OuterBox

BACKGROUND

Please describe your company and your position there.

I am the CEO of a lifestyle blog, helping couples in their relationship. We sell online courses and coaching.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OuterBox, and what were your goals?

We hired OuterBox to increase our Google Rankings and optimize our site for search engines and user experience.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose OuterBox because they came highly recommended from others in the online business world. Their consultation was friendly and thorough.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We were given an extensive list of optimizations to make on our site, with reasonable timeframes for their work. We met regularly and they answered any questions we had.

How many people from the vendor's team worked with you, and what were their positions?

We worked with a team of about 5, ranging from coordinators to SEO experts.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing their strategies and improvements, our site traffic has increased, and our customers are loving the new design experience.

Describe their project management style, including communication tools and timeliness.

I love their mix of online communion and virtual meetings. They are extremely quick to respond.

What did you find most impressive or unique about this company?

Their friendliness and professionalism is so refreshing, and are extremely patient and caring in their approach.

Are there any areas for improvement or something they could have done differently?

They have gone above and beyond anything I have expected. I just with I found them sooner.

BACKGROUND

Please describe your company and your position there.

I'm a VP at a leading provider of photo editing software for photographers. With a focus on ease of use and powerful features, we provide a complete photo editing solution for hobbyists, professionals, and everyone in between.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OuterBox, and what were your goals?

SEO - To increase organic traffic to our website by 15%.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Outerbox because of the evaluation process and detailed plan they presented.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

To ncrease traffic, leads, and conversions. Project steps:

• Review current stats
• Come up with blueprint for plan
• Review strategies for executing plan
• Review goals

How many people from the vendor's team worked with you, and what were their positions?

3 people I've been worked with on this project.

• Lexi
• Tristen
• Kalie 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our SEO efforts continue to improve as we get furthers into the plan. We are ranking higher for several targeted keywords and look forward to growing our efforts.

Describe their project management style, including communication tools and timeliness.

They are very responsive and us a good project management system. Communication is open and professional at all times. Responsiveness to our questions and the collaboration efforts.

What did you find most impressive or unique about this company?

The overall knowledge of our company at the beginning of the project.

Are there any areas for improvement or something they could have done differently?

Not yet

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager of a retail business based in Ottawa Ontario.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OuterBox, and what were your goals?

We wanting to market our business into the US and required their help to gain market share there.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was impressed with their website and felt confident during our initial interview.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We use their services for SEO as well as PPC.

How many people from the vendor's team worked with you, and what were their positions?

I would say we work with about 6 different employees from OuterBox depending on the particular task at hand.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Within just a few months we are already ranking on page 1 for our 1st choice of keyword. Very pleased!

Describe their project management style, including communication tools and timeliness.

They use an organizational software which alerts me every time there is new communication. It is very efficient.

What did you find most impressive or unique about this company?

Their level of communication is next level. They answer questions before I even have to ask them!

Are there any areas for improvement or something they could have done differently?

Nothing yet

BACKGROUND

Please describe your company and position.

I am the CEO of Carolina Dream

Describe what your company does in a single sentence.

We make cannabis products & advocate for safe, regulated, accessible cannabis consumables for ALL Americans

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• Rebuild our email customer journeys
• Drive customer digital engagement
• Optimize email touchpoints for clicks & conversions

SOLUTION

How did you find OuterBox?

Referral

Why did you select OuterBox over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from OuterBox were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

When we initially started, our company had incomplete & missing flows in a traditional customer journey for an ecommerce business. OuterBox rebuilt ALL of the recommended flows, helped us understand our strengths & opportunities, and shared detailed reporting that allowed me to navigate investor & board conversations that showcased the value that OuterBox delivers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our conversion rate tripled, our customers are more digitally engaged, our return customer rate increased by over 20%, and both AOV & LTV increased across the board.

I can't overstate that all of those metrics aside, our brand reputation is MUCH stronger given the quality & consistency of OuterBox's output. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Well-Managed, flexible, & future-thinking. A+

What was your primary form of communication with OuterBox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I think they balance being a massive company with the boutique client experience very well - something that is often lost when companies get to a certain scale or have X dollars in receivables. The culture component has been the most impressive given their size.

Are there any areas for improvement or something OuterBox could have done differently?

the UI for clickup is kind of terrible for clients - but that's not an OuterBox issue specifically. Lots of software like Clickup, Asana, or JIRA have enormous benefit for internal teams but once a client is exposed to "how the sausage is made" it becomes distracting & tedious to sift through yet another portal or software. 

Again - not OuterBox specifically - just how a lot of industries are evolving in this modern economy.

