WebFX

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Coordinator of a financial services company

Describe what your company does in a single sentence.

We provide specialty insurance solutions for businesses and individuals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• increase organic traffic
• increase organic leads
• create long-form blogs

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create long-form blogs made YMYL updates such as author schema markup backlinking blog consolidation and removing duplicate content write copy for landing pages maintenance and recommendations involving header tags and meta descriptions, etc. audit site speed and make recommendations In 2022, they published 3 new longform posts, 23 SEO insurance landing pages, and 1 micrographic. In 2022, organic sessions increased by 44.7%

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• sitewide organic sessions increased by 44.6% in 2022 and pageviews increased by 17.9%. We also had an increase in lead submissions by 22%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

monthly calls to go over expected deliverables and discuss what's to come the following month. They delivered on time and responded to my needs promptly.

What was your primary form of communication with WebFX?

Email or Messaging App

What did you find most impressive or unique about this company?

Not just 1 person helping but a whole team of marketers to help with our projects - graphics, copywriting, developers, etc. They had all the tools to help us be successful.

Are there any areas for improvement or something WebFX could have done differently?

i wasn't a fan of how they measure deliverables each month. For example, you might get 6 "asset points" a month and a long form blog is 2 points. It gets confusing how many points you have for the month and if a blog took more than a month then which month that counted as points. Sometimes we got backed up in work and it was hard to track.

BACKGROUND

Please describe your company and position.

I am the Sales and Marketing Manager

Describe what your company does in a single sentence.

We are a metal fabrication and powder coating shop.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Website redesigns
• continued SEO

SOLUTION

How did you find WebFX?

already a vendor

Why did you select WebFX over others?

worked together on other projects so this made sense for us

How many teammates from WebFX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Webfx has provided assistance with our SEO for all of our companies as well as website redesigns recently. We've also discussed best strategies for optimizing our SEO at all locations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• From my understanding, the project isn't complete yet, but so far seeing an upgraded website has been great. I'm not sure yet on the SEO side, because although we've increased our spend, it's too early to see the results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes. They were always on time and always responded immediately. never a concern.

What was your primary form of communication with WebFX?

Virtual Meeting

What did you find most impressive or unique about this company?

I worked with a bunch of different teams throughout this process but having Royce as our main contact and him being in the know on all things has been great.

Are there any areas for improvement or something WebFX could have done differently?

Your webfx client platform is super informative but unless you're trained on it, it's almost information overload. There's parts of our plan that I never knew we had or things I didn't know you did. Overall great service just slightly overwhelming.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Compass IT Compliance, LLC

Describe what your company does in a single sentence.

IT security, compliance, and risk management consulting services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase search ranking
• Increase website traffic
• Increase contact us form submissions

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WebFX is currently assisting us on all levels of SEO improvement, including but not limited to:

• Research, develop and implement a full content and keyword strategy to increase qualified organic traffic and web leads
• Increase the site's overall authority by obtaining high-quality backlinks
• Gather actionable campaign performance data, including leads, calls, company visits, and competitor activity using MarketingCloudFX

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Measurable outcomes include rankings increases in specified searches, increased traffic to our website, and increased contact us forms. The project is ongoing so it is still a bit early o analyze results, but we have already seen some improvement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered everything on time so far and typically respond same day, within an hour or less often.

What was your primary form of communication with WebFX?

• Email
• Messaging App

What did you find most impressive or unique about this company?

Their proprietary platform for tracking the entire project status is very comprehensive and user friendly.

Are there any areas for improvement or something WebFX could have done differently?

The only comment is that the proprietary platform is so comprehensive and full of data, it can be overwhelming at times and sometimes a tad bit difficult to find what I'm looking for.

BACKGROUND

Please describe your company and position.

I am the Vice President, Marketing of SPQ Brands

Describe what your company does in a single sentence.

SPQ Brands manufactures outdoor products designed with fun and safety in mind.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Manage our social media marketing
• manage our Amazon listings and advertising
• Create a new website

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Other Clients

How many teammates from WebFX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• To create an updated website to display and provide information on our many brands and products.
• To create blogs and work on website SEO, and to report monthly on the results.
• To setup social media marketing and create multiple weekly posts - organic and boosted, as well as paid advertising, and to report monthly on results.
• To assist in refiningour listings on Amazon and to add or improve A+ content and advertising and to report monthly on the results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We were left with a great website, effective social media accounts that we maintain, and excellent Amazon listings that we maintain. Both website and social media traffic have steadily increased as have Amazon clicks and sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables were timely and effective. They were knowledgable, responsive and professional.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were friendly, easy to work with and efficient. They inspired a lot of confidence that they knew what they were doing and that they could be relied on to get the job done, which they did time and time again.

Are there any areas for improvement or something WebFX could have done differently?

Not especially.

BACKGROUND

Please describe your company and position.

