The SEO Works

BACKGROUND

Please describe your company and position.

I am a department manager for Westbrook Resources LTD

Describe what your company does in a single sentence.

Metal Traders

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The SEO Works to accomplish?

• To improve website performance
• To boost our position on Google

SOLUTION

How did you find The SEO Works?

I already knew about the SEO works and what they did so approached them directly

Why did you select The SEO Works over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The SEO Works were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over the last 12 months, the SEO works have carried out strategic tasks which included:

• Keyword research
• Content audit
• Technical audit
• Competitor audit
• longer term strategy

with the view to improve our website performance against competitors and increase our google rankings. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Comparing the past 5 months to the previous 5 months, we have seen an upward trend in Total users, new users, seessions and engaged sessions to the website. We have also been able to track the page rankings on google and how they have improved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been fantastic, each month we had a virtual meeting with our project manager Ben to discuss what had been done and to compare performance on the previous month. 

Ben has always been very quick to respond to our queries and even helped with things that needed doing on the website that we weren't quite technically capable of doing ourselves.

What was your primary form of communication with The SEO Works?

Virtual Meeting

What did you find most impressive or unique about this company?

Despite their size and scope, they still have a personal and local feel which I prefer in suppliers. Their technical knowledge and advice are very impressive.

Are there any areas for improvement or something The SEO Works could have done differently?

We have been very happy with everything.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of KDM Events

Describe what your company does in a single sentence.

Event Organiser & Corporate Events Management Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The SEO Works to accomplish?

• Increase page rankings for keywords
• Help build the SEO long term strategy
• Advice for improving traffic and engagment levels

SOLUTION

How did you find The SEO Works?

Online Search

Why did you select The SEO Works over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from The SEO Works were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Improvde rankings for key words - aim for page 1 ranking 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Agreed monthly deck with KPI slides/ graphs showing achievables v month/year to track trends

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Reports have been customised to fit our needs/ensure we are measuing key imformation thats relavent to our business. 

PM is proactve with advice on future strategy clearly made and actions/responsibilities clearly outlined. Always receive a summary of call with actions following monthly meetings.

What was your primary form of communication with The SEO Works?

Virtual Meeting

What did you find most impressive or unique about this company?

Proactive in conducting competitor research/ monitoring so we can benchmark, look at best practise and implement our strateguy on the back of this. 

Their proactive approach has greatly improved our results over the last few months. 

Are there any areas for improvement or something The SEO Works could have done differently?

Saw a big difference in project management and responsiveness after change of account manager during the contract (due to individual leaving SEO works). This has been a positive change. Now, we feel well supported, and they answer questions and queries promptly.

BACKGROUND

Please describe your company and position.

I am the SEO & Content Supervisor of a furniture retailer

Describe what your company does in a single sentence.

We are is an Irish retailer with both bricks and mortar and online presence. We provide high quality furniture at affordable prices with an emphasis on customer service excellence. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The SEO Works to accomplish?

• Maintain & Grow our PPC account

SOLUTION

How did you find The SEO Works?

Online Search

Why did you select The SEO Works over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The SEO Works were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The SEO Works Team provided PPC management and consultancy for a large furniture retailer in Ireland. Key deliverables included:

• Maintaining a high ROI
• Optimised Campaign Structuring
• Reducing Wasted Ad Spend
• Clear, concise and frequent reporting
• Maintaining a high standard of communication. 
• Identifying missed opportunities and capitalising on them.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In the time that we worked with SEO Works we are able to:

• Maintain a high ROI
• Increase ad spend while at the same time continuing to increase revenue in a profitable manner. 
• Identify and reduce wasted ad spend. 
• Provide expert analysis and advice in terms of new technologies and developments. 
• Delivered clear and concise reporting. 
• Were always available on short notice and never missed a deadline. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The SEO Works team were always available and always delivered with zero fuss. 

We required flexibility and quick actions, both of which were delivered flawlessly by SEO Works. 

