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The Smith Marketing

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We help businesses sell more with Shopify

We are a Shopify-focused ecommerce development agency helping businesses launch, scale, and optimize high-performing online stores. As an official Shopify Partner, we deliver practical, results-driven Shopify solutions aligned with each client’s business goals.

  • Min project size
    $1,000+
  • Hourly rate
    $25 - $49 / hr
  • Employees
    10 - 49
  • Locations
    London, England
  • Year founded
    Founded 2017

Overview by:

Reviewer avatar
Sajjad Wahid
Founder & CEO About the Team

1 Locations

  • London , England

Service Lines
E-Commerce Development
15%
Search Engine Optimization
15%
Web Development
15%
UX/UI Design
10%
Web Design
10%
Application Management & Support
5%
Content Marketing
5%
Custom Software Development
5%
Ecommerce Marketing
5%
Graphic Design
5%
Logo
5%
Mobile App Development
5%
Select Focus Area
Application Platforms
Other app platform
90%
Google app engine
10%
CMS Focus
WordPress CMS
55%
Adobe Experience Manager CMS
10%
Squarespace CMS
10%
Weebly CMS
10%
Wix CMS
10%
Netlify
5%
Content Marketing Focus
Blog Writing Services
90%
Press Release Writing
10%
E-commerce Systems
Shopify
50%
Big Commerce
25%
WooCommerce
25%
eCommerce Marketing Focus
Shopify Marketing
50%
Etsy marketing
25%
eBay Marketing
25%
Frameworks and CMS
React
40%
React Native
30%
Ruby on Rails
30%
Mobile Focus
Mobile Commerce
50%
Travel & Lifestyle Mobile App Development
30%
Business Intelligence Mobile App Development
5%
Financial Mobile App Development
5%
Mobile Game Development
5%
Social App Development
5%
Mobile Platforms
Android App Development
35%
iPhone iOS App Development
35%
Hybrid & cross platform apps
15%
Other mobile OS
15%
Platform SEO Focus
Shopify SEO
45%
WordPress SEO
45%
YouTube SEO
10%
Design Focus
Banner & Signage Design
10%
Brochure & Pamphlet Design
10%
Business Card Design
10%
Greeting Card Design
10%
Infographic Design
10%
Invitation Design
10%
Presentation Design
10%
Annual Reports & Newsletter Design
5%
Environmental Graphic Design
5%
Magazine & Book Cover Design
5%
Merchandise Design
5%
Patent Drawing
5%
Postcard Design
5%
Programming & Scripting
Ruby
25%
JavaScript
20%
AJAX
10%
PHP
10%
Python
10%
SQL
10%
Visual Basic
10%
HTML5
5%
SEO Focus
Link earning & development
10%
Local search
10%
Mobile optimization
10%
On site optimization
10%
Technical SEO
10%
Amazon SEO Services
5%
Content development
5%
Generative Engine Optimization
5%
International SEO
5%
Multilingual SEO
5%
Other SEO
5%
SEO Reputation Management
5%
Video SEO Services
5%
Voice Search Optimization
5%
Website Migration
5%
User Experience Focus
UX Strategy
40%
Usability Testing
30%
User Research
30%
Industries
eCommerce
10%
Automotive
5%
Beauty
5%
Business services
5%
Construction
5%
Consumer products & services
5%
Education
5%
Energy & natural resources
5%
Food & Beverage
5%
HVAC
5%
Home Services
5%
Information technology
5%
Insurance
5%
Manufacturing
5%
Medical
5%
Real estate
5%
Retail
5%
Roofing
5%
Supply Chain, Logistics, and Transport
5%
Clients
Small Business (<$10M)
45%
Midmarket ($10M - $1B)
35%
Enterprise (>$1B)
20%

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Our Story

Our team blends creativity and strategy to help brands thrive on Shopify. United by a mission to empower entrepreneurs, we design, build, and optimize stores with care. Our vision is growth for every business we support. We value innovation, trust, and results - collaborating like partners, dreaming like founders, and delivering like experts. Driven by curiosity and passion, we turn challenges into opportunities and ideas into success

Meet the Team

Sajjad Wahid

Sajjad WahidFounder & CEO

A visionary leader driven by creativity, innovation, and results - empowering brands to grow online, solving challenges with clarity, and inspiring teams to build success.

What Sets Us Apart

Results-Driven Creativity

A perfect blend of strategic thinking and innovative design to help brands grow with purpose.

Full-Service Shopify Expertise

From development to marketing, every solution is tailored for lasting ecommerce success.

Partnership Mindset

Working like an extension of each business, focused on trust, collaboration, and meaningful outcomes.

