SEO Brand

BACKGROUND

Introduce your business and what you do there.

I'm the co-owner of Perfectly Priscilla, an online women's clothing boutique.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We wanted to improve our organic rankings within the searches. We went through three SEO providers in two years, but we were not seeing the results. So we started looking for a new company to help us.

SOLUTION

What was the scope of their involvement?

We had an initial conversation with them about the keywords that we thought were relevant and discussed our goals. After that, they created backlinks, added some content to category pages, and managed keyword mapping to ensure our website gets organic traffic.

How did you come to work with them?

We found them through a Google search and read some reviews about them. After interviewing several companies, we decided SEO Brand was the best candidate to help us accomplish our goals.

How much have you invested with them?

We paid them around $1,600 a month, so it was approximately $20,000 in total. 

What is the status of this engagement? 

We worked with them between October 2016–December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They did an excellent job helping us increase organic traffic. They were very proactive and got us on the first page of Google searches on a number of key phrases. 

How did they perform from a project management standpoint? 

They used Basecamp for project management, but I preferred talking to them on the phone.

What did you find most impressive about them?

They truly wanted to see our company succeed and delivered on promises. Also, they were very transparent with us.

Are there any areas they could improve?

One thing they could improve is cross-selling. I wish we had known about other services they offered before we switched to a different agency. (If we had known, we would have stayed with them.)

BACKGROUND

Introduce your business and what you do there.

I’m head of business development for The Bagel Club. We’re based in Canada and decided to launch a website that sells bagels online, mainly to the United States. It’s a membership-based business. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We needed our name and brand to be more widely known on the web. The challenge was getting the first 1,000 memberships. The main focus was to get a website built. 

SOLUTION

What was the scope of their involvement?

They built and designed our website, including the credit card platform and the shopping cart. They helped with the business because we receive orders on a daily basis and recurring orders. They gave us a few designs and we had some brainstorming sessions. We decided on which look we wanted. Then we sent emails back and forth with some screenshots and Dropbox links. We took a few weeks and then we decided on exactly each page. 

They wrote a marketing plan and designed the marketing strategies. Now they’re doing all our SEO [search engine optimization] and managing the whole marketing platform. We’ve been doing some pay-per-click [PPC] campaigns. They helped us do an analysis.

I rely a lot on their expertise. They provided us some keywords that were particular to what we want to do. It was a little bit of back and forth of a list of keywords and cost. They also did a cost analysis. We mainly took a lot of their propositions because of their experience. They’re in the United States and they know the market well.

How did you come to work with SEO Brand?

They were referred by a friend. I also did an online search and looked at their website and portfolio. I had a few contacts with them and decided to hire them. 

How much have you invested with them?

We have spent around $50,000.

What is the status of this engagement?

We started working together December 2013 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The first test we did was conclusive: we saw that the market is there. It’s something we’re going to continue working on. The work has produced good results. We have a report of the keywords and SEO and the impact is great so far. We’re satisfied with the quality. 

How did SEO Brand perform from a project management standpoint?

When we started the project, they assigned 2 people for project management. They have a platform through which all the emails are sent and they use Basecamp for the work. 

We have weekly conference calls where they give us feedback on what they’ve done. They send me reports and we talk about what they’re going to do in the next week. There are always 2–3 people on the call. Once the website was launched, they sent us some analytics. They’re great with follow-ups and when we’ve had a few issues, they always answer fast. 

What did you find most impressive about them?

The quality of service and efficiency is impressive. If we email them, we get an answer within 48 hours. Their knowledge of marketing has helped us a lot. I've discovered a lot of things that I didn’t know because of them. 

Are there any areas they could improve?

No. It’s been a great experience so far. 

Do you have any advice for potential customers?

I’ve recommended them to a few customers already as there are so many companies out there and when you find a reliable company, you stick with them. I have only good things to say.

BACKGROUND

Introduce your business and what you do there.