It was not long before SEO Works felt like an extension of the in house marketing team we have in the office.

What was your primary form of communication with The SEO Works?

Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive was the team's ability to move as quickly as we needed. We could launch a fire sale with a couple of hours notice, but the team always were at hand to get the campaigns up and running immediately. 

They have a "can do" attitude that fits perfectly with our demands. 

Quite simply, the team we worked with were good people, good at their jobs, and had a good work ethic. 

Are there any areas for improvement or something The SEO Works could have done differently?

Nothing I can think of. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Verto

Describe what your company does in a single sentence.

Project and programme management software for public sector organisations

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The SEO Works to accomplish?

• Maintain our website's technical SEO
• Ensure appropriate customer journeys are in place through content and link building
• Develop a healthy blog pipeline and execute our blog pages based on customer interests

SOLUTION

How did you find The SEO Works?

Online Search

Why did you select The SEO Works over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from The SEO Works were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Joe at SEOWorks has worked with us for several years, managing our account. He runs a technical audit of our website every quarter. He developed an SEO strategy based on the requirements of our organisation and is working through the deliverables to bring us in line with our goals. The strategy includes competitor analysis, keyword research, content optimisation, link-building leading to improving our conversions. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our project is continuous, as that is the nature of SEO. However, Joe has built a great relationship with me and our company. He works collaboratively with other agencies we use and provides us with agency support as if he were part of our organisation. He is never phased when the priorities change and provides good judgement on all decisions made. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Joe is always responsive to emails, the content he provides is up to a good standard and he delivers what he says on time. The reports he provides are detailed and he always finds the time to discuss them in full. 

What was your primary form of communication with The SEO Works?

Virtual Meeting

What did you find most impressive or unique about this company?

They have built trust with us and we rely on them for their consultation. 

Are there any areas for improvement or something The SEO Works could have done differently?

No. Joe is a fulyl trusted member of our extended team.

BACKGROUND

Please describe your company and position.

 I am the Founder & Director of an Architectural & Planning Consultancy 

Describe what your company does in a single sentence.

We provide national architectural and planning consultancy services performed by specialised experts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The SEO Works to accomplish?

• SEO
• Digital PR

SOLUTION

How did you find The SEO Works?

Online Search

Why did you select The SEO Works over others?

• High ratings
• Great culture fit
• Company values aligned
• Top search result

How many teammates from The SEO Works were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Works were hired to assist us with SEO and Digital PR. After conducting a thorough analysis of our site and key competitors, a clear 12-month plan was presented. It's always an unknown with SEO because no one really knows what the results will be and it takes time no matter how good the experts are. 
Having worked with SEO works for 5 months now, I am very pleased with everything done so far. We have already seen an uplift in rankings and traffic for the pages that have been worked on and through the digital PR we have also gained so high-value backlinks which already gave our domain authority a boost. The whole team at SEO works are highly professional, and highly knowledgeable. They are a pleasure to work with. 
I want to give special mention to Martin and Jamie, who I am working very closely with collaboratively and have already seen some great results. I chose to instruct SEO Works because they were the number 1 search result for all the search terms I tried and if you are looking for help with SEO or Digital PR, I couldn't recommend them highly enough!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our domain authority has increased via backlinks from digital PR and many website pages have moved up the search rankings and are generating more traffic and leads as a result

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management has been fantastic, starting with a very clear plan, various milestones and regular updates throughout the process. We have worked collaboratively and SEO works are almost an extension of our own team

What was your primary form of communication with The SEO Works?

Virtual Meeting

What did you find most impressive or unique about this company?

They were number 1 on search engines for the results that matter to us. They have a diverse team of experts with all the skills required for success. They have always met or exceeded our expectations and delivered on time as promised.

Are there any areas for improvement or something The SEO Works could have done differently?

So far, no, I have been nothing but highly impressed.

