Vidico

BACKGROUND

Introduce your business and what you do there.

I’m the brand marketing manager for an industrial solution company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vidico?

I was looking for a company that would be able to support me in the creation of a video for a campaign. 

SOLUTION

What was the scope of their involvement?

We went through a process of defining the scripts, gathering information from the company and platform, and delivering the script. After that, we moved on to the voice-over, selecting talent, outfits, stock footage, and delivering the storyboard. Vidico provided different drafts of the video until we signed off on the final one.

They wrote the script for the video, handled the voice-over, provided us with talent, and took care of stock videos. Vidico was responsible for the music selection and everything in between. They produced the video and provided us with a comprehensive service. 

The final products are product videos for promotional purposes. They provided one full 2-minute video and two cuts that are 15 seconds and six seconds. The project took 1.5 months.

What is the team composition? 

I worked with 3-4 people, including the production and discovery teams. I was in touch with two people during the production. 

How did you come to work with Vidico?

They got in touch with me through email explaining what they do. I pitched three different agencies and decided to go with Vidico based on how they presented the service and our engagement throughout the production phase. It was easy for me to understand them. 

How much have you invested with them?

We spent around $25,000 AUD (approximately $17,000 USD). 

What is the status of this engagement?

We worked together between March 2023–April 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The video supported the marketing strategy, and we have plans to generate more leads and awareness. We haven’t started using the video yet, but we’re planning a campaign launch by the beginning of July.

How did Vidico perform from a project management standpoint?

Communication was something Vidico did well. They kept us updated, were always on time, and always answered questions. They forgot to send me pictures and logo animations that were included in the price at one point, and I forgot about it until I checked the scope of work and noticed there were assets they didn’t deliver. I got in touch with them, and they were really quick to answer. We communicated through email, Google Meet, and Notion. 

What did you find most impressive about them?

They were kind throughout the process and were open to understanding the product. They wanted to create the best assets for us and exceed our expectations. They managed the process itself very well.

Are there any areas they could improve?

They could use less talk footage and have more talent options. Vidico needed more recent pictures and clips of the talent so we knew who we were getting. 

Do you have any advice for potential customers?

Prepare yourself to provide all of the content that they need. In order to provide the best product, they also need good information and a good database of information, pictures, video, or whatever is the case. They need to understand the product they have to sell, so there’s a lot of work on the client’s side for Vidico to create a process. 

BACKGROUND

Please describe your company and position.

I am the Co-Founder of LockWaste

Describe what your company does in a single sentence.

Created LockWaste, A smart bin lock

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vidico to accomplish?

• Create an overview video that represented the product

SOLUTION

How did you find Vidico?

• Online Search

Why did you select Vidico over others?

• Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

Wanted an overview video to showcase our new product. This video was to capture interest in our start up so that we can approach potential distributers of our product.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Showcase the basic features of the product
• Showcase the use cases of the product

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were perfect. They pushed to get things moving quickly while allowing enough time to make sure it was done right.

What was your primary form of communication with Vidico?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Creativity. I spent months thinking about how it should be done. After speaking with them they had a great idea that I had not thought of. Their ability to think outside the box and envision the video in a way I had never thought of.

Are there any areas for improvement or something Vidico  could have done differently?

I just would have loved to have a meeting in person and would have liked to be on set. Circumstances didn't allow this and I am not entirely sure my presence would have improved the video at all, it would have just been a fun/unique experience.

BACKGROUND

Please describe your company and position.

I am the Design Lead of Nodal Health

Describe what your company does in a single sentence.

Nodal is a platform that efficiently connects vetted surrogates and intended parents, offering transparency, equity, education, and support for all parties on their journey.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vidico to accomplish?

• Create an animated video for brand awareness

SOLUTION

How did you find Vidico?

Online Search

Why did you select Vidico over others?

High ratings, Great culture fit, Good value for cost, Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Advanced animation video with cutdowns for social media and advertising. Illustration style utilizing storytelling, scenery and characters for a refined visual identity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Video style - The type of illustration was very important to us
• Clear communication - The Vidico team was fantastic with moving the project along
• Positive attitude - Our team had a lot of opinions, and the Vidico team was always positive and provided excellent solutions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Vidico team, and our main contact Hattie, did a great job with moving the project along, and always had a cheerful and positive attitude. Items were always on time, and if our team was slow to respond or requested changes, we received positive communication with solutions that our team always liked.

What was your primary form of communication with Vidico?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

The work that Vidico produces is top-tier. It was important to our team to create a video that not only communicated our core message, but had a unique style that was both creative and polished looking. Our brand video accomplished just that with stunning visuals, creative solutions, and a storyboard that really gets our message across.

