Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$5,000+$25 - $49 / hr250 - 999Riyadh, Saudi Arabia
Services provided
Arab Open Technology is a PPC company established in 2021. The midsize team focuses on Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed10 - 49Costa Mesa, CA
Services provided
BeBOLD Digital, a PPC agency, is headquartered in Costa Mesa, California. They specialize in Pay Per Click and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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Undisclosed$50 - $99 / hr10 - 49Northampton, England
Services provided
Located in Northampton, England, Recruitment Traffic is a SEO services firm and pay per click agency. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed250 - 999Santa Monica, CA
Services provided
Social media marketing agency Entravision Digital specializes in Social Media Marketing and Pay Per Click. They were launched in 1996.
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$1,000+$25 - $49 / hr50 - 249London, England
Services provided
PPC company Merkle | Periscopix is in London, England and Edinburgh, Scotland. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Tamarac, FL
Services provided
Advertising Avenue is a web design agency headquartered in Tamarac, Florida. They offer Web Design and Ecommerce Marketing.
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$1,000+Undisclosed10 - 49București, Romania
Services provided
Launched in 2013, Gun Media, a small pay per click agency, is located in București, Romania. Their team provides Pay Per Click and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$5,000+$150 - $199 / hr10 - 49
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Sinuate Media is a Digital Strategy company. The team provides Digital Strategy and Social Media Marketing, and the firm is located in Mesilla, New Mexico.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Located in New Delhi, India, Winppc is a pay per click agency. They offer Pay Per Click and Advertising.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$5,000+$150 - $199 / hr50 - 249Covington, KY
Services provided
Founded in 1997, Icon Marketing Communications is a midsize Covington, Kentucky-based branding firm. Their team offers Branding and Market Research.
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$5,000+$150 - $199 / hr2 - 9High Point, NC
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New Path Digital, a pay per click company, is based in High Point, North Carolina. They provide Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hrFreelancerIrvine, CA
Services provided
DriftLead is an Irvine, California-based PPC company. They focus on Pay Per Click and Digital Strategy and were founded in 2021.
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$10,000+$100 - $149 / hr2 - 9Toronto, Canada
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Communicreations Digital Marketing is a Digital Strategy company. Launched in 1999, the agency is in Toronto, Canada. Their team provides Digital Strategy and Search Engine Optimization.
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$10,000+Undisclosed10 - 49New York, NY
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Permission Data is a pay per click agency. The New York, New York-based company specializes in Pay Per Click and Direct Marketing.
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$1,000+$25 - $49 / hr10 - 49
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SEM Boutique GmbH is a PPC agency. Based in München, Germany, their team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
Founded in 2013, Pixel Edge is a small New Delhi, India-based PPC agency. Their team focuses on Pay Per Click and Search Engine Optimization.
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Undisclosed$50 - $99 / hr10 - 49Northampton, England
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Founded in 2015, Springhill Marketing is a small Northampton, England-based pay per click agency and SEO company. Their team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Derby, England
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Founded in 2010, The Digital Maze, a small SEO services firm, is located in Derby, England. Their services include Search Engine Optimization and E-Commerce Development.
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$1,000+Undisclosed50 - 249Paris, France
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Ad's up Consulting is a pay per click company. Launched in 2012, the team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Rawai, Thailand
Services provided
See all 1 projectsReverse Ads is a digital advertising company specializing in Pay-Per-Click services. However, the feedback indicates dissatisfaction, with 0% of reviewers reporting positive outcomes. Themes of unprofessionalism, such as missed meetings and inadequate communication, were noted, and 100% of reviewers mentioned fraudulent activity and unsatisfactory results.
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$5,000+$150 - $199 / hr10 - 49Norwest, Australia
Services provided
Click Click Media is a PPC agency launched in 2008. Their team specializes in Pay Per Click and Web Development.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
Black Marlin Technologies is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads and Amazon Advertising. Clients praise their comprehensive approach and effective project management, with 100% of reviewers noting increased ad performance and responsive communication. The agency's ability to handle large projects with a small team is particularly impressive.
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$5,000+Undisclosed10 - 49Leeds, England
Services provided
Founded in 2010, Spike is a SEO company. The team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Denver, CO
Services provided
Ten26 Media is a social media marketing company and pay per click agency launched in 2012. The team specializes in Social Media Marketing and Pay Per Click.
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$10,000+Undisclosed50 - 249New York, NY
Services provided
Emplicit is an Advertising company in New York, New York. Their services include Advertising and Marketing Strategy.