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of an Education Staffing Agency

Describe what your company does in a single sentence.

We recruit assistant language teachers for public schools in Japan.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The SEO Works to accomplish?

• Increase organic traffic to our site
• Manage our Google Ads account/CPC needs

SOLUTION

How did you find The SEO Works?

Online Search

Why did you select The SEO Works over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The SEO Works were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired SeoWorks for conversion optimization, PPC, and increasing organic traffic. Our company is the largest private provider of assistant language teachers to Japanese public schools, and employs roughly 3000 people a year. On average only 10 percent of applicants make it through the strict interview process, and we were struggling to receive enough applications to continue sourcing great high-quality candidates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are blown away by how SeoWorks has changed our conversion attribution and helped us cut needless advertising costs. Previous to employing them we received nearly no organic traffic, and now organic traffic accounts for most of our traffic. We have been able to decrease the amount of money spent on paid advertising, and the money we spend on CPC being used with the highest degree of efficiency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Not only was everything delivered on time, but they always went above and beyond to help us with any questions or queries we might have and answer quickly and confidently.

What was your primary form of communication with The SEO Works?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were particularly impressed with their dedication to our success. They consistently take initiative to make sure we are reaching our goals, and make insightful suggestions on where we can make changes.

Are there any areas for improvement or something The SEO Works could have done differently?

At this time we have no complaints about the service we have received.

BACKGROUND

Please describe your company and position.

I am a Director of John Mason International

Describe what your company does in a single sentence.

John Mason International specialises in making moving across the globe seamless and stress-free, handling everything from packing to shipping, ensuring your most valued possessions are moved with care and professionalism.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The SEO Works to accomplish?

• Drive Qualified Traffic and Increase Lead Generation
• Enhance Online Visibility in Target Markets
• Improve User Experience and Engagement on the Website

SOLUTION

How did you find The SEO Works?

Online Search

Why did you select The SEO Works over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.
SEO Audit and Strategy Development Deliverable: A comprehensive SEO audit report highlighting current website performance, technical SEO issues, content gaps, and competitor analysis. 
Key Actions:

• Evaluated the website's current search engine rankings keywords. Identify technical SEO issues (e.g., page speed, mobile-friendliness, broken links). 
• Analyse content relevance and quality against customer personas and search intent. 
• Conduct competitor SEO strategies analysis. 

On-Page SEO Optimization Deliverable: Implementation of on-page SEO strategies, including meta tags, headers, and content optimization, to improve rankings for targeted keywords. 
Key Actions: 

• Optimize title tags, meta descriptions, header tags, and images for selected keywords. 
• Enhance content quality and relevance to address specific needs of target customer personas. 
• Implement schema markup for better SERP visibility.

EO Performance Tracking and Reporting Deliverable: Monthly SEO performance reports detailing rankings, traffic metrics, engagement statistics, and areas for improvement. 
Key Actions: 

• Set up and monitor key performance indicators (KPIs) such as organic search traffic, rankings for targeted keywords, conversion rate from organic search, and bounce rate. 
• Provide actionable insights and recommendations based on data analysis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1.  Increased Organic Traffic 
2. Improved Search Engine Rankings 
3. Enhanced User Engagement 
4. Higher Conversion Rates 
5. Positive Growth in Keyword Portfolio

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management approach taken by SEO Works working with John Mason International was highly efficient and responsive, underscoring a partnership that went beyond the conventional client-service provider relationship. They demonstrated a strong commitment to meeting deadlines and were proactive in their communications, ensuring John Mason International was always informed and involved in the process. 
Here's a breakdown of their project management effectiveness: 

