Startup Voyager

BACKGROUND

Please describe your company and position.

I am the Senior Product Manager of io.finnet

Describe what your company does in a single sentence.

Secure platform for managing digital assets: MPC-powered self-custody, DeFi access, Tokenization & 24/7 fiat settlements

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Startup Voyager to accomplish?

• Grow the website’s organic traffic through strategic SEO and content development.
• Generate leads from LinkedIn and Google ads.

SOLUTION

How did you find Startup Voyager?

Networking event

Why did you select Startup Voyager over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Startup Voyager were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For ads, the scope was to build and execute LinkedIn and Google Ads campaigns, including planning, targeting, creative development, and tracking setup, as well as ongoing optimization. 

For SEO and content, the scope was to improve organic visibility through keyword research, on-page optimisation, and the creation of SEO-optimized blogs.

Key deliverables:

LinkedIn and Google Ads media plan with audiences, budgets, and campaign structure
Creative assets and copy for multiple ad formats - document, video, message, etc.  
Detailed audience segments and targeting workflows
Accurate tracking setup through Google Tag Manager
Regular performance reports with optimisation recommendations
Keyword research portfolio and content plan for organic 
Optimised website pages  
SEO-aligned blog posts 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Startup Voyager helped us improve both organic and paid performance. 

For organic, they were able to scale the website's traffic by over 30% during the time frame they worked with us. 

This included publishing over 13 new pieces of content, for which they achieved page 1 wins for key BOFU and MOFU terms such as MPC custody, crypto vault and crypto wallet hacked. They were even able to rank io.finnet at position #1 for one of the most important target terms: enterprise crypto wallet — outranking established key competitors in the process.

On ads, we saw stronger engagement, clearer targeting, and more efficient spend through ongoing optimisation.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was organised and transparent via ClickUp. 

Deliverables were completed on time, and communication was always prompt. They were flexible with requests, quick to respond, and provided updates and next steps.

What was your primary form of communication with Startup Voyager?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to work across SEO, content, and ads really stood out. 

They brought a clear strategy, moved fast, and delivered high-quality work across everything from ad plans to blog content - all aligned with what we needed.

Are there any areas for improvement or something Startup Voyager could have done differently?

The collaboration was smooth and effective overall.

If anything, we could have explored a few additional SEO and ads angles earlier, but within the agreed scope, Startup Voyager delivered what was planned and aligned with our priorities.

BACKGROUND

Introduce your business and what you do there.

Vinovest is a wine and whiskey investing platform. With more than 150,000 registered users, we've made it easier than ever to buy, sell, and store high-performing wine and whiskey.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Startup Voyager to accomplish for Vinovest?

We hired Startup Voyager to deliver an SEO strategy and SEO-optimized blog posts targeting our audience of wine investors and individuals exploring alternative investments.

SOLUTION

What was the scope of their involvement?

Startup Voyager provided an SEO strategy and SEO-optimized blog posts.

What is the team composition?

We worked with 2–5 teammates from Startup Voyager.

How did you come to work with Startup Voyager?

Startup Voyager was referred to me.

What is the status of this engagement?

We worked with Startup Voyager from February 2020–October 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Startup Voyager grew our organic traffic from 0–100,000 visitors a month in just 10 months. We continue to rank in Google's top 10 for several competitive keywords related to wine, wine investing, whiskey investing, and alternative investing in general, beating several high-authority finance sites.

How did Startup Voyager perform from a project management standpoint?

Startup Voyager collaborated with us on our internal project management tool (Notion) for blog submissions. We could clearly see which ones were in progress and which ones were submitted and published. Depending on the month's budget, they helped us publish 8–15 articles a month — all delivered on time. They also provided us with regular updates on content performance and suggested changes to the content strategy based on those updates. Overall, the team was very flexible and prompt with any queries and ad hoc requests.

What did you find most impressive about them?

I was impressed by the fact that they were able to scale up our traffic so quickly and outrank several high-authority wine websites with over 10 years of experience.

Are there any areas they could improve?

Startup Voyager could have explored additional alternative investment clusters, but given the scope of the content strategy at that point, their approach effectively met its target of reaching 100,000.

BACKGROUND

Please describe your company and position.

I am the Head of E-commerce and Digital Marketing of Sol-ti

Describe what your company does in a single sentence.

Sol-ti is a brand offering organic, cold-pressed beverages and superfood formulas, with a focus on healthy living and sustainability. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Startup Voyager to accomplish?

• Boost website conversions and scale our eCommerce vertical.

SOLUTION

How did you find Startup Voyager?

Referral

Why did you select Startup Voyager over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Startup Voyager were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project scope was to increase conversions and drive more sales on our site. 

The key deliverables included: 

Targeted OptinMonster campaigns to encourage add to carts and purchases and reduce cart abandonment on shop pages.
A/B testing op-tin copies, designs, and visuals to boost conversion rates.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

8.28% increase in attributable revenue within just one month (Feb 14 – Mar 10, 2025).

9.84% decrease in cart abandonments.

54% reduction in bounce rates on collection pages.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Startup Voyager kept everything organized with ClickUp, making it easy to track progress and stay on top of tasks.

They delivered on time and kept things moving at a steady pace. If we had feedback or needed changes, they were quick to respond and adjust.

What was your primary form of communication with Startup Voyager?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to directly impact our e-commerce sales, helping drive real revenue growth, stood out.

Are there any areas for improvement or something Startup Voyager could have done differently?

