Wow-How Studio

BACKGROUND

Please describe your company and position.

I am the Head of Technical Marketing of Isovalent

Describe what your company does in a single sentence.

We create cloud native enterprise solutions for networking, security, and observability use cases around Kubernetes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wow-How Studio to accomplish?

• Create a corporate video, sharing open source commitment of some of our individuals

SOLUTION

How did you find Wow-How Studio?

• Online Search
• Referral

Why did you select Wow-How Studio over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Wow-How Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Overview: We wanted to record a video to effectively communicate our involvement in open source. The video does comprise of approximately 10 second long video clips of known open source contributors and maintainers introducing themselves and what they do in open source. The individual video clip recordings will be done by team members, post-production was done by Wow-How. Key deliverable: final video, including post-editing, creative branding, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As we agreed upon previously, we did multiple versions of the deliverable, each time giving feedback and improving the output that way.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Wow-how was super responsive, and always came back to us really quick. They were also absolutely open to all feedback we provided and incorporated it in light-speed.

What was your primary form of communication with Wow-How Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their flexibility and speed of development.

Are there any areas for improvement or something Wow-How Studio could have done differently?

We were very happy, all good.

BACKGROUND

Please describe your company and position.

I am the Director of Digital and Brand Development of BayoTech

Describe what your company does in a single sentence.

Produces, stores, and transports low carbon, low cost hydrogen.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wow-How Studio to accomplish?

• Produce a realistic 3D render of a hydrogen hub

SOLUTION

How did you find Wow-How Studio?

LinkedIN

Why did you select Wow-How Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Wow-How Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were in the process of demonstrating to local residents what our hydrogen hub would look like in their community. We needed a realistic render that would show the hub, along with entrances and directional signage for fleets to enter and refuel.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to successfully pass the community requirements, along with using the render at other facility locations and community. As well, we were able to using the render at conferences, our website, and in other marketing materials.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Wow-How was excellent at keeping in constant communication. The over-delivered on 2 of the projects that we have worked on with them. Easy to talk with, they understand the project requirements very well, and responded quickly with any comments we had for them.

What was your primary form of communication with Wow-How Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Wow-How works in a challenging space. They were always positive, despite their unique location and national challenges. Their attitude felt more like a partner's than a vendor's.

Are there any areas for improvement or something Wow-How Studio could have done differently?

Nothing.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Copperleaf

Describe what your company does in a single sentence.

Copperleaf can help your organization decide where and when to invest in your business to maximize capital efficiency, meet performance targets, manage risk, and achieve your ESG and financial goals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wow-How Studio to accomplish?

• Explain what we do and who we are in a simple, compelling, visually interesting way.
• Generate top-of-funnel inquiries
• Support regional marketing plans
• Demonstrate industry thought leadership, build brand

SOLUTION

How did you find Wow-How Studio?

Referral

Why did you select Wow-How Studio over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Wow-How Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

90-second (this length is our proven sweet spot) animated corporate ‘explainer’ video, with English- language voiceover (and subtitles) in formats suitable for web (responsive for desktop and mobile), PowerPoint/Keynote presentations, and large-screen projection. The video cadence would follow the standard explainer video formula: 

• PROBLEM o SOLUTION o BENEFITS (2-4) 
• CTA 

Clip extracts for use in small video slots (pre-roll ads, etc.):

• length to be discussed. 
• We recently created a logo animation that could potentially be included at the end of the video.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first 6 months of it's release, we already see great view scores on our YouTube account, and it is also scoring high on our website statistics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Wow How is great to work with, are very responsive, delivers their planned deliverables on time, and does timely check-up/revisions. Overall, we really enjoyed working with them on our first animated video and we are looking forward to our next one!

What was your primary form of communication with Wow-How Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They really felt like an extended part of our marketing team!

Are there any areas for improvement or something Wow-How Studio could have done differently?

no, we were fully satisfied with their services.

BACKGROUND

Please describe your company and position.

I am the Operations Manager of CarmaCare

Describe what your company does in a single sentence.

Sell vehicle service contracts to gas and electric vehicle owners

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wow-How Studio to accomplish?

• Create a explainer video
• Help with our branding

SOLUTION

How did you find Wow-How Studio?

Online Search

Why did you select Wow-How Studio over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Wow-How Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Using an info video script provided by us, create an explainer video from scratch using a simplistic animation. 

• Draft general outline / approval 
• Draft animation ideas / approval 
• Create full storyboard / approval 
• Create series of animation clips / approval 
• Create full video / approval and edits 
• Add music Some of the key deliverables included: 
  • An effective explainer video 
  • 3 seperate milestones within the video so that it can be cut to a 30 sec / 60 sec / 90 sec length

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Conversion of viewing customers 
• Timeline until completion

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Strong communication even though we had a substantial time difference. Process oriented and informative. It was clear who was in charge at each stage.

What was your primary form of communication with Wow-How Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They made us feel like we were their #1 priority and we worked nicely together after creating a unique slack channel.

Are there any areas for improvement or something Wow-How Studio could have done differently?

Perhaps, at the animation stage, offering up 3-4 different ideas as options.