In addition to the creative work, the Vidico team is a pleasure to work with. Alway positive, always communicative, and even on extremely different time zones, we successfully worked together to produce a brand video that we're obsessed with.

Are there any areas for improvement or something Vidico could have done differently?

No notes! We really had a great time working with the Vidico team. Every step was well-communicated, we were treated with kindness and professionalism, and our final video is amazing.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Ebda Agency

Describe what your company does in a single sentence.

Ebda is a full-service Webflow agency designing and building brands and websites that deliver impact.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vidico to accomplish?

• Strengthen company and product messaging
• Increase conversion of new prospects
• Communicate Client’s value proposition from the highest level

SOLUTION

How did you find Vidico?

Online Search

Why did you select Vidico over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Vidico’s team?

83

Describe the scope of work in detail. Please include a summary of key deliverables.

• Script: A complete script that outlines the narrative and key messages of the video.
• Storyboard: A visual plan for the video, with sketches or illustrations of each scene, action, and character.
• 2D Animated Video: A high-quality, visually-driven 2D animated video that accurately conveys the intended message.
• Voiceover: A professional voiceover that matches the tone and pace of the video, accurately conveying the intended message.

Overall, the scope of work for this project is focused on creating an engaging and informative 2D animated video that accurately communicates the intended message. The key deliverables are the script, storyboard, 2D animated video, and voiceover, all of which are essential components in the successful execution of this project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Click rate on website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

am pleased to say that my experience with Vidico was very positive. They demonstrated a strong project management approach, establishing clear timelines and deadlines for each task and deliverable, breaking down larger tasks into smaller chunks, and maintaining regular communication with me to ensure that everyone was on the same page. They were able to deliver items on time and were highly responsive to my needs throughout the project.

Overall, Vidico appears to be a highly organized and efficient team with a proactive approach to meeting client needs. I would highly recommend them to anyone looking for a professional and reliable partner for their video production needs.

What was your primary form of communication with Vidico?

Virtual Meeting

What did you find most impressive or unique about this company?

I had the pleasure of working with Vidico on campaign animations for my website and social media and I must say, I was absolutely blown away by their creativity and attention to detail. They truly exceeded my expectations and brought my vision to life in ways I didn't think were possible. I didn't even need to ask for any revisions - they just nailed it on the first try.

My whole team and clients were equally impressed with the work they delivered. If you're looking for top-notch campaign animation services, look no further than Vidico. They're the real deal! Working with them was a blast and I can't wait to collaborate with them again.

Are there any areas for improvement or something {provider_name} could have done differently?

I had a great experience with Vidico and did not encounter any issues.

BACKGROUND

Please describe your company and your position there.

Head of Digital for a major sporting tournament.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico, and what were your goals?

Our goal was to explain a new feature in our mobile app to our fans and patrons in a simple and engaging manner. We wanted to show them that, by using this feature, they could get more value out of their day at the event.

SOLUTION

How did you select this vendor and what were the deciding factors?

We needed something turned around quickly and had worked with one of the Vidico team previously. Their examples of work from other clients impressed us but their step-by-step approach convinced us that they were the vendor for us.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We kicked things off with a discovery meeting where Vidico outlined the step by step process we would follow. After outlining what we needed the users to understand and what we hoped to get out of the finished video we collaboratively created a script and then a storyboard. After several rounds of refinements - thanks for your patience Vidico! - we arrived at the finished product.

Who did you work with and what was the feedback process like?

Predominately worked with Bridget (Animation Producer) and Michael (Account Manager) after starting with Fiona (Head of Production). Everyone involved was a pleasure to deal with at all times and commenting on working versions of the video really worked for us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Internal stakeholders and fans alike were impressed by the quality of the animated video and the simplicity of the message. Uptake of the feature was good and conversion was above 85%.

Describe their project management style, including communication tools and timeliness.

There was great two way communication with the Vidico team. If anyone was slowing things down it was from our side because of the tight deadlines of the tournament. The Vidico team did a fantastic job of keeping us on track towards the timelines.

What did you find most impressive or unique about this company?

They took the time to understand our product vision and what outcomes we wanted from the end product. With many different opinions and stakeholders on our side, their insight into what would make the best final product was much appreciated and ultimately produced a far better result. Their collaborative approach made things really straight forward from our side which is exactly what was needed at such a busy and critical time for the business.

Are there any areas for improvement or something they could have done differently?

