Visions Design

BACKGROUND

Please describe your company and position.

I am the Operations Director of The Dawn Practice

Describe what your company does in a single sentence.

Mental health care and neurodivergence services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• Naming
• Branding
• Web design

SOLUTION

How did you find Visions Design?

Clutch Site

Why did you select Visions Design over others?

• Pricing fit our budget
• High-quality proposal

How many teammates from Visions Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Visions Design delivered a full rebrand and website build for our transition from a franchise to an independent clinic, The Dawn Practice. They created our visual identity and brand guidelines, then designed and developed a fully responsive WordPress website with clear navigation, SEO optimisation, and service-based content. The project included sitemap and wireframes, three design rounds in Figma, content writing support, CMS setup, and team training. Visions now handle our hosting, security, and ongoing maintenance. The result is a truly cohesive package combining branding and website services perfectly alined with our values and clinical approach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered exactly what we needed to launch confidently our new name and branding as an independent practice - and for this we are really grateful to Visions. They truly delivered. 

The new website design has been praised by both clients and clinicians for its clarity, calm feel, and professional appearance. The branding theme captures our ethos perfectly and gives us a consistent, recognisable identity across all materials.

The site performs smoothly on all devices, and the content structure makes it easy for clients to find key information and contact us.

It's early to measure search results, but no doubt the project has already made a tangible difference in how our service presents itself to the public.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Visions Design were excellent throughout the project. Communication was clear, timely, and personable from start to finish. They managed each stage - from branding to website design and development - in an organised way, keeping us informed with regular updates and feedback rounds. All deliverables were completed on time and to a very high standard.

They were responsive to our needs, flexible with feedback, and always quick to provide helpful solutions.

Overall, their project management was professional, efficient, and genuinely collaborative, which made the whole process smooth and enjoyable.

What was your primary form of communication with Visions Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was that Visions Design genuinely delivered everything they promised in their proposal - and often exceeded it.

Based on our experience, it’s common for agencies to produce great proposals for your company that don’t fully translate into reality - but in this case, the quality, creativity, and attention to detail matched exactly what was outlined from the start.

Every stage, from branding to design and development, lived up to their commitment. Their reliability and consistency built real trust and made the project go exactly as planned - no surprises.

Are there any areas for improvement or something Visions Design could have done differently?

Honestly, we were very happy with the entire process and outcome. The project ran smoothly from start to finish, communication was excellent, and everything was delivered on time.

There weren’t any major areas for improvement - Visions Design met and often exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of an EV chargers installation company.

Describe what your company does in a single sentence.

My company procures, installs and maintains Electric Vehicle Chargers throughout the bay area.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• Have a representative logo of the clean, renewable solutions we offer.
• Have a logo that represents our ethics and morals and the future we want to create.
• Have a logo that looks appealing.

SOLUTION

How did you find Visions Design?

event

Why did you select Visions Design over others?

• Great culture fit
• Company values aligned

How many teammates from Visions Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SOW included understanding our culture and community, our services and apperance. Based off that initial assesment, Visions asked for some external logos we liked and used all these components to design a logo that we feel like represented us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Each week, we reviewed a Figma board over a Google Meet call and then we left them feedback a few days after the initial viewing. During our next meeting, they would presnet new or altered desgined based off our feedback. A measureable factor of sucess was the amount of rounds done (only 4-5) and the amount of designed per round (5-6).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very well managed, timely and respectful. With the geographic barrier, they willingly stayed late to meet with us, which was very nice. They allowed us to take time and extra time to review their designs and think on it - but we also needed time to deal with company setbacks as well. They welcomly reminded us to provide feedback, and had a great creative process.

What was your primary form of communication with Visions Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people and the process! I love how simply they laid out the design ideas; it was the perfect amount. There wasn't a ton of logo designs so that it was overwhelming, but there were more than enough options for consideration.

Are there any areas for improvement or something Visions Design could have done differently?

Working with Visions has been a wonderful process.

BACKGROUND

Introduce your business and what you do there.

