Turum-burum

BACKGROUND

Introduce your business and what you do there.

I’m a technical lead at Dicentra Flowers, a flower delivery company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Turum-burum?

Our old website wasn’t very functional; we needed someone to build us a new one.

SOLUTION

What was the scope of their involvement?

Turum-burum has done the UX/UI design and development of our website. They’ve developed the back- and frontend from scratch, using Figma for the UX/UI and MODX and JavaScript for the backend.

We initially asked for a feature for customers to make requests. They could send us a bouquet photo, and our managers could give them an estimated cost. There’s also a feature where clients can customize the bouquet they want.

Last year, we had another project with them. It allowed our florist specialists to make a queue of bouquets to prioritize them. Our florists can see the queue in real-time, make the arrangement, and change the status when the bouquet is done.

What is the team composition?

For development work, we’re in contact with the CTO, four full-time backend developers, and some part-time frontend developers. Also, the COO is the head of the UX/UI department; he has a team of two people.

How did you come to work with Turum-burum?

We received excellent recommendations from Google and one of their clients. We initially had some meetings with them; they came to our office in Kyiv to see how our business works and what specific problems we needed to address. After the meeting, we wanted to work with them. Turum-burum understood all of our questions, and we liked their answers.  

How much have you invested with them?

We’ve spent under $50,000.

What is the status of this engagement?

We started working together in June 2020. Our last project together was released in January 2022, but our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our conversion grew 20% when we released the first MVP of our new website. It’s easier to use and more mobile-friendly for our customers — they find all they need. Also, we’ve received excellent feedback from our CEO. We got the first position in Google for one year on flower delivery.

How did Turum-burum perform from a project management standpoint?

We work in sprints. They usually deliver on time and within our budget. Also, we can see who is working on a task and what the status is. Our main communication is via Telegram.

What did you find most impressive about them?

They’re a cutting-edge company. Turum-burum always looks at what is modern in e-commerce and analyzes the commercial market to find new features to enhance our site. Moreover, they have good and accessible communication. Team members understand what we need, and we can rely on them.

Are there any areas they could improve?

No, we can rely on them.

Do you have any advice for potential customers?

Give them a lot of information and data. They like to understand your business needs to offer the best solution.

BACKGROUND

Please describe your company and your position there.

Ecommerce Manager for B2C Swimwear company located in the UK.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Turum-burum?

Our main aim working with Turum Burum was to identify key areas where customers were not completing their transactions and why, to increase the conversion and to provide the customer with a better journey whilst using our website.

SOLUTION

How did you select this vendor?

We were recommended Turum Burum by our development team as they had worked successfully along side them previously for another client.

Describe the project in detail and walk through the stages of the project.

The Turum Burum team conducted a throughout audit of our website, using analytic tools, session recordings, and data provided by us of known customer snag points. They completed the project within the stated time and a full detailed proposal of amendments was provided with documented examples and indications of how each amendment could improve the journey.

How many resources from the vendor's team worked with you, and what were their positions?

I worked directly with their Digital Marketing Strategist, a project manager and results were overseen and communicated with us by the Head of UX/UI department.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are currently implementing nearly every suggestion put forward by Turum Burum, and at a time with increased traffic due to a promotional period we are already seeing the improved conversions.

How effective was the workflow between your team and theirs?

The team conducted their audit within the stated time and kept us informed of each step. The team explained with ease each suggestion and why they felt it was required, with data backup. They were also on hand to advise my development team for any further clarifications.

What did you find most impressive or unique about this company?

The standard of the audit was high, and i felt each possible element of the website was deeply investigated.

Are there any areas for improvement or something they could have done differently?

No, they performed the project to a very high standard and i would gladly recommend them to any other clients.

BACKGROUND

Introduce your business and what you do there.

We’re developing a SaaS product that focuses on the travel and diver boat industry. It’s a pricing and booking management solution for yachts and divers. I’m responsible for the product and operations in the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Turum-Burum?

We hired them to create the system’s UI/UX.

SOLUTION

What was the scope of their involvement?

Turum-Burum is our consultant for all things related to the system’s interface; they’ve been working with us from the very beginning. The site has a communication system for clients and suppliers and a GDPR-compliant system for storing personal information, or so-called “guest forms”. It also has a content integration hub with the main travel agencies on the market.

