OpenMoves

BACKGROUND

Introduce your business and what you do there.

I'm the director of a medical company. We transform, inspire, and save lives through bariatric surgery.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OpenMoves?

We wanted to increase public awareness of our national brand through PPC and improve our SEO.

SOLUTION

What was the scope of work with OpenMoves?

OpenMoves is helping us lower PPC costs while maintaining high-quality lead generation. The team is also working on improving our SEO score on Google. To do this, they've reviewed and improved our website's backend. For PPC, the team has understood our marketing needs and keywords and thought outside the box for other similar terms.

What is the team composition?

We interact with a key group of 4–5 teammates from OpenMoves, but there are many more supporting them behind the scenes.

How did you come to work with OpenMoves?

OpenMoves emailed us directly to start a conversation. The local representative understood what we do from a personal perspective.

What is the status of this engagement?

We started working with OpenMoves in February 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen improvements in lead quality and quantity, the costs and analytics of PPC marketing, and our Google SEO ranking.

How did OpenMoves perform from a project management standpoint?

OpenMoves always delivers on time and is very communicative throughout the process. We primarily communicate via email and weekly KPI reviews.

What did you find most impressive about them?

OpenMoves has taken the time to understand the market. The team is upfront when they don't understand or know something about the market specifically. Then, they proceed to learn how and what we do to better market for us.

Are there any areas they could improve?

No, OpenMoves has been an amazing partner, and we continue to look forward to working with them.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing, of DigitalSuits

Describe what your company does in a single sentence.

DigitalSuits is a full-cycle ecommerce agency with a focus on Shopify development and extensive expertise in custom software development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OpenMoves to accomplish?

• Improve website traffic through effective SEO strategies
• Generate high-quality leads using targeted PPC campaigns
• Strengthen the client’s brand visibility and engagement through SMM

SOLUTION

How did you find OpenMoves?

Online Search

Why did you select OpenMoves over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from OpenMoves were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

OpenMoves, handled a full-scale digital marketing effort for our client, which included:

• Developing and executing an SEO strategy to improve organic rankings and drive traffic.
• Setting up and managing PPC campaigns to attract potential customers while optimizing ad spend.
• Creating and managing social media campaigns to increase brand awareness and audience engagement.
• Analyzing performance data across all channels to fine-tune strategies and ensure the best possible outcomes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We partnered with OpenMoves to help one of our key clients boost their digital presence through an integrated digital marketing approach. The results of this partnership exceeded our expectations:

• Organic traffic of our client increased by 40% within the first few months thanks to their well-structured SEO approach.
• PPC campaigns generated a 30% increase in leads while optimizing ad costs, which resulted in a 20% reduction in spending.
• Social media engagement skyrocketed, with client’s platforms seeing a 50% boost in interactions and followers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OpenMove's project management was seamless. They always kept us in the loop, providing regular performance updates and promptly addressing any changes we requested. They delivered all tasks on time and were always responsive to our needs.

What was your primary form of communication with OpenMoves?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to integrate SEO, PPC, and SMM into one cohesive strategy. They didn’t just work on these areas in isolation but made sure each part complemented the other, delivering a strong, unified digital marketing approach. Their attention to detail and ability to adapt strategies based on data insights made a difference.

Are there any areas for improvement or something OpenMoves could have done differently?

Their work has little to fault, but it would be great if they could offer more insights into potential future trends to help us plan long-term strategies. Overall, OpenMoves expertise in integrated digital marketing helped our client achieve significant growth.

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of Global TekMed

Describe what your company does in a single sentence.

Helps veterans with their VA disability claims. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OpenMoves to accomplish?

• Increase click rates
• Increase new lead to appointment conversions
• Increase overall lead quality

SOLUTION

How did you find OpenMoves?

• Referral
• Other

Why did you select OpenMoves over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from OpenMoves were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

After struggling with low conversion rates and poor lead quality with our previous PPC agency, we turned to Open Moves for a fresh perspective. Having had a positive experience with another division of Open Moves, I approached them to discuss our challenges and explore collaborative solutions. In the past, transitioning between agencies often led to a temporary dip in performance followed by growth, but Open Moves defied this trend.