I am the Sales Manager of an other industries company

Describe what your company does in a single sentence.

We supply, service, and sell anything boiler room related.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase Organic Search and Pay Per Click Ads
• Increase SEO Marketing
• Build a new website

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• Company values aligned
• Industrial Specific

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have worked withWebFX for a couple years now on many different projects but the most recent was a complete website rebuild. We worked with them to determine more of a rugged look to our site. We added new content as well as carried over existing content from the old site. We still add to the site with new rental equipment specification sheets as we just added new ones last week. We will continue to add to our site with longform content and new rental equipment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have multiple drop down menus on our site and each drop down would be a measurable outcome for us. WebFX always met their progress points or beat them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always met the necessary measurable outcomes on a timely basis and very responsive when we had questions/concerns/comments.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We have been very open and upfront about what we are looking for and that we want to be as hands off as possible and they have been very reliable in getting the correct information out and in a very timely manner. Very little of the time do we have to go back to them to rework or redo something.

Are there any areas for improvement or something WebFX could have done differently?

Keep the same level of writers for our project as we have had to review some writers lately and would be a lot easier to have the same writer through out all of the longform content.

BACKGROUND

Please describe your company and your position there.

I own a brand marketing agency and have worked with hundreds of small businesses, brands, and entrepreneurs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

As my agency has grown, I’ve wanted to bring on a full service SEO/PPC team but past attempts have left me disappointed. I have high expectations for myself and the team representing me.

SOLUTION

How did you select this vendor and what were the deciding factors?

I reached out to WebFX along with two other agencies to determine who was the best fit for me.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Once we met, I knew they were the team for me. I’m pleased to say our processes are similar; I provided my in depth strategy, they reviewed it and added some additional PPC suggestions during our first phase. We moved into implementation quickly and have been proceeding through each stage/phase efficiently.

How many people from the vendor's team worked with you, and what were their positions?

I have a dedicated project manager whom I feel comfortable and confident collaborating with. He keeps me updated via calls, team meetings, and email. He is always available to me and responds quickly and explains processes simply and effectively. I have also met with various employees of WebFX dependent on the scope of a project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are currently seeing an increase in our leads while we are fine tuning our copy, keywords, and targeting.

Describe their project management style, including communication tools and timeliness.

WebFX has been communicative, and thorough. I have access to the playbook, milestones, upcoming projects, and reporting.

What did you find most impressive or unique about this company?

I appreciate that the team is knowledgeable and always open to discussing new possibilities and directions with me.

Are there any areas for improvement or something they could have done differently?

I am pleased with my overall experience with WebFX.

BACKGROUND

Introduce your business and what you do there.

I’m a digital marketing strategist for the Russian School of Mathematics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We engaged WebFX to help with our digital marketing efforts.

SOLUTION

What was the scope of their involvement?

WebFX manages our digital marketing efforts, including PPC, social media advertising, and SEO. The team handles our Google Ads, Google Analytics, and Instagram and Facebook PPC efforts. WebFX is responsible for responding to any social media comments generated by ads. They’ve also helped us with SEO by making structural changes to our website. 

Additionally, WebFX has provided us with other digital services when we’ve opened new branches or added branches to our portfolio. They’ve also helped us reach our target audience in new geographic regions. Furthermore, they’ve orchestrated seasonal advertising campaigns to help us promote seasonal enrollment.

What is the team composition?

We work primarily with Casey (Content Marketing PM) and Anna (Social Team Coach & Learning and Development Lead). 

How did you come to work with WebFX? 

Our partnership started before I joined the company, so I’m unsure how we initially found WebFX. 

How much have you invested with them?

We pay WebFX a percentage of our advertising spend. Overall, we’ve invested about $600,000 in the partnership. 

What is the status of this engagement?

We started working with WebFX in January 2018, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

WebFX has done an amazing job addressing all our digital marketing needs. They’ve discovered new opportunities for us to expand into new markets and helped promote our products, schools, and curriculum online. 

Furthermore, they’ve shared metrics reports that show that their SEO efforts have been paying off significantly. Since working with them, we’ve received 10x our ROI. WebFX has played a key role in improving our digital marketing strategy, and they’ve become an extension of our team.

How did WebFX perform from a project management standpoint?

WebFX has done an excellent job managing our project, and they’ve delivered everything on time. We communicate via email and meet monthly to discuss performance reports for our ads from the prior month. 

What did you find most impressive about them?

We enjoy working with WebFX because they’re a one-stop shop for all our needs. The team is knowledgeable and helpful, which we really appreciate. I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.

When the Russian Invasion of Ukraine was impacting our business, they went above and beyond to identify the best promotion strategy for our products. In the midst of challenging circumstances, WebFX’s efforts helped us reach one of our most successful months in terms of leads. 

Are there any areas they could improve?

I have nothing WebFX could improve on. 

Do you have any advice for potential customers?