Initially we thought we would get animated characters but this was a misunderstanding from our side. The outcome was far superior to what we had envisioned at the start.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of the company. We're building a customer experience and video-first reviews platform that humanizes the way businesses ask for customer reviews.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico, and what were your goals?

Our product benefits from a 'show, don't tell' approach. The trouble is, we lacked an up-to-date product video that could clearly articulate our USP.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for video production companies who could produce something high-end, end-to-end, that were trusted and retained by the big players in the SaaS space. Vidico's portfolio did all the talking. They were exactly what we were looking for.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery meeting, where our project manager walked us through the Vidico process, set expectations and connected us with the collaborative project boards in Notion (and Slack). After script writing and revisions, we moved into creative design, followed by video production. Various Vidico team members jumped in and out of our project as needed for each stage, which was handled very well.

Who did you work with and what was the feedback process like?

We worked with a project manager, who clearly outlined next steps and timeline expectations. All work was shared, for the most part, in a Notion board, which made it easy to keep track of how things were progressing (like script revisions, designs etc).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We loved the video that Vidico were able to produce. We've been able to integrate it across our key marketing channels to improve the speed of our users' "A-ha!" moment. It's been brilliant.

Describe their project management style, including communication tools and timeliness.

The project manager and Vidico team communicated with us via Slack, and used the Boords app to help streamline change requests and revisions on video storyboards. They were always accomodating and usually quick to action any change requests or updates, especially with regards to iterations.

What did you find most impressive or unique about this company?

Vidico were able to bring to life - in our opinion - the best version of our vision. Their design and animation was immaculate. We were exceptionally happy with the outcome.

Are there any areas for improvement or something they could have done differently?

Just after kick-off, there were a couple of weeks where we heard nothing from the Vidico team. After checking in, they apologized and explained they ran into some resource shortages in the writing department, which had delayed our project timeline. To their credit, they worked toward expediting the next steps to make up for lost time, but in a perfect world, it would have been helpful to have been made aware of this delay proactively (rather than wait for us to wonder what was happening).

BACKGROUND

Please describe your company and your position there.

I'm the GM / VP of Product for a software company focusing on workplace technology

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico, and what were your goals?

We wanted to increase brand awareness, differentiate from our competitors and allow visitors to our website to quickly understand what our product does and why they should choose it.

SOLUTION

How did you select this vendor and what were the deciding factors?

The quality of work and video reels from previous projects.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Vidico had a very comprehensive multi-step process that made it easy for everyone involved to participate at the right time and provide necessary feedback. There were discovery calls, a detailed project plan with outlined stages and several dedicated experts on behalf of Vidico that assure the process goes smoothly.

Who did you work with and what was the feedback process like?

We worked with an account executive at the beginning, then had project managers, video/animation production experts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new video has significantly increased our brand awareness and the conversion of traffic to our website.

Describe their project management style, including communication tools and timeliness.

Project management was super easy - most of the communication happened over Slack or Notion & other specialized platforms for the storyboards and animation. It was laidback but sticking to the timelines as much as possible. It was very enjoyable working with the Vidico team

What did you find most impressive or unique about this company?

The quality of the animation and their professionalism are impressive. It definitely shows that they know what they are doing and we would trust them again for any future video projects.

Are there any areas for improvement or something they could have done differently?

The initial script needed a bit more input from us than I expected, but I guess this is normal when Vidico are not the experts in the field we are working in. Other than that - everything went smoothly.

BACKGROUND

Introduce your business and what you do there.

I’m the senior content marketing manager for Mozart Data. We are a company that helps other organizations set up a modern data stack so they have the data infrastructure they need for their analytics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vidico?

We approached Vidico to create a video that explained who we were and what our company did to our audience.

SOLUTION

What was the scope of their involvement?

Vidico animated a 90-second video for our company. They also provided 3–4 shorter versions of the video for social media; these were edited well with brushed-up transitions.

Everything, including, storyboarding, script, design, audio, effects, was done in Vidico’s office. They provided us with samples from multiple voice actors for us to review and made recommendations. Once my team and I selected someone, Vidico oversaw the voice acting process from there. They also provided music and handled sound production. 

What is the team composition?

We started working on the story and script with two teammates, including the project manager, but then the animation producer took over the project for the rest of the process.

How much have you invested with them?

We spent just over $15,000

What is the status of this engagement?

The project lasted from June–November 2022.

How did you come to work with Vidico?