From the outset, Open Moves exhibited a level of expertise that surpassed our expectations. They swiftly pinpointed areas ripe for improvement and devised actionable strategies that were implemented without delay. Remarkably, within just one week of their intervention, we witnessed a noticeable uptick in results. 

Over the span of 90 days, our conversion rates skyrocketed by over 525%, significantly boosting our bottom line. We went from around 4% to over 25% and grew in our very specific niche audience. 

They have helped us integrate AI to increase ad strategy optimization within our CRM, designed our ads, videos, and landing pages to focus on click rate optimization, and most importantly the attention to detail in the reporting of lead performance has driven us to be able to optimize on a dime to what is working best. 

What truly sets Open Moves apart is their unwavering commitment to continuous growth. Their team's profound understanding of current trends, consumer behaviors, and technological advancements enables them to pivot ad strategies effectively in response to the ever-evolving digital landscape. Consistently exceeding expectations, they not only deliver on promises but also proactively seek out new avenues for optimization.

Week after week, we witness unprecedented achievements within our organization, thanks in large part to the invaluable contributions of the Open Moves team. With over two decades of experience in marketing both on the agency and client sides, I can confidently affirm that Open Moves stands out as one of the industry's finest. Their innovative approach and dedication to excellence make them a trusted partner, continuously driving us toward new heights of success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in new lead-to-appointment conversion rates from around 4% to over 25% in the first 90 days.
• Decrease in cost per appointment by 60%. 
• Increase in lead quality and overall contracts by 344% in the first 90-days. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is extremely organized and detail-oriented. They delivered ahead of every due date and even went live with programs much sooner than we anticipated. We have weekly progress calls, but they keep in contact with us on running projects regularly. They are extremely proactive when seeing an area of opportunity to work on to help ads continuously improve. If there's ever been a question, they respond within minutes, even at odd hours. 

What was your primary form of communication with OpenMoves?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team. In over 20+ years, seeing the team so knowledgeable about their respective responsibility without sounding too spammy was impressive. I've had so many people in the industry talk about trends, but you can tell when they actually know and are the ones spotting and creating the trend versus using buzzwords. They provide actionable results against their findings and strategic recommendations. 

I'm thankful to have such a strong team running our programs so I can shift my focus on the larger strategic initiative of a company at a pivotal moment in our growth stage. 

Are there any areas for improvement or something OpenMoves could have done differently?

None. The only thing I wish is to have moved over to this team sooner. 

BACKGROUND

Please describe your company and position.

I am the Proprietor of Croque-en-Bouche

Describe what your company does in a single sentence.

web design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OpenMoves to accomplish?

• Not-for-profit Adwords campaigns

SOLUTION

How did you find OpenMoves?

Referral

Why did you select OpenMoves over others?

Referred to me

How many teammates from OpenMoves were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Greg at Openmoves provided a full Adwords setup for the US arm of a worldwide not-for-profit, promoting healthcare in the Middle East (Project Rozana). Our US site saw a massive increase in traffic because of his on-going work. And more traffic meant more donations (which he monitored) and more opportunity to inform. Not-for-profits get Adwords for free, BUT they have to adhere to very strict guidelines. 
Greg always kept the campaigns in line and working, and reguarly kept us informed. The help from Open Moves was invaluable. On top of that Open Moves were a delight to work with. Adwords and the setup gets complex but it was made simple for us. As a client we could not have asked for more. As the webguy I was a primary contact and got to know them well, and recommend them 100%.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant increased traffic and donations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time, always on the case!

What was your primary form of communication with OpenMoves?

Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their friendliness.

Are there any areas for improvement or something OpenMoves could have done differently?

No

BACKGROUND

Please describe your company and position.

 I am the Web Designer and Developer of a healthcare company 

Describe what your company does in a single sentence.

Addiction treatment and recovery.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OpenMoves to accomplish?

• PPC
• SEO
• Digital marketing support

SOLUTION

How did you find OpenMoves?