I encourage you to learn about WebFX’s products and services and see if their business model speaks to you.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and PR director of a farm that was established in 1908 and grows peaches and pecans. We have a mail-order department and a roadside market with a peachtree cafe, seasonal produce, and Southern gourmet items.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to grow our mail-order business and increase our website traffic and foot traffic for our brick-and-mortar store and our farm. We also wanted to increase our social media and search engine presence through SEO and PPC so that our ads would appear to people looking for certain keywords or items.

SOLUTION

What was the scope of their involvement?

WebFX helps us with SEO and PPC management. They’re in charge of creating ads for Google, Facebook, and Instagram, which includes designing the creative visual elements and coming up with the copy. Additionally, they develop and post recipes on Pinterest to promote our farm-fresh products.

In addition to PPC, WebFX helps us with email marketing. Their team is in charge of developing content and managing email campaigns for us. We only provide them with images of the products we want to sell, and they take it from there to do everything else.

What is the team composition?

I work with two people from WebFX. Katie (Social Media Team Coach) and Colleen (Internet Marketing Analyst & Account Manager). Still, they have a lot of other members involved in the project, including strategic planners, copywriters, and Google experts.

How did you come to work with WebFX?

Our corporate office referred us to them. Still, we interviewed several different companies and felt the most comfortable with WebFX. Once we interviewed them, we knew they were the right fit for us.

How much have you invested with them?

We’ve spent over $150,000.

What is the status of this engagement?

We started working together around March 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to WebFX’s work, we’ve seen an increase in sales, business conversions, followers, engagement, and traffic; we’ve definitely seen a return on our investment. Moreover, they’ve done an amazing job at helping us increase awareness for our peaches because their team always comes up with engaging phrases and pictures.

How did WebFX perform from a project management standpoint?

WebFX is very attentive to our needs, and they can shift focus mid-month without hiccups. They constantly reach out to us and use their own platform called TeamworkFX to provide us with updates, so I always know what’s going on with my account. Whenever some campaigns are working better than others, they make adjustments and rearrange our budget to get the most ROI.

We have a Zoom meeting with WebFX once a month, and we constantly communicate via email in between. Having two points of contact makes everything easier and streamlined. Although most of our collaboration has been virtual, Colleen and Katie have visited us on the farm.

What did you find most impressive about them?

The breadth and knowledge of WebFX’s team are impressive. They have people specifically focused on certain parts of the project.

Are there any areas they could improve?

No. They’re very attentive to our feedback.

Do you have any advice for potential customers?

Spend time defining your goal, have conversations with your employees, and get input from as many people as possible so that you can communicate your exact needs to WebFX.

BACKGROUND

Please describe your company and your position there.

I am the head of marketing at Sanalife.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We had just launched Sanalife the brand and needed to build out the brand and digital presence. We hired WebFX to help with SEO and digital strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had a previous relationship from working with them at another company and had a positive experience there.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They helped us with keyword research, on-going SEO management, backlinks, digital strategy and blog content ideas.

How many people from the vendor's team worked with you, and what were their positions?

We had an account manager, and 4 other people assigned to our team who specialized in various SEO-related skills. Link building, content writing, etc.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing their SEO strategy with WebFX, all product keywords are showing on the first page and 95% in the Top 3 results. 95% of our keywords outranked our OEM. Achieved an increase of 417% B2B and 1120% B2C leads in 2021 compared to 2020 through organic SEO and paid strategies. Our website traffic as continuously grown month over month.

Describe their project management style, including communication tools and timeliness.

They have been excellent to work with. Quick to respond and detailed with responses. They are very detail oriented and utilize a great project management tool to keep on schedule and organized.

What did you find most impressive or unique about this company?

Their overall knowledge and ability to achieve results. They don't just say they are going to get something done, they get it done, and you see the ROI.

Are there any areas for improvement or something they could have done differently?

No, We love what they do and how they do it!

BACKGROUND

Please describe your company and your position there.

I am the marketing manager at a roofing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We hired them to improve our SEO and PPC

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed 4 companies and decided on WebFX based on their presentation, benefits and pricing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The began by doing a site audit and determined our problem areas. Once we figured that our they started working on finding keywords, backlinks, alt tags and more to help improve our organic listings. They also did a deep dive in our PPC account and worked to determine the best strategy to take.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned a project manager who works with a team of various web experts.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our keyword rankings jumped quite a bit making us appear on 1st and 2nd pages of google where before we were not showing up.

Describe their project management style, including communication tools and timeliness.

We use the WebFX cloud to see what the team is working on and meet monthly with our project manager to see what is going on and what next steps are. If a problem arises, we email our project manager, and they resolve it within the same day.

What did you find most impressive or unique about this company?

Their communication and knowledge is unmatched.

Are there any areas for improvement or something they could have done differently?

I wish they took the time to teach us how they are doing certain things so we are able to increase our knowledge.