PXLCHIC is a digital marketing and design studio specialising in high-impact websites, branding, and email marketing for modern, women-led businesses. Founded on the belief that less is more, PXLCHIC exists to help brands cut through the digital clutter with clarity, confidence, and intention.
We work with founders who care deeply about how their brand feels, not just how it looks. Our approach blends pixel-perfect design with strategic thinking, ensuring every element serves a purpose from structure and user experience to messaging and conversion. If it doesn't support your goals, it doesn't make the cut. Unlike traditional agencies that rely on rigid templates and drawn-out processes, PXLCHIC offers a hands-on, highly personalised experience. Each project is shaped around the client, their audience, and where they want to go next. We take the time to understand your vision, your challenges, and your growth, to create a digital presence that feels aligned, elevated, and future-proof.
Our main services include brand identity and creative direction, conversion-focused web design, and thoughtful email marketing systems that build genuine connection and communities over time. Whether you're launching a new product or refreshing your brand, we focus on building foundations that scale without sacrificing aesthetics or authenticity.
At PXLCHIC, we are detail-driven and deeply invested in every project we take on. We value quality over quantity, long-term thinking over quick wins, and confidence over trend-chasing. The result is work that feels premium, considered, and distinctly you. At its core, PXLCHIC is about empowerment and helping founders feel proud of their digital presence and confident in showing up online.
Branding, Web Design & Email Mktg for Footwear Company
BrandingEmail MarketingWeb Design
Squarespace CMSBrand messagingProduct branding
Confidential
Feb. - May 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were very professional and a pleasure to work with."
May 1, 2026
Founder, Solé
Jennifer Ryans
eCommerce
Australia
1-10 Employees
Online Review
PXLCHIC provided branding, web design, and email marketing services for a footwear company. The team designed the client's logo and online store and implemented an email marketing strategy.
PXLCHIC's efforts helped the client grow their email list to over 10,000 subscribers, with 40% of the client's annual revenue coming from automated email marketing campaigns. The team was professional and a pleasure to work with. Their attention to detail and unique approach were exceptional.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of Solé
Describe what your company does in a single sentence.
Unisex street-style footwear
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire PXLCHIC to accomplish?
Branding
Web Design
Email Marketing
SOLUTION
How did you find PXLCHIC?
Clutch Site
Why did you select PXLCHIC over others?
Close to my geographic location
Great culture fit
Company values aligned
How many teammates from PXLCHIC were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
I initially reached out to Emily to design my logo, but after seeing how effortlessly she understood my vision, it quickly turned into so much more. I ended up entrusting her with the design of my online store, which paired together perfectly with my new logo and branding. But what really elevated things was the email marketing!! It unlocked a whole new strategy for my business I hadn't even considered before. Everything looks amazing and it flows together soooo well! Highly recommend working with PXLCHIC 10/10
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
I've now grown my email list to over 10k subscribers, with approximately 40% of our yearly revenue attributed to our automated email marketing flows and campaigns.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They were very professional and a pleasure to work with.
What was your primary form of communication with PXLCHIC?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
I appreciate Emily's attention to detail and feminine touch in her work. This made her profile stand out to me.
Are there any areas for improvement or something PXLCHIC could have done differently?
Would recommend and will continue working with in the future!
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Our Story
I believe in bringing clarity and impact to the digital world, with a minimalist approach that strips away the unnecessary. Every pixel serves a purpose, and I believe that less can truly be more in today’s overwhelming digital age.
Meet the Team
Emily WandelLead Developer & Designer
Hi, I’m Emily! I’m passionate about crafting seamless digital experiences where every pixel serves a purpose. I specialise in partnering with bold, women-led businesses to create brands and websites that are both impactful and chic.
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