At first, we gave them the concept of the project and developed personas together, while our product team set development priorities based on customer needs. They focused on different things at different stages, starting with the initial brainstorming. Turum-Burum brought their knowledge about startups in other industries to help us define the solution.

Then, they created all of the wireframes and documentation related to the design. The design framework was developed in Figma, and our developers were able to use it without involving the designers.

The wireframe website helped us validate the idea with prospective customers and start development with our in-house team. Turum-Burum also figured out how to perform complex operations in easily understandable ways for users. Our customers aren’t tech-savvy people, so creating the right interface was a challenging task.

What is the team composition?

Turum-Burum has provided us with one UX designer, one UI designer, and one project manager. The project manager is responsible for organizational and financial matters. Some designers were integrated into our team, and we’ve worked with them on a daily basis.

How much have you invested with them?

At this moment, the cost has been around $25,000–$40,000.

What is the status of this engagement?

We first worked with Turum-Burum around 10 years ago on a product for the local travel industry. I believe we were one of their first customers, and this is our third project with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Around 5% of our market is signed up and using the product, and our net promoter score is close to 10. We were even able to sign some customers during COVID-19.

In general, customers are fully satisfied with the product, and they’re saying that it’s a technological shift for the industry. Since we’re working in a small niche and trying to figure out the best way to solve user problems, it’s unlikely that we’ll create the perfect solution on the first attempt. However, we’ve managed to create a really good product using our and Turum-Burum’s experience.

All in all, having a strong interface has been helpful for us, so it was a good decision to invest in UI. This wasn’t our first product with them, but it’s the best one so far.

How did Turum-Burum perform from a project management standpoint?

We’ve worked remotely for the most part, but the communication with Turum-Burum has been good throughout this process. At the beginning, we had some face-to-face brainstorming sessions. Now, we have Zoom meetings, so it’s easy to share screens and discuss everything.

What did you find most impressive about them?

Their understanding of business and technical items has helped us not to waste time during the active development stage. It’s very important that designers understand the business needs and limits of the project, and that sometimes the perfect solution will be too expensive to implement. Turum-Burum is able to find good balance and provide an optimum solution.

Additionally, our frontend developer mentioned that working with Turum-Burum has been a great experience. They understand how frontends work, so they didn’t create things that required a lot of resources to implement.

Are there any areas they could improve?

Considering that they’re entering the international market, they should increase their understanding of international cultures and user behaviors.

For instance, we see that the behavior of some of our Asian customers differs slightly from people in North America. Since none of us had this kind of experience, these insights might be improved after several international projects.

Do you have any advice for future clients of theirs?

It’s important to be open-minded. Turum-Burum can provide great ideas, but the client should be able to hear and adopt those ideas. It’s important to make them feel that they’re involved in the project and their opinion is valuable.

Secondly, I recommend having an initial discussion and creating a bird’s-view plan of the project, covering the most important areas. Turum-Burum cares about results, so if they know where they can provide the biggest impact, they can be more effective than just providing some nice pictures.

BACKGROUND

Introduce your business and what you do there.

I’m the senior UX designer for Snocko. It is a computer software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Turum-Burum?

We were looking for a UX designer to work with us on some projects.

SOLUTION

What was the scope of their involvement?

They’ve done several projects with us. The biggest project so far is for an app we are developing. We provide the specifications and they make mockups, and handle the UX design for it.

What is the team composition?

We have worked with three different designers, starting with a junior designer and working up to the current high-level designer.

How did you come to work with Turum-Burum?

A friend recommended them to me. I contacted them, and liked what I saw of their previous work. They started with a small project. I was happy with the collaboration, and we have continued working together.

How much have you invested with them?

We’ve spent between $20,000–$30,000.

What is the status of this engagement?

We began working together in February 2019 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They provide top-tier quality services at a reasonable price. 

How did Turum-Burum perform from a project management standpoint?

We talk twice a week to discuss progress, and necessary changes, depending on the project. We use Skype and Zoom.

What did you find most impressive about them?

They’re very punctual, and flexible. They take responsibility for their work, making corrections without any issue when needed. 

Are there any areas they could improve?

No, there’s nothing. 

Do you have any advice for potential customers?

Load them with work.

BACKGROUND

Introduce your business and what you do there.

I’m the project manager and analyst of Singularex Inc., an IT services company located in Kharkiv, Ukraine. We have 11-50 employees, and we analyze big data by using predictive algorithms in order to help clients make data-driven decisions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Turum-Burum?