Quick Facts

9 years in business

Team Breakdown

Shopify Developers (8)
Search Engine Optimization (2)
Content Writers (2)
UI UX Designers (1) +4 Teams

Tools and Technology

Microsoft Teams
Zoom
Google Meet
ClickUp
Notion
Google Drive
Google Sheets
Microsoft Word
Microsoft Excel
GitHub
Google Forms
Calendly

Commonly Asked Questions

We treat collaboration as a structured partnership, not a handoff. It starts with a discovery workshop to align on business goals, audiences, and success metrics. From there we assign a dedicated team (project manager, designer, developer, QA, and growth specialist) and open shared communication channels — usually a dedicated Slack or Microsoft Teams channel, a project board (Jira, Asana, or Trello), and a shared Google Drive or Notion workspace for files. Day-to-day collaboration includes: weekly status calls, milestone reviews with clickable prototypes or staging links, rapid feedback cycles via annotated mockups, and an approval workflow for scope/changes. For marketing and growth work we run recurring strategy sessions and weekly performance check-ins. We emphasize transparency: every task, timeline, and blocking issue is visible on the project board so stakeholders always know status and next steps.

Success is defined by the goals set during discovery and measured with a mix of quantitative and qualitative KPIs: 1. Primary KPIs: conversion rate, revenue, average order value (AOV), monthly recurring revenue (for subscriptions), and customer acquisition cost (CAC) vs lifetime value (LTV). 2. Secondary KPIs: site speed (TTFB, Largest Contentful Paint), bounce rate, add-to-cart rate, checkout completion rate, and mobile performance. 3. Marketing KPIs ROAS, email open/click rates, repeat purchase rate, and retention cohorts. We always establish a baseline before work starts, set short- and long-term targets, and create a live dashboard (Google Data Studio / Looker Studio or similar) so clients see real-time progress. We also A/B test major changes, run usability testing for qualitative insights, and report results in weekly or monthly performance reviews with clear next-step recommendations.

Capacity is handled by role rather than an arbitrary client cap. Typical staffing ratios we use for healthy delivery: one project manager handles about 4–6 active clients, a senior developer usually works across 2–4 concurrent builds/major projects (plus smaller maintenance tickets), and designers handle 3–5 active design engagements. For a full-service small-to-mid team that structure results in roughly 8–20 active clients at any given time. We avoid overcommitting: when a client needs an intensive launch or migration we temporarily move resources so responsiveness and quality remain high.

No agency can guarantee a single ROI because it depends on product-market fit, traffic volume, ad spend, pricing, and seasonality. That said, our historical project outcomes typically fall into these ranges (post-implementation, once optimizations and marketing are running): 1. Conversion rate uplifts: 15–60% (typical range for redesigns and checkout improvements). 2. Revenue increase: 25–150% within 3–12 months for migrations + growth programs (higher gains more likely when traffic is already established). 3. Paid media ROAS improvements: 20–80% uplift after landing page and funnel optimizations. We express these as ranges and tie them to case-specific baselines during proposals. We also report success rate as the percentage of projects that meet or exceed agreed KPIs — in practice, when goals are realistic and the client implements recommendations, that success rate is high (majority of projects). We always document assumptions, risk factors, and an estimated timeline to see measurable ROI.

Onboarding is a 6–8 step, fully documented process designed to reduce risk and speed time-to-value: 1. Welcome & contracts: finalize scope, timelines, SOW, and payment schedule. 2. Discovery workshop (1–2 sessions): Stakeholders, target customers, tech stack, analytics access, and business objectives. We gather credentials, current analytics, and baseline reports. 3. Audit & baseline: Technical audit (performance, SEO, Shopify health), UX review, and marketing funnel audit. We deliver a findings brief with prioritized quick wins. 4. Roadmap & milestones: An agreed project plan with sprint milestones, deliverables, and acceptance criteria. 5. Kickoff & team assignment: Introduce the dedicated team, communication norms, and set recurring meetings. We spin up a shared workspace and project board. 6. Implementation sprints: Iterative design → build → test cycles with staged approvals and a staging environment for client UAT. We include an internal QA pass and accessibility/performance checks. 7. Launch & verification: Production launch checklist, rollback plan, monitoring setup (analytics, error tracking), and a launch review call. 8. Post-launch growth & support: A 30–90 day optimization phase for performance tweaks, A/B tests, and marketing activation plus an option for ongoing retainer support. We provide handover docs and training for internal teams. Throughout onboarding we deliver clear artifacts: discovery notes, audit reports, a prioritized roadmap, and an onboarding checklist so the client always knows what to expect next.

Locations (1)

Liverpool Road London, England E10

10 - 15

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