WebFX

BACKGROUND

Introduce your business and what you do there.

I work at Orrstown Bank, a community bank, and my position is communication and marketing officer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

WebFX is our digital marketing partner.

SOLUTION

What was the scope of their involvement?

When I first came onboard, WebFX was helping us push our mortgage through Google paid ads and PPC ads. They’d created a landing page for us to draw traffic back from those ads to generate more leads. Since I joined the team, we’ve expanded our collaboration a lot. 

We wanted to improve our Google rankings and get our bank on the map. A couple of months ago, they began optimizing the coding and content on our website, so Google gets a better read.

Additionally, they’ve chosen 10 of our 35 branch locations to focus on verifying on Yelp, and they’ve also helped with things like Apple Maps, Google Maps, and Google My Business. 

Most recently, we’ve engaged WebFX to help us with our paid social media ads, on both Facebook and Instagram. The team runs three campaigns each month.

What is the team composition?

The rep we’ve primarily been working with is Megan (Digital Content Specialist), and she works with a huge group of people. Some members of the team work on backend coding, others on creating the landing page, and more. We’ve also recently started working with a rep for the social media side. 

How did you come to work with WebFX?

WebFX was working with my company long before I joined the team. However, I know the fact that our headquarters are located in the same city was a huge draw.

Also, when I first joined the team, they did their pitch when they introduced themselves, and I was amazed by the team. They’re very knowledgeable, and they know exactly what they’re doing.

How much have you invested with them?

We spend about $25,000 on a yearly basis.

What is the status of this engagement?

I started working with WebFX when I joined the team in January 2020, but I know the partnership goes back to about January 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

WebFX sends us monthly reports, and we’ve never had a month where the report was negative. We’ve definitely seen an increase in web traffic, and the team is able to directly track calls and clicks through the landing page they built for us. 

Everything they’ve done for our local SEO is really going to boost our Google rankings. Last month, we saw a 27% increase in web traffic from social media.

How did WebFX perform from a project management standpoint?

We use a portal to track all aspects of the project, from timelines to completion deadlines and progress. It’s very thorough, and they make very clear what’s being done and when they’re getting it done by. Overall, they do a great job of keeping us updated in the loop. 

It makes my life a lot easier to have just one point of contact. Meghan is a blessing to work with. Sometimes I’m overwhelmed in a good way with everything she sends me in terms of reports, updates, and ideas. 

What did you find most impressive about them?

WebFX really are experts in what they do. I’ve worked with similar companies in the past and didn’t have a great experience, but with WebFX it’s always been positive. I’m never afraid to reach out to our reps if I don’t understand anything, and they always do a great job of explaining things I don’t understand to me. They’re very friendly and accommodating. 

Also, Megan works with a lot of financial institutions, so she understands the content we want. We really appreciate that she’s able to understand the specifics of working with an institution like ours. 

Are there any areas they could improve?

I don’t have anything they could improve. WebFX makes my job a lot easier.

Do you have any advice for potential customers?

Ask questions and don’t be afraid to understand exactly what it is they’re doing.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for Aboff’s Paint Stores. We’re a retail paint sort on Long Island. We’re an exclusive Benjamin Moore dealer with 32 locations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We’ve been around for about 90 years and have always focused on print and POS marketing. We recently launched an e-commerce site. My goal when I joined was to become as digital as we could. We hired WebFX to assist us with Google Ads campaigns, SEO, and content writing for our website.

SOLUTION

What was the scope of their involvement?

The first month of our engagement was spent getting to know our business and going through what we already had on our website. Our website was older, so we knew we needed a lot of work on it. They ran software on our site to crawl for bad links and identify 404 errors. They did a search to see how our site was ranking organically.

After that, they gave us several reports that outlined how we were doing. Over the following weeks after that, we set up a plan to tackle various tasks. They helped link to our website and are helping with content by writing blog articles and making sure we have the right keywords in the right places on our site.

They’re also digging into our Google Ads campaign to make sure that our ads are being seen. They’re remarketing with new graphics when we have sales.

What is the team composition?

We have a dedicated project manager, and she works with a large team with expertise in many different areas. I funnel everything through her, and then she interfaces with everyone from the content writers to the Google SEO experts.

How did you come to work with WebFX?

My predecessor found them, and then when COVID-19 hit, everything was put on pause. So it wasn’t until I was brought on board that we reexamined the project. Our CEO already liked them.

