WebFX

BACKGROUND

Please describe your company and your position there.

I'm the Director of Ecommerce for Barnie's Coffee & Tea Co. We are a national brand specializing in flavored coffees.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We hired WebFx to manage Google Ads for our direct to consumer website and Amazon Advertising. Our goal was to maximize return on ad spend and improve sell through on a wide variety of products.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for a digital agency with a lot of experience working with CPG businesses. The deciding factors were the reasonable cost and structured process they provide.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They managed our Google Ads and Amazon Advertising platforms. A detailed analysis and detailed plan was delivered in the first 30 days. Updates and reporting were provided monthly and included insightful meetings with our acocunt managers.

How many resources from the vendor's team worked with you, and what were their positions?

We were with two of their Internet Marketing Consultants: Casey (Google Ads) and Paige (Amazon Advertising).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to increase our ad spend while improving our overall return. They provided detailed feedback and insights allowing us to make smarter business decisions.

How effective was the workflow between your team and theirs?

Their Teamwork platform, email response time, and monthly calls created seamless workflows. We were always aware of their progress.

What did you find most impressive or unique about this company?

Their structured process was most impressive — it allowed them to provide top-notch customer service.

Are there any areas for improvement or something they could have done differently?

I wouldn't recommend alter any of their processes.

BACKGROUND

Please describe your company and your position there.

I am the General Manager for our Industrial Distribution, Service & Manufacturing Groups. We provide equipment and service for key industrial applications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We wanted to grow our brand in all of our key market areas and increase inbound lead generation.

SOLUTION

How did you select this vendor and what were the deciding factors?

WebFX had an excellent reputation as one of the top SEO firms in the country. That coupled with the fact that they were also a Pennsylvania based company made it an easy decision to look at them for our SEO & PPC initiatives.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started off with a good but certainly not great website. We wanted to augment our current site and optimize the ability for search engines to find and return our site as a high quality source of sales, technical and service information. WebFX immediately initiated a program of writing and publishing high value content including blogs that immediately began impacting site visitors, page times, etc.

How many people from the vendor's team worked with you, and what were their positions?

Account Manager that handled us from on-boarding to monthly discussions. Web developers that reviewed our coding and worked to make it more search-engine friendly and technical writers that identified improvements in the content.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started out with an average number of site visitors in the hundreds and now we are seeing over 12,000 new users per month and growing. We went from generating 0 leads per month to generating inbound forms, calls & sales.

Describe their project management style, including communication tools and timeliness.

WebFX is fantastic in its customer service and communication. We get detailed reports each month regarding how we are performing across a vast number of measurables, and they keep us on task in ongoing content development.

What did you find most impressive or unique about this company?

Their continued level of customer service. It remains excellent.

Are there any areas for improvement or something they could have done differently?

No, they handle all of our needs efficiently & effectively.

UPDATED REVIEW

This review was published on June 5, 2021.

Jim Bowers

General Manager, The Titus Company Inc.

Manufacturing

1-10 Employees

Morgantown, Pennsylvania

Morgantown, Pennsylvania, United States (76730)

$50,000 to $199,999

Sep 2017 - Ongoing

Project summary

WebFX provides ongoing digital marketing services including SEO and PPC. Their main contributions are WordPress maintenance to leverage Google algorithm changes, blog writing, and regional targeting. 

Feedback summary

The client praises WebFX for helping them achieve first-page placements for key terms. Additionally, they highlight the vendor's proactive communication and ability to conceptualize and execute quickly on campaigns. Attentive listening is a hallmark of their work, as is valuing the client's input.

BACKGROUND

Introduce your business and what you do there.

We’re a B2B equipment sales and service outlet. We sell compressed-air products like air compressors, dryers, etc. We sell and service those products in eastern Pennsylvania, New Jersey, southern New York, Delaware, and northern Maryland.

I’m the general manager. We’re part of a much larger corporation now, but we’re fully functional as a service outlet.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

After partnering with a vendor for our SEO and web design that didn’t deliver enough value for the cost, we partnered with WebFX to drive digital leads through SEO.

SOLUTION

What was the scope of their involvement?

WebFX provides PPC and SEO services for two websites. This involves ongoing maintenance for both WordPress properties and blog writing. I’m looking for them to refresh the sites in the near future as well.

Additionally, they provide digital marketing consulting. Rather than me having to identify the latest technologies, they recommend them to me, along with updated strategies based on what they believe will gain traction in the market.

What is the team composition?

