Who are the top CTV advertising agencies in 2025?

Clutch highlights firms excelling in delivering targeted CTV campaigns with our proprietary methodology that evaluates industry expertise and ability to deliver. The leading Connected TV advertising companies for Fall 2025 include: Power Digital AdVenture Media Our Own Brand Accelerated Digital Media Anchour Ninja Promo Onya Bob's Your Uncle Hunter Digital Marketing CAYK Marketing Inc. ROAST | B Corp Certified Obility Sequence Commerce - The Best Amazon Advertising Agency Gumas MixDigital

What services do connected TV advertising providers offer?

Connected TV advertising agencies help brands air video advertisements on internet-connected devices. Most firms deliver various end-to-end solutions, which can include: Audience segmentation and data onboarding Creative production or repurposing of 15- and 30-second spots Programmatic media buying across major CTV exchanges Frequency capping and cross-device retargeting Attribution, lift studies, and detailed reporting dashboards Some agencies also pair CTV with OTT video, YouTube, or linear addressable buys for a unified video strategy.

How much does it cost to hire a connected TV advertising firm?

Budgets vary widely, but Clutch data shows most CTV engagements fall between $10,000 – $75,000 per month. Here’s a breakdown of how that pricing works: $20 – $45 CPMs for inventory on premium streaming apps 15% – 25% media-management fees if the agency buys through its own DSP $3,000 – $10,000 for creative editing or spot production Smaller test campaigns can start around $5,000, while national brands may spend six figures monthly during peak seasons.

How do I choose the right connected TV advertising provider?

Start by matching your goals to the agency’s core strengths—some excel at performance-driven direct-response, others at awareness buys for big brands. After that, you can start reviewing the following: Case studies in your vertical. Tech stack (DSP, data partners, attribution tools). Transparency on fees and inventory sources. Client testimonials on Clutch that mention measurable results (e.g., ROAS, incremental reach). Shortlist two or three firms and request a media plan mock-up to compare strategy and projected KPIs. Leverage the rankings and resources we’ve prepared on Clutch to gain insights that can help you make a smart agency decision.

What are red flags to watch for in a connected TV advertising company?

Ignoring red flags can lead to catastrophic headaches and challenges that may hinder limit ROI. Be cautious if an agency checks any of these traits: Guarantees specific impressions or ROAS without disclaimers. Can’t explain where your ads will run or relies heavily on remnant inventory. Hides tech fees or bundles media and platform costs into one opaque line item. Avoids sharing log-level data or refuses third-party verification. Lack of transparency often leads to wasted spend and brand-safety issues.

What questions should I ask before hiring a connected TV advertising provider?

Which DSPs and data partners do you use, and why? How do you measure incremental reach versus linear TV? Can you share a recent case study with performance metrics? What is your fee structure (percentage of spend, flat retainer, or hybrid)? How do you handle brand safety, fraud prevention, and frequency capping? Will I have access to real-time reporting dashboards and raw data exports?

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Top Connected TV Advertising Companies

Connected TV (CTV) advertising lets brands reach cord-cutting audiences with the precision of digital and the scale of television. Clutch makes it easy to connect with trusted CTV partners by publishing in-depth client reviews, detailed service profiles, and transparent pricing data. Every agency listed here is vetted through Clutch’s rigorous review process, so you can browse with confidence. Use the filters to narrow results by budget, location, industry focus, and more, or explore top providers in key markets like the United States, United Kingdom, and Canada.

Ratings Updated: September 18, 2026

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Why Trust Clutch

At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.

Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.

Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.

We evaluate service providers using a structured methodology that combines:

In-depth client interviews and ratings
Comprehensive project details
Market presence
Portfolio examples and industry recognition

This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.

Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.

We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.

Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.

Connected TV Advertising Agency FAQs

Looking for a CTV advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a CTV advertising agency, from pricing and services to results and red flags.

