CRFT Video

BACKGROUND

Please describe your company and your position there.

Tech Semi is pioneering the development of its broadly patented bi-directional power switches, creating highly efficient and ecofriendly energy control solutions for electric vehicle, electric vehicle charging, renewable energy, energy storage, UPS / data center and other industrial and military applications. I am personally the CMO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CRFT Video, and what were your goals?

We needed to get the word out about our business.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were recommended to me by a colleague who I knew from our sister company.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The team produced the script as well as the creative aspect of the project - came up with a storyboard board and visual description of the future video. The production overall went very smoothly due to constant communication. CRFT Video then generated the final product we required from their team, which was a series of brand awareness videos for our ongoing campaign.

Who did you work with and what was the feedback process like?

I worked with an account manager, a project manager, a screenwriter and a head of production.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have received various feedback, the people are very satisfied. Since it is an awareness rather than a sale, no ROI can be calculated.

Describe their project management style, including communication tools and timeliness.

The team replies fast and works in an organized manner, and they have a lot of talented animators, illustrators.

What did you find most impressive or unique about this company?

We were impressed with their creativity and prompt and clear communication.

Are there any areas for improvement or something they could have done differently?

I thought CRFT Video did an amazing job.

BACKGROUND

Please describe your company and your position there.

We are on a mission to enhance transparency by providing a platform for managing your system status page. Our tools allow you to efficiently manage your status page using a simple web interface. I'm the marketing manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CRFT Video, and what were your goals?

We hired CRFT to create a video that explained our process.

SOLUTION

How did you select this vendor and what were the deciding factors?

After discussing with other studios, as well as CRFT, we chose CRFT because they were quick to respond, had good ideas, and were easy to work with.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We shared Slack channel and communicated with the team that way. We were provided the script, shared design ideas, and picked from two different styles.

Who did you work with and what was the feedback process like?

Just me and account manager for this simple project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This video just launched but we are excited to see where it takes us.

Describe their project management style, including communication tools and timeliness.

The CRFT Team was highly responsive! It's been great and super transparent. This project moved forward without any barriers.

What did you find most impressive or unique about this company?

Very professional, quick, and high quality work. They truly are experts in their field.

Are there any areas for improvement or something they could have done differently?

None!

BACKGROUND

Please describe your company and your position there.

Recoverfy helps stop churn due to failed payments on Stripe. It also provides tools to effectively communicate with customers through their entire lifecycle. I'm the Marketing Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CRFT Video?

2D Animated video production.

What were your goals for this project?

We hoped to touch a new audience with this video and secure our place in the domestic, everyday connectivity space that we were not necessarily focused on before.

SOLUTION

How did you select CRFT Video?

We found them on Clutch. We used the various categories that Clutch breaks down, including their price and the fact that they did a combination of video and animation.

Describe the video(s) and the process in detail.

It was evident from the very beginning that CRFT Video had an extremely organized planning and production process. Started with budget and scope. Moved on the contract. Then scripting, storyboarding, editing, music selection, production.

What was your vendors' project management or feedback process?

CRFT Video has an amazing team, and people who specialize in every part of the project. This includes a dedicated Account Manager, Producer, Creative Director, Script writer, Voice-over Artist, and animation team, among others. They were always absolutely professional and friendly to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video has not been launched at this time.

How effective was the workflow between your team and theirs?

Their team was extremely effective and efficient.

What did you find most impressive about this company?

They met our timeline and budget, and they were very clear about their process and open to our feedback.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

Booklist is an online booking system that simply “plugs in” to your site in a few seconds. With Booklist, allow customers to book your services in a few clicks, at any time of the day or night. I'm the Marketing Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CRFT Video?

We hired CRFT Video to create a video that explained our product.

What were your goals for this project?

A professional 2D explanation video that had high-quality visuals and easily conveyed the information.

SOLUTION

How did you select CRFT Video?

I was initally impressed by other projects they had completed, and I also liked how good they were at communicating.

Describe the video(s) and the process in detail.

The process was well structured:

• briefing
• script
• visuals
• voice over
• animation.

Through a step-by-step process, they successfully completed the project we were looking for.

What was your vendors' project management or feedback process?

We worked with 3-4 people in total on the project. There were several rounds of feedback involving the animator, VO, and project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Too early to tell.

How effective was the workflow between your team and theirs?

They have a very effective workflow.

What did you find most impressive about this company?

The agency supported us throughout the process and was very responsive to every request or clarification needed.

Are there any areas for improvement?

No. We are very satisfied

BACKGROUND

Please describe your company and your position there.

Hearcare is a leading developer of fully integrated, cloud-based, and interoperable software for thousands of medical, behavioral health, and rehabilitation practices nationwide. I’m the marketing specialist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CRFT Video?

We hired CRFT Video to create an animated 90 second explainer video.

What were your goals for this project?

Our goals were to develop a video that was less than two minutes in length and could cover all of the benefits of our service.

SOLUTION

How did you select CRFT Video?

After reviewing 4 other vendors, I decided on CRFT Video for their good animation, a strong portfolio of clients, price, and duration of the video.

Describe the video(s) and the process in detail.

We were provided a majority of the custom illustrations and the scripts, and CRFT Video handled storyboarding, the animation, VO, Music, additional graphics and editing.

What was your vendors' project management or feedback process?

Very effective and efficient.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have increased traffic to our website as a result of running this video on YouTube and Facebook.

How effective was the workflow between your team and theirs?

The project manager we were assigned was responsive to emails and calls. On the couple of occasions when we reached out for a status update, he got back to us very quickly.

What did you find most impressive about this company?

They are very good, this project moved forward without any barriers.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I'm the marketing specialist at an IT service company. We have instant access to information and other people. In seconds, we can find answers, connect with people, and share our voice with the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CRFT Video?

