Deftsoft

BACKGROUND

Please describe your company and position.

I'm an executive at Mawls LLC

Describe what your company does in a single sentence.

E-Commerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Deftsoft to accomplish?

• Full White Hat SEO Service

SOLUTION

How did you find Deftsoft?

Online Search

Why did you select Deftsoft over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Deftsoft were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Defsoft has been a game-changer for my business. My website has over 7,000 products and started with more than 50,000 broken links, low domain authority, and very little SEO work done. It’s a massive project that requires precision, strategy, and serious dedication—and Defsoft has delivered on every level.

From day one, they treated the project like it was their own. Their attention to detail is unmatched, and they’ve consistently gone above and beyond. They’re handling both on-page and off-page SEO, from in-depth keyword research and internal link optimization to cleaning up backlinks and improving site speed.

But it doesn’t stop there—they also handle our content strategy. Every week, they create sponsored blog posts, engaging IG videos for marketing, and eye-catching infographics that help boost our domain authority. They’re regularly posting to Quora, promoting blogs and articles, and ensuring our content gets seen. Their blog creation and promotion work has brought in quality traffic and improved our brand visibility across multiple channels.

On top of all that, they’re responsive, easy to communicate with, and always open to ideas or feedback. If you’re looking for a team that truly cares about your business and knows how to execute a full-scale SEO and content strategy, I can’t recommend Defsoft enough.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Over 50,000 broken links successfully identified and removed or redirected.

• Massive cleanup of toxic backlinks, improving domain health and authority.

• Steady growth in organic traffic month over month (verified in Google Analytics).

• Significant boost in page speed and crawlability, improving overall site health.

• Hundreds of product pages optimized for SEO, including metadata, alt text, and internal linking.

• Weekly sponsored blog posts and article promotions driving external traffic.

• Improved keyword rankings across all major categories on the site.

• Increased referral traffic from Quora submissions and infographic shares.

• Enhanced engagement metrics—users are staying longer and bounce rate has decreased.

• Clear gains in domain authority due to consistent backlink strategy and content distribution.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Defsoft’s project management has been outstanding. They consistently deliver everything on time—often ahead of schedule—and always go above and beyond what’s expected. Anytime I have a question, concern, or new idea, they respond quickly and with genuine care. They treat the project like it’s their own, and it shows in both the quality of their work and the way they communicate. No delays, no excuses—just results and real professionalism.

What was your primary form of communication with Deftsoft?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive thing about Defsoft is the quality of their work. Every detail is handled with precision—from technical SEO fixes to content creation and marketing assets. You can tell they take pride in what they do. They don’t just check boxes—they deliver real results that move the needle. The level of professionalism, creativity, and consistency they bring is honestly rare to find.

Are there any areas for improvement or something Deftsoft could have done differently?

At this time, there’s nothing that comes to mind. Defsoft has exceeded expectations across the board, and I’ve been fully satisfied with their work and communication throughout the project.

BACKGROUND

Please describe your company and position.

I am the Marketing Strategist, Founder of Hector Home Services Marketing

Describe what your company does in a single sentence.

Savvy digital marketing makes companies stand out. We get leads for our clients online through PPC, SEO, and Maps optimization, and provide sound strategic digital marketing support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Deftsoft to accomplish?

• Develop PPC Strategy
• Optimize PPC Campaigns
• Consult on PPC

SOLUTION

How did you find Deftsoft?

Upwork

Why did you select Deftsoft over others?

• High ratings
• Great culture fit
• Good value for cost
• Great Communicator

How many teammates from Deftsoft were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Develop PPC Strategy.
• Develop Ad creatives, headlines, and other assets.
• Set up and manage campaigns, optimizing based on results.
• Ensure proper tracking of results through analytics installation.
• Add new campaigns and make adjustments as required.
• Report on Ad Results, and consult on PPC as needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Launched multiple campaigns for multiple clients.
• Reduced cost per conversion.
• Drove leads through PPC.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, work and communication is timely, thorough, patient, logical, and kind.

What was your primary form of communication with Deftsoft?

Email or Messaging App

What did you find most impressive or unique about this company?