With a smaller in-house team, we needed a bigger agency. We interviewed 3–4 different agencies before hiring WebFX. One of the main reasons why we selected them was that they assigned a dedicated project manager to our account.

I was drawn to their openness and flexibility. They also didn’t push us on services that we didn’t need. They built a package for us around what we needed to accomplish.

How much have you invested with them?

We pay them $5,000–$6,000 per month (approximately $20,000 in total), not including ad spend.

What is the status of this engagement?

We started working together in July 2020 and we continue to partner with them.

BACKGROUND

Introduce your business and what you do there.

I’m the e-commerce marketing manager at a company that manufactures and distributes equestrian care products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to track our ROI on marketing dollars. We were spending quite a bit of money with other vendors before and I realized it was hard for me to prove where that money was going and how much we were getting back in return.

SOLUTION

What was the scope of their involvement?

WebFX does SEO, which includes content marketing, technical audits, keyword research, reporting, and on-page and technical SEO. They also do PPC management. In addition, the team has done web development projects and has supported streamlining account management efforts.

They’ve focused on conversion rate optimization (CRO) through different UI/UX best practices. They have their MarketingCloudFX, which is our backend user portal so that we can log in and see all of the work that’s been done 

What is the team composition?

Alexa (Lead Internet Marketing Consultant) is our primary point of contact, and she recruits other team members when necessary. For the most part, she does a lot of the work herself. 

How did you come to work with WebFX?

I found out about them in 2014 when I was working at another company. I reached out to Tyler (Managing Director of Web Strategy) within my first few days at the organization, and he put together a proposal.

I chose them for this project because I had a pre-existing relationship with them, they were local, they had very competitive prices, and they had a lot more capacity to do what we needed which smaller companies didn’t have. Other companies were trying to do less work for more money, so it was an easy decision.

How much have you invested with them?

We’ve spent $40,000.

What is the status of this engagement?

We began working with them in June 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In our second month of PPC, we increased our revenue by 35% and decreased our cost by 28%, which was a big swing in terms of return on ad spend. We’re also up 40% over last year, even though we have less stock due to COVID-19.

How did WebFX perform from a project management standpoint?

WebFX does a great job of communicating and meeting deadlines. They’re clear with expectations. When I have an emergency, they get back to me within a day. 

They’re very transparent as far as what they’re going to do, how they’re going to do it, and why, which I really appreciate from a reporting standpoint. Alexa has an MBA and 20 years of experience in the equestrian industry, so we have access to knowledge that would otherwise be difficult to find.

What did you find most impressive about them?

WebFX picks the right person for the job. We got lucky with the person we have working for us — they’re the right fit for our company. 

Are there any areas they could improve?

The team is good at not rocking the boat, but I’m the type of person who appreciates new and challenging ideas. They do a good job of appeasing the customer but not of throwing out new ideas.

Do you have any advice for potential customers?

Be familiar with the service agreement. Some customers are afraid to reach out because they think that it will cost them money to communicate. WebFX is there to support you and you’re paying for good service, so rely on your point of contact and don’t be afraid to ask questions or make suggestions.

BACKGROUND

Introduce your business and what you do there.

I’m the medical director of a medical practice.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to increase our online presence.

SOLUTION

What was the scope of their involvement?

WebFX does SEO work. They create content for our website and change the structure of the website to make it more SEO-friendly.

What is the team composition?

I have one point of contact.

How did you come to work with WebFX?

We looked up a lot of companies and ultimately chose them.

How much have you invested with them?

We’ve spent about $20,000.

What is the status of this engagement?

We began working with them in January 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

WebFX has done high-quality work. They’ve increased our visibility and our website visits year-over-year (YoY) consistently. 

How did WebFX perform from a project management standpoint?

Their project management has been good. The team has been clear about their tasks, and they’ve usually met their deliverable dates. Overall, it’s been good.

What did you find most impressive about them?

They’ve been extremely professional. Even though it's not cheap, I feel that I’m getting good value and ROI.

Are there any areas they could improve?

As with any business, we’d like to move faster. Sometimes the deliverable dates are a little on the slower side, so it would be nice if we could move a little faster.

Do you have any advice for potential customers?

Set specific goals with WebFX because they’re very responsive when you can narrow down your expectations. If your goals are too broad, you may not get as much out of the engagement. 