First, we started with Ariana (Internet Marketing Consultant). We talked with her every two weeks about how things were progressing and what they were doing. She was very enthusiastic.

When Ariana left the company, I started working with Angie (Internet Marketing Analyst). She’s just as enthusiastic as Ariana, and she has a very high level of knowledge. When I ask her questions, she’s familiar with the answer. She understands technology quite well.

I haven’t interacted verbally with a lot of other folks within WebFX, but I’ve emailed with lots of team members.

How did you come to work with WebFX?

We were a family-owned company when we first joined WebFX. At the time, we couldn’t add all the sales staff we wanted, and we realized that the internet and our website were becoming increasingly important in how we received leads and incoming calls.

Our original website was designed in 2006 and it was simple. The designer was also providing our SEO, but it wasn’t getting us anywhere. When I came on board, part of my responsibility on the marketing side was to evaluate our website and SEO efforts.

We signed with another company at first in 2014, and they redesigned our website. They made a lot of promises about how much our fee per month would bring in for us — how many pages it would add, blog posts, and everything related to SEO. At the end of the first year, we didn’t see a noticeable increase in the amount of attention our website received, either based on new people coming to the site, increased page links, or enhanced time spent on site. It didn’t feel like we were getting our money’s worth. At this point, in 2015–2016, we performed a more comprehensive effort to find a good SEO partner. We chose WebFX because they were local and had experience in the industrial B2B space.

How much have you invested with them?

We have two websites, and we pay about $1,500–$2,000 per site per month. The work has expanded as well to include a maintenance package, including WordPress updates and more.

What is the status of this engagement?

We’ve been working together since September 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve reached the first page on many of the search criteria we were focusing on. We can’t always correlate search or site visits to direct sales — it’s unclear where some of our leads are coming from — but from a site ranking standpoint, everything has been very satisfactory.

WebFX delivers what they promise regarding blog content, web page enhancement, and everything else possible to ensure search engines find our site.

How did WebFX perform from a project management standpoint?

Because they’re so proactive, they generally report to me what they’ve done before I ask for an update. They’re very good about communicating what their plan is for every month for content, links, and more. I don’t have to talk to them about a lot of this stuff, as they’re already actioning out the plan we discussed 2–3 months prior.

What did you find most impressive about them?

WebFX asks for my feedback, which I haven’t experienced with previous vendors. They’re the first to calibrate how I feel about the work, the people, and more. This tells me that WebFX really cares about improving their service.

Their speed also stands out. Whenever I go to Angie and ask for more leads in a particular region — Delaware, for example — they recommend a series of options: site enhancements, PPC efforts, etc. WebFX takes action, and all of a sudden, we start seeing inquiries and page rankings improve. When we set a course, results follow fast.

Additionally, they listen to their customers. I forwarded an article to Angie about Google changing their algorithm, and she informed me that WebFX had already made the necessary changes to my site to benefit from the update. I can’t ask for anything more than that. WebFX is on top of everything coming down the pike.

Are there any areas they could improve?

I’m hard-pressed to come up with anything they could do better, as I haven’t had any complaints so far. The logical answer is that they could be more affordable, but I’m fine with what I’m paying. I don’t have any ideas for them other than to continue being proactive in searching for ways to improve their customers’ success.

Do you have any advice for potential customers?

If you’re not too familiar with SEO, then start off having frequent calls with WebFX. Angie and I have a monthly call, but weekly or bi-weekly communication may be helpful if you don’t have excessive experience. I thought I’d done my homework when we started with WebFX, but I hadn’t.
 

Star Ratings

Overall rating: 5

Quality: 5

Cost: 4.5

Schedule: 5

Willing to refer: 5

BACKGROUND

Introduce your business and what you do there.

I’m the marketing communications manager for an industrial mineral mining company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We needed someone to develop our website and manage our SEO, PPC, and digital marketing campaigns.

SOLUTION

What was the scope of their involvement?

WebFX revamped our website and is currently providing us with SEO and PPC services. We started with a discovery phase to review design proposals for the website and implement revisions. We then moved to creating and migrating content from the old platform and image gathering.

At the time of launch, we were moved to a separate contact who’s currently managing our SEO needs. Furthermore, they’re providing us with blog content, link building, and they’re regularly reviewing the website to make sure our keywords are ranking high.

In addition to that, we’re currently working together on a PPC campaign, as well as geofencing and remarketing.

What is the team composition?

