Ohana Advertising and Business Consultancy

BACKGROUND

Please describe your company and position.

I am the President of Petticoat Lane

Describe what your company does in a single sentence.

We are a lingerie, swimwear and clothing boutique and website

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ohana Marketing to accomplish?

• Google ads set up and maintance
• Google local ads set up and maintance

SOLUTION

How did you find Ohana Marketing?

upworks

Why did you select Ohana Marketing over others?

• High ratings
• American

How many teammates from Ohana Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hired James to create and maintain my Google ads account for both local and national. I carry many different product lines and categories which change on a monthly basis

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

mostly local Google so there was an increase in traffic to my store and website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bi-weekly meetings with the team. They were quick to implement, analyze, discuss, and retest.

What was your primary form of communication with Ohana Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their staff's unique skill set.

Are there any areas for improvement or something Ohana Marketing could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the Founder & Owner of Country Kitchens

Describe what your company does in a single sentence.

Online kitchen and bath cabinet distributor.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ohana Marketing to accomplish?

• Increase brand awareness and sales with Google Ads
• Increase brand awareness and sales with Facebook Ads

SOLUTION

How did you find Ohana Marketing?

• Upwork

Why did you select Ohana Marketing over others?

• Great culture fit
• Company values aligned

How many teammates from Ohana Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Test Google and Facebook ads to increase sales while staying within budget and acheiving an agreed upon ROAS.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue from ads have increased overall revenue by 15%+ on a monthly basis. Email lists have been growing at twice the rate it was previously from the additional ad traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been great with timely ad implementations and monthly reports.

What was your primary form of communication with Ohana Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their timely communication and ability to drive traffic and ultimately sales within an industry that they aren't very familiar with.

Are there any areas for improvement or something Ohana Marketing could have done differently?

Hoping to increase sales even more with further split testing so time will tell.

BACKGROUND

Please describe your company and your position there.

I'm the founder of a private event entertainment company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ohana Advertising and Business Consultancy ?

We were looking to expand our advertising efforts by running google ads and revamp our website.

SOLUTION

How did you select this vendor?

We went with this vendor because they had the team in place to execute on all needs from advertising to web development.

Describe the scope of their work in detail.

They started by setting up our google ads and launched to a great start. They worked on optimising these and narrowed down on keywords that were working and cut the rest. We have since started working on a migration to a new web platform and working on optimising it for better search performance.

What was the team composition?

I've been working closely with their lead creators and back end developers on a weekly basis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increase in click through and conversion rate

How effective was the workflow between your team and theirs?

They have been very effective in achieving our targets and goals.

What did you find most impressive about this company?

Responsiveness and communication, punctuality, professionality, friendliness across the entire team.

Is there any area for improvement or anything that could have been done differently?

More industry research when building/designing landing pages as opposed to going purely off instinct

BACKGROUND

Please describe your company and your position there.

I am the owner of a service oriented floor care company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ohana Advertising and Business Consultancy , and what were your goals?

SEO ads- more traffic

SOLUTION

How did you select this vendor and what were the deciding factors?

Referral from a friend

How many people from the vendor's team worked with you, and what were their positions?

3

RESULTS & FEEDBACK

What did you find most impressive or unique about this company?

So far they are very responsive

Are there any areas for improvement or something they could have done differently?

Not yet

BACKGROUND

Please describe your company and your position there.

I'm the Online Marketing Manager for several locations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ohana Advertising and Business Consultancy ?

We hired Ohana to help us better target our desired customer base as well as optimize our Google Adwords Campaigns to increase leads.

SOLUTION

How did you select this vendor?

I selected Ohana after interviewing several companies who offered similar ad campaign management services. The knowledge and experience they had, as well as the plan laid out for helping us was the most effective at accomplishing our goal of receiving more leads from online advertising.

Describe the scope of their work in detail.

After having a few meetings to best understand our business and target customer, Ohana then built several ad campaigns for us as well as focused landing pages to better capture leads. They continue to manage our campaigns and optimize them to get better results.

What was the team composition?

I have worked with the executive as well as an account level manager to increase our effectiveness.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a 100% increase in leads from previous years of Google Adwords marketing.

How effective was the workflow between your team and theirs?

The team at Ohana is very responsive and moves swiftly.

What did you find most impressive about this company?

Their understanding of our business and what needed to be done to increase leads.

Is there any area for improvement or anything that could have been done differently?

I'd like to use email more for communication purposes rather than a messaging service as messaging services tend to disrupt my workflow.

BACKGROUND

Please describe your company and your position there.

I'm the founder of the DTC brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ohana Advertising and Business Consultancy ?

Launch and manage FB and Google Ads for my company.

SOLUTION

How did you select this vendor?

I found the service on Upwork after interviewing multiple agencies.

Describe the scope of their work in detail.

Launch, manage and optimize FB and Google Ads for my company.