I’m Director of Brand Development at a 20-person strategic brand consulting and design firm. I oversee the strategy team and vendor relationships.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We had a very large enterprise-scale web development and redesign project. The client wanted to increase their conversion rates from 1% to 3%, which required modeling with a new CMS system. We decided to engage strategic partners with the necessary experience to handle SEO strategy and clean up using that system. Additionally, some analytic issues arose with migrating data out of the client’s old site.

SOLUTION

What was the scope of their involvement?

SEO Brand was one of multiple vendors on this project. All played some role in advising the client on structuring and conversions.

With SEO Brand, we created wireframe and design concepts. The team used Google Analytics to do clean up and migrate data out of the existing system to set a performance baseline. Creating the baseline allowed us to strategize keywords and categories in client’s market. In meetings, they recommended new keywords that would rank higher than the competitors’.

They were committed to working in a team setting with everyone, making recommendations that aligned with others’ UX and UI designs. Mike Salvaggio [CEO, SEO Brand] consulted on structuring pages to generate higher conversion rates. They also advised on conversion models, the sitemap, and backend server settings to assess the model’s performance.

Most of their work is scheduled for the January 2018 launch when it’s possible to test the conversion models they implemented. Currently, they’re ramping up by improving metadata and streamlining redirections from the old site.

What is the team composition?

I worked directly with Mike and 3 members from his team.

How did you come to work with SEO Brand?

Originally, I learned about them through colleagues and our managing director. We worked with them on a technology symposium for another client. They were the natural choice for this project. Other vendors had comparable capabilities, but their expertise eclipsed the competition.

How much have you invested with them?

We’ve spent between $20,000 - $30,000 to date. We expect the final cost to be $60,000.

What is the status of this engagement?

Work started May 2017 and should be completed January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

While their commitment is very high and we appreciate the team’s dedication, their initial recommendations were too high-level for the tech-savvy client. We had them refine deliverables and this advising. The team responded well to this miscommunication by providing great follow-up answers.

In total, the work is very good. Their overall advising on best practices and specific solutions matched the client’s needs. I’m looking forward to the launch and am confident in those results.

How did SEO Brand perform from a project management standpoint?

Everyone is highly communicative and transparent. They’re accessible via phone, email, and in-person meetings. The leadership team makes themselves available nearly 24/7.

What did you find most impressive about them?

Their guidance humanized a very complex project for the client by making the technical details relatable. They are goal-oriented, aligning processes to the client’s success benchmarks.

Are there any areas they could improve?

Some deliverables to do not match the quality of their presentations and communication skills. They need to deliver assets that are as clear as what’s being communicated to the client.

Do you have any advice for potential customers?

Trust the process and stay in contact with them because of course it will be as collaborative as possible. It's a great way to work with them and it's made all the difference in our project.

BACKGROUND

Introduce your business and what you do there.

I'm a marketing director for R.J. Soens Group, the top-producing group of Long and Foster in Avalon, New Jersey. We're comprised of 15 real estate agents from our 100-member branch.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

Our group had commissioned a new website three years ago, prior to my employment. Veteran employees told me it had low traffic, and produced fewer leads than its predecessor. While the older site might have been a bit prehistoric, it had gotten us more business. SEO Brand helped us understand why we ranked lower than our competitors for topical keywords and searches. We discovered that our website was too big and cumbersome to navigate effectively. Their team is helping us divide our current site, and write new blog copy to drive web traffic up.

SOLUTION

What was the scope of their involvement?

The first element of their work focused on search engine optimization. They used a keyword strategy to place us in higher rankings within relevant pages, especially ones we know our clients visit online. Secondly, they helped us with our copywriting and blogging efforts. Our newest project together has been a complete website redesign. Their work has been integral to changing the face of our web presence. They articulated exactly what steps I’d thought and felt were necessary, but hadn’t been able to pinpoint.

What is the team composition?

I've met and communicated with almost everyone involved. Specific staff handle the web design, SEO, and web maintenance, respectively. Each branch has equal status, and I know I can reach out to any of their staff.

