New Light Digital

BACKGROUND

Introduce your business and what you do there.

I am a photographer that specializes in portraits, portraiture, and more. I’m the owner and the photographer of Launa Penza Photography.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with New Light Digital?

I needed to revamp and update my website. I wanted my platform to have a new look and feel to it. As a result, I hired New Light Digital. 

SOLUTION

What was the scope of their involvement?

I met Daniel (Founder & Chief Strategist) and spoke to him. The New Light Digital team asked me if I want my WordPress site built from scratch or if I want to select one of the existing templates that they have. 

Once I decided on one of their existing templates, Daniel sent me some links and examples of other sites that he had designed. I liked one particular look that he did, but it was not customized for a photographer. After that, we talked about how he could make it fit with my image and profession. I do a lot of behind-the-scenes types of video work, and I wanted to make sure that could be displayed on my site. 

I wanted them to make sure the site was user-friendly for my external stakeholders. Daniel also walked me through how to access the functions and features on my site. They now provide additional support such as SEO services. 

What is the team composition?

When I’m not necessarily satisfied with the backend work, Daniel is my main point of contact. Then, he has a team of designers that tweaks or fixes the site. 

How did you come to work with New Light Digital?

I received an email from New Light Digital. In that particular email, I saw their company’s services. I was skeptical at first because they were overseas and my previous designer was local. 

However, Daniel assured me that there was never going to be a problem. He also said that he would always be available. I saw that he was super personable and easy to contact, so I gave them a try. 

How much have you invested with them?

We’ve spent $1,200–$1,600. 

What is the status of this engagement?

Our company began working with them in August 2020, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’m really happy with the concepts they sent me at the start of the engagement. Moreover, I’ve had clients that have reached out and they’ve complimented my website. New Light Digital’s pricing is also very fair and good. 

How did New Light Digital perform from a project management standpoint?

Daniel is really helpful. Whenever I ask him for changes, it is usually done within 24 hours. We use Zoom and phone calls to communicate. Most of the time, we do screen sharing and that has been very helpful during moments when I needed to learn how to do things on the backend of WordPress. He really makes sure I understand what is going on. 

What did you find most impressive about them?

Their customer service really stands out. Even though I had my doubts about them being overseas, they have been doing great and exceeding my expectations. 

Are there any areas they could improve?

I have nothing to say about areas they could improve. 

Do you have any advice for potential customers?

If you have any concerns about New Light Digital being an overseas company, I think Daniel can make you feel very assured that you’re going to be taken care of. I will always be glad to refer them and I couldn’t be happier with New Light Digital.

BACKGROUND

Please describe your company and your position there.

I am the owner of a private equity firm. Our mission is to directly source undervalued institutional quality private investment opportunities and syndicate to investors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire New Light Digital, and what were your goals?

Our website was created by a group with very little experience. We struggled with it both in terms of functionality and design. We hired New Light Digital to revamp it. The goal was to get a fresh, unique design that looked professional and modern.

By doing this, we were hoping to increase our traffic substantially by end of year. Also we wanted to ensure that existing clients and partners saw our website and got reassured that they made the right decision.

SOLUTION

How did you select New Light Digital and what were the deciding factors?

We searched for competent web developers who also had a good design eye. We had shortlisted about 4 firms, and eventually chose this vendor based on their past projects, very good eye, and good price-quality ratio.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss goals and expectations. From there, the team delivered the wireframes, design mock-up, and finally the developed site on a test server. We got to provide feedback every step of the way, and the team at New Light Digital went above and beyond to address every one of our needs and any issues we identified were fixed quickly.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the owner of the agency, Daniel. But I know that there were several people working behind the scenes. All communication was quick and to the point, which was appreciated.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching our site, we saw immediate results. Our organic search traffic has jumped 44% over the previous month, and it has been growing since. Clients and existing partners love the new design, we get compliments all the time, particularly on how much easier it is to navigate and find things on the new site.

Describe their project management style, including communication tools and timelines.