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at Endless Horizons. We own about eight subsidiary companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Our web presence was weak and we needed SEO to make sure that people were finding us organically. We narrowed it down to doing work on three of our subsidiaries.

SOLUTION

What was the scope of their involvement?

WebFX does SEO work. They give us timelines of what to expect, and they come to us when they need things. The team has also done PPC and keyword work.

What is the team composition?

We have one main point of contact, and a team of 6–8 teammates supports us as well.

How did you come to work with WebFX?

I was doing a tour of a sporting complex and when I talked to their marketing manager, he told me that they used WebFX. One of their teammates came down, gave a presentation, and blew us out of the water. Out of the 5–6 other companies we had looked at, their prices were the best. 

How much have you invested with them?

We’ve spent between $4,000–$6,000 so far. 

What is the status of this engagement?

We began working with them in April 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

WebFX came in knowing our business as though they’d been working with us for a long time. They knew us and our customers. During the pandemic, they’ve been very collaborative, understanding, and gracious. 

How did WebFX perform from a project management standpoint?

They use Basecamp to outline the project. Before WebFX started the project, they gave us a project scope and told us what they were going to do. Any time they do something, they send us an email explaining why they’re doing it. They’re also very responsive to our questions.

The team provides thorough explanations and communication, and there’s never been a time where we had to reach out to ask if they were working on something. WebFX has always been proactive throughout the process, which is unusual when it comes to using a third-party vendor.

What did you find most impressive about them?

They communicate upfront and respond quickly. They provide a high level of expertise at a very inexpensive cost.

Are there any areas they could improve?

No, I have no suggestions. So far, everything has been spot on and they’ve blown my expectations away.

Do you have any advice for potential customers?

Make sure you provide enough information for them to give you what you want. If you don’t tell WebFX that you want certain things, they won’t know. Be open.

BACKGROUND

Introduce your business and what you do there.

Ohio CAT is the Ohio brand of the Caterpillar dealership. I’m the marketing coordinator for rental services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to increase awareness for our brand outside of just Caterpillar. We rent items that aren’t Caterpillar-branded, like aerial lifts. We wanted WebFX to help us drive web traffic and let people know that we’re more than just a CAT brand.

SOLUTION

What was the scope of their involvement?

We do geofencing and SEO with WebFX, and they built our two websites. There’s no PPC involved. They’re optimizing our website backlinks to increase organic search rankings.

What is the team composition?

I communicate with Ben (Internet Marketing Specialist & Account Manager). We also worked with Amanda (Senior Internet Marketing Consultant) when we initially created the website. If there’s ever an issue, we can contact her.

How did you come to work with WebFX?

They developed our dealership and rentals websites before I got to the company. We did a pilot SEO project for the CAT rentals website in 2019. We really liked the results, so we expanded the project to the personal dealer website.

How much have you invested with them?

We’re spending $2,500 per month, so the cost by the end of 2020 will be close to $15,000.

What is the status of this engagement?

We reached out to them in late-November or December 2019, and we began the SEO project in February 2020. The collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website traffic has increased 164% on average since starting with WebFX, and the increase has been consistent over the last few months. We’ve also seen around 100 clicks per month on our geofencing ads, so we’re definitely getting people to go to our website.

How did WebFX perform from a project management standpoint?

Communication is one of my favorite things about working with WebFX. If I have an issue, need something done, or need another report filed for my team, I can contact Ben, and he’ll usually get back to me within a couple of hours.

We have a great project manager on WebFX’s side. I absolutely love the person we’re working with.

What did you find most impressive about them?

WebFX is one of the trusted partners we have for digital projects. People in our company working from other parts of the country deal with them as well, and we get to hear of all the positive results they’re getting. WebFX understands our brand more than most outside companies would, and their ability to communicate and get projects done quickly is always appreciated.

Are there any areas they could improve?

In my team, we’re always looking for more leads. We have a lot of phone numbers listed on the site, so we can’t really track the leads coming through it. Awareness was the main objective of our campaign, so I can’t complain too much.

Do you have any advice for future clients of theirs?

It’s important to get a project manager that really takes the time to listen, understand the client’s goals, and understand what separates them from their competitors.

BACKGROUND

Introduce your business and what you do there.