How did you come to work with SEO Brand?

We initially interviewed a local company, which was not the right fit. R.J. Soens, the leader of our group, actually knows Mike Salvaggio, the owner of SEO Brand, through mutual friends. After a phone call, we met for lunch, where Mike explained how the engagement would work. We’d been at our wits' end with the website's lack of conversions, so we decided to give them a try.

How much have you invested with them?

We pay $1,700 monthly for search engine optimization, and $400 for blogging. With the website redesign and maintenance, our costs totaled $43,000.

What is the status of this engagement?

We’ve been working together since December 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 700% increase in web traffic since we hired SEO Brand, which is exemplary. We're still struggling to capture leads, however, which was our biggest motive to embark on this line of work. The redesign had made our site more navigation friendly, which we hope will produce more business imminently.

How did SEO Brand perform from a project management standpoint?

They’ve been excellent to work with in this capacity. We have a collaborative online form which makes communication easy and effective. They're very responsive, and we hold frequent telemeetings and conference calls. No more than a week tends to go by without us speaking, if we have the need. We communicate on nearly a daily basis, or every other day at minimum.

What did you find most impressive about them?

SEO Brand has made better progress with technological advances than the company who previously hosted and maintained our website. They’ve homed in on our specific business niche. We kind of got lost in the shuffle with the larger company that we had been working with prior. I'm not regretful about hiring them; all members of our group are happy about our choice.

Do you have any advice for potential customers?

Anyone starting a website redesign needs to express a clear vision for the desired changes. It’s useful to be willing to take advice from their staff, who are more well versed in their field.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Raining Colors LLC, which is a visual design and user experience firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We’ve partnered with SEO Brand several times in the past, but our most recent project with them was assisting the human capital management brand Ceridian in creating a seamless user experience on their website. Our goal was to help Ceridian gain new customers through conversion while also retaining current customers. 

SOLUTION

What was the scope of their involvement?

The first step was to find out the client’s goals. Typically, after discussing goals, SEO Brand does what I call a “reality check” with the client, in which they discuss the website’s current analytics, the client’s budget, and a plausible timeline for the work that needs to be done. Unfortunately, the client had no analytics available on their website, so SEO Brand collected site analytics for a month while we interviewed the client’s customers to further our research on the site’s current user experience. When we compared the site analytics with the customers’ anecdotes, we found nearly identical results. It was then that we were able to return to our client with a proposal based on the data we collected.

After the client agreed to the proposal, we utilized SEO Brand’s expertise to ensure the site’s wireframe optimized user experience. For example, we created a brief customer questionnaire as opposed to a more time-consuming one to ensure the customer isn’t inundated with too many questions and in turn navigates away from the site.

What is the team dynamic? 

We worked with Michael Salvaggio [CEO, SEO Brand] most directly.

How did you come to work with SEO Brand?

Michael and I were childhood friends. When got back in contact with each other a few years ago, he told me about his business, and it turned out to be exactly what I was looking for to partner with my business. I was a bit hesitant to work with him because friends and business are often a bad mix, but we started out by partnering on a few small projects. It went very smoothly, so we continued our partnership with larger projects.

How much have you invested with them?

This year, we’ve invested $70,000. It’s fluctuated in past years, ranging anywhere between $20,000 to $100,000, depending on this size of the project.

What is the status of this engagement?

We’ve been working with each other since around 2012, and the engagement is ongoing. I have two upcoming projects in 2018 that I’d like to recruit SEO Brand for.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our latest project is still ongoing, but we could not have gotten Ceridian’s business without SEO Brand’s detailed review of their site’s analytics. It greatly aided the client in making the decision to work with us. 

Clients don’t always love reality checks, but Michael’s team does a great job, through comprehensive analytics, of reassuring our clients and making them feel safe in their investment.

How did SEO Brand perform from a project management standpoint?

They’ve done great. No project goes exactly according to plan, but SEO Brand is capable of pivoting very quickly to ensure we bounce back from any unforeseen conflicts or changes made by the client.

