netpeak to provide full search promotion with a dedicated team, increase search engine rankings, and drive traffic to existing site pages solely for non branded keywords.

SOLUTION

How did you select this vendor and what were the deciding factors?

Having launched the tender process in-house, we decided to engage market leaders in digital marketing to participate in the tender. After a detailed study of the commercial proposals and estimations of the cost of the project, we came to the conclusion that Netpeak is an optimal candidate for cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our cooperation began with SEO audit of all areas in which we work. Then guys optimized current pages of the site and gave recommendations on expanding the structure of the site. They are also engaged in link promotion.

How many people from the vendor's team worked with you, and what were their positions?

At our request, they appointed a project manager to communicate on our project. He assigned tasks to two SEO specialists, and they in turn involved junior SEO specialists to perform on smaller and simpler ones. Also, the project was supervised by the Team Leader of the SEO team and the Head of the Department. Link builders, copywriters and editors also worked on the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After the implementation of SEO recommendations, base metrics predominantly growing

Describe their project management style, including communication tools and timeliness.

They are good at setting the right expectations and getting things done on time. Basically, communication takes place through the messenger, and we always quickly get an answer to our questions. We have a weekly meeting to discuss current issues and the results we have at that moment and plan for the next month.

What did you find most impressive or unique about this company?

We meet with guys weekly. They are flexible integrated into the reporting process that is convenient for us.

Are there any areas for improvement or something they could have done differently?

It was not possible to get 100% of forecasts right away, but guys did everything they could to fulfill the maximum and, in general, I am satisfied with current results.

BACKGROUND

Please describe your company and your position there.

I'm Team Leader of PPC and SEO in INTERTOP UKTAINE. INTERTOP is the leader in the offline market of branded clothing and footwear, operating since 1994. Intertop.ua is an online store that combines all multi- and mono-brand retail stores into a single omnichannel model.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Netpeak?

We contacted Netpeak to cooperate on SEO and PPC advertising. We set a high bar for our digital marketing KPIs and e-commerce metrics. The main KPIs we set for the agency team were to: Increase traffic and the number of transactions, improve CPC, build a successful Google Ads account, and create an effective SEO strategy.

SOLUTION

How did you select this vendor?

The best bid from 5 bidders was the deciding factor in choosing a contractor.

Describe the scope of their work in detail.

Used the TrueView In-Stream ads to promote an advertising campaign during peak season. Created remarketing audience lists to target those who have already viewed the video (to show them other relevant content). Created a six-second bumper ad with a simple message to increase seasonal sales, thus maximizing the reach and frequency of impressions for the target audience.

Analyzed the audience, its behavior, and affinity interests; obtained the top interests of current clients in the Google Analytics audience report. Took the most profitable cold audiences from previous campaigns. Segmented the audiences by gender, age, and location and created ten ad groups.

What was the team composition?

Evgeniy (PPC Tech Lead at Enterprise Department), Maria (Team Lead of PPC Team) and Dmitry (PM of Enterprise Department).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Promotion results for the seasonal campaign:

• Video campaign ROI increased by 80%.
• Brand recognition increased by 8.5%.
• Memorability increased by 66.4%.
• Conversion rates increased by 65%,
• CPA reduced by 45% compared to search advertising campaigns.
• Income growth YoY by more than 30%. We try to increase this percentage every year.

How effective was the workflow between your team and theirs?

The agency did an excellent job, providing necessary technical requirements and monitoring the entire process with specific marketing tools.

What did you find most impressive about this company?

Colleagues understand the market well and know how to correctly distribute the budget between companies.

Is there any area for improvement or anything that could have been done differently?

There is always something to improve, the world is constantly evolving. I am glad that colleagues from Netpeak understand this well and they do a lot to improve the process constantly.

BACKGROUND

Please describe your company and your position there.

Maxi.az is a company created based on the Integral Plus electronics chain store. It traces its history back to 2006 and over the years has become one of the largest electronics retailers in Azerbaijan.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Netpeak, and what were your goals?

We contacted the agency to increase sales and organic traffic. We also wanted to improve ROMI in six months of working on the project.

1. Optimize the website so that it meets all search engine requirements.
2. Improve the website structure and add content.
3. Create the right meta description.
4. Link building goal: add natural links.

SOLUTION

How did you select this vendor and what were the deciding factors?

