ITForce

BACKGROUND

Please describe your company and your position there.

I am the owner of Nectar Flowers Ottawa, an e-commerce website and an actual upfront store in Ottawa, Canada. We use Google Ads Campaign in order to gain new customers and required assistance and guidance in terms of setting them up and modifying according to the market needs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ITForce?

We were looking for a professional to setup and adapt Google Ads Campaigns in order to respond to seasonality of the market.

What were your goals for this project?

We wanted to spend less and earn more. As any other business. Our goals vary from month to month and some of them were/are:

• attract more visitors to the website - attract more customers to the website
• generate leads
• optimize conversion rates
• optimize budget
• build our brand by creating unique and catchy ads etc.

SOLUTION

How did you select this vendor?

We searched online and tried few other agencies before finding IT Force. Our main concern was lack of stable results, as we were not satisfied with a short-term two weeks increase in sale. We were looking for a constant growth and we are achieving it with IT Force.

Describe the scope of their work in detail.

We communicate through work chats or calls and IT Force is always flexible in terms of timing and responding. Marketing manager sets up an advertising plan while PPC specialist integrates it into the reality. I always receive monthly reports along with setup plans for the next month and weekly updates on my campaigns.

What was the team composition?

I have worked closely with marketing manager, PPC specialist, copywriters and customer support team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are constantly reaching our goals- we spend less and earn more Our conversion rate is getting lower and lower, bringing more profit to the company while we also get a constant flow of returning customers.

How effective was the workflow between your team and theirs?

Very effective and productive. IT Force is always online, always on call and always respond. Amazing skills that help A LOT when you have an emergency.

What did you find most impressive about this company?

Communication, responsiveness and adaptability. They reacted to my needs faster than any company I've worked with.

Are there any areas for improvement?

To expand their services further, it would be great if they found a way to ease the language barrier.

BACKGROUND

Please describe your company and position.

I am the Director of LOR SHOP

Describe what your company does in a single sentence.

Wholesale and retail distribution of ENT medical equipment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ITForce to accomplish?

• Increase in website traffic, as well as the number of completed purchases on the website and calls generated from advertising.

SOLUTION

How did you find ITForce?

Online Search

Why did you select ITForce over others?

• High ratings
• Close to my geographic location
• Good value for cost

How many teammates from ITForce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PPC Campaign Management – Strategically plan, launch, and optimize paid advertising campaigns across multiple platforms, including precise keyword targeting, compelling ad copy creation, and effective budget management. Conversion Tracking & Analytics – Implement and monitor advanced tracking solutions (such as Google Analytics and Tag Manager) to accurately measure traffic, conversions, and overall ROI across all marketing channels. Monthly Reporting – Provide comprehensive performance reports with clear insights into SEO rankings, website traffic, ad spend, CTR, conversions, and actionable recommendations for further growth

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased brand visibility – driven by growth in ad impressions, expanded reach in search and display networks, and higher website traffic generated through paid campaigns. Higher engagement rates – reflected in improved CTR, increased ad interactions, and stronger user engagement on landing pages. Improved conversion rates – optimization of campaigns to increase the share of users who complete target actions (purchases, inquiries, calls). Expanded audience reach – scaling campaigns to new geographic locations and targeting additional customer segments through refined audience settings. Revenue and sales growth – achieved through performance-driven campaign optimization and efficient budget allocation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was outstanding — all deliverables were completed on schedule, and they've consistently responded promptly and effectively to our needs throughout the entire process.

What was your primary form of communication with ITForce?

Virtual Meeting

What did you find most impressive or unique about this company?

They maintain close alignment with the client, are always ready to support, and proactively test new ideas and approaches.

Are there any areas for improvement or something ITForce could have done differently?

The only request is to ensure that the quality of work continues to remain at the current high level.

BACKGROUND

Please describe your company and position.

I am the Owner of TXL

Describe what your company does in a single sentence.

At TXL, we create textiles that you want to touch every day. Bedding that is pleasant to fall asleep in, carpets that add comfort, blankets that give softness. Thanks to our own production, we offer style and quality directly, without overpayments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ITForce to accomplish?

• Increase visits to our online store
• Increase sales in our online store

SOLUTION

How did you find ITForce?

Clutch Site

Why did you select ITForce over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from ITForce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• PPC Campaign Management – Planning, launching, and optimizing paid advertising campaigns across various platforms, including keyword research, ad copy development, and budget management.
• Conversion Tracking & Analytics – Implementing and monitoring tracking tools (such as Google Analytics and Tag Manager) to accurately measure traffic, conversions, and overall ROI across channels.
• Monthly Reporting – Providing clear and structured performance reports, including SEO rankings, traffic metrics, ad spend, CTR, conversions, and key insights for further development.
• Ongoing Optimization – Continuously analyzing, testing, and refining campaigns and website performance to improve results, maximize ROI, and align with evolving business objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased brand visibility – reflected in the growth of social media impressions, website traffic, media mentions, and improved brand recall based on surveys.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was handled exceptionally well, with timely delivery of all tasks and a high level of responsiveness to our requirements throughout the entire process. 

What was your primary form of communication with ITForce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of this company was their deep knowledge of both technical and strategic digital marketing. Their seamless integration of PPC to achieve tangible, measurable outcomes truly sets them apart.

Are there any areas for improvement or something ITForce could have done differently?

ITForce delivered a seamless and highly positive experience, exceeding our expectations with the results achieved. 

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of a ticketing system company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ITForce to accomplish for your ticketing system?

We needed to achieve top 10 ranks in Google results.

SOLUTION

Can you describe the scope of work ITForce handled for your ticketing system project?