We used text and phone calls for all communications. This proved to be very efficient. Even though they are based abroad, it really felt like they were next door. Daniel has an active US phone number, and his English is spotless. So we understood each other very well.

I've particularly enjoyed how responsive they were. In my previous experience, it would take people at least one or two days to hear back from them. With Daniel it was almost instant (the latest we ever heard back from them was the following morning, due to the time difference). Overall, a very good experience.

What did you find most impressive or unique about this company?

The problem-solving skills were very impressive. They did not let anything fester, and addressed all issues head-on. This was appreciated, because we didn't have experience in this process, so the extra attention was welcome. They explained everything very clearly, and even jumped on screen-sharing calls to show us how certain things worked with the new website.

Are there any areas for improvement or something they could have done differently?

We had initially thought that SEO was included in the new website design. Daniel has clarified that some minor SEO is included, but that more extensive SEO would need to be done on a monthly basis.

We've actually signed up for it, and are now implementing a small SEO & Content Marketing program. It works well so far, as the content actually allows us to educate potential clients on our services, and provides an SEO boost. We might add social media to the mix in the future as well. Thank you very much! Highly recommended.

BACKGROUND

Please describe your company and your position there.

We help agricultures succeed by providing them with the tools and resources they need. I am in charge of marketing at our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire New Light Digital?

We had an old website that did not look good and did not provide the value needed for our customers. We needed guidance on how to take it to the next level in terms of functionality, content, and technical integrations (CRM, forms, digital marketing).

What were your goals for this project?

We wanted to have a way for clients to easily find us, contact us with any questions, but also find all the information they need in terms of the agriculture products we carry. We also needed an ecommerce solution integrated into our site.

SOLUTION

How did you select this vendor?

We selected New Light Digital given their level of expertise. Even though they were a bit higher priced than other vendors we looked at, they proved their expertise and experience. They immediately understood what the challenges were, and were able to produce a tangible plan on how to address them.

Describe the project in detail.

It was our corporate website. https://elitagrotehnologie.md/ New Light Digital produced a plan on what each page should contain. We went over it and provided feedback which was then implemented into the strategy.

Daniel and his team provided us two rounds of review for the design phase, and another two rounds during the development phase, to iron out any remaining issues. The result was a marvelous website which we are very proud of.

What was the team composition?

We worked only with Daniel, who is the owner of the company. This was nice, because there were no junior account managers to deal with (we've had bad experience with this in the past). We know there were two designers and two developers involved in our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within 3 months of website launch, we saw an increase in traffic of 76% from Google. Also our bounce rates have dropped by 68%, and the time on page has doubled. This is without us doing anything else on SEO. We plan on investing in this in the future, to take full advantage of our new website.

How effective was the workflow between your team and theirs?

We had excellent communication with the New Light Digital team. They went above and beyond to implement all our requests and feedback.

What did you find most impressive about this company?

The experience and knowledge they brought to the table is very impressive. We wouldn't have been able to accomplish the results we are getting without their extensive background in UX design and SEO best practices.

Are there any areas for improvement?

It could have been done faster, but this was partially an issue on our end as well. In the end, the high quality of the product is the most important, and we are very happy with the result.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Sonice Party. We offer franchise opportunities for retail party shops and event services. Our company provides training and support to help entrepreneurs create memorable celebrations for customers across the UK.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with New Light Digital?

We needed to obtain more clients.

SOLUTION

What was the scope of their involvement?

New Light Digital provided Google Ads, blog writing, and SEO services. The team put advertising on Google, wrote blogs about party supplies on our website, and handled SEO on the website.

What is the team composition?

We worked with one teammate from New Light Digital.

How did you come to work with New Light Digital?

We found New Light Digital through a referral.

What is the status of this engagement?

We worked together from January 2021 to January 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

New Light Digital helped us obtain more clients. We saw a 10% increase in clients in one year.

How did New Light Digital perform from a project management standpoint?

New Light Digital delivered on time and responded well to our needs. The team provided good services.