• Timely Delivery SEO Works consistently delivered all items on time, adhering strictly to the project timeline. Their ability to meet deadlines contributed significantly to the project's overall success, allowing for sequential tasks to proceed without delay and for strategic goals to be achieved within the planned timeframe. 
• Responsive and Solution-Oriented Their response to John Mason International's needs was exemplary. The team at SEO Works was always available to address concerns, provide updates, and make necessary adjustments to the strategy as the project progressed. This high level of responsiveness ensured that potential issues were quickly identified and addressed, minimizing impact on the project's outcomes. 
• Educational Approach A standout aspect of their project management was the educational approach taken. SEO Works made it a priority to keep John Mason International informed about the SEO processes, explaining complex concepts in accessible terms and providing insights into how each activity contributed to the project's goals. This not only built a stronger partnership but also empowered John Mason International with knowledge that could inform future digital marketing decisions. 
• Partnership and Personalization SEO Works treated John Mason International not just as another client but as a true partner. They've taken the time to understand the unique aspects of our business, tailoring their strategies to align with the company's specific objectives and market positioning. This personalized approach ensured that the SEO efforts were not only effective but also highly relevant to John Mason International's unique needs, fostering a sense of being a true partner rather than just another customer.

What was your primary form of communication with The SEO Works?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

one to one support. Knowledge and responsiveness

Are there any areas for improvement or something The SEO Works could have done differently?

none currently

BACKGROUND

Please describe your company and position.

I am the CMO | Managing Director of hedgehog lab

Describe what your company does in a single sentence.

hedgehog lab is a human-centred global tech consultancy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The SEO Works to accomplish?

• Build a content managed website
• Make sure the website is best set up to enhance SEO

SOLUTION

How did you find The SEO Works?

Online Search

Why did you select The SEO Works over others?

Great presentation and research

How many teammates from The SEO Works were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Develop a top-tier website in the WordPress ecosystem that can stand out as a leader in its industry.
• Meticulous plan the execution across multiple fronts of development and SEO.
• The scope of the project spans from core functionality like a robust secured hosting environment, speed and performance optimization, and seamless site architecture, to customizations like tailored site design and user experience enhancements.
• Meeting and exceeding industry standards also requires dialing in onsite search and filtering, building a content production roadmap inclusive of blogging, videos, and other media, and nailing down analytics and SEO best practices to drive organic growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Needed to get the site live by the first of September.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had weekly stand ups where we discuss progress and viewed the latest updates. We worked during the week over Slack to discuss questions that came up along the way.

What was your primary form of communication with The SEO Works?

Virtual Meeting

What did you find most impressive or unique about this company?

Graham and Tom really understood our needs and while we pivoted a few times during the project they quickly moved to work with us during these changes.

Are there any areas for improvement or something The SEO Works could have done differently?

none at the moment

BACKGROUND

Please describe your company and position.

I am the CEO of an arts, entertainment & music company 

Describe what your company does in a single sentence.

Online Advisors Platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The SEO Works to accomplish?

• Improving Content
• Search Engine Optimzation

SOLUTION

How did you find The SEO Works?

Referral

Why did you select The SEO Works over others?

• Good value for cost
• Company values aligned

How many teammates from The SEO Works were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO WORKS transformed our online presence with unparalleled expertise. Their personalized approach and strategic keyword optimization catapulted our website's organic traffic, achieving remarkable search engine rankings. What sets them apart is technical prowess, transparent communication, and genuine dedication to client success. Beyond SEO, their insights into broader digital strategies elevated our online presence. Thank you for the transformative impact on our business!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Organic Traffic: A successful SEO project should show a notable increase in organic traffic, measured through tools like Google Analytics, indicating improved visibility on search engine results pages. 
• Improved Keyword Rankings: Track the upward movement of targeted keywords on search engine results pages, showcasing enhanced visibility and relevance in organic searches.
• Conversion Rate Improvement: Measure the increase in conversion rates for key pages, demonstrating that the optimized content is not only attracting traffic but also driving meaningful actions, such as purchases or sign-ups.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The group answered immediately to all my needs.
What was your primary form of communication with The SEO Works?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed by their service

Are there any areas for improvement or something The SEO Works could have done differently?

None