BACKGROUND

Please describe your company and your position there.

I am the Head of Sales in the company. We produce tire mold components, namely those are spring vents for tire mold deaeration during tire curing and tread pattern sipes, which create thin groves on tire pattern.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio, and what were your goals?

This product video was needed to explain how our product works inside the tire mold, because, normally this process is hidden inside and cannot be seen. Specifically, it was the function of spring vents during tire mold cavity deaeration.

SOLUTION

How did you select this vendor and what were the deciding factors?

We got approached by Wow-How directly. But before that, we had been thinking about how to do it, whom to ask. We needed 3D graphic video, showing something that cannot bee seen and shot in a reagular way. It must have been done like a video game or cartoon movie. For us something we did not and even now still do not understand at all. The offer from Wow-how came right on time, like a mirracle.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

for us it was important to remain patient, because, 3D movie designers do not understand tires, obviously. But in the same way, we did not understand video making. But the result is astonishing!

Who did you work with and what was the feedback process like?

As it is described in every review. It worked on the same bases and it worked very well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We dont need to be explaining and presenting our product anymore. Trade shows attendees can watch the video only and they know immediatelly what we produce.

Describe their project management style, including communication tools and timeliness.

They have a very good response, even during weekends and nights. Guys, you should not neglect your your sleep!

What did you find most impressive or unique about this company?

distant work abilities as a team

Are there any areas for improvement or something they could have done differently?

Sometimes I needed to repeat my comments or requirements more times. But obviously that was caused by cross profession fields communication.

BACKGROUND

Please describe your company and your position there.

I am a consultant in the technology advisory division of a Big Four company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio?

As part of a larger marketing campaign for a new offering in our industry, we wanted to create an engaging animated video to explain the concept in a simple manner and draw attention.

SOLUTION

How did you select this vendor and what were the deciding factors?

I know the vendor from previous work experience and chose to work with them when another did not deliver a product that was satisfactory.

Describe the project in detail and walk through the stages of the project.

The project had to move fast as a deadline was rapidly approaching, but the vendor was still able to accommodate the very tight schedule. We were given a clear plan for the execution of the work and had a continuous and productive dialog throughout the process with different milestones and approval points from us, so that only a few revisions were needed in the end.

How many resources from the vendor's team worked with you, and what were their positions?

I was in regular contact with 2 resources from the vendor's team, a project lead and a lead animator, but other animators were involved as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The delivered animation lived up to all our requirements and has been received with great appreciation and admiration by all stakeholders involved throughout our organization.

How effective was the workflow between your team and theirs?

We were in regular contact throughout the process and felt that we were accommodated and had the say we needed in the project's execution.

What did you find most impressive or unique about this company?

The fast delivery on a tight schedule while maintaining a high standard in terms of quality of the end product as well as the excellent project management and transparent communication with us throughout the process.

Are there any areas for improvement or something they could have done differently?

We are very satisfied with both the end product and the process and have no areas of improvement at this time.

BACKGROUND

Introduce your business and what you do there.

I’m the events manager at an organization that manufactures green energy products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wow-How Studio?

We needed to develop some visual and digital content for our marketing, so we hired Wow-How Studio.

SOLUTION

What was the scope of their involvement?

Wow-How Studio created a digitally animated explainer video for us; it was all 3D digital content. First, we had some initial meetings with Wow-How Studio to kickstart the project. Then, I provided them with the storyboard, and they made the entire video themselves in their own studios. We iterated via email 40–50 times during the production process until we got the video we wanted.

What is the team composition?

I worked with an account manager, a project manager, and two other people from Wow-How Studio.

How did you come to work with Wow-How Studio?

Wow-How Studio sent a cold email to my colleague, and it was good timing.

How much have you invested with them?

We spent about $12,000.

What is the status of this engagement?

We worked together from August–September 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve shown the video produced by Wow-How Studio at trade shows and gotten great feedback from people. They’ve told us about how professional it looks. We’ve also posted the video on our YouTube channel.

How did Wow-How Studio perform from a project management standpoint?

Wow-How Studio’s project management was very good. They used a tool to create an interactive storyboard with the blueprint of the video, where I could make comments on very specific parts of it. That tool was very helpful, and it worked for us very well.

Regarding time management, I initially provided Wow-How Studio with our deadline, and they provided me with a whole production schedule. Additionally, their communication was great. We communicated via Zoom and email.

What did you find most impressive about them?

Wow-How Studio’s creativity and content were of high quality, exceeding industry standards. They’re at the top of their industry.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

The project took longer than I originally thought it would, so be aware of it and have realistic timeline expectations.

BACKGROUND

Please describe your company and your position there.

My name is Celso Ribeiro, Roadr's Co-Founder and Chief Innovation Officer. Roadr is a technology company specializing in building solutions for the Automotive industry. Our mission is to create a marketplace where drivers receive efficient and quality services, while empowering service specialists with the tools to scale up their business through a safe and intuitive app.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio, and what were your goals?

We hired Wow-How Studio to design and produce Roadr's promo video for our launch. Our goal was to create a very sleek, high-end, and futuristic 3D video that represents everything the Roadr brand stands for.