Our company has two departments, consisting of one in the US, and one where my team is located in Ukraine. We handle multiple analytical cases with images and various information. Our site was working slowly, and the image quality was also poor. Potential customers didn’t want to work with us because our site looked unprofessional.

We had several problems with our old website, including results visualization of our researchers, issues with graphics and images, as well as poor loading times. We were seeking advice and consulting on how to develop a cost-efficient website with increased speed while housing high quality content and images.

SOLUTION

What was the scope of their involvement?

Turum-Burum designed our new website. They made it more user-friendly, and also found a solution for our image problem.

What is the team dynamic?

We worked with a single designer from Turum-Burum. We communicated via email and phone calls.

How did you come to work with Turum-Burum?

My US colleagues had tasked me in finding an agency based on Ukraine for financial reasons, and I found Turum-Burum on Dribbble. We'd previously met their team during an IT conference, and I’d also heard about them from a colleague. We ultimately decided to work together.

What is the status of this engagement?

We started working with them around February 2017, and the project lasted for about 1 week.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We currently have an easy-to-understand and responsive website. Visitors are now staying on the website for a longer amount of time than they were with the old design.

How did Turum-Burum perform from a project management standpoint?

They answered our questions quickly, and were good at understanding our needs. We had no issues, and the designer was professional, responsive, and made suggestions on how to improve the website. They delivered according to scope while keeping both the schedule and budget in mind.

What did you find most impressive about them?

Turum-Burum was able to translate our vague ideas into something more interesting and fitting for our sphere of analytics. They knew what decisions to make for the betterment of our company.

Are there any areas they could improve?

No. We had a very positive experience. 

BACKGROUND

Introduce your business and what you do there.

I am the marketing manager of Ubertesters. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Turum-Burum?

We were in the process of updating the site, as well as building landing pages for our events and creating a mobile app. 

SOLUTION

What was the scope of their involvement?

We have worked with Turum-Burum on 5–7 projects, including updates to our website and mobile app. They focused mainly on web design, UI/UX [user interface/user experience] tweaks, and frontend web development.

They provided skilled experts for the UI/UX part. We had a specific request from a client, and Turum-Burum helped us achieve it. From time to time, we will hire people with specific knowledge sets, and Turum-Burum’s team is skilled in UI testing. When we have relevant requests, we involve their company.

We generally have no more than 5–6 people from Turum-Burum’s team at the same time. Around 15 people from their side have taken part in our projects over time.

How did you come to work with Turum-Burum?

I received a reference from a colleague who had worked with them in the past.

How much have you invested with them?

The cost has been substantial.

What is the status of this engagement?

We started working with Turum-Burum in November or December 2016. The latest contract ended 4–5 months ago. We get new projects from time to time and ask Turum-Burum to help us. 

RESULTS & FEEDBACK

How did Turum-Burum perform from a project management standpoint?

We wouldn’t have involved them in subsequent projects if they didn’t meet our expectations. We started the collaboration in 2016 and have continued because Turum-Burum does good work. We can send them technical specifications and receive several options as far as the overall approach. They provide managers and specialists who can also work with our own leadership.

We communicate via Skype, Phone, Viber, Slack, Trello, uTrack, Redmine, and Basecamp, depending on our and our clients’ requirements.

What did you find most impressive about them?

They are quite good in terms of UI/UX design. This skill interested us, as we have managers on our side and needed some specific skill sets to help us close deals with UI testing or with specific items related to our own ongoing projects like websites and mobile apps. Turum-Burum has provided the right expertise and done everything we needed.

Are there any areas they could improve?

No, everything has been quite good. 

BACKGROUND

Please describe your company and position.

I am in Growth at a private equity firm. 

Describe what your company does in a single sentence.

It's a PE company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Conversion analysis for Portfolio Companies
• Improved UX
• Conversion optimization

SOLUTION

How did you find Turum-burum?

Referral

Why did you select Turum-burum over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Turum Durum supported two of our portfolio companies with a conversion analysis aimed at capturing low-hanging opportunities and making the websites more conversion-oriented.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We aligned the local marketing teams around CRO priorities and ensured execution of practical changes in the online sales journey, leading to measurable improvements in online sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Strong, professional project team with effective project governance. All deliverables were executed on time and as planned.