The agency's reputation was the deciding factor in choosing a contractor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

1. Improved the website structure: created new subcategories and filter pages based on popular search queries.
2. Optimized URLs. Replaced the URL transliteration from Russian to Azerbaijani.
3. Optimized filter pages to expand the number of search queries to attract a relevant audience to the website.
4. Added element to thesection of pages, which indicates the language versions of the site.
5. Created HTML and XML sitemaps.
6. Set up 301 redirects for pages with duplicate content.
7. Prevented some pages from being indexed. For example, the search, signup, order, cart pages. This is necessary to improve the link equity distribution among priority pages.
8. Prevented Google from indexing pages that match other pages completely or to a large extent.

How many people from the vendor's team worked with you, and what were their positions?

• Nikolai Novodran — Project manager.
• Andrei Yaromenko — Middle SEO Specialist.
• Anna Zmiienko — Junior SEO Specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Promotion results for the first three months:

• Organic traffic increased by 30%.
• Sales increased by 75%.

Desktop drove the most of traffic and sales:

• Traffic increased by 18%.
• Sales increased by 45%.

Describe their project management style, including communication tools and timeliness.

The agency did an excellent job, providing necessary technical requirements. They monitor the entire process with specific marketing tools.

What did you find most impressive or unique about this company?

The fact that the agency experts took a personalized approach to managing SEO tools and we started seeing first results very soon.

Are there any areas for improvement or something they could have done differently?

So far, Netpeak has met all our expectations.

BACKGROUND

Please describe your company and your position there.

BSH appliances are the number one seller in Europe and the number one producer and seller of dishwashers in the world. Our company strives to conserve energy — BSH home appliances save about 25 million kW per year. The company strive to improve quality of life at home. I am the Head of Digital at BSH, and I am responsible for solving business problems with digital technology. My main task is to plan the development of the company, select the promotion tools and create a strong team capable of implementing the plan.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Netpeak, and what were your goals?

When building a strategy, we decided to focus on website content development. In this case, most of the tasks go to the Ukrainian branch of the company, which means they are implemented promptly. The main purpose of the website promotion is to increase search visibility, especially for branded search queries, which compete with the popular Ukrainian ecommerce projects.

SOLUTION

How did you select this vendor and what were the deciding factors?

Like in any large corporate structure, all agencies go through a tendering process. The Netpeak team was well-prepared for the tender and reached the final stage, where they competed with another company and eventually won as the executive team proved to be stronger.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

• Technical component. We started with a full technical audit:

1. we replaced irrelevant links to an XML sitemap in the robots.txt. Previously, the robot, which read the sitemap URL from robots.txt file, just found broken links;
2. the product listing pages contained links with different URL parameters. The technical team replaced the links with the correct ones, which were not prevented from being indexed;
3. we removed all the broken links which led to the deleted (within the project lifetime) pages;
4. we fixed meta tags: made duplicates unique, added new meta tags;
5. we removed duplicate pages made by the site engine.

• Content component. With the help of monthly query frequency data and Google Ads Keyword Planner, we detected the seasonality and created a calendar of category development. We researched keywords for each category and subcategory pages and planned the optimization of meta tags and page content in Russian and Ukrainian.
• Link building strategy. We've made a competitor link analysis, and after bringing together the basic analytics data of the link profile, we determined the link promotion strategy: link volume and type, anchor type."

How many people from the vendor's team worked with you, and what were their positions?

The Netpeak team included Yuri, Head of Enterprise Department; Alexander, SEO Tech Lead; Alexander, SEO IM; Daria, PM of Enterprise Department; Oksana, Upper-Junior SEO Specialist; Natalia, Junior SEO Specialist; Victoria, Junior SEO Specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After nine months of cooperation, we increased the visibility by more than 15 times, and it's still growing. We increased the organic traffic by 247% for BOSCH, and 219% for the Siemens website.

Describe their project management style, including communication tools and timeliness.

You can't promote anything without understanding it at all. A team product engagement is also an important factor in achieving goals. Their work with us turns out to be as synchronous as possible.

What did you find most impressive or unique about this company?

Coordinating positions: regular calls and reports, strategy adjustments based on new data.

Are there any areas for improvement or something they could have done differently?

A year later, we've seen that the team works perfectly, and it really shows in the numbers. I would like to improve the current result, which in my opinion will be more difficult because we are now starting from a higher point.