We hired CRFT Video to create an animated 60 second explainer video

What were your goals for this project?

Our plan was to have this video to either send to prospects and to showcase on our website.

SOLUTION

How did you select CRFT Video?

I found them through Google searches. I chose them based on the quality of their products and their location. I wanted to go with CRFT Video because of their price point and quality.

Describe the video(s) and the process in detail.

Amazingly simple process, clean execution, clearly outlined, deadlines met, and exceptional communication along the way.

What was your vendors' project management or feedback process?

I had 2 project managers. They were very communicative. They always let me know what was being worked on and when to expect an update.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We don't yet have impact metrics. We have gotten great feedback from our staff on the quality and professionalism of the video. We can't wait to hear back from the clients.

How effective was the workflow between your team and theirs?

Very efficient. They were very quick to answer questions, respond, and set up a meeting with my schedule.

What did you find most impressive about this company?

I am very impressed with the amount of communication and quick turnaround on edits.

Are there any areas for improvement?

No, they were fantastic.

BACKGROUND

Please describe your company and your position there.

Jeb Consulting provides software selection, implementation, education, support and advanced consulting services for accounting software users. 

With CPAs on staff, Jeb Consulting has the ability to provide our clients with expert accounting and business advice during the implementation process. I’m the Head of Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CRFT Video?

Professional video animation production.

What were your goals for this project?

Increased social media exposure.

SOLUTION

How did you select CRFT Video?

I had worked with the team before. It was a good fit and the right time for both of our businesses.

Describe the video(s) and the process in detail.

The were extremely communicated, walked me through the process of script writing, story boarding and they were incredibly flexible with their services. They then validated everything, each step of the way.

What was your vendors' project management or feedback process?

CRFT Video meets deadlines and encourages a seamless workflow. They laid out a timeline of steps early on and stuck to it. We were able to call or email them at any time with questions,

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Video is used and integrated into our CRM at an enterprise level and is sent to all of our potential clients.

How effective was the workflow between your team and theirs?

Very effective. Very involved and flexible.

What did you find most impressive about this company?

They struck a good balance between project management and the creative deliverable.

Are there any areas for improvement?

Not at this moment I can say there are any.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Coordinator at Unidata platform. The Unidata platform is a multifunctional platform for building corporate data management systems.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CRFT Video?

We hired CRFT Video to produce a explainer video that outlines our brand proposition to our target customers.

What were your goals for this project?

We wanted to increase the percentage of site visitors who scheduled a demo on our website, as well as a potential increase in time on site.

SOLUTION

How did you select CRFT Video?

We searched for a highly recommended, well-priced efficient vendor.

Describe the video(s) and the process in detail.

The overall scope included script writing, storyboarding, animation and production.

What was your vendors' project management or feedback process?

They provided us with a project manager so I was communicating with the same person. I received regular and efficient feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video looks extremely professional, with superb animations and a great voiceover!

How effective was the workflow between your team and theirs?

The workflow was very strong. I appreciated the responsiveness of the team.

What did you find most impressive about this company?

Their communication and efficiency is superb. They are well priced and the end product is fantastic.

Are there any areas for improvement?

None. We'll definitely use them again in the future.

BACKGROUND

Please describe your company and your position there.

Columbery is a B2B2C platform that enables free geo-targeted advertisement for local businesses and pays travelers in tokens for contributing travel locations, check-ins, and reviews. I'm the Marketing Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CRFT Video?

We needed a creative agency to help us create 1 minute explainer video, that included a script, animations, voice over and music. It was a great creative process between both of our teams to come up with the final result.

What were your goals for this project?

To have a short animation video done, that we can place on our website for new users to understand what Columbery is and does exactly.

SOLUTION

How did you select CRFT Video?

Referral

Describe the video(s) and the process in detail.

The overall scope included script writing, storyboarding, animation, sound design and production.

What was your vendors' project management or feedback process?

We were provided a dedicated project manager to work with, who was exceptionally helpful, friendly and open to feedback. This was very convenient and showed the professionalism of the studio.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everyone I have sent this to - appreciates the quality and the emotion behind the content.

How effective was the workflow between your team and theirs?

I was very satisfied with the communication and workflow between CRFT and my team. We're definitely looking forward to working with them again and have already signed another contract for production of additional videos in the upcoming year.

What did you find most impressive about this company?

CRFT Video is very effective, involved, and flexible.

Are there any areas for improvement?

I can't think of anything specific.

BACKGROUND

Please describe your company and your position there.

I'm the project Director of a consulting company Umsol.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CRFT Video?

We hired CRFT Video to create a commercial for us explaining all of our services in a professional and simple way.

What were your goals for this project?

We wanted to create high quality, informative video that appeals to our potential customers.

SOLUTION

How did you select CRFT Video?

We looked at several vendors and considered their portfolio quality, style, customer feedback, and time estimations.

Describe the video(s) and the process in detail.

CRFT divided the project into five stages and kept us involved throughout. During each step, they submitted their work for approval and incorporated our feedback. Very flexible on our revision requests and always super friendly.

What was your vendors' project management or feedback process?

It was very straight forward. At the beginning of the project we got a scoped out deliver date and timeline for feedback and delivery of each assets. Script, storyboard, Voice Over, Music and finally the first draft of animations.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our whole team was very impressed with the videos, which are now up and running across our websites and social media platforms.

How effective was the workflow between your team and theirs?

Excellent. They were very careful to make sure we were completely satisfied with the results.

What did you find most impressive about this company?

Their workflow was extraordinary. The price was within our budget requirement. They provided us with amazing videos that we are extremely proud of.

Are there any areas for improvement?

Everything is great!