We initially started with a point person for the discovery phase and were then transferred to another point person for web development. After that, we met with an SEO specialist who then became our main point of contact for SEO, PPC, and geofencing.

How did you come to work with WebFX?

My company was already working with WebFX before I started working here, so I’m not really sure how my boss discovered them. I believe he chose them because he was sold on their unique process — they provided real transparency in terms of the quality of their work and project costs.

What is the status of this engagement?

The ongoing partnership started in December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with WebFX, we’ve gained about 1,100 new users to the website, which is up 43% from the previous year. We’ve also tripled the number of quality leads and our organic search traffic has been steadily increasing. Moreover, our bounce rate went from averaging 60% to only about 25%.

How did WebFX perform from a project management standpoint?

They’re very responsive and if I ever have any questions or ideas, they’re always there to accommodate me. It’s been a very pleasant experience working with them, and it’s obvious that they always strive to make their customers happy and successful.

They use Marketing Cloud SF as their primary tool for project management, and we usually communicate through email.

What did you find most impressive about them?

We’re really impressed with the fullness of their services. They provide us with a complete package and are able to seamlessly scale the work up and down depending on our needs.

Are there any areas they could improve?

I’m happy with the way the partnership is going, and I can’t think of anything they could improve on.

Do you have any advice for potential customers?

If you’re overloaded with other pieces of work and don’t have a lot of time, I would advise you to let WebFX’s expertise guide you — they’ll help keep your projects on track.

BACKGROUND

Please describe your company and your position there.

I'm the Communications Manager for an animal feed company that sells our products nationwide through retailers and on our websites. I manage all facets of the marketing department, from web design and development, social media, public relations, digital inquiries, digital campaigns, advertisements, ad budgets, trade shows, and packaging design.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We wanted to increase our website traffic and conversion rates (we wanted more folks to click on the "Store Locator" feature on our site) and in general, we wanted to increase our brand awareness. We hired WebFX to achieve these goals by launching us into a SEO/SEM campaign, designed to drive traffic to our site and to our Store Locator page, and then in turn to our retail partner's product pages.

We also needed ADHOC assistance when it came to web design/development, and then a full-blown e-Commerce project built from start-to-finish.

SOLUTION

How did you select this vendor and what were the deciding factors?

We sourced a few vendors that we felt would do a good job working with us, but once we received the deliverables and presentation from WebFX, it was a no-brainer. They made us feel like our hands would be held throughout our entire working relationship with them, and they have delivered on that so far. The price was moderate, but we felt fair for what we were being promised.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, WebFX wanted a thorough education not only on our specific business and products, but on our industry as a whole, and we really appreciated them taking the time to learn. It enabled the rest of the relationship to build on a solid knowledge of how and why we do what we do.

Then, we began talking about keyword-rich phrases and content that we could throughout our site, which we eventually included (and continue to) with the help of the WebFX copywriters. We have a monthly meeting with our internet marketer where they explain anything on the site that they saw opportunities to improve and what they implemented and why.

When we went through the process of putting an e-commerce store on our other website, WebFX again spoke with us about pricing and deliverables, and we easily picked the options we wanted. We now have a functioning platform where customers can purchase their animal feed straight from our mill, which had not been done in the 75 years we've been in business thus far. Pretty neat!

How many resources from the vendor's team worked with you, and what were their positions?

• Zak R. - Internet Marketing Analyst
• Brianna Y. - Lead Project Manager
• Lindsay H. - Internet Marketing Account Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We definitely have a huge site traffic increase YOY, and our e-Commerce platform is up and running smoothly. We were promised consistent communication and easy explanations of things we're not familiar with, and all of that has been delivered beyond what we expected from our internet marketers.

How effective was the workflow between your team and theirs?

We never have an issue with our internet marketers; the communication has been seamless when it comes to the SEO campaigns. We love the website they use to track the project and track communication with us.

What did you find most impressive or unique about this company?

We love that even with issues not pertaining to our SEO campaign, that we can approach WebFX and their vast team of digital media experts to help us out using billable hours. It's such a relief for us to know that if something happens with our site or there's a question we can't begin to answer, that WebFX will respond to us quickly and efficiently to resolve anything we are inquiring about, in ADDITION to delivering on our actual contracted project goals.

Are there any areas for improvement or something they could have done differently?

We did feel that communication could have improved when it came to our e-Commerce project and that we were left with a few questions and issues unresolved, but overall, we are happy with the result of the project and the platform that has given us the ability to sell our product straight from our property!

BACKGROUND

Please describe your company and your position there.