SOLUTION

How did you select this vendor and what were the deciding factors?

I came into contact with this vendor through LinkedIn. And I selected them because I loved the professionalism, attention to detail, organization, excellent catalogue of previous works, communication and follow-through.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with the discovery meeting. Then, we were assigned a producer who would oversee the video production and communicate directly to us. The video producer explained to us the stages of production and timeline the video would undergo before production started. We went through the following stages of production: script, storyboard, modeling, music, voiceover, animatic, style frame, render, compositing, and final cut.

Who did you work with and what was the feedback process like?

We worked with the wonderful Rena S. . She was the consummate professional: communicative, detailed oriented, fast paced, and, overall, great producer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At the moment of my writing, we haven't yet unveiled the video to the public because we're releasing the app in the coming days. However, I can already say that the very few people that got the chance to see the video were jaw-dropped and extremely impressed with the production quality, concepts and compositing. They likened it to top-tier video ads of top-flight brands like Apple, Mercedes, and Nike.

Describe their project management style, including communication tools and timeliness.

The project management style was very efficient. We used email for direct communication, google docs for notes and revisions, frame.io for video sharing, and others.

What did you find most impressive or unique about this company?

They took the time to learn about what we were really looking for through the brief and were preemptive with further questions. Additionally, they work well under pressure. They were able to follow through with the timeline without compromising the quality of the video. They worked with us while dealing with the war in Ukraine—absolutely, admirable.

Are there any areas for improvement or something they could have done differently?

The only other room for improvement that I would suggest is to add an additional communication channel like Slack, Telegram or WhatsApp for more instantaneous communication. But that would be me being a perfectionist and nitpicking because the overall experience was A+.

BACKGROUND

Please describe your company and your position there.

I am a Sr. Director of Global Communications at ZincFive and a bestselling author of 3 books. ZincFive is the world leader in innovation and delivery of nickel-zinc (NiZn) batteries and power solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio, and what were your goals?

To create a corporate video. Goal - to communicate the story and the mission of our company to the world.

SOLUTION

How did you select this vendor and what were the deciding factors?

A combination of the quality of work and the available budget.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

• discovery meeting
• script and storyboard meetings
• production
• delivery

In between there was a lot of conversations (since our product is highly technical) as well we multiple revisions.

Who did you work with and what was the feedback process like?

We worked with a project manager who kept the project moving. We provided detailed feedback over email (and virtual meetings as necessary) with a lot of screenshots and visual aids. The process was very smooth with zero frustrations.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We just launched the video and already our investors, partners, and employees are thrilled. We are currently testing it with our prospects and so far the response if very positive.

Describe their project management style, including communication tools and timeliness.

Easy to communicate (even though most of the team is in Europe). Fast response. Offered creative ideas. They allowed as many revisions as were necessary. The tools they used were easy to manage and utilize.

What did you find most impressive or unique about this company?

The quality of their work (especially 3D designs). Gorgeous!

Are there any areas for improvement or something they could have done differently?

We are working with them on our next project already and one request I made was to keep the old versions of the video available until the end of the project. But that's minor.

BACKGROUND

Please describe your company and your position there.

I'm the marketing director for a climate tech startup, Gradient (gradientcomfort.com)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wow-How Studio, and what were your goals?

Our heat pump is the first of its kind - you install it in your window, and it doesn't block your view. We needed an installation video to show our users how to do it themselves, since most heat pumps require professional installation. We are using the video as part of the user setup process and we are promoting it on social and with our partners to show how simple the process is.

SOLUTION

How did you select this vendor and what were the deciding factors?

Wow How's proposal, pricing, and portfolio blew the other 3 companies we contacted out of the water. The quality of animation, precision, and creativity they showed in their portfolio was truly impressive.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery meeting. We sent them our installation manual, some brand assets (color palette, photos), and an installation video we shot on an iphone. Using those elements, they put together a video script that required very little editing on our end. I was impressed with how they condensed our 15 minute installation process into 100 seconds. Then they sent us storyboards, which were very easy to comment on back and forth. Then they sent a basic render of the whole video, and style frames. After 2 rounds of minimal edits we get the final video, which was perfection!

Who did you work with and what was the feedback process like?

We worked initially with Julia, the Strategic Partnerships Development Manager, and then mostly Volodymyr, the Executive Producer. They were both incredibly professional. Volodymyr's team did an incredible job with the animation and asked excellent questions whenever we provided feedback that required clarification.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have only just uploaded the video for external use this morning, but it has been received very well by our team.

Describe their project management style, including communication tools and timeliness.

They used Vimeo and (minimal) video conferences to push the project forward. The Vimeo video they sent us had a feature that allowed us to click on any timestamp/spot on the screen and provide feedback. It was seamless and a pleasure to progress through each stage.

What did you find most impressive or unique about this company?

They did an amazing job of representing our very unique product visually based only on photographs. Also their style frames represented our brand perfectly. They responded to feedback in a very timely and professional manner.

Are there any areas for improvement or something they could have done differently?

Wow How is a perfect company! I wouldn't change anything about the project we did together or the way it unfolded.