I don’t like to be the middle-man, so I ensure SEO Brand has its own relationship with our client. We communicate jointly with the client, as well as with one another via Skype, Google Hangout, and phone calls. Michael would also accompany me to where the client is based to have in-person meetings.

What did you find most impressive about them?

What’s most impressive is the trust SEO Brand has built with me and our clients. They never flinch when things get difficult — Michael and his team have put themselves on the line for us fare more than I believe most would because they know they’re obligated to keep us happy. We avoid the headache of working with someone that’s perhaps a bit cheaper, but doesn’t provide us with the confidence SEO Brand does.

Are there any areas they could improve?

SEO Brand’s communication between their home-based team and offshore teams could be improved, as it could in nearly every company that uses offshore brands. That could ensure a smoother internal process.

BACKGROUND

Introduce your business and what you do there.

I am a client specialist for CG Mobile America. We create and distribute licensed phone cases and accessories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

Our company currently does business worldwide, except in the U.S. We needed an online presence so that the American customer can get to know us and the product, and ultimately purchase from us. We hadn’t worked with an SEO provider before.

SOLUTION

What was the scope of their involvement? 

They designed a whole new website, which is absolutely amazing. They introduced us to Magento and helped us work on that. 

In addition to that, they took care of our Google campaigns. They decided which campaign should start first for either new collections, or holidays such as Black Friday, and took care of our promotions to entice people to visit our site as well. They also helped us with AdWords PPC [pay-per-click] which could lead more people to view our products. We will be working together on keyword research in the next phase of the project.

They created and personalized all our social media campaigns for Facebook, Twitter, and Instagram. These solutions are very recent, and in terms of our social media, they have helped us come across as more professional.

What is the team dynamic?

We were assigned a project manager. Jenelle [Operations Manager, SEO Brand] and Melissa were my primary contacts, though I worked with others too. They are very nice and always there to help.

How did you come to work with SEO Brand?

We had just moved to the U.S. and didn’t know of any companies here. We did some online research, and SEO Brand had good reviews on their site. After our initial meeting, we decided to go with them as there was something different about them. We got along from the beginning, and they grasped what we wanted right away. Some of their team speak French, which was also beneficial for us as some of our team only speak French.

How much have you invested in them?

We have spent $100,000 so far. It will be approximately $3,000 per month for Facebook campaigns, advertisements, and background work.

What is the status of this engagement?

Our relationship began in March of this year and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As of now, we have been really happy with what they have done so far, their team, and the solution they have brought us. The website they designed works perfectly and looks amazing. We’ve had no bugs or issues, and all the information is accurate. Our customers really like it, and it’s easy to navigate. It has changed our life, and we have been really happy about it.

What they have done for us in terms of Magento is absolutely amazing. It has made our life easier. I believe we will see improvements on a weekly basis, and our business will be great thanks to them.

How did SEO Brand perform from a project management standpoint?

They have been awesome and they answer us in less than 5 minutes every time. They are on top of things 100% and never give up on us. They have an answer for everything and are very professional.

We have a meeting on the phone twice a month to go over all the details. We are looking forward to meeting and going over all the statistics in terms of how the Facebook campaigns have gone, how many people we have touched, as well as the amount of orders we have received.

What did you find most impressive about them?

Their capacity to handle any problem is impressive. They always have a solution and are really nice and patient people — they easily understand. This really facilitates the work as there is no time wasted having to explain things.

Are there any areas they could improve?

No, I don’t have anything bad to say about them. They have been, and continue to be, awesome with us.

BACKGROUND

Introduce your business and what you do there.

I'm the web designer at ECJ Luxe, a luxury goods, timepiece, jewelry, and apparel store. We have multiple locations, with about 10 employees at our store in Boca Raton, FL. We have a strong brick and mortar presence as well as an e-commerce site.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with SEO Brand?

We were having trouble getting customers to our site, so we needed help with SEO, increasing site traffic and redesigning our site for an improved online customer experience. Previously, I was the only one at our company working on SEO.