I'm the senior web and analytics manager at a veterinary services company. We operate the UK's largest network of pet emergency clinics, providing out-of-hours and referral veterinary care in partnership with over 1,000 practices and covering over 60 locations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Visions Design?

We needed to redesign our website with a better UX that followed our brand guidelines and met the minimum AA standards for WCAG.

SOLUTION

What was the scope of their involvement?

Visions Design is redesigning our website for three audiences. The project involves managing multiple teams. The deliverables are the web pages that need to be signed off. For pet owners, Visions Design is working on the articles, specific clinic pages, homepage, and customer hubs. For vet professionals, they're redesigning all pages, including referral pages to two of our hospitals, partnering with us, and various event pages.

What is the team composition?

We work with two teammates from Visions Design.

How did you come to work with Visions Design?

We found Visions Design through a recommendation from a university friend. We chose them because of their great portfolio and strong presentation, which mentioned web accessibility.

What is the status of this engagement?

We started working together in August 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have the sign-off of all pages, which means we are satisfied with the final wireframe, UI design, and content. Our team agrees that the design meets our expectations.

How did Visions Design perform from a project management standpoint?

Visions Design's project management is great. They deliver on time and respond well to our needs. We have constant communication via email, Video Calls and Figma.

What did you find most impressive about them?

We are impressed with Visions Design's great designs and communication.

Are there any areas they could improve?

No.

BACKGROUND

Please describe your company and position.

I am the Customer and Recruitment Team Member of Think Therapy 1st

Describe what your company does in a single sentence.

Specialist Rehabiliation Occupational Therapy across the UK 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• Improved Style Website
• Cohesion across the new site
• Improved sales and recruitment through the website

SOLUTION

How did you find Visions Design?

Online Search

Why did you select Visions Design over others?

• Pricing fit our budget
• Great culture fit
• The people

How many teammates from Visions Design were assigned to this project?

I dealt with 5 people

Describe the scope of work in detail. Please include a summary of key deliverables.

Visions supported a full website redesign and rebuild. Including initial brand consultation, site architecture planning, wireframing, copy integration, visual design, and front-end development.

Key deliverables included:

A new site structure tailored to multiple user types (solicitors, case managers, clinicians, clients)
A fully responsive, CMS-integrated website
Design assets for use across digital platforms (icons, colour palette, components)
Collaboration on tone of voice and layout for new and existing copy
Ongoing dev and design support for content updates post-launch
 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Referral and recruitment enquiries through the website increased. Thanks to clearer CTAs and streamlined navigation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes Visions were always on time with what they promised. They were appreciative that TT1st is a growing company and that we sometimes failed to deliver agreed content on schedule. 

What was your primary form of communication with Visions Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Extremely personable. No questions were to daft. Emma took us through each step of the build/design etc in a logical, well thought way. 

Are there any areas for improvement or something Visions Design could have done differently?

In reflection maybe clearer introduction to the initial wireframe/sitemap. Genuinely, it's been a positive experience for me and the team here at TT1st.

BACKGROUND

Introduce your business and what you do there.

Creative Lead at The Big Picture, a global insight consultancy that elevates brand design and experience with a blend of design thinking and behavioral science.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Visions Design?

We needed to redesign our website

SOLUTION

What was the scope of their involvement?

Visions Design created wireframes for our website and graphically designed the entire site. They also improved the backend of our WordPress site.

What is the team composition?

I don't know how many teammates were assigned to the project.

How did you come to work with Visions Design?

I can't remember how we found them, but they showcased a vast range of expertise, covering everything we were looking for in a website redesign.

What is the status of this engagement?

We worked together from June–October 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There were some early-stage issues where we were trying to get the design to a place we were happy with, but Visions Design worked tirelessly to reach our expectations. We're very happy with the result.

How did Visions Design perform from a project management standpoint?

They delivered on time and responded well to our needs. There were early-stage misunderstandings, but they were soon rectified. We communicated through email and sometimes Zoom.

What was your primary form of communication with Visions Design?

• Virtual Meeting
• Email or Messaging App

Are there any areas they could improve?