I’m the president for a holiday, event, and artistic lighting company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We needed to adjust some marketing things. We used to only do very large trade shows and online marketing didn’t work for us because people relied on word of mouth. As we transitioned into more artistic lighting and consumer-based market, we needed a better online presence to be able to capture clients through online search.

SOLUTION

What was the scope of their involvement?

 They redid our home page and streamlined everything. We’re looking at two clicks to find anything on the site. Before, it was very sporadic, stream of consciousness. There were a bunch of images and text, but it wasn’t organized. They helped me restructure the page to make it more visual and appealing. It really highlights our team’s expertise.

They’re also doing SEO and PPC. They’re using Google Analytics and have used historical data to make determine what has worked and what needs to be adjusted.

What is the team composition?

We worked with 3–4 people. There is a specialist for each area of our project. They built a team of experts for each individual area, so I had one person working on SEO, another on web design, and another overseeing the project.

How did you come to work with WebFX?

I did a lot of research on Google and found who their clients were and what services they offered. For me, it came down to the best overall value.

How much have you invested with them?

We’ve spent $6,000–$8,000.

What is the status of this engagement?

We worked together from August–September 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

As of right now, it’s still very new, but we’re starting to see an increase in online requests and hits on our pages, and the length of time on people are staying on the page. Now we just need to convert them into sales, but everything is trending up. They’ve lived up to their side of the bargain.

How did WebFX perform from a project management standpoint?

They provided weekly reports and they were very quick to respond to any questions or comments. They were very flexible if I wanted to make changes or move in a different direction. They took the time to understand our company and what we are looking for.

All of our communication was through their portal. Everyone on the team used that portal, so it was really easy to work with them. The portal has everything from a calendar and notes to an email function. It really had everything we needed in one place .

What did you find most impressive about them?

They’re very good at what they do and they’re very friendly. They took initiative and truly cared about our company and the end results. It wasn’t just a job for them; they were part of the team.

Are there any areas they could improve?

I don’t think so. They were great.

Do you have any advice for potential customers?

Be open. And honest about what you’re looking for. By being honest, they will be able to direct you and can get you pretty much anywhere.

Then, be comfortable with the investment you’re going to make. It might seem like a lot over the entire year, but breaking into smaller pieces, you’ll definitely get a return on your investment.

BACKGROUND

Introduce your business and what you do there.

We’re Gregory Poole Lift Systems, a division of Gregory Poole Equipment Company and a forklift sales organization. Our parent company is a Caterpillar sales organization. We cover Virginia, North Carolina, and South Carolina. We sell various products and service support for the material handling industry. My title is marketing and business development manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Our parent organization used WebFX for a very long period of time. We’d been using another provider for 3–4 years, and they were very difficult and controlling over content and things we could do on the site.

When I came into the role, I wanted to modify and update the site, but I didn’t have that ability. Our digital marketing specialist had worked with WebFX for several years, and they showed us how easy WebFX made it to add content and make changes. They also said that WebFX’s responsiveness and attention to detail were impeccable.

SOLUTION

What was the scope of their involvement?

We have given them full control to take care of all of our digital marketing and web needs. WebFX calls it inbound lead growth strategy. They manage and maintain everything on the backside of our website, including the product feed. When we brought them on, they took our existing site and migrated it to a new template and framework. They do SEM, PPC and campaign optimization, and SEO. They update content for SEO purposes.

What is the team composition?

I have a singular point of contact, Ben (Senior Digital Strategy Consultant). We had our discovery session with him, and one of my pitches was that I wanted him to feel like a part of our team, and I wanted him to want us to win. He got that, so I told him he had free rein and that we had full trust in his abilities. If he saw something that needed to be fixed, updated, or optimized, we told him to just do it. We set the expectations right off the bat, and Ben took that and ran with it.

How did you come to work with WebFX?

We found WebFX through a very strong recommendation from our digital marketing specialist, who had done business with them already and happened to be a part of our company. Finding a separate website vendor didn’t make sense, so that’s how we came to consider bringing them to the table.

The manufacturer we represent strongly recommends who we use, which is how we came to work with our previous partner. I actually approached the manufacturer, let them know that the previous partner wasn’t cutting it, and introduced them to WebFX. The manufacturer now endorses WebFX as a preferred partner for their distribution network; they’re actually trying to get other distributors to go to WebFX because the service is just so much better. 

How much have you invested with them?