Clutch highlights firms excelling in delivering targeted CTV campaigns with our proprietary methodology that evaluates industry expertise and ability to deliver. The leading Connected TV advertising companies for Fall 2025 include:

A CTV advertising company plans, executes, and optimizes ad campaigns that run on internet-enabled television platforms (e.g., Roku, Amazon Fire TV, Samsung Smart TV). Unlike traditional TV media buyers, these agencies combine programmatic technology with rich audience data to deliver ads to specific households, track real-time performance, and adjust bids on the fly.

Connected TV advertising agencies help brands air video advertisements on internet-connected devices. Most firms deliver various end-to-end solutions, which can include:

Audience segmentation and data onboarding
Creative production or repurposing of 15- and 30-second spots
Programmatic media buying across major CTV exchanges
Frequency capping and cross-device retargeting
Attribution, lift studies, and detailed reporting dashboards

Some agencies also pair CTV with OTT video, YouTube, or linear addressable buys for a unified video strategy.

Budgets vary widely, but Clutch data shows most CTV engagements fall between $10,000 – $75,000 per month. Here’s a breakdown of how that pricing works:

$20 – $45 CPMs for inventory on premium streaming apps
15% – 25% media-management fees if the agency buys through its own DSP
$3,000 – $10,000 for creative editing or spot production

Smaller test campaigns can start around $5,000, while national brands may spend six figures monthly during peak seasons.

Common KPIs for connected TV advertising projects include cost per completed view (CPCV), incremental reach, site visits from IP-matched households, and post-view conversion rates. Advanced providers run lift studies or match exposure data with sales to calculate true return on ad spend (ROAS).

Start by matching your goals to the agency’s core strengths—some excel at performance-driven direct-response, others at awareness buys for big brands. After that, you can start reviewing the following:

Case studies in your vertical.
Tech stack (DSP, data partners, attribution tools).
Transparency on fees and inventory sources.
Client testimonials on Clutch that mention measurable results (e.g., ROAS, incremental reach).

Shortlist two or three firms and request a media plan mock-up to compare strategy and projected KPIs. Leverage the rankings and resources we’ve prepared on Clutch to gain insights that can help you make a smart agency decision.

Ignoring red flags can lead to catastrophic headaches and challenges that may hinder limit ROI. Be cautious if an agency checks any of these traits:

Guarantees specific impressions or ROAS without disclaimers.
Can’t explain where your ads will run or relies heavily on remnant inventory.
Hides tech fees or bundles media and platform costs into one opaque line item.
Avoids sharing log-level data or refuses third-party verification.

Lack of transparency often leads to wasted spend and brand-safety issues.

Which DSPs and data partners do you use, and why?
How do you measure incremental reach versus linear TV?
Can you share a recent case study with performance metrics?
What is your fee structure (percentage of spend, flat retainer, or hybrid)?
How do you handle brand safety, fraud prevention, and frequency capping?
Will I have access to real-time reporting dashboards and raw data exports?

Connected TV advertising agencies bring specialized buying power, preferred platform access, and deep analytics talent. These service providers can A/B test creatives, optimize bids hourly, and integrate CTV data with your CRM to improve omni-channel attribution—capabilities that are costly to build in-house.

Traditional buyers focus on linear networks and negotiate upfronts based on Nielsen ratings. CTV agencies operate more like digital marketers: they bid programmatically, target by household attributes, and report on impressions, clicks, and conversions in near real time.

Top Connected TV Advertising Companies

List of the Top Connected TV Ad Agencies

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Why Trust Clutch

List of the Top 15 Connected TV Ad Agencies

Connected TV Advertising Agency FAQs

Who are the top CTV advertising agencies in 2025?

What does a connected TV advertising company do?

What services do connected TV advertising providers offer?

How much does it cost to hire a connected TV advertising firm?

How do CTV firms measure ROI?

How do I choose the right connected TV advertising provider?

What are red flags to watch for in a connected TV advertising company?

What questions should I ask before hiring a connected TV advertising provider?

What are the benefits of hiring a connected TV advertising agency?

What’s the difference between a connected TV agency and a traditional media buying firm?

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