Online Search

Why did you select OpenMoves over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from OpenMoves were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

OpenMoves has been working on providing digital marketing services to us for about 3 years. The main focus is on PPC and SEO. Key deliverables are provided in our bimonthly reporting and via project planning spreadsheets. Communication is ongoing to ensure we are meeting our goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion rates are the main outcomes that we are looking for. Impressions, pageviews, and referral sources are also looked at.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OpenMoves delivers items on time and are great at communicating where they are at with our account. We go over wins and areas where we can continue to improve.

What was your primary form of communication with OpenMoves?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their flexibility. We are in a very competitive industry, and we needed a vendor who understands the complexity of advertising to our audience. Their flexibility with learning new regulations and implementing new features has been very helpful.

Are there any areas for improvement or something OpenMoves could have done differently?

There was a time when it seemed that we were coasting with some of the PPC-related services. When we brought it to their attention, they remedied the situation and we worked together to make changes on the account. Our current PPC reps are great!

BACKGROUND

Introduce your business and what you do there.

I’m the VP of a company that manufactures and distributes specific products that go into steel construction work.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OpenMoves?

We sell a lot of very specific items and unique things needed for construction projects done by steel fabricators. However, we found it difficult to get our target audience to remember us for these unique items. Given that these fabricators frequently go straight to Google and other search engines to find the products they need, we wanted to get ranked for these very specific words.

We had struggled for 5–8 years to get ranked on search engines, and we had tried both on our own and with other people’s assistance but weren’t going anywhere. Then, we found OpenMoves.

SOLUTION

What was the scope of their involvement?

OpenMoves provides us with SEO, PPC, and other marketing services. Initially, they focused mostly on keyword research and SEO to try to get ranked higher in search engines organically. However, our field had become very competitive, and bigger companies had been investing in their positioning efforts for quite some time. Therefore, OpenMoves started focusing on PPC and other types of Google Ads, which worked better for us.

OpenMoves has driven the project most of the time. Still, they usually tell us which pieces of content they need, and we generate them because our content is very industry-specific, so not everyone can just generically write them. Then, they take that content and restructure it if needed.

Besides Google, our advertising efforts have also focused on Bing. Additionally, OpenMoves maintains a Facebook presence for us, but we don’t do Facebook Ads. Their team has also helped us with backlinking, and they take over web development tasks when needed. For example, they’ve asked us to redesign entire sections of our website, for which we provide them with the information and authorization, and they do the rest.

What is the team composition?

We work with three people from OpenMoves, including Jason (Senior SEO Specialist).

How did you come to work with OpenMoves?

I found them through a recommendation from another manufacturer. This person had also gone through several service providers without finding success until he found OpenMoves. At the time, I interviewed them and around 10 other companies, but I ultimately hired OpenMoves because I found them to be very effective.

How much have you invested with them?

We’ve spent around $250,000 so far, including the ad spend.

What is the status of this engagement?

We started working together in January 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

OpenMoves has done a great job of getting us to the front page of search results. Five years ago, we got less than one inquiry a day on average. Now, we get between 10–20 inquiries daily. Given that we sell very specific products, some inquiries can be worth around $25,000.

How did OpenMoves perform from a project management standpoint?

OpneMoves is very efficient, clear, and concise. They tell us what they need from us to get something done, and once we give it to them, they get it done. We mostly communicate via phone calls and emails, although we have occasional Zoom meetings. Additionally, they use CallRail for call tracking and marketing analytics.

What did you find most impressive about them?

OpenMoves’ understanding of search engine algorithms and the metrics required to get high rankings is outstanding.

Are there any areas they could improve?

I don’t know if there’s something OpenMoves could do better. They’ve been very effective so far.

Do you have any advice for potential customers?

I don’t have any particular advice because it depends on the client’s situation. OpenMoves works perfectly for getting highly specific products ranked on page one of search results.

BACKGROUND

Please describe your company and your position there.

I am the managing director of an e-comm lighting business

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

We launched this new brand and were working to promote our business to the right customers in the right channels. We also wanted to boost our organic search and ranking.