BACKGROUND

Please describe your company and position.

I am the e-commerce manager of an e-commerce company.

Describe what your company does in a single sentence.

Ecommerce DTC sales 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• Overall SEO Strategy
• Site Migration
• Website Monitoring

SOLUTION

How did you find OuterBox?

Former Director Choice

Why did you select OuterBox over others?

Referred to me

How many teammates from OuterBox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outerbox has been a valued partner and has stood out as a dependable choice with many team members of various expertise. I really enjoy the working relationship with my core team I work with. They also offer many additional resources that they bring in as necessary as a project needs. With Outerbox you get experience and a team that can take feedback to align with your strategy. Highly recommended.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Overall strategy to align ecommerce best practices to the companies vision. Great control over SEO strategy that stays up to date with the everchanging organic landscape ensuring we're staying on the cutting edge.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliveries are on time and we've kept the same core team which has given us the opportunity to streamline the experience in even greater ways. 

What was your primary form of communication with OuterBox?

Virtual Meeting

What did you find most impressive or unique about this company?

The team structure and having the same key players in place the entire time we've been under contract impressed us. The Outerbox team structure allows them to bounce ideas off each other and bring to our weekly meeting. It genuinely seems that every team member at Outerbox is emphatic about the industry and they keep on the trends because of it. 

Are there any areas for improvement or something OuterBox could have done differently?

Nothing worth noting. We've had some growing pains in the beginning setting up the exact type of reporting and strategy that the stakeholders wanted but we worked at it and got in a good place.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing events director at Accelalpha, a business services company. We provide business and IT consulting services to implement and manage Oracle cloud applications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OuterBox?

We were looking for SEO expertise to help make our website more visible and relevant in search engine results. Back then, as a smaller company in the Oracle consulting space with a relatively new website, we faced challenges competing with more established firms. OuterBox helped us navigate these hurdles and improve our online presence.

SOLUTION

What was the scope of their involvement?

OuterBox led a comprehensive redesign of our website, including restructuring content, expanding navigation menus, and enhancing form functionality. Beyond the initial redesign, the team continues to provide ongoing SEO support, offering regular updates and structural improvements to ensure optimal search engine performance.

What is the team composition?

We typically collaborate with three core team members from OuterBox. Additional specialiss join the project as needed, especially when more complex development tasks arise.

How did you come to work with OuterBox?

I joined the company while the partnership with OuterBox was already in progress, so the engagement was well underway when I came on board.

What is the status of this engagement?

The collaboration began in December 2021 and remains active, with continuous SEO enhancements and website updates.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with OuterBox, we’ve seen a clear improvement in our website’s search engine rankings, which has positively impacted our online visibility.

How did OuterBox perform from a project management standpoint?

OuterBox maintains consistent communication and is proactive in managing expectations. When timelines shift, they’re transparent and responsive. We primarily communicate through email and Basecamp, which keeps everything organized and on track.

What did you find most impressive about them?

The OuterBox team stands out for being genuinely great to work with. They’re not only professional but also personable—excellent people who make collaboration easy and enjoyable.

Are there any areas they could improve?

At this time, there’s nothing we feel OuterBox needs to improve. Their support and service have been consistently strong.

BACKGROUND

Please describe your company and position.

I am the Marketing of Alliance

Describe what your company does in a single sentence.

Flat rolled steel supplier - Coil processor - Material Distributor - fabrication - manufacturing - structural and mechanical tubing  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• Branding
• Generate leads
• Increase Sales

SOLUTION

How did you find OuterBox?

Referral

Why did you select OuterBox over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from OuterBox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've been partnered with OuterBox (formerly TopSpot) for nearly 10 years, and the results speak for themselves. The investment in SEO and PPC has paid for itself many times over.

What really sets this team apart is how well they listen and understand our goals. It’s never a one-size-fits-all solution (3 websites/3 companies).  Our team takes the time to collaborate, offer insights, think outside the box, celebrate wins on converted leads, growth, and work alongside us to build successful, high-performing websites. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key performance indicators like web traffic, inbound inquiries, and lead conversions have all shown upward trends.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects delivered on time 
Flexible and responsive to our needs
Clear communication throughout the process
Committed to quality

What was your primary form of communication with OuterBox?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I find most impressive about the company is the people. I’ve worked with them for 5.5 years, and in that time, we’ve built genuine relationships based on open dialogue, mutual respect, and a shared drive to get things done.

We’ve had fun, shared plenty of laughs, and tackled challenges head-on. It’s rare to find a team that works hard, communicates honestly, and still manages to enjoy the ride, and that’s precisely what we’ve done together.