The design team did a really great job, but they had to rectify some issues, but that was the only area for improvement, and I think it was mostly down to communication in the end. Wouldn't change who we worked with in any way over it because their support package has way outshone any hurdles we experienced in the early stage design process.

BACKGROUND

Please describe your company and position.

I am the Board Director of Margaret Morris Movement International

Describe what your company does in a single sentence.

Margaret Morris Movement International is a movement and dance organisation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• Create a new, modern and frsh website for our organisation
• Give us additional functionality to provide resources to and take payments from our members

SOLUTION

How did you find Visions Design?

Online Search

Why did you select Visions Design over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Visions Design were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Visions Design worked with MMMI to design and create a new website for our organisation.

Visions worked to understand the ethos of the organisations, our existing memberships needs, desires and capabilities as well as understanding the need to reach new audiences.

The aim was to evolve from our exitsing website to something more modern, visually engaging and user friendly as well as building the capability of the website to support us with CRM and online payments for membership, courses and events.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had regualr meetings to work through the following:

Website deisgn and architecture

Website build and functionality

Support to understand the management and maintenance of the website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Visions Design were very responsive to the fact that MMMI is an organisation run by volunteers. They always delivered to the agreed timescales but were sensitive to the fact that we often needed lots of time to progress given that our team are volunteers. They were happy to work at our pace and showed lots of patience and understanding.

What was your primary form of communication with Visions Design?

Virtual Meeting

What did you find most impressive or unique about this company?

I was very impressed by the way the team at Visions were happy to work at our pace. They showed lots of patience and understanding when working with us as we are not digital marketing experts.

Visions have provided excellent support to help us manage and maintain our brilliant new website ourselves going forwards but are there to help if we need them.

Are there any areas for improvement or something Visions Design could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Co Founder of Lemonade Limited

Describe what your company does in a single sentence.

A growth marketing agency powered by experts and AI

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• Branding
• Web Design

SOLUTION

How did you find Visions Design?

Online Search

Why did you select Visions Design over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Visions Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work:

We engaged Visions to help us establish a distinctive brand identity for our new startup agency. Their scope of work included logo design, branding, mascot creation, and the design and development of a custom-built website. The goal was to create an edgy yet professional brand that reflected our agency’s personality while considering market positioning and long-term brand identity.

Key Deliverables:

Logo Design & Branding: A unique, custom-designed logo and comprehensive brand identity package that captures our agency’s edgy yet professional tone.

Mascot Creation: Development of a custom mascot to enhance our brand personality and make us more memorable.

Custom Website Design & Development: A fully custom website designed and implemented using Webflow, ensuring a seamless, responsive experience across devices.

Brand Strategy & Market Positioning: Strategic input on brand identity and how to position ourselves effectively within our industry.

The project was executed from concept to completion, with Visions providing clear communication and delivering a cohesive brand package that aligns with our vision.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered several tangible outcomes that have significantly contributed to our brand’s early success:

Stronger Brand Identity: The new logo, branding, and mascot have given us a distinctive and cohesive identity that resonates with our target audience, helping us stand out in a competitive market.

Improved Market Positioning: With their strategic input, we’ve established a clear and consistent brand message that effectively communicates our edgy yet professional approach.

Increased Engagement: The custom website, built on Webflow, has provided a user-friendly experience, providing us with a base to share information and case studies with our clients. 

Positive Client Feedback: We’ve received consistent praise from clients and partners on the website’s design and the creativity behind our mascot.

Overall, the project not only delivered on our vision but also equipped us with the tools to grow and maintain a strong brand presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Visions demonstrated excellent project management throughout the engagement. They maintained clear and consistent communication, keeping us informed at every stage of the process. Deliverables were provided on schedule, and they were proactive in setting realistic timelines while ensuring key milestones were met without delays.

They were highly responsive to our needs—whether it was refining the mascot design or adjusting brand elements, they welcomed feedback and implemented changes efficiently. Their organized approach, combined with regular check-ins and progress updates, gave us confidence that the project was on track and aligned with our vision.