SOLUTION

How did you select this vendor and what were the deciding factors?

Open moves was able to provide us individuals focused in each of those areas. Advertising, SEO/Organic, Social Media and Email. they were able to provide us specific plans of action in each area. They are flexible and patient to explain all of our options and where our money is best spent.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we wanted to work on our organic reach. this was going to take the most time as we needed to work on our blogging, eblasts and key words on our website. They have worked with us to continuously update and support this effort. Their efforts included, providing us with top search words, blog topics, blog writers etc. Next we wanted to work with social media and advertising.

They have worked with us to run simultaneous ads and see which get better results and continue fine tuning to get the best results. They also chart which months we get the most hits and dive deep into the why and how so we can continue to push those 'buttons' Lastly, we wanted to better our email marketing. They put us on Klaviyo and have helped us reduce our bounce back and junk mail issues.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with the owner, an SEM specialist, a PPC specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Its been great! We have been working together for a few years and it has continued to grow

How effective was the workflow between your team and theirs?

Very effective. We have standing monthly meetings to go over the details and decide how to respond t changing markets.

What did you find most impressive or unique about this company?

The communication and patient. Youll never feel like you are being talked down to. they work to be partners

Are there any areas for improvement or something they could have done differently?

No...unless they can control how many people click our ads! In that case, more clicks and purchases! haha

BACKGROUND

Please describe your company and your position there.

I am the marketing manager for City College. We offer degree and diploma programs across 4 campuses in Florida.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

We purchased a struggling college and rebranded it. The agency handling the marketing prior was not showing any growth or return. OpenMoves fully took the lead on all digital marketing avenues. We are now successfully growing our campuses and have some brand awareness in our community.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose this vendor as they are by far the most responsive and easiest digital agency we have worked with. They are always listening and giving guidance to ensure that we succeed as an organization.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Once we set deliverables, OpenMoves got to work. They worked with us on key words, google campaigns, PMax campaigns, social media ads with clear calls to action, integrated an email marketing system for us as well as assisted with our website clean up and raised our SEM Rush score tremendously!

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the account manager, social media marketer, email marketer, PPC Specialist and SEM Specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have only owned the college for 1.5 years and we have already had the largest start the college has seen in the last 6 years.

How effective was the workflow between your team and theirs?

In the beginning we had a bi-weekly meeting with the entire team. Once things were set in place, we switch to a monthly meeting. In between those meetings, we email on a regular basis for any updates or issues we may see. They are unbelievable in their response time.

What did you find most impressive or unique about this company?

OpenMoves can handle all of our digital marketing needs.

Are there any areas for improvement or something they could have done differently?

They could assist more in the email marketing channel. We are having issues with our emails ending up in spam folders. This is something that we are still struggling with.

BACKGROUND

Please describe your company and your position there.

We are a non-profit food certification agency servicing clients globally. Our certification is sought after for companies trying to enter the Kosher marketplaces in the USA, Europe and South America. As the director of Special Projects I am responsible for for the strategic management of our online presence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

SEO- Goals were to be on the first page for the search terms we identified as relevant to our business. PPC- maximizing strategic PPC marketing for search terms we identified as relevant.

SOLUTION

How did you select this vendor and what were the deciding factors?

Recommended by our of our tech vendors. We spoke to clients and interviewed the team and selected Open Moves because they seemed expert and dedicated to succcess.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Reviewing our website and optimize for SEO. Review our PPC accounts and optimize. We measure SEO by search rankings, and number of sessions and PPC by conversions.

How many people from the vendor's team worked with you, and what were their positions?

there were three people an overall manager, a strategist and the technical person on the account.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The goals are all being et monthly. We are hitting are PPC targets and SEO is delivering page 1 results and growing traffic.

Describe their project management style, including communication tools and timeliness.

All online communication , slick reports, timely and clearly goal oriented. Very proactive working with our web design team

What did you find most impressive or unique about this company?

I like their great communication and results.

Are there any areas for improvement or something they could have done differently?

They are great.