What was your primary form of communication with Turum-burum?

Virtual Meeting

What did you find most impressive or unique about this company?

Turum-burum worked efficiently and to the point, with all deliverables completed as agreed.

Are there any areas for improvement or something Turum-burum could have done differently?

Nothing in the delivery suggested a need for changes or adjustments.

BACKGROUND

Please describe your company and position.

I am the CMO of Codeska

Describe what your company does in a single sentence.

Codeska — a full cycle software development company with a proven track record of delivering over 150 complex solutions and products across industries such as logistics, agriculture, manufacturing, retail, healthcare, and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Designed the Figma UI for our project
• Developed the project architecture for a cross-platform mobile app (iOS/Android)
• Created the design and structure for app navigation and filters
• Developed the user profile design and structure
• Provided the initial concept for the interactive map and geolocation search

SOLUTION

How did you find Turum-burum?

Clutch Site

Why did you select Turum-burum over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Turum-burum was responsible for creating the UX/UI design in Figma and developing the project architecture for a cross-platform mobile app. The team delivered visual designs for both iOS and Android platforms. Their work included the design of key screens and features such as property listings, filters, saved searches, and user profiles. The result was a fully optimized design, ready for the next stages of development. The main deliverables were the complete UI designs and the project architecture.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Turum-burum delivered the key designs and architecture on time, maintaining clear communication and providing regular progress updates. Their work fully met our expectations and ensured a smooth transition to development.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive to our inquiries and always ensured our needs were met in a timely manner. Their proactive approach to communication and flexibility helped maintain smooth progress throughout the project.

What was your primary form of communication with Turum-burum?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Turum-burum stood out for their exceptional UX/UI design expertise, seamless communication, and attention to detail, ensuring both aesthetic appeal and user-friendly functionality across platforms.  

Are there any areas for improvement or something Turum-burum could have done differently?

I think they don’t need to change anything.

BACKGROUND

Please describe your company and position.

I am the CEO of Bilyi Halat

Describe what your company does in a single sentence.

Bilyi Khalat is a Ukrainian clothing manufacturer specializing in medical and beauty industry apparel, aiming to create stylish and functional clothing that enhances the quality of life for healthcare professionals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Analyze current metrics and find potential conversion growth points;
• Create a client-oriented web product design with smooth customer experience;

SOLUTION

How did you find Turum-burum?

Referral

Why did you select Turum-burum over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Turum-burum conducted a UX audit of the website and provided us with deep insights on how our customers interact with the platform. Then, they compiled a list of usability issues and developed a strategy to address them.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Metric 1: Detailed report on customer interaction with the current website version;

Metric 2: A list of available usability and design issues that impact business conversion;

Metric 3: UX/UI recommendations for building an interface that aligns with business goals and generates high conversion.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was on time and in line with our wishes and preferences. The team always asked us for feedback and quickly responded to it. 

What was your primary form of communication with Turum-burum?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Turum-burum is amazing at combining detailed analytics with practical advice. They accurately identified usability issues and provided us with hands-on recommendations on how to improve our website to increase customer loyalty and boost conversion.

Are there any areas for improvement or something Turum-burum could have done differently?

No, we are pleased with the service and work done. I sincerely recommend this UX/UI studio.

BACKGROUND

Please describe your company and position.

 I am the CEO of an ecommerce company 

Describe what your company does in a single sentence.

A multi-brand beauty store featuring products from Oribe, IS Clinical, Revitalash, Rated Green, and around 70 premium beauty brands in total.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Our goal was to improve the user experience on the website and increase its efficiency.

SOLUTION

How did you find Turum-burum?

• Online Search
• Referral

Why did you select Turum-burum over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Convincing Case Studies

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The UX/UI team carried out a detailed analysis of the users' journey when choosing and buying products.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A detailed improvement plan was created, outlining specific steps to enhance the user experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was marked by careful planning, clear communication, and prompt execution. Deliverables were consistently provided on time, and the team was highly responsive to feedback and adjustments, ensuring that project goals were met efficiently.

What was your primary form of communication with Turum-burum?

Email or Messaging App

What did you find most impressive or unique about this company?

Their deep understanding of user behavior and ability to translate insights into practical, user-friendly solutions stood out the most. 

Are there any areas for improvement or something Turum-burum could have done differently?

I did not notice.