I am the marketing manager for LED Technologies, Inc. We have two brands, reVive Light Therapy and dpl, in the beauty, health and wellness space. We sell anit-aging, acne and pain relief devices.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We hired WebFX after a bad relationship with our previous marketing agency. WebFX was a sigh of relief and excitement. They have been absolutely stellar with communication, a real 180 from the last company! They get it. Our account managers are so on top of things and collaborative. I love it and I look forward to our continued relationship.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at a few different agencies. We knew we wanted to go with someone who had the knowledge and experience to take us to the next level. When I heard that WebFX only takes on 8% of clients - I knew they saw all the opportunities for growth and success that I know are there just waiting to be taken advantage of!

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The on-boarding process is never an easy one but WebFX made it smooth. After we situated all our account access, we had issues with our Facebook page. WebFX got on multiple calls with us and our past agency to try to solve the issue and eventually came to a solution.

How many resources from the vendor's team worked with you, and what were their positions?

I mainly communicate through our two amazing account managers but it's obvious they have a great team behind them.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are just starting out so we don't have results just yet but the initial campaigns, knowledge, organization and communication are leagues above and beyond anyone I've worked with in the past.

How effective was the workflow between your team and theirs?

They are 100% effective with great communication

What did you find most impressive or unique about this company?

Communication

Are there any areas for improvement or something they could have done differently?

a lot of tools, haven't been able to dive into them yet. More education about offerings/services.

BACKGROUND

Please describe your company and your position there.

Blue Sky Therapy is a contract therapy company that provides physical, occupational, and speech therapy services to skilled nursing, assisted living, in-home and outpatient therapy facilities. I manage all 11 of our outpatient clinics marketing strategies as well as the business development side of things.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We hired WebFX to implement an SEO and PPC strategy for our outpatient service line. Our goal was to get more traction on our website, more leads/patients into the clinics, and an overall better position on Google search.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose the vendor after researching top SEO companies. We decided to partner with them after seeing how detail-oriented and organized all of their departments and strategies were.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We first talked to a sales rep who gave us our proposal and the laid out a plan for our project. We then met with our project manager and continue to meet with her on a monthly basis. We meet to go over our Google ads campaign as well as SEO campaign and discuss what is working and what is not. She also helps to implement any content strategies that she can.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a sales rep and then our main account manager. We also have a social media manager for another project with them.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Everything has been very successful thus far. Our PPC campaigns are getting a lot of traction and getting us patients in the door at an uncertain time.

How effective was the workflow between your team and theirs?

The workflow between our team and WebFX is great. Our project manager has great communication and reports on our ROI monthly.

What did you find most impressive or unique about this company?

The fact that they are a one-stop shop and how organized their processes are.

Are there any areas for improvement or something they could have done differently?

No. They are perfect! Love them!

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for Doceo, a B2B company that provides copiers, printers, it services, and software to businesses and non-profits of all sizes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We wanted WebFX's expertise and suggestions on how to improve our SEO to get more website leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected this vendor after an initial proposal via a digital zoom meeting. We decided to use them based on their impressive credentials, their customer base, and how they overall impressed us with their knowledge and expertise of SEO.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our project began with multiple conversations to describe our overall industry and company culture. From their discovery, WebFX found core keywords, did a competitor analysis, and created custom content to improve our local SEO. Deliverable included in-depth statistics, updates, and progression charts at our monthly Zoom meetings with our Project Manager.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned to 1 key project manager who worked with multiple people on their end, each with their own expertise, in areas such as SEO strategy, content building, etc.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing our local SEO efforts, we are ranking on pages 1-3 for some of our more important keyword phrases. We are also consistently getting quality leads each month – about 10 each month that come from organic SEO.

Describe their project management style, including communication tools and timeliness.

We use email to communicate project updates or if we need to approve any content. We have monthly Zoom meetings that include me, my boss, and our Project Manager. During these meetings, we go over the previous month's progress and they deliver important statistics.

They are always extremely quick to respond to any questions or requests and always have a friendly and professional attitude.

What did you find most impressive or unique about this company?

Their overall knowledge stands out among others in their industry. They convey being super smart, but still down to earth when communicating. I have learned so much from them and have been able to implement things on my end from their education, which I really appreciate.

It's unique for company's to share tips and tricks that they are using themselves and I find it so nice their genuine willingness to help our company out.

Are there any areas for improvement or something they could have done differently?