The website work cost $15,000. Now, we have ongoing fees for maintenance, development, and digital marketing. Paying $15,000 out of the box wasn’t too bad.

What is the status of this engagement?

Our work together began at the end of March 2020, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I now have full control of my website. I can build pages, landing pages, links, and content for social. I have so much more control over what we do.

We represent one main manufacturer, but we also represent 20 different ones that were never really served. Now, I’m able to optimize those manufacturers, and we’re seeing inbound leads and calls for these various things we’ve optimized. Before, it was like a horse with blinders on; you could only look straight forward. I can now take vertical markets, ancillary products, and other things that were never able to be showcased. They’ve literally unshackled me to do what I want to do on our website. They did the framework, but I can do just about anything I need to on the website.

How did WebFX perform from a project management standpoint?

They use a custom platform to show us where things are in the queue. Ben keeps me frequently updated. Having a single point of contact is nice. Every once in awhile, someone else will join the calls, but typically speaking, it’s just Ben.

Their attention to detail is great. They keep us updated every step of the process, but it’s not death by meetings. They let us know what they’re going to do, and when we meet again, they’ve completed all of those tasks. From a project management standpoint, they have it together. It’s a well-run ship.

What did you find most impressive about them?

Their customer support and responsiveness stand out. Our previous vendor took 3–5 days to reply. When I send an email to my account executive, I get an email and a phone call within five minutes. It’s like having a co-worker in your building; if you call their desk and they miss the call, they call you right back. They don’t ask us to go through a support desk or escalate our questions in a certain way. If it’s a difficult question or issue, they don’t avoid it; they actually deal with it, which is nice as well. They’re open to the ideas I throw around. 

Are there any areas they could improve?

We’ve been with them for about eight months, and I don’t really have any negative things to say at this point.

Any advice for potential customers?

Explain exactly what you want to achieve. The primary purpose of our website is lead generation; we’re not an e-commerce or informational site. We want the site to get the phone to ring. I let them know right off the bat that our website is our lead generation source, and they got it. If you don’t know exactly what you want to do, there are so many options and things they can do. We went in with laser precision, and they executed.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and president of XL.net. We’re an outsourced strategic IT company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We needed to increase our SEO efforts to increase our leads.

SOLUTION

What was the scope of their involvement?

WebFX audited every aspect of our website. Their team reviewed our Google configuration, our backlinks, and our keyword strategy. They developed a new keyword strategy and a content roadmap based on our keywords. This week, their team released initial content. They recently took over our PPC campaigns to align with the newly identified keywords.

What is the team composition?

We work with an account manager, Angie (Internet Marketing Specialist), who utilizes different teams depending upon what’s needed.

How did you come to work with WebFX?

I typed SEO agency into a search engine and WebFX was the first result. If they knew how to effectively promote themselves against all of the other SEO agencies, their team was probably capable. They also had a lot of trust cues, including Clutch.

How much have you invested with them?

So far, we’ve paid about $10,000 for their services.

What is the status of this engagement?

We’re two months into a six-month engagement that started at the end of June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s still too early to speak about the results. Every step of the way, they communicate progress and explain processes. When their team makes changes, they ensure that we understand why. Their transparency’s fantastic.

How did WebFX perform from a project management standpoint?

Their project management’s flawless. Their team’s responsive and commit calendar times for our Google Meets sessions as regularly as necessary. In the first two months, we met virtually once or twice a week.

What did you find most impressive about them?

Their process of collecting keywords impressed us. Their team combines humans and AI technology to identify the appropriate keywords.

Are there any areas they could improve?

No, nothing besides the impossible.

Do you have any advice for potential customers?

If timelines are important to you, return the requested materials to them as quickly as possible.

BACKGROUND

Introduce your business and what you do there.

Diamond Mowers is an industrial manufacturer of heavy-duty attachments for skid steers, tractors, and excavators. Our attachments are focused on vegetation management.

We’re completely manufactured in the USA, and are based out of Sioux Falls, South Dakota, where we have two manufacturing facilities. We do business internationally, but the focus is in the US. We have dealerships in Canada, and we do some sales in Australia and South America as well.

I’m a digital marketing and content manager, and I work with anything related to online, including e-commerce, social media, lead generation, reporting, inbound marketing, and emailing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

My company has been around for 20 years, and it was very small for the first 10. We’d never had much SEO work done, and we’d definitely never had an SEO partner. As we grew, that became an area where we really needed some assistance.