Are there any areas for improvement or something OuterBox could have done differently?

Nothing to add at this time. 

BACKGROUND

Please describe your company and position.

I am the Sales Manager of Modern Group

Describe what your company does in a single sentence.

Provider of forging, machining, tube fabrication, and  power paint services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• Improve our website design
• Improve our Google rankings

SOLUTION

How did you find OuterBox?

Referral

Why did you select OuterBox over others?

High ratings

How many teammates from OuterBox were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our client development strategists and SEO strategists at OuterBox do a great job positioning us in the marketplace and keeping us very relevant in Google and other search platforms. We meet regularly to review our account and they routinely offer proactive solutions, many of which they have already implemented between meetings. Besides being very technical, they also have great personalities, which makes our reviews pleasant. The monthly reporting is very detailed and user friendly.  I highly recommend OuterBox services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved Google rankings and improved qualified leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our client development strategists and SEO strategists at OuterBox do a great job positioning us in the marketplace and keeping us very relevant in Google and other search platforms. We meet regularly to review our account and they routinely offer proactive solutions, many of which they have already implemented between meetings. Besides being very technical, they also have great personalities, which makes our reviews pleasant. The monthly reporting is very detailed and user friendly.  I highly recommend OuterBox services.

What was your primary form of communication with OuterBox?

Virtual Meeting

What did you find most impressive or unique about this company?

The staff is very friendly in addition to their high level of technical and professional competency, which makes working together a pleasure.

Are there any areas for improvement or something OuterBox could have done differently?

Found us sooner!

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a consulting firm.

Describe what your company does in a single sentence.

The company is a global consulting firm that specializes in implementing, integrating, and managing Oracle Cloud Applications to solve complex business challenges in supply chain, logistics, finance, customer experience, and enterprise performance management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• Website Development
• SEO/SEM
• Web Security and Updates

SOLUTION

How did you find OuterBox?

Referral

Why did you select OuterBox over others?

Referred to me

How many teammates from OuterBox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

OuterBox was responsible for website updates on our CMS, SEO/SEM optimization, and any type of web development requests that we had. We had regular monthly reporting sessions to review keywords, website structure, and other objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have had multiple outcomes from working with OuterBox:

• We have had a strong uptime with our website, with OuterBox being responsive with any technical assistance we might have.
• Strong SEO/SEM support with a steady growth in a competitive market.
• Ample reporting and dashboards with a variety of tools, giving us insights when needed; while also being proactive with recommendations for improvement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OuterBox has always been available at a moment's notice through email or phone. Most of our commmunication lives within Google Meets or emails; however, they manage their projects on time, and deliver results traditionally earlier than stated.

What was your primary form of communication with OuterBox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is great. As mentioned, we worked with the group prior to being acquired by OuterBox, and even through an acquisition, the structure, deliverables, etc. had remained the same. 

Are there any areas for improvement or something OuterBox could have done differently?

Nothing comes to mind. Our company doesn't use Google Suite, so sometimes there's a need to adapt to that; however, that's hardly the fault of OuterBox.

BACKGROUND

Please describe your company and position.

I am the General Manager of Del's Plating

Describe what your company does in a single sentence.

Plating, Anodizing, and Coatings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• Increase Customer Base
• Increase Market Share
• Improve SEO

SOLUTION

How did you find OuterBox?

TopSpot

Why did you select OuterBox over others?

Referred to me

How many teammates from OuterBox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create new website.

Improve SEO/Google Rankings

optimizing content and creating new Information on the website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen increased traffic to our website. We have also seen traffic and orders from companies that are outside our local area. The ranking on our website has progressively gone up on Google as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management has been amazing. Items requested have been delivered on time and they have been very responsive to our needs. Many times, they have ideas of what they think is best based on the data that has been collected. They'll go over why and then ask if I want to tweak or approve the idea before implementing it. 

That's about as easy as it would get in my mind.

What was your primary form of communication with OuterBox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Adrienne, Nathan, and AJ took over our account from Topspot. I was worried when the transition occurred because I had been with Topspot for a long time (over 20 years).

I couldn’t have asked for a better team to be assigned to me.

My experience has been excellent. Their communication was clear and responsive, and they brought great strategies and creativity to the table. In one meeting, I was going to bring up a few areas where we would like to see increased traffic. They made the recommendation to me before I had a chance to even bring it up.

I don’t think it gets much better than that!

Are there any areas for improvement or something OuterBox could have done differently?

Currently no other areas for improvment. I have been happy with the service!