SOLUTION

What was the scope of their involvement?

SEO Brand came up with an overall approach that would help increase our website performance and we provided a list of the brands that we wanted to promote locally. The team revised our list of keywords, set up Google Analytics and helped with our listings on Google My Business.

They also redesigned our website based on the example we provided of Tiffany & Co. We wanted everything to be accessible from the main site through one menu as opposed to what we had before, dividing the site by collection. In the process, SEO Brand contributed content for improved SEO, including the “About” sections for different brands and events pages for all of our locations.

The team likely purchased social media ads as well, but I'm not certain. Our Social Media Manager worked closely with the team, while I assisted with technical issues involved on the site.

What is the team dynamic?

We work with a lead project manager, who delegates certain tasks to other members of her team.

How did you come to work with SEO Brand?

Our Social Media and Store Manager found SEO Brand through a friend. They ultimately chose SEO Brand after comparing the longer list of services the company could provide next to its competitors.

How much have you invested with them?

I would estimate around $1,200 per month.

What is the status of this engagement?

We’ve been working with them since October, 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Our bounce rate went down and our visitors to the site went up slightly. Since the redesign of the site, we’ve also seen more orders for our apparel in the last couple months.

How did SEO Brand perform from a project management standpoint?

They’re responsive and quick to resolve issues as they come up.

What did you find most impressive about SEO Brand?

They were accessible whenever I had an issue with the site or questions about SEO keywords and certain strategies they’re employing.

The site looks great and met expectations from my perspective.

Are there any areas SEO Brand could improve?

I would like to see our site climb higher in Google's search rankings, especially for local searches. I believe we should be at the top of the Google My Business listings. If you're looking for high-end luxury jewelry in Boca Raton, for instance, we should rank first because we have the biggest store in that area for those types of products.

BACKGROUND

Introduce your business and what you do there.

I am the founder and CEO of a company called TriAlpha7, under which we are opening e-commerce stores. Our first store is My CBD Etc. We’re based in Prescott, Arizona.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We’re very limited on the advertising and exposure we can do for products we carry. Without search engine optimization, you’re pretty much dead on the web, so we turned to SEO Brand to help boost our business.

SOLUTION

What was the scope of their involvement?

With SEO Brand, it’s always been a collaboration back and forth. They have more experience than I do, so they were able to help me figure out the best way to go about this project.

Initially, we set up a six-month or year strategy that involved key word searches, link building, and web content.  They’ve also helped with our site’s code and design. Our platform is BigCommerce, and we work within a template, so my company is limited on the changes and upgrades we can make. SEO Brand’s coders have been able to whip it into a more aesthetically-pleasing site.

They’ve also helped us with content development. SEO Brand scraped and rewrote some of our content, and wrote original content for the site. They’ll also be helping us with blog posts, and we’re hoping to do some work with social media marketing down the road.

How did you come to work with SEO Brand?

It wasn’t easy to choose because there are so many companies out there doing the same thing. I did some research, read some reviews, and talked with SEO Brand at length. I was impressed by their customer list and reviews.

How much have you invested with them?

We’re a rather small company, but they were able to put a package together that worked within our budget. We pay about $2,000 a month.

What is the status of this engagement?

We started working together in June of 2017, and the project is ongoing

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re only about four months into the project, but the site is looking sharp and we’re already starting to see results.  We’ve gotten compliments from clients who come into our store who have seen the website.

Most of our traffic was from our local tri-city area because we’d been doing some local advertising and promotion. Now, we’re starting to see more traffic from Google search in different parts of the country. With SEO Brand’s work, we’ve certainly seen an uptick in our exposure. We were even first on a few search pages, which we were ecstatic about as such a new company.

How did SEO Brand perform from a project management standpoint?

They’ve been very transparent and communicative the entire time. They use Basecamp to track emails, upload files, and keep track of the project. If I send an email with a problem, I normally get a response pretty quickly. The team is always polite and they always address my concerns. They also send me biweekly reports. It’s as if they’re here with me, like an extension of our team, and they treat me that way.