I like working with Shamsher. He knows a lot about PPC, and answers all of my questions thoroughly and with compassion.

Are there any areas for improvement or something Deftsoft could have done differently?

Sometimes we have false starts because we did not confirm the exact needs clearly enough. This is also because I am relying on a messaging app for our communication.

BACKGROUND

Please describe your company and position.

 I am the President of an ecommerce company 

Describe what your company does in a single sentence.

Provide high quality nutritional products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Deftsoft to accomplish?

• SEO

SOLUTION

How did you find Deftsoft?

Online Search

Why did you select Deftsoft over others?

• High ratings
• Pricing fit our budget

How many teammates from Deftsoft were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We need an SEO Specialist to optimize the website properly for SEO. This means making sure all pages, categories, photos, titles, etc are optimized. Make sure all Meta tags are populated for every page of the website.

Our website has been around for 8 years. This person needs to know our competition and work on ranking our website ahead of those competitor websites. Start linking our website with high domain authority. We also have a blog. We need someone to post stories to show Google relevance. We have a list of high converting keywords we can share. This person needs to be familiar with changes in the Google algorithm and adjust SEO strategy accordingly. We would like weekly or bi-weekly SEO reports that show progress.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Google Index Pages and domain authority have improved. 60% of the keywords have improved position. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always deliver items on time and report updates. 

What was your primary form of communication with Deftsoft?

Email or Messaging App

What did you find most impressive or unique about this company?

They do well communicating their progress and lwhen their office is closed for holidays. They provide weekly detialed reports of work and progress. 

Are there any areas for improvement or something Deftsoft could have done differently?

We understand that legitimate SEO building takes awhile but we would like to see a little faster improvment in keyword rankings. 

BACKGROUND

Please describe your company and position.

I am the Manager of FR8.co

Describe what your company does in a single sentence.

Logistics and transport

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Deftsoft to accomplish?
Application Development

SOLUTION

How did you find Deftsoft?

Online Search

Why did you select Deftsoft over others?

• High ratings
• Company values aligned

How many teammates from Deftsoft were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The App aims to revolutionize the trucking and freight industry by providing real-time data on wait times at various critical locations such as ports, rail, airport terminals, warehouses, and other freight hubs. The app empowers truck drivers and logistics managers to make efficient use of their time by reducing idle periods and optimizing trip planning. The project will leverage a community-driven approach to gather, share, and disseminate accurate wait-time data for the broader benefit of the transportation and shipping industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Reduction in Wait Times
• Increased Trip Efficiency
• User Adoption and Engagement
• Increased Data Accuracy
• Community Contributions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

project management for the App was marked by efficient execution, clear communication, and responsiveness to our needs, making for a highly successful collaboration.

What was your primary form of communication with Deftsoft?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Proactive Problem Solving: The team's ability to anticipate challenges and offer solutions before issues escalated was remarkable. They took ownership of the project's success and were always thinking ahead to avoid potential roadblocks.
• Flexibility and Adaptability: Their willingness to adapt to last-minute changes, whether related to features or timelines, while maintaining the project’s quality and momentum, was truly impressive.

Are there any areas for improvement or something Deftsoft could have done differently?

While the overall development experience was positive, one area for improvement would be in UI/UX design. The design is functional, but enhancing it to be more modern and visually engaging could further elevate the user experience. A more polished and intuitive interface would not only align with current design trends but also improve the overall usability of the app. We believe this could add even more value to the exceptional technical work they already deliver.

BACKGROUND

Please describe your company and position.

I am the Digital Director of Be Seen Be Found Ltd

Describe what your company does in a single sentence.

Local digital marketing for local businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Deftsoft to accomplish?

• Website design
• Bespoke WordPress development
• Meet client's timescale objectives

SOLUTION

How did you find Deftsoft?

• Online Search
• Referral

Why did you select Deftsoft over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Deftsoft were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

My client was looking for a property listing website with advanced search functionality and a young, fresh design. I required a lightweight WordPress CMS site styled similarly to a competitor yet with unique features to uphold the client's brand identity. However, the timescales and budget were restrictive, so I chose a designer who was capable of fusing a bespoke build with customised pre-built plugins.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Deftsoft agreed to a 6-8 week build but they delivered in half that time. 