I inherited the partnership when my former supervisor left their role; I wasn’t involved in the initial hiring process. However, I believe we searched for vendors online and went through a vetting process with a few of them, but I am not sure.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The full-length video was delivered in October 2022, and the final files were handed over the following month. From an engagement perspective, the full-length video was our highest performing social media post this year. It received a 6.17% engagement rate and a 2% click-through rate (CTR), both of which were higher than on our average posts. It also was reposted six times. The final product definitely met my expectations.

How did the company perform from a project management standpoint?

They stayed on budget and all the final assets were delivered on time. Early on in the process, there were a couple of delays with the script, but we made up ground and got back onto the original timeline. They did a really great job accommodating our team and recovering after some challenges.

What did you find most impressive about them?

Vidico exceeded our expectations in terms of brand partnership. As opposed to mimicking existing designs, Vidico did an amazing job helping us expand our brand in the video space and determine what we wanted to emphasize. Their work informed the direction of our overall brand. I couldn’t ask for anything more from a design partner.

Are there any areas they could improve?

The project management around the script could've been improved but I’m very happy with how it turned out. It just required more work from both teams. I would maybe give them a B instead of an A in that area. I also understand that our product is technical and the scriptwriting was not an easy task.

Do you have any advice for future clients of theirs?

Come to the project with an understanding of what you’re looking for, communicate expectations, and make sure everyone on your team is on the same page. Also, prioritize returning feedback to them to avoid delays.

BACKGROUND

Please describe your company and your position there.

I'm the founder of a start up who is launching a mobile app that works in tangent with consumer products sold on our e-commerce website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico, and what were your goals?

Looking to launch our brand, we needed an explainer video that would clearly lay out what we do as a business and how exactly we do that. This video needed to explain both a variety of components and a number of different use cases to our potential customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

Vidico was one of the few companies we can across who seemed to place a lot of focus on understanding our brand and not just cranking out an explainer video quickly based on our passed assets alone. They were able to spend a lot of time really understanding both the look, feel and tone of our brand and how our business worked. They asked a lot of important questions and gave great suggestions on how we could best deliver our message to consumers through our explainer video.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The process was really easy and well organized. Vidico provided us with a calendar timeline so we always knew where things stood in the process. They also keep in regular touch through both emails and phone sessions when needed.

Who did you work with and what was the feedback process like?

First, we worked with Felipe, an Account Executive, who onboarded us and throughly explained what the deliverables would be and what we should expect throughout the entire process step by step. Next, we worked with Erin, our Project Engagement Manager, who listened to our wants and needs and really took an interest in getting to know and understand our brand and how it works. The feedback process was very efficient. Each step of the way, we were given a deliverable and then given sufficient time to review the content, ask questions and request any changes we felt were needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The result was an amazing animated explainer video that not only showcases the look, feel and tone of our brand but it clearly and effectively outlines how our product works.

Describe their project management style, including communication tools and timeliness.

They were very efficient, organized and streamlined which made the process very enjoyable for us.

What did you find most impressive or unique about this company?

They are a one stop shop if you are looking for both a creative and highly effective animated explainer video!

Are there any areas for improvement or something they could have done differently?

Nope.

BACKGROUND

Please describe your company and your position there.

Content Producer. Industrial software company working in the energy sector

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vidico, and what were your goals?

The main goal for this was to be able to explain the product in a simple and intuitive manner. Since it's quite complex software, we wanted to try and be able to showcase this to someone with no tech background, and have them understand the main value drivers of the company and what we are trying to solve.

SOLUTION

How did you select this vendor and what were the deciding factors?

We liked the animation style and step-by-step commitment they had to the project. Since this was a first for us, we were allowed to have so many revisions and very open dialogues about what we liked and what we didn't like. The process was seamless.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

From scripting, storyboarding, and selecting a general theme, to first concepts, voice-overs, and final touch-ups, they encompassed the true vision of what we wanted to achieve with this video.

How many people from the vendor's team worked with you, and what were their positions?

There were 2-3 I believe that helped us with the initial project scope and the design. I believe there was a project manager, head designer, and a customer support.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Unified the company vision into what we believe was the best way to portray our narrative. That was the biggest value outtake. Ontop of that, we were able to recycle this video into several ads, use the the video on our social media channels and website.

Describe their project management style, including communication tools and timeliness.

They used a system of having everything on dropbox. A master file that allowed us to see all the previous revisions, suggestions, and information we have inputted from the beginning of the project.

What did you find most impressive or unique about this company?

The creative concepts were impressive. Although we went through various revisions, fine-tuning what was already done, we thought they pictured everything how we wanted in the end.

Are there any areas for improvement or something they could have done differently?

I was expecting a different style of animation. I suppose more fluid and less isometric. All in all, we were happy with the results.