There are a lot of opportunities out there to grow our digital footprint, so we were looking for a legit SEO partner that works with SMBs like us. 

SOLUTION

What was the scope of their involvement?

WebFX’s primary scope of work is to oversee our SEO strategy, including conversion rate optimization (CRO), web development and enhancement, and content management and research. They handle anything regarding our content and product pages.

We also brought them on for Google Ads PPC management. They’re overseeing and optimizing our account, with the goal of increasing our conversions and other key metrics. WebFX is helping us manage PPC search, display, and shopping, all on Google Ads.  

There’s a number of areas we haven’t leveraged yet because we’ve only been working with them for eight months. We also plan to explore their other offerings, from video to digital whiteboards and infographics. 

What is the team composition?

I’ve worked with different people from WebFX, but we have one main person handling the bulk of things.

How did you come to work with WebFX?

We’d had a partner for three years, but we needed someone that could provide more robust reporting and a higher level of customer service. 

I did some research online and had discussions with a few companies. WebFX was a really good fit for us because they had experience working in manufacturing. At the same time, they had a wide breadth of clients in multiple industries, which was good for diversity.

They also seemed to be on the cutting edge of new strategies and technologies. Even before signing off with them, I was really impressed with their communication and organization. We were definitely looking for that in a partner because we were looking for a long-term collaboration, not a short-term one.

How much have you invested with them?

We work with them month by month, so the cost has fluctuated. We had some one-time expenses upfront, and then we pay them for SEO and PPC. We expect to spend around $75,000 this year.

What is the status of this engagement?

We started working with WebFX in January 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The organic traffic to our site has increased and so have conversions in terms of PDF downloads, form fills, and phone calls. An increase in organic traffic generally indicates good SEO, and we’re seeing significant differences year-over-year.

We also look at attribution reporting for deals and opportunities and whether they’re open or closed. There’s attribution to organic traffic, so there’s ROI behind that as well.

PPC is more metrically-driven and, therefore, is more quantitative than qualitative. We're measuring impressions, clicks, and conversions.

Our company doesn’t do much in terms of e-commerce, so e-commerce is a bit limited. We’ve still done some shopping campaigns with them, and that had generated revenue.

They dig into the reports in order to get unique insights on ways to enhance our presence and improve results. Some strategies that they've outlines include custom audiences or strategically setting up campaigns. WebFX has done a great job. 

How did WebFX perform from a project management standpoint?

They're exceptionally organized. Everything is laid out on a timeline with very detailed descriptions of what’s coming up. We have a calendar layout of what’s going on, and they have a proprietary system through which they keep track of project progress.

We were meeting every week in the beginning, and now we get together every 1–2 weeks. We have hour-long phone calls to talk about the projects we're working on, what's coming up, brainstorm, and hold general discussions.

Our main contact is an internet marketer and project manager, and she executes items associated with a lot of projects. 

The project management is well-communicated, organized, and transparent. I’m able to look up things on my own, instead of having to wait for them.

What did you find most impressive about them?

Having worked with multiple PPC management firms in the past, the experience with WebFX is night and day in terms of reporting. They’re strategic and specific, and they come to us with ideas instead of waiting to be told what to do. Their ability to come forward with strategies and ideas has been huge.

Are there any areas they could improve?

It's common to hit bumps in the road since we haven't been working together very long; it takes time to learn our company and products, which are decently complex.  We’ve seen the biggest learning curve with their copywriting team, getting them to understand some technicalities and our voice.

To WebFX’s credit, they’ve been super willing to learn and challenge themselves. We’ve had a couple of bumps in the road, but I wouldn’t call them major. They’re very receptive to critique, they regularly challenge themselves, and are willing to learn more about our company.

Do you have any advice for future clients of theirs?

Getting started, the client definitely should make sure they have the time and internal resources to do the onboarding properly. That’s important because it’s when WebFX gets to know the client’s website and other online properties. They also learn about what the company does, who their clients are, and what their voice is like.

That’s a crucial stage in the first two months. If new clients have the time and resources to dedicate to the initial onboarding, it’ll help a lot down the road and create a stronger relationship.

WebFX is great at coming up with ideas and strategies, but the client should dedicate time and resources as well. That will help them come up with their own ideas and mesh all of those together.