They worked cohesively and with 360-degree, responsive communication - responding to amends quickly.

Upon showing the first draft to the client, they were beyond happy and stated, "Even the initial website draft is better than any of our competition in the market!" 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fast response through a combination of WhatsApp groups, Google shared drives, and Google Meets. Very professional project management; the PM team always remains calm and practical. Response to every request was lightning-fast and positive.

What was your primary form of communication with Deftsoft?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ease of contact and speed of service are what make Deftsoft a brilliant partner. They acted directly and took immediate action—from quotes to design concepts to development, every aspect moves speedily and effectively. They are also happy to discuss alternative ideas and are flexible regarding budgets and costs.

Are there any areas for improvement or something Deftsoft could have done differently?

A little less speed and attention to detail with copywriting. More email contact rather than WhatsApp, but I'm being picky. 

BACKGROUND

Please describe your company and position.

I am the Digital Director of Resonance Holdings

Describe what your company does in a single sentence.

We are a leading data, news and services provider in quantum, metaverse, deeptech and other spheres.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Deftsoft to accomplish?

• Develop great website (multiple websites) on provided designs

SOLUTION

How did you find Deftsoft?

Online Search

Why did you select Deftsoft over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Our company hired Deftsoft for multiple projects, starting with international quantum computing university website. For the moment of feedback their team is working on redesign of our company's websites and doing great. Main deliverables for all projects are mostly the same: 

• Desktop version development 
• Mobile version development 
• Bug fixing and edits 
• Support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We definitely experience higher engagement of the audience after redesigns, more target clicks and conversions. For one of the websites we achieved 2 times more clicks on some offers for the calendar month which is great. More stats will be available a bit later as we just finished some of the latest projects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Saying shortly, yes , they did. Response timing and project management could be valued 10/10, and we appreciate it, because of really high speed of our internal management as well. Deftsoft provided clear SOW for each project, so it was easy to estimate the exact timing of delivery .

What was your primary form of communication with Deftsoft?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Deftsoft is a really impressive team of professionals. They are doing their job like industry experts for a very fair price. Being a startup, we appreciate such an approach because budgets are limited. We also liked the atmosphere of the company , Deftsoft acts like a family, supporting each other and doing their best to provide high-level experience for a client.

Are there any areas for improvement or something Deftsoft could have done differently?

We guess it's all fine; keep going!

BACKGROUND

Please describe your company and position.

I am the Director of DRH Sports Ltd

Describe what your company does in a single sentence.

We offer tennis coaching and holiday kids camps in multiple locations across the region

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Deftsoft to accomplish?

• Create a fully functioning website to manage all of our course bookings
• Promote who we are in the local area

SOLUTION

How did you find Deftsoft?

Online Search

Why did you select Deftsoft over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Deftsoft provide me with development solutions for all the digital elements that my website requires

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Users were able to book classes via the website without issue, users being able to manage their accounts, Staff being able to use the site to manage their working arrangements, generation of new leads from the information that the site provided.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their communication is always fast and effective and they are always polite and caring for my needs. There is a lead developer that oversees the project who liaises with other developers and designers. There is also a technical lead who further oversees the whole project and costings. Their work is always in good time and delivered well

What was your primary form of communication with Deftsoft?

Virtual Meeting

What did you find most impressive or unique about this company?

For me their USP is the care and attention that they are willing to put in to ensure that you are happy with the service they provide. They are always happy to put in extra efforts to make sure they have delivered what you require.

Are there any areas for improvement or something Deftsoft could have done differently?

Over time, they have implemented improvements that really help. Having a clear and robust scope of work has been key to the success of the project

BACKGROUND

Please describe your company and position.

I am the Partner of EVENSKYN

Describe what your company does in a single sentence.

EvenSkyn is a manufacturer of at-home beauty devices that focus on addressing anti-aging related skin concerns.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Deftsoft to accomplish?