Overall, their ability to balance creativity with structured project management ensured a smooth and collaborative experience.

What was your primary form of communication with Visions Design?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Visions was their blend of creativity, technical expertise, and industry recognition. Their award-winning work and extensive portfolio of case studies gave us confidence from the start. Seeing real-world examples of how they’ve successfully transformed brands similar to ours reassured us that they understood our vision and market positioning.

Their ability to translate abstract ideas into a bold, professional brand—complete with a custom mascot and a fully responsive Webflow site—was particularly impressive. Beyond their creative skills, their attention to detail and commitment to delivering high-quality work on time truly set them apart.

Are there any areas for improvement or something Visions Design could have done differently?

Overall, we were very satisfied with Vision’s work, but there are always areas for improvement. One area that could be enhanced is their Figma board and website prototype ideas, as we occasionally experienced glitches while viewing them.

Additionally, while the Webflow implementation was excellent, providing a bit more training or documentation on managing the platform independently post-launch would have been helpful for us to make quicker updates without needing their support.

These are minor points in an otherwise great experience, and overall, their work exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the CEO of Unreasonable

Describe what your company does in a single sentence.

Growth Services for [un*reason*able] brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• Position Unreasonable as the Go-To Growth Partner
• Seamless User Experience & Conversion Optimisation
• Scalability & Future-Proofing

SOLUTION

How did you find Visions Design?

Referral

Why did you select Visions Design over others?

Referred to me

How many teammates from Visions Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work for Visions Web Design – Unreasonable.agency

Project Overview

The goal of this web design project was to create a high-performing, growth-focused website that reflects Unreasonable’s expertise in creative-first performance marketing and growth strategy. The site needed to serve as a strategic sales tool, reinforcing Unreasonable’s positioning while driving engagement and lead generation.

Scope of Work

1. Strategy & Discovery 

Objective: Establish a clear roadmap to ensure the website aligns with Unreasonable’s vision, brand positioning, and business goals.

 • Stakeholder Consultation: Gather insights from Unreasonable’s team on brand direction, key messaging, and user needs.

 • Competitive Analysis: Review industry leaders and direct competitors to identify opportunities for differentiation.

 • User Experience (UX) Mapping: Define customer journeys to optimise the path to conversion (e.g., booking a call, engaging with insights).

 • Brand Messaging & Content Framework: Ensure the site effectively communicates Unreasonable’s value proposition while reinforcing thought leadership.

2. Website Design & Development 

Objective: Develop a visually compelling and high-converting website with a seamless user experience.

 • UI/UX Wireframes & Prototyping:

 • Develop low-fidelity wireframes to structure key pages.

 • Create high-fidelity mockups to visualise the final design.

 • Custom Web Design:

 • Implement a bold, modern aesthetic that reflects Unreasonable’s high-calibre brand.

 • Ensure brand consistency with typography, colour palettes, and imagery.

 • Responsive & Mobile-First Development:

 • Ensure a seamless experience across all devices (desktop, tablet, mobile).

 • CMS Integration (WordPress, Webflow, or Custom CMS):

 • Allow for easy content management and scalability.

 • SEO Optimisation:

 • Implement best practices for technical SEO, site speed, and on-page optimisation.

 • Optimise for key search terms related to performance marketing and growth strategy.

3. Conversion & Lead Generation 

Objective: Drive high-intent actions and improve engagement.

 • Call-to-Action (CTA) Optimisation:

 • Ensure CTAs are strategically placed for lead generation and conversions (e.g., “Book a Call,” “Download Playbook”).

 • Landing Page Development:

 • Design custom landing pages for paid campaigns, partnerships, or industry-specific targeting.

 • Form & CRM Integration:

 • Seamlessly integrate with HubSpot, Salesforce, or other CRM tools for lead capture and automation.

4. Performance & Analytics 

Objective: Ensure the site is optimised for speed, analytics, and tracking.

 • Google Analytics & Tag Manager Setup:

 • Implement event tracking for form submissions, CTA clicks, and user behaviour.