What did you find most impressive about them?

Their transparency and communication are impressive. This day and age, if you have a problem, it’s important to get it fixed yesterday. SEO Brand is very on top of things, and they’re quick to respond.

There are no surprises with the SEO Brand team. I don’t have to search around to find out where they’re at or what they’ve done.

Are there any areas they could improve?

I don’t have any complaints at this point in time.

BACKGROUND

Introduce your business and what you do there.

I am the co-founder of 180 Degree Nutritionals. We’re a startup nutritional supplement company selling products online, e-commerce and Amazon. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

As a startup company, we needed a digital marketing firm and a full-service provider to help us realize our vision and be able to take our ideas and develop them.

SOLUTION

What was the scope of their involvement?

SEO Brand is our full-service provider. We had a vision and they helped create it with a brand new website. The platform they suggested was not only aesthetically pleasing, but also very functional and easy to navigate. The functionality was perfectly aligned with the aesthetics.

They helped with icons and the logo. Their attention to detail was amazing as far as with specific fonts. We were very impressed with their page layout for our nutritional supplements; the way it scrolls down and you can see the benefits of our products. Our ideas were perfectly placed.

They’re also doing our social media campaign. Our goal is to build a community and they’re identifying which communities to target. They’re also identifying the tone that we want to speak to our community and our consumers with. They’re also identifying the right type of photos, images, and other statements that would embody our brand. They help with SEO to drive traffic to the site. They made some key suggestions that really optimized the site and the blogs. We’ve provided some great content, but some keywords can make all the difference. Their level of expertise in identifying the keywords generated more traffic to our site. They also help with pay-per-click and Amazon Platform Web Services. They’re experts with Amazon Platform Services and they guided us through the entire process from setting up the account to product images and strategically placing specific keywords for optimization. 

What is the team dynamic?

They have specialists in each area. We’ve been communicating with each team member, and the project manager oversees everything. We’ve had specialists in Amazon, social media, and web design. There is an open line of communication and it has always been clear and transparent. They’ve always been very responsive.

How did you come to work with SEO Brand?

We were referred to SEO Brand from a mutual acquaintance who highly recommended them. After one conversation with them, we knew that we wanted to work with them. Their client list, level of expertise, proven success, and the feeling of trust when we spoke to them stood out. They were so knowledgeable and provide a range of services, which is what we needed. 

How much have you invested with them?

We have spent around $35,000. 

What is the status of this engagement?

We started working together in April 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We just launched on Amazon and we’re already receiving results as far as sales go. We’re getting a ton of positive feedback. We track the traffic to the site and the sales we received. We’re ahead of schedule with the results, and impressed with what we’ve seen.

Overall, SEO Brand did an absolutely amazing job helping us to realize our vision and take our ideas and develop them. Their level of expertise gave us confidence and we were comforted in knowing that we’re in good hands. 

How did SEO Brand perform from a project management standpoint?

They were excellent. Their project manager is very knowledgeable. They have never missed a deadline. They’ve been completely professional, accommodating, and patient throughout the process. As a startup company, sometimes there are challenges, but they’ve been patient and worked with us to develop our ideas.

We worked with them through Basecamp. It was a great way of communicating and organizing all of our information. We also have conferences and communicate through email. We have monthly meetings and sometimes bi-monthly meetings depending on which area we’re working on. With the social media, we have bi-weekly meetings. It depends on which we’re working on. If we need to have an additional conference call on any of the other projects, they schedule one immediately. They’re very prompt in their response time and scheduling a call. SEO Brand responds immediately and we can always schedule a call within a few days.

What did you find most impressive about them?

Their knowledge, expertise, and approach to how they run their business are most impressive. We feel so comfortable with them. We wouldn’t think of working with anyone else as we roll out our new product line.

Are there any areas they could improve?

No. We are completely satisfied with the results. We’re very happy with their level of service and their ability to communicate with us and help us realize our vision.