They did a great job maximizing results within our budget. With more flexibility, it would have been interesting to explore additional CRO tests, but they prioritized the most impactful strategies to drive growth.

BACKGROUND

Please describe your company and position.

I am the Founder of Cyclone Pods

Describe what your company does in a single sentence.

Cyclone Pods is a D2C company that sells nicotine-free vape products that help customers reduce their nicotine consumption without having to quit cold turkey or worry about nicotine addiction.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Startup Voyager to accomplish?
Increase conversions from the website.

SOLUTION

How did you find Startup Voyager?

Referral

Why did you select Startup Voyager over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• knew the were good

How many teammates from Startup Voyager were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I engaged Startup Voyager to increase conversions on the Cyclone Pods website. The expectation is to generate more sales from the site.

To be more specific: 

• They created OptinMonster campaigns that worked on two fronts:
• Driving traffic from the blog to shop pages.
• Encouraging “Add to Carts” and purchases on shop pages to improve the average order value and overall revenue while reducing cart abandonment.
• They ran A/B tests on opt-ins to optimize the website conversion rate.
• They monitored website traffic and interactions on Google Analytics to identify opportunities to improve conversions.
• They have also started suggesting UI/UX and copy changes to the product and category pages to drive product purchases and revenue.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Conversion opt-in campaigns boosted attributable revenue by 13.37% over 4 months (September-December ‘24). 
• Currently, around 20% of our monthly revenue is generated due to CRO activities.
• Black Friday and Cyber Monday ‘24 conversion opt-in campaigns helped generate around 24% of the total sales revenue during the event. 
• There has been a 4.39% decrease in cart abandonments via dedicated cart abandonment campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Startup Voyager uses ClickUp, a project management tool, to track every task in the CRO project. They consistently deliver items on time and maintain a regular cadence. The team was very responsive to comments and changes if needed. They also regularly updated the CRO performance and suggested strategy changes when needed.

What was your primary form of communication with Startup Voyager?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The fact that they are helping increase sales on our e-commerce store.

Are there any areas for improvement or something Startup Voyager could have done differently?

They could have run even more CRO tests to increase sales even faster. But given our marketing budget, they did their best.

BACKGROUND

Please describe your company and position.

I am the CEO of Go Fractional

Describe what your company does in a single sentence.

Go Fractional connects exceptional fractional talent with great companies, offering a supportive community, the flexibility of working part-time, and a comprehensive back office for finding clients, providing contracts, invoicing, and immediate problem-solving.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Startup Voyager to accomplish?

• Grow organic search
• Target high intent traffic
• Technical SEO

SOLUTION

How did you find Startup Voyager?

Referral

Why did you select Startup Voyager over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Startup Voyager were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I worked with Peter and the Startup Voyager team for over a year to grow GoFractional's organic search traffic from zero to becoming our primary source of inbound traffic. Peter's team took a strategic, data-driven approach to SEO by building out a comprehensive keyword strategy. This strategy focused on identifying keywords with high search volume that we could realistically rank for while also targeting phrases that our potential customers were searching for—leading to higher conversion rates.

The process was incredibly streamlined. Startup Voyager produced content outlines, drafts, and production-ready blog posts that were all tracked in a project management tool for full transparency. Their team handled everything from topic research to final content publication, ensuring that each piece was optimized for search engines. Thanks to their efforts, we now have several blog posts ranking #1 on Google for important keywords in our niche, which has had a tremendous impact on our business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project were impressive. Over the course of working with Startup Voyager, we went from having zero organic search traffic to making it our primary source of inbound leads. Some of the key metrics that demonstrate success include:

• Keyword Rankings: Several blog posts now rank #1 on Google for important search terms in our niche.
• Organic Traffic Growth: Organic search became the main source of traffic for GoFractional.com accounting for nearly 50% of traffic
• Lead Generation: The increase in targeted organic traffic has directly translated into more qualified leads for our business and 100% growth in revenue
• These measurable outcomes had a direct impact on our bottom line, contributing to business growth and making SEO a core part of our marketing strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Startup Voyager's project management was highly organized and efficient. They used a project management tool to track every step of the process, from content outlines and drafts to final production-ready blog posts. This gave us full visibility into the progress of each deliverable and ensured everything stayed on track.

In terms of timelines, they consistently delivered items on time and sometimes even ahead of schedule. If we had any changes or additional needs, they were quick to respond and adapt their approach, showing great flexibility. Communication was seamless, with regular updates and prompt responses to any questions or feedback. 

Overall, their approach to project management made the entire process smooth and hassle-free.

What was your primary form of communication with Startup Voyager?

Virtual Meeting

What did you find most impressive or unique about this company?

What impresses me most about Startup Voyager is their deep understanding of SEO and their ability to craft a strategy that aligned perfectly with our business goals. They didn’t just focus on driving traffic—they focused on attracting the right kind of traffic. Their emphasis on finding rankable keywords with high search volume and a strong potential for customer conversion made a huge difference for us.

Are there any areas for improvement or something Startup Voyager could have done differently?

One area where we faced some challenges was due to our custom-built site with unique technology. This made it a bit more difficult for Startup Voyager to implement certain SEO strategies directly, and some of the work required collaboration with our engineering team. 

That said, this issue was specific to our platform, and I don’t think it would be a problem for companies using more standard platforms like WordPress or Webflow. Despite this, Startup Voyager remained flexible and worked closely with our team to ensure everything was optimized effectively.