What did you find most impressive about them?

New Light Digital responded quickly to our needs. The team communicated easily and fixed issues quickly. New Light Digital also wrote good blogs and provided excellent marketing services.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Please describe your company and your position there.

The BOX makes delicious and affordable pizza and other dishes for delivery throughout Chisinau, Moldova. I am the founder and owner of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire New Light Digital?

We needed to upgrade our online presence because our old website was dated and it did not deliver the same results as it did in the past. We needed a content marketing agency that we could trust to deliver the highest quality web design, but also help us promote our products via content marketing and SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

Since we do not have a marketing department in house, we hired New Light Digital to take our online presence to the next level. We were recommended this team by a friend of mine. The deciding factors were their level of competence, their previous experience in our field, and the positive interaction we've had with the owner of the company.

Describe the project in detail and walk through the stages of the project.

We've been working with New Light Digital since 2020, so there have been a lot of interactions with them so far. But in general, the stages of our collaboration have been as follows: (1) discovery phase; (2) strategy creation; (3) strategy execution. We've been very involved at every step of this process, and have always been able to ask questions, and intervene where changes were needed.

At the moment we touch base at least once per month, when we review the monthly reports and discuss priorities for the following month. They created our editorial calendar for the content for several years in advance, as well as the SEO strategy that has already shown significant results for our company. We're pleased with the collaboration with them.

How many resources from the vendor's team worked with you, and what were their positions?

We've mostly interacted with Daniel, the owner of the company. But we've also had meetings and calls with some of the members of their team. We're aware there is a group of professionals working on our account from their end on a monthly basis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our new content and SEO strategy has increased our organic traffic by 120%, and our clients find the articles we publish to be informative and valuable. We constantly get compliments on the design and functionality of our website, and we're always recommending their work to friends and partners. An important note here is that they are extremely responsive with our maintenance requests. Things get fixed fast, and never take more than a few hours. This is a major difference with previous vendors that we worked with. Our revenue from organic search has increased by at least 60% YOY every year, since our collaboration started.

How effective was the workflow between your team and theirs?

Our workflow is flawless. We send out an email any time there is a maintenance request and it gets addressed almost immediately. On the content marketing side, we approve the articles and advertorials before they get published each month. It has been an extremely smooth workflow. Their communication with us has been outstanding.

What did you find most impressive or unique about this company?

I love that we never feel lost while working with New Light Digital. Any questions or concerns are addressed quickly and swiftly. The results speak for themselves, and we could not be happier.

Are there any areas for improvement or something they could have done differently?

None. I highly recommend New Light Digital to anyone who needs a reliable digital marketing partner.

BACKGROUND

Please describe your company and your position there.

We sell a wide variety of high quality rug pads across the United States via our ecommerce website. I am the marketing director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire New Light Digital, and what were your goals?

We needed a partner to take over the SEO for our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

The New Light Digital team was selected to create and execute the SEO strategy, both on-page and off-page. Their team was composed of three people: Daniel on the strategy side of things, and two other SEO specialists to execute the on-page and off-page activities.

We've been working together for under a year, and the cost has been roughly $30k.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

New Light Digital had the scope to improve our rankings. The project steps were as follows:

1. Keyword research and website audit
2. Strategy development
3. Execution

How many people from the vendor's team worked with you, and what were their positions?

We only interacted with Daniel, but I am aware he has an SEO team working on our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Even though there have been some technical difficulties with our web development team, Daniel and his team have been able to execute their side of the agreement in a very professional and proactive manner.

We're seeing more than 50% increase in organic search traffic and conversions.

Describe their project management style, including communication tools and timeliness.

The project management has been excellent, and they always responded to all of our questions in a timely and helpful way.

What did you find most impressive or unique about this company?

Their reports are very descriptive, and you are not left wondering what has been done by the team in the allocated hours each month. Their English skills are excellent.

Are there any areas for improvement or something they could have done differently?

I would definitely recommend the New Light Digital team to any company looking for a good SEO and digital marketing agency.