What was the team composition?

I worked closely with the whole team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We now have a clear understanding of our target customers, their demographic, interest, winning creatives along with our product value prop.

How effective was the workflow between your team and theirs?

They have a very effective and collaborative workflow!

What did you find most impressive about this company?

James and his team are super on top of their communications. They work with my company closely to define the goal, set up tracking and experiment/optimize the campaigns base on data.

Is there any area for improvement or anything that could have been done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I'm the marketing manager at Hi-Tech Car Audio, where we sell and install mobile electronics as well as vehicle tinting and wrapping.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ohana Advertising and Business Consultancy ?

We hired Ohana to help optimize and manage our Google ads campaigns for our window tinting services.

SOLUTION

How did you select this vendor?

They responded to a job post I put out on Upwork.

Describe the scope of their work in detail.

We had a landing page that converts pretty well on various Google ad geo locations. Until hiring Ohana we had been running these campaigns somewhat passively with pretty good results. However, after about 4-5 months our cpc's began to increase and our conversions decreased. Ohana stepped in and played a more active role in managing our campaigns and making the necessary changes and updates to bring costs down and remain competitive.

What was the team composition?

I've maintained communication with the Founder, James, as well as their media buyer AJ. Both are very professional and attentive to our needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen an overall increase in conversions by about 5% and lower CPC's altogether.

How effective was the workflow between your team and theirs?

Very effective. We have a dedicated What's App channel where we're kept in the loop regularly.

What did you find most impressive about this company?

We're impressed with their communication and the speed of implementation.

Is there any area for improvement or anything that could have been done differently?

Perhaps a bit more study and analysis of our industry (lingo, customers, pain points etc.).

BACKGROUND

Please describe your company and your position there.

I am the owner of a men's grooming company. We provide men with grooming tools such as oils, shaving creams, and soaps.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ohana Advertising and Business Consultancy, and what were your goals?

Expanding our reach to previously untouched audiences and diversifying our marketing efforts to include Google Search and Shop.

SOLUTION

How did you select this vendor and what were the deciding factors?

Very professional, and showed an eagerness for the project. He also had a network of professionals and experts to help him with any upcoming challenges.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Set up tracking on our website to capture data and conversions. Create Google Shop and Search ads to drive traffic to our site. Assist with website changes in order to drive higher conversion.

How many people from the vendor's team worked with you, and what were their positions?

2. James (owner), and Ajay (PPC specialist)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

James was able to drive customers to the site and we increased our monthly revenue 10%.

Describe their project management style, including communication tools and timeliness.

Project management style was particularly great. Timeliness, and readiness, as well as the comprehension of what we were looking for. James also utilized all resources at his disposal in order to complete the project.

What did you find most impressive or unique about this company?

I was impressed with their methodical approach to problem-solving. Dealing with data was a big priority of ours, and James didn't dissapoint.

Are there any areas for improvement or something they could have done differently?

Not to our knowledge, no.

BACKGROUND

Please describe your company and your position there.

I am a marketing manager for a small brand agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ohana Advertising and Business Consultancy , and what were your goals?

Targeted Google ads for a meat supplier in Texas - to reach our target demographic and increase website traffic and purchases via Ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Upwork

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Google Ad campaigns, keyword targeting, competitor analysis.

How many people from the vendor's team worked with you, and what were their positions?

1 - 2, Management and Google Ad specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw a quick increase in our numbers in comparison to the previous specialist we had been working with. He was able to uncover several steps / requirements that our other Google Ads specialist had missed.

Describe their project management style, including communication tools and timeliness.

They are great with timeliness and communication.

What did you find most impressive or unique about this company?

Their knowledge of their field in Google Ads and the quick turnaround we saw when making the transition to their team is impressive.

Are there any areas for improvement or something they could have done differently?

Perhaps just presentation of services and deliverables.

BACKGROUND

Please describe your company and your position there.

I am a co-owner of a few franchise territories for a restaurant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ohana Advertising and Business Consultancy , and what were your goals?

I wanted to leverage Google better to drive more delivery and in-person sales while also reducing my overall ad spend across multiple channels.

SOLUTION

How did you select Ohana Advertising and Business Consultancy and what were the deciding factors?

I selected Ohana based on previous reviews and the responsiveness of the team.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Establish and optimize google ads and spend for two of my restaurant locations with the goal of increasing sales.

How many people from the Ohana Advertising and Business Consultancy team worked with you, and what were their positions?

One - James.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

So far sales have increased by around 10% in one location. We were conducting an A/B test so we'll switch the approach in the other location to see if the results are replicable.

Describe their project management style, including communication tools and timeliness.

High level of communication through What's App, email, IMs and video.

What did you find most impressive or unique about this company?

Their high level of communication is impressive.

Are there any areas for improvement or something they could have done differently?

None so far.