ITForce has conducted a technical audit, usability audit, and analysis of our Google Search Console. The team has also worked on link building, Google Analytics, and Microsoft Clarity.

What is the team composition?

We’ve worked with 2–5 teammates from ITForce.

How did you come to work with ITForce?

We found them through an online search. We chose them because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working with them in November 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 2164% increase in new users, a 20% increase in referring domains, and a 4% increase in our average position in Google search results for targeted keywords. We’ve also seen a 4% increase in priority keywords that have successfully secured a spot in the top 10 results.

How did ITForce perform from a project management standpoint?

ITForce has delivered on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive or unique about them?

ITForce’s team is highly professional and knowledgeable. They’re also very responsive.

Are there any areas they could improve?

There’s nothing we can come up with at this point.

BACKGROUND

Please describe your company and position.

I am the SEO of Eco House Merisi LLC

Describe what your company does in a single sentence.

Mounain hotel Eco House Merisi

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ITForce to accomplish?

• Google ADS

SOLUTION

How did you find ITForce?

Referral

Why did you select ITForce over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

Monthly setup and management of Google advertising

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Monthly conversion improvements. More precise and detailed advertising campaign customization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're always in touch and promptly resolve any issues

What was your primary form of communication with ITForce?

Virtual Meeting

What did you find most impressive or unique about this company?

Responsible approach, self-control of the process, no need to repeat, everything is done the first time

Are there any areas for improvement or something ITForce could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the director of evakuator24.kh.ua

Describe what your company does in a single sentence.

Evakuator24 carries passenger cars, utility vehicles, motorcycles, vans and special equipment locally and in the Kharkiv region

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ITForce to accomplish?

• The goal is to attract potential clients by making a call from the website.

SOLUTION

How did you find ITForce?

on recommendation

Why did you select ITForce over others?

• High ratings
• Pricing fit our budget

How many teammates from ITForce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Communication takes place through work chats and calls, and ITForce remains highly flexible and responsive. The marketing manager creates the advertising strategy, which is then executed by the PPC specialist. I regularly receive monthly reports, plans for the next month, and weekly updates on campaign performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We consistently achieve our goals by spending less and earning more. Our cost per conversion continues to decrease, resulting in higher profitability and a steady flow of returning customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely effective and reliable. ITForce is always online, easy to reach, and quick to respond. Their expertise is incredibly helpful, especially in emergency situations.

What was your primary form of communication with ITForce?

Virtual Meeting

What did you find most impressive or unique about this company?

Their communication, responsiveness, and adaptability are outstanding. They addressed my needs faster than any other company I’ve worked with.

Are there any areas for improvement or something ITForce could have done differently?

No recommendations, everything suits me

BACKGROUND

Please describe your company and position.

 I am the marketing manager of a beauty & cosmetics company 

Describe what your company does in a single sentence.

An e-shop offering high-quality men’s grooming and skincare products designed for barbers and everyday use.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ITForce to accomplish?

• increasing conversions

SOLUTION

How did you find ITForce?

Online Search

Why did you select ITForce over others?

• High ratings
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

ITForce managed our online advertising campaigns, optimized performance, and focused on increasing sales through better targeting and strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw higher conversion rates and better overall ad performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered everything on time and responded quickly to our needs.

What was your primary form of communication with ITForce?

Email or Messaging App

What did you find most impressive or unique about this company?

They were professional, proactive, and focused on achieving results.

Are there any areas for improvement or something ITForce could have done differently?

Everything went well

BACKGROUND

Please describe your company and position.

I am the Owner of Lfriend.com.ua

Describe what your company does in a single sentence.

Online petshop 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ITForce to accomplish?

• Adv setup
• Increase sales
• Lower the price of sale purchase

SOLUTION

How did you find ITForce?

Recomendation

Why did you select ITForce over others?

• Pricing fit our budget
• Good value for cost

How many teammates from ITForce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

8 from 10 overall

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Low cost per sale

Increasing traffic and sales from adv

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always in touch.

What was your primary form of communication with ITForce?

Email or Messaging App

What did you find most impressive or unique about this company?

They are in a line with the client. They are always ready to help and make experiments.

Are there any areas for improvement or something ITForce could have done differently?

I don't know

BACKGROUND

Please describe your company and position.

I am the Director of eco-verde.соm.ua

Describe what your company does in a single sentence.

Production and sale of polycarbonate greenhouses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire itforce to accomplish?

• Increasing the amount of traffic to the target site
• Increase in the number of sales
• reduction in conversion cost

SOLUTION

How did you find itforce?

Online Search

Why did you select itforce over others?

• High ratings
• Pricing fit our budget

How many teammates from itforce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Set up Search, PMax, Shopping campaigns  
Selected keywords 
Wrote advertisements
Merchant Center connected 
Set up goal tracking in GA4
Optimization was carried out
- analysis of search queries automatically 
- expansion of the list of negative words when
- application of automatic strategies 
- budget adjustments 
The result was getting a sufficient amount of targeted traffic at a cost-effective price.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All queries were targeted, and the traffic quality was good.  
The cost per conversion gradually decreased.  
The conversion rate consistently increased.  
Advertising expenses gradually decreased. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

First, the team listened to my requests, and based on that, a work plan was created, which was carried out proportionally over the course of a month. Additionally, the project manager regularly communicated with me, provided reports every few days, and received my feedback. The team always responded to my comments promptly.

What was your primary form of communication with itforce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

itforce's approach to the customer and flexibility in project management impressed us.

Are there any areas for improvement or something itforce could have done differently?

No