• Off-page SEO
• Link Building
• On-Page SEO

SOLUTION

How did you find Deftsoft?

upwork

Why did you select Deftsoft over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Deftsoft were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Deftsoft was hired to help us with our search engine optimization efforts. They were asked to provide us a full service package whereby they needed to do on-page, off-page white hat SEO. They also did link building, prospecting & outreach, as well as content development as part of this process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The total number of backlinks generated, the number of guest posts they could secure for us, and the overall lift we could get as a result of their SEO efforts in terms of organic keywords we rank for, and how much organic traffic their work generated.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they were very good at sending me regular reports that I would be able to review with my team and it was all on-time. They even notified when there were holidays and how they would work around them to make sure the work continued on.

What was your primary form of communication with Deftsoft?

Virtual Meeting

What did you find most impressive or unique about this company?

The fact that they always provide me with detailed, complete and comprehensive replies if I send them a query about our progress or needs. The quality of their reporting was impressive.

Are there any areas for improvement or something Deftsoft could have done differently?

They could provide more 'guaranteed' services that will show results for sure such as HARO high DA backlinks.

BACKGROUND

Please describe your company and position.

I am an executive of Sport & Motion

Describe what your company does in a single sentence.

We are a Sports Consultancy company providing services in the following areas; Talent, Choreography, Events and Production & Film.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Deftsoft to accomplish?

• Website and Plugin Development

SOLUTION

How did you find Deftsoft?

• Online Search
• People Per Hour

Why did you select Deftsoft over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Deftsoft were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build and design a bespoke talent application for as a plugin for our company website with custom fields, multiple choice entry selection and full ability to upload content either images, videos or social media with a automated emailing system upon user submission. All data viewable in our backend company CSM system with search filters.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

From the very start Deftsoft had a clear and concise statement of work listing all deliverables, time frames and milestones. Each milestone must be marked as completed and only then did we progress onto the next stage of development. Excellent way to maintain progression on time with clear communication and understanding. Overall fantastic team who uphold the highest level of service as initially described with workmanship to match.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

There was 1 key project manager who made sure all tasks were kept to and any communication was always on time during working hours. An out of hours service was also maintained which is re assuring if working across multiple time zones. Always received a response and full understanding which is very reassuring throughout the project.

What was your primary form of communication with Deftsoft?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The way the company is structured and maintains work flow. Super polite, always hard working and nothing is ever too much. Budgets is always clear from the start and all paperwork and communication to follow. This company is bound to grow and take on more clients with this unrivalled ethic.

Are there any areas for improvement or something Deftsoft could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Owner of AGRO ACCOUNTING CPA PC

Describe what your company does in a single sentence.

Online tax preparation and CPA services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Deftsoft to accomplish?

• SEO optimization
• SEO content writing
• Social media management

SOLUTION

How did you find Deftsoft?

Upwork freelancing platform

Why did you select Deftsoft over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Deftsoft were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO optimization and management; content writing for SEO, social media management - all on a weekly basis

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Good online presence and consistent content-posting activity

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I work with DeftSoft on a weekly basis. They deliver content to me "like clockwork," ALWAYS on time. I review it and grant them permission to post it as a result. They are very responsive in their replies, and I have an account manager assigned to me with whom I have been in touch since we began working together in February 2020.

What was your primary form of communication with Deftsoft?

Email or Messaging App

What did you find most impressive or unique about this company?

They are hardworking and willing to serve. As a disclaimer, they are in India and English is a second language to them. However, the introduction of AI has helped them immensely in generating content that is more correct in terms of grammar / syntax / linguistics / how it sounds overall, as well as quality of content or message.

Are there any areas for improvement or something Deftsoft could have done differently?

They're doing a GREAT job for their price point and my budget. With Deftsoft, I now have consistent online content. My budget is modest, so my SEO results are not sufficient to have a real impact - in the sense of my business' ability to generate leads from it. I depend on Google local search results for that. 

However, in today's Internet age, you HAVE TO have an online presence and post content regularly, whether it brings "worldwide recognition" to your company or not, and DeftSoft's services avail me of that online presence. I do want to make clear, once again, that your marketing and reach is as strong as your spending, and our spending is modest. That is NOT a reflection on DeftSoft's GREAT work!