BACKGROUND

Introduce your business and what you do there.

North Texas Luxury Lawns and Greens is a synthetic turf installer. I’m a managing member.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

Marketing was my challenge and I had been through a couple of other companies and really had a bad taste in my mouth with marketing. We found SEO Brand, and they were great. They were responsive, and I feel like I was a little more work than a normal customer just because I’d been through other companies. They came in and knocked it out of the park. Our business picked up. I’d been through two other companies and then we tried to do PPC ourselves. SEO Brand helped us with organic and PPC, and our business picked up drastically when they took over.

SOLUTION

What was the scope of their involvement?

I started just doing SEO with them, then we moved to PPC after that. Since then, they have built us a website. Their communication is A +. There were some challenges because I had a couple other companies that had done some things that they had to undo. The whole process was quick, and their pricing was great. Their model in their business and the way they run it was far superior to the others, and the others were reputable companies.

SEO Brand is really organized. They communicate well. The pricing model is fair. They’re just a great company. We had an old website that was outdated and wasn’t mobile-friendly. SEO started from scratch with the website. All my expectations were met, and we’ve even had customer comments saying how good it is. I’m a research guy myself. If I buy anything at all, the smallest thing to a vehicle for my company, I put a lot of time into that so I knew how important it was. I knew mobile-friendly was an important thing. They even got into the details of the website including what colors we should use and which ones we shouldn’t. They added a pay feature and some links. They did some things I never considered that a website would benefit from like the pictures and the gallery. It’s a great website with a great framework and the way it’s set up. It’s got six or seven pages, galleries, and an About Us page. It has all the important features of a website. The website build was a collaboration of both teams. I talked to them about some information I thought should be included. They came up with some really great information, and they were great with communication. They get a five star there.

The keyword research was also collaborative. I had an idea of some words. We’re part of an eight-location group so we somewhat knew where to start. SEO Brand has been innovative in this process also because some words that I hadn’t thought of, they came up with. Our target market is within 60 miles of our office.

How did you come to work with SEO Brand?

I read reviews myself. After going through my two prior companies, I was really beaten up. I felt like those companies were not fulfilling their obligations. I called SEO Brand, and they were prompt. They got me answers to my questions. The biggest thing is, they do what they say they’re going to do.

I haven’t used a local company. Since they're out of state, there’s a little bit of disconnect: Are they going to do what they say they’re going to do? SEO Brand knocked it out of the park as far as that. To me, they went above and beyond. They’ve done some things that blew me away. Other companies were charging me for things that SEO said they don’t charge extra for. The other companies were taking the ads down at night, where SEO runs the ad all the time. They’re a transparent company. They do what they say they’re going to do.

How much have you invested with SEO Brand?

We spend $3,000 monthly with them. We have increased our budget for this work because we want to keep moving forward. The website cost $5,000. We’ve spent between $15,000 and $20,000 over the course of our relationship.

What is the status of this engagement?

I started working with them August 2016, and the relationship is ongoing. We plan to be with them for the next 100 years.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I went from five to eight calls a month to 40 or 50 a month. That’s a drastic difference. Every month we’ve set goals for our sales. We’ve beat our expectations pretty much every month since SEO Brand has taken over. We’ve gotten great user feedback. We always our users how they found us, and 70% say they found us through our PPC campaign. That’s the biggest return on investment, I would say.

How did SEO Brand perform from a project management standpoint?

They’ve given us tons of updates even when I didn’t expect them. SEO Brand provides true analytics. Their communication is A+. This is the way that it should be. We communicate through conference calls every couple of weeks on my time. Between the meetings, we communicate via email. Every so often we’ll call them when it’s needed. There are a couple of things that have come up, and their team was right on top of it.

What did you find most impressive about SEO Brand?

Their communication, transparency, and the results they provide are the things that set them apart.

Are there any areas SEO Brand could improve?

They’ve done well for me. I can’t say that they need to improve anywhere.