This is tough to answer because I've been so happy with everything so far! If I had to say something they could improve on, I would say bringing more creative ideas to the table instead of everything being so 'technical'.

BACKGROUND

Please describe your company and your position there.

We produce and maintain a software and systems for visual inspection and measurement. I worked as Technical Support, IT staff, and programmer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We hired WebFX to expand our online search ranking visibility. We wanted to improve our search rankings to be seen for our more competitive keywords. We also hired them to improve our PPC campaign to yield more leads with better quality.

SOLUTION

How did you select this vendor and what were the deciding factors?

Online research and reviews lead to our selection of WebFX. Their professionalism, and their capability to understand our business to write content for our website was critical. Positive reviews, a discussion with their team, and the fact that they worked with companies in an industrial domain helped seal the choice.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We discussed the proper strategy given our current web rankings and page rank factors. Our plan to grow our presence for certain keywords meant keyword research and studying the feasibility of getting those words to the top of Google.

Several months of work on our webpage, developing content, rearranging titles and reworking articles were required. We monitored certain keywords rankings during this process. The PPC campaign required more analysis and reworking ads, adding negative keywords, and trying to improve quality scores.

How many people from the vendor's team worked with you, and what were their positions?

We primary interfaced with just Adam - our account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Some keywords increased their rankings from 13-21 up to the first page of Google, at rank 6 for weeks in a row. Our lead qualities did improve as more people contacted us through our website.

Describe their project management style, including communication tools and timeliness.

I had monthly calls with WebFX using Google web services. Adam's schedule was easy to arrange meetings. There were constant emails back and forth with suggestions, progress notes, monthly reports, lead assessment, and more.

Adam would present the strategy and goals for the next month, and I would give approval and insight where required - then work would begin and would be assessed after completion.

What did you find most impressive or unique about this company?

Their results were exactly as promised, and they kept their deliverables realistic. If something seems too difficult, for example ranking number 1 against companies spending thousands per month on advertising, they proposed alternative strategies in our interest that have always panned out properly.

Are there any areas for improvement or something they could have done differently?

Their entire team and setup seems fantastic - I cannot think of anything to do differently.

BACKGROUND

Please describe your company and your position there.

I am the digital marketing manager at a regional, mid-sized bank. We serve our local communities financial needs and I see to growing new business leads via paid and organic means.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We wanted to partner with an advertising partner who had expertise in the digital realm vs only traditional advertising. Our goal was to grow new business leads for various business lines through cross-channel advertising.

SOLUTION

How did you select this vendor and what were the deciding factors?

I'd previously worked for this agency before moving to a larger creative agency and working with several others. A deciding factor for this agency was it had digital prowess, the team was responsive and hands-on with optimization and campaign management, and I knew we'd get our money's worth.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began in the discovery phase then WebFX helped us identify keywords, ad copy, campaign structure, and targeting tactics. We also contract them to build content for our core pages so we're sending a paid audience to a page with enough information to make an educated decision.

How many people from the vendor's team worked with you, and what were their positions?

3 team members work with us. One for YouTube advertising, one for copywriting and Google and Bing advertising, and the other for social advertising campaigns on Facebook and LinkedIn.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our paid site traffic is growing quickly since launching campaigns and we generated a triple-digit positive ROI on a checking incentive campaign.

Describe their project management style, including communication tools and timeliness.

They have a proprietary project management tool similar to basecamp that they communicate through and it gives you visibility into what they're working on and keeps an easy-to-follow log of communication. They are very proactive with ideas and responsive anytime you have a question or need some extra hands.

What did you find most impressive or unique about this company?

The bench strength seems to be very deep with each team member having a positive, can-do attitude paired with a lot of channel knowledge.

Are there any areas for improvement or something they could have done differently?

I'd like it if they came to the table with more omnichannel recommendations or reporting.

BACKGROUND

Introduce your business and what you do there.

We’re a managed IT services firm based out of  Durham, North Carolina, serving our state and beyond. We do IT support, security, and staffing. I manage all of our marketing efforts. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX? 

The main reason we were interested in WebFX was that we were lacking in the web traffic we hoped to achieve with the launch of our new website. Guidance was needed around how to tweak our materials to improve our SEO. We weren’t interested in PPC, just in opening the floodgates of organic traffic. 

SOLUTION

What was the scope of their involvement?

We’d just completed our initial phase of low-hanging optimization fruit when we brought on WebFX. They started with ongoing keyword research, and they’ve also recommended certain kinds of content to build around keywords, as well as UI enhancements. These tweaks make the site easier to navigate for humans as well as Google when it scans the website. 