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$1,000+$200 - $300 / hr2 - 9
Services provided
Triangle Digital, a PPC agency and Corporate Training & Coaching company, was launched in 2020. They specializes in Pay Per Click and Corporate Training & Coaching.
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$1,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Services provided
Marketeros Agencia is a SEO services firm. The team focuses on Search Engine Optimization and Pay Per Click, and the agency is headquartered in Bogotá, Colombia and Ciudad de México, Mexico.
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$1,000+$50 - $99 / hr2 - 9Coeur d'Alene, ID
Services provided
Established in 2018, ModernPPC is a small pay per click company. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Brovary, Ukraine
Services provided
UAband is a pay per click company. The team provides Pay Per Click and Social Media Marketing and is in Brovary, Ukraine.
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$1,000+Undisclosed10 - 49București, Romania
Services provided
Growth IQ Media is a pay per click company. The București, Romania-based firm provides Pay Per Click and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Rīga, Latvia
Services provided
Based in Rīga, Latvia, Omarketing is a small PPC company. The team focuses on Pay Per Click and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Tel Aviv-Yafo, Israel
Services provided
Pay per click company Target Audience was launched in 2019. The team focuses on Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed2 - 9Magnolia, AR
Services provided
Clicksplode is a PPC company. The Magnolia, Arkansas-based firm was founded in 2018. Their team specializes in Pay Per Click and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9Montréal, Canada
Services provided
Rafiki Digi is a PPC agency located in Montréal, Canada. Launched in 2017, the team provides Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Montevideo, Uruguay
Services provided
Paolo Serrano Comunicación, a pay per click agency, was established in 2017. The small team provides Pay Per Click and Graphic Design.
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$250,000+$100 - $149 / hr2 - 9London, England
Services provided
Established in 2008, Reeyap, a small PPC company, is headquartered in London, England. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Jandakot, Australia
Services provided
Valles Digital Marketing is a pay per click agency. They were launched in 2013, and their services include Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Berlin, Germany
Services provided
PEG consult is a small PPC company founded in 2018. Their team offers Pay Per Click and Conversion Optimization.
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$1,000+Undisclosed2 - 9Sleman, Indonesia
Services provided
PPC agency Dominatic is headquartered in Sleman, Indonesia. The team offers Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Fort Myers, FL
Services provided
Web design company Vectra Digital was launched in 2018. The small team specializes in Web Design and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Leatherhead, England
Services provided
Broadplace Advertising Ltd is a pay per click agency. They were launched in 2005, and their services include Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
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See all 3 projects29 Digitals offers services in website development and digital marketing, including PPC and SEO strategies. Clients have reported significant improvements in website traffic and portray the company as reliable and efficient. The agency is praised for its quick and unique service delivery.
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$5,000+$100 - $149 / hr10 - 49
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See all 1 projectsBack40 Design is a web design and development company that was engaged to fix workflow issues and automate processes. However, the feedback reveals challenges, with 100% of reviewers noting inadequate testing and poor after-sales support. Despite early positive impressions, communication and project management were criticized, indicating a need for improvement in customer support and accountability.
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$1,000+$100 - $149 / hr2 - 9Fort Lauderdale, FL
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Hop2TheTop PPC Management is a Conversion Optimization and PPC agency launched in 2016. Their team focuses on Conversion Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249
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See all 2 projectsBook Marketeers is a company purportedly offering app development services. However, feedback indicates significant dissatisfaction, with 100% of reviewers highlighting non-delivery of projects and poor communication after payment. The primary theme across reviews is the company's unresponsiveness and lack of deliverables, which suggests significant areas for improvement in service reliability and customer support.
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$5,000+$200 - $300 / hr10 - 49Prague, Czech Republic
Services provided
Mayalukas - Digital Marketing Experts is a pay per click company. They are based in Prague, Czech Republic and have small team. They provide Pay Per Click and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Toronto, Canada
Services provided
Yopie.ca is a small Toronto, Canada-based pay per click company. The team offers Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Img media - marketing de performance is a PPC agency. They are in Montreal, Canada and have small team. They provide Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Burbank, CA
Services provided
UInteractive is a pay per click agency. The Burbank, California-based firm was established in 2012. Their team provides Pay Per Click and Conversion Optimization.
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$10,000+Undisclosed10 - 49
Services provided
Collystring, a pay per click agency, offers Pay Per Click and Search Engine Optimization. The firm is in Phoenix, Arizona.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.