Passion Digital

BACKGROUND

Please describe your company and position.

 I am the Product Marketing Manager of a Network & Security Services Company

Describe what your company does in a single sentence.

Network connectivity and security services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Passion Digital Ltd. to accomplish?

• We wanted to move on from our previous supplier
• We wanted to optimise SEO and PPC
• We wanted to identify technical and content based changes for our website

SOLUTION

How did you find Passion Digital Ltd.?

Online Search

Why did you select Passion Digital Ltd. over others?

• Pricing fits our budget
• Great culture fit
• Good value for cost

How many teammates from Passion Digital Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Audit and optimise paid and organic search approach within a set budget. 
• Audit website from technical and content standpoint to look at discoverability, shareability, navigability, organisation, relevance, authority, frequency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website visitors, 
• conversions from paid and organic search, 
• clicks from performance max ads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Audit information was displayed and presented to us clearly, in language that we (as non techy's) could understand easily. We work together as a partnership rather than a supplier / customer. We trust Passion to manage our ad / PPC budget for us.

What was your primary form of communication with Passion Digital Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Attention to detail, and working knowledge of PPC, SEO, ad strategy including seasonal and technical factors that affect them. They were very responsive, communicative, and helpful. We were thrilled with their friendly account managers

Are there any areas for improvement or something Passion Digital Ltd. could have done differently?

-

BACKGROUND

Please describe your company and your position there.

Moore Kingston Smith is a leading UK multidisciplinary professional services firm, and the London firm of top 10 accountants and business advisers Moore UK. We have been helping clients thrive since 1923. As trusted advisers to businesses, private individuals and nonprofit organisations, we are passionate about helping our clients achieve their ambitions.

We are committed to supporting them through good and tough times. Our highly experienced people have the strategic insight, drive and dedication to deliver results. With over 60 partners and more than 650 people based in and around London, we are a leading member of the Moore Global Network. An international family made up of over 30,000 people across more than 100 countries, members connect and collaborate to take care of our clients’ needs – at a local, national and international level.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Passion Digital Ltd., and what were your goals?

We required web development, design and maintenance, as well as digital marketing services. Passion Digital could do this and more, which is why we are very happy to be working with them.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched several digital agencies and shortlisted three. Passion Digital outshone the others with their pitch and proposal.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Web development was considered first, before moving onto UX and content audits. We are now working through the results of the audits to optimise our web design and content. Various tools were used, including WordPress, SEMrush, Hot Jar and Google Analytics.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with our key account manager, content manager, UX designer, web development team and SEO manager, among others.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

This is an ongoing relationship, but results have already been very positive and we are excited for more outcomes.

How effective was the workflow between your team and theirs?

Workflow was efficient between our team and theirs. Communication was regular and comprehensive.

What did you find most impressive or unique about this company?

Passion Digital Ltd. meets all our digital needs and offers expert insights. They're also a very lovely team that are a pleasure to work with.

Are there any areas for improvement or something they could have done differently?

There was a very slight adjustment needed as we are a B2B multidisciplinary professional services firm that they hadn't really worked with before.

BACKGROUND

Please describe your company and your position there.

We provide IT Support & Solutions focusing on maintenance agreements. I am the managing Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Passion Digital Ltd., and what were your goals?

We hired Passion to undertake a digital marketing campaign including SEO and paid advertising. Passion are working alongside our telemarketing company,.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were impressed with the team and their knowledge. they took the time to listen to our requirements and then come back with sensible suggestions, they laid out a schedule that was realistic.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The key deliverables are to improve our website ranking via SEO and to directly target clients via paid advertising using the LinkedIn platform. Passion researched the best keywords to focus on as well as geographical areas.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with various members from the different teams who all were very knowledgeable. They ranged in position right up to MD.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The process is ongoing, however, we have already climbed the rankings!

How effective was the workflow between your team and theirs?

We have had meetings via Teams and in person, all very effective.

What did you find most impressive or unique about this company?

Passion really took the time to understand our needs, any marketing for IT Support is difficult. They had the resources and the relevant teams to find the best working solution.

Are there any areas for improvement or something they could have done differently?

None.