What we’ve learned from WebFX isn’t necessarily new information, but they’ve confirmed a lot of the practices we’d been trying to implement. 

Internally, we were already doing our own reporting on traffic, engagement, and bounce rates, etc., and now WebFX tracks all these metrics for us in their own tool. They’re going to send us a monthly report; we’re set to receive the first report next week, and I’m hoping it comes with recommendations and feedback. Having metrics is one thing, but it’s another to have an analysis of those metrics. We’ve already seen how they’ll most likely deliver this information based on how they interact in our biweekly meetings, so hopefully, the initial report will be just as impactful. 

What is the team composition?

We worked with one individual on the sales front. There were 2–3 meetings with him where he pitched us their services. The information was very comprehensive; it was very helpful for us to know what to expect three months and six months in. When we were ready to take action, those meetings gave us confidence. 

There was good hand-off to our account manager from the sales representative when we started the project. We meet with an account lead weekly, Julia, (Senior Designer) and she has a deep bench of people working on different tasks around website optimization that we can leverage. They have a whole team dedicated to sourcing backlinks and a whole team dedicated to copywriting. 

We appreciate WebFX providing these skills, as it prevents us from having to do all that self-learning internally. If we undertook that process, we’d still have the same problem of not being confident and needing a vendor to confirm that what we were doing was helpful. Their access to subject-matter experts has been great. 

How did you come to work with WebFX? 

We outsource our Quickbooks management to a third party, and we found them on the first page of Google. Their ranking was impressive, so we asked them who their marketing vendor was, and they named 3–4 different vendors they’d sampled. WebFX was one of them. We solicited quotes from multiple options, and WebFX stood out thanks to their in-house tools, which are very similar to Google’s tools. Their interface is really cool, and we were intrigued. 

How much have you invested with them?

We spend around $3,000 per month with WebFX. 

What is the status of this engagement?

We’ve been working together since April 2021. The initial contract is six months, so it’s still ongoing.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s difficult to tell now, as we’re in the early days of the relationship; the metrics don’t show WebFX’s value yet. The impact right now is clear in the interactions we have with WebFX every week. Other vendors we’ve worked with have very inconsistent follow-up and speed in responding to questions. Julia is always on the ball. The project is somewhat templatized, as she has milestones that she has to reach for us, but we never feel like her recommendations aren’t customized to our needs. 

Right now, their value is clear in our weekly check-ins. Julia delivers a 45–60-minute long presentation deck about the milestone we’ve just completed and what’s coming next. She’s very thorough. 

Another aspect that’s also great is the work they do on educating us about what’s what. They confirm many of the facts we’ve self-learned. We could take a course on these principles, but it’s nice to learn about them with applications on our own website and brand. Having a more experienced vendor affirm our direction has given us a lot more confidence in our day-to-day upkeep work. We didn’t see the results prior to the engagement, but WebFX has made sure we were on the right path. 

How did WebFX perform from a project management standpoint?

They’re definitely setting the bar. After WebFX, I’m going to compare every other vendor to them in this regard. They’re incredibly efficient and responsive. Julia responds to my questions in less than 12 hours. 

They also have a dedicated notetaker in our meetings, which allows them to follow up on ideas we tossed out and forgot about. All our expectations, both implicit and explicit, are addressed. Their communication and execution have been excellent. 

What did you find most impressive about them?

Their approach of educating and sharing knowledge with their clients stands out. This is determined by the level of engagement they sense from the client, and we’ve been geeking out with them. Because of this knowledge-sharing, we feel that we’re consistently growing our internal marketing strategies. Everything they take action on, we’re absorbing. They empower us and give us the skills that we need to execute ourselves.  

Are there any areas they could improve?

One fact I’ve consistently seen is that our meetings run on the longer side, and we’re often jumping off of calls to get to the next event. I’d rather we just book a longer slot rather than running over a shorter slot. Our president was in the meetings for a time as well, and having those busy decision-makers in attendance requires a stricter approach to timing. 

Do you have any advice for potential customers?

We delayed the beginning of our engagement to take care of the low-hanging optimization fruit ourselves, but we discovered that this approach was a mistake. WebFX would have taken care of those tasks themselves. It would be more of an investment budget-wise, but you don’t have to position yourselves perfectly. WebFX takes you from wherever you’re at to where you want to be. 

You’ll get the most value from them if you’re engaged in the work with them. Being hands-on has gone well in this partnership.