 • Heatmaps & User Session Recordings:

 • Provide insights into how visitors interact with the site for future optimisations.

 • Site Speed & Performance Optimisation:

 • Implement lazy loading, caching, and compressed assets to ensure fast load times.

5. Post-Launch Support & Maintenance 

Objective: Ensure a smooth launch and ongoing performance.

 • Quality Assurance & Testing:

 • Conduct cross-browser testing (Chrome, Safari, Edge, Firefox) and device compatibility checks.

 • Bug Fixes & Adjustments:

 • Address any post-launch issues and refine UX where needed.

 • Training & Documentation:

 • Provide guidance on updating content, tracking analytics, and making minor edits.

Key Deliverables

 ✔ Full Website Design & Development (Custom, Responsive, Mobile-First)

✔ UX Strategy & Wireframes

✔ SEO-Optimised, High-Performing Website

✔ Lead Generation & CRM Integration

✔ Custom Landing Pages & CTAs for High Conversion

✔ Performance Analytics & Tracking Setup

✔ Post-Launch Support & Documentation

This website serves as the cornerstone of Unreasonable’s digital presence, reinforcing thought leadership, driving leads, and supporting business growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Unreasonable.agency website was designed entirely from scratch, establishing a brand-new digital presence where none previously existed. As a result, it became a high-performing sales and marketing asset, driving 40-70% qualified lead generation and significantly increasing brand visibility through strategic SEO, which led to a 25-50% boost in organic traffic. With a seamless UX, clear customer journey, and CRM integration, the site now enables efficient lead capture, structured engagement, and scalable growth, positioning Unreasonable as a leader in creative-first growth marketing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Visions Web Design managed the project efficiently, ensuring clear communication and structured timelines throughout the process. They delivered key milestones on time, from initial wireframes to final site deployment, keeping the project on track. Their responsiveness to our needs was excellent—they were proactive in addressing feedback, flexible in refining elements, and worked collaboratively to ensure the final website met our branding, UX, and performance goals. Their ability to adapt to our evolving requirements and provide strategic recommendations made the process smooth and results-driven.

What was your primary form of communication with Visions Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to translate complex growth strategies into a seamless, high-converting digital experience stood out. Their deep understanding of UX, brand storytelling, and performance-driven design ensured that every element of the website served a purpose—whether for engagement, lead generation, or credibility building. Their attention to detail, responsiveness, and strategic mindset set them apart, making them more than just a design agency but a true partner in building a scalable, results-focused digital presence for Unreasonable.

Are there any areas for improvement or something Visions Design could have done differently?

Nope

BACKGROUND

Please describe your company and position.

 I am the CEO of a software company 

Describe what your company does in a single sentence.

We develop and provide web based digital experience platforms with interactive personalisation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Visions Design to accomplish?

• Brand image
• Logo & Brand design

SOLUTION

How did you find Visions Design?

• Online Search
• Clutch Site

Why did you select Visions Design over others?

• High ratings
• Great culture fit
• Company values aligned
• Engaging & professional

How many teammates from Visions Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full review of product, market, competitors, GTM strategy, differentiators, USP, client profile and company expectations, all were pulled together to Define the product brand image and voice. Prior to this the team helped us to review our overall brand strategy, and this enabled us to clearly define that we needed to take a brand first approach. This then enabled the development of the image, and influenced the development of the brand assets and the colour scheme.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There were several key elements. First they really understood our product, and what we are building. There was excellent communication, that resulted in quickly moving from possibilities to potentials to the final design schema. The willingness to engage was very much appreciated and valued. The final step was the management review meeting where everyone agreed that the design was excellent.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was good, virtual meetings were scheduled , timely and appropriate in number. Committed deliverables arrived on time, and there was flexibility to provide variants to enable decision making. The one communication errorwas quickly dealt with and resolved in a professional manner.

What was your primary form of communication with Visions Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company has a personality, there is warmth and engagement from the team. Innovative and responsive are the other key qualities that were appreciated.

Are there any areas for improvement or something Visions Design could have done differently?

None