Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$10,000+$100 - $149 / hr10 - 49Dublin 2, Ireland
Services provided
Escalate is a social media marketing company. The company is based in Dublin 2, Ireland. Their team provides Social Media Marketing and Content Marketing.
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$5,000+$200 - $300 / hr2 - 9Melbourne, Australia
Services provided
Pro Internet Marketing is a PPC company. The firm is based in Melbourne, Australia. Their team offers Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$100 - $149 / hr10 - 49Richmond, Australia
Services provided
Founded in 2013, Digital Elder is a small Richmond, Australia-based PPC agency. Their team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Budapest, Hungary
Services provided
Headquartered in Budapest, Hungary, Selector Digital Marketing Agency is a small pay per click company. The team focuses on Pay Per Click and Social Media Marketing.
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$5,000+$100 - $149 / hrFreelancerPhoenix, MD
Services provided
Established in 2009, AfterClicks Interactive is a small Phoenix, Maryland-based PPC company. Their services include Pay Per Click and Social Media Marketing.
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$5,000+$150 - $199 / hr50 - 249Calgary, Canada
Services provided
Marketing Strategy company GrowME Marketing is based in Calgary, Canada and Edmonton, Canada. They offer Marketing Strategy and Search Engine Optimization and were founded in 2013.
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$1,000+$100 - $149 / hr250 - 999Mechanicsburg, PA
Services provided
See all 2 projectsJumpto1 offers services including Pay Per Click (PPC), Google Ads, and website development. Clients consistently praise the company's professionalism, effective communication, and timely delivery of projects, highlighting their ability to create attractive and functional websites within budget constraints. The overall feedback underscores Jumpto1's strong project management and alignment with client values.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$25 - $49 / hr50 - 249Bogotá, Colombia
Services provided
Founded in 2007, Agencia de Marketing Digital AMD 🚀 is a SEO agency. The team focuses on Search Engine Optimization and Custom Software Development.
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$1,000+$25 - $49 / hr2 - 9
Services provided
AMZ One Step is a Toronto, Canada-based PPC agency. Their services include Pay Per Click and Conversion Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
Mashup Mind is a SEO agency and pay per click agency. Founded in 2022, the agency is located in Ahmedabad, India. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Bengaluru, India
Services provided
See all 1 projectsipexpert offers comprehensive digital marketing services, including PPC advertisement, on-page SEO, and social media marketing, with a special focus on Paid Search and Google Ads. As per their Clutch.co reviews, ipexpert is praised for delivering quality leads and effective branding, demonstrating strong project management and coordination, with room for improvement in facilitating more face-to-face meetings.
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Undisclosed$25 - $49 / hr2 - 9
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Black & White Creative is a small Advertising company headquartered in Reedsville, West Virginia. Their services include Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Toronto, Canada
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Pay per click company Sole Sigma is in Toronto, Canada. They offer Pay Per Click and Web Design and were established in 2020.
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$1,000+$150 - $199 / hr10 - 49Brooklyn , NY
Services provided
See all 1 projectsIG PPC offers services in managing PPC, conducting keyword research, and optimizing campaigns, specifically focusing on platforms like Amazon. The overall feedback highlights their efficacy in reducing CPC and increasing sales, with clients praising their dedication and responsive communication. IG PPC is recognized for effectively enhancing paid search strategies, leading to significant business improvements.
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$1,000+$100 - $149 / hr10 - 49Irvine, CA
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RizeUp Media is an Irvine, California-based web design company. They offer Web Design and Pay Per Click and were established in 2015.
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$5,000+$150 - $199 / hr2 - 9Miami, FL
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Small Event Marketing company Greenslant, is based in Miami, Florida and Boston, Massachusetts. The team provides Event Marketing and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Calgary, Canada
Services provided
See all 1 projectsVip Home Service Marketing specializes in website design, SEO, and Facebook advertising. Their services have received positive feedback, highlighting significant increases in customer calls and a responsive, communicative team. Clients particularly appreciate the effective and accessible communication with Eric and his team, fostering successful project outcomes.
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UndisclosedUndisclosed2 - 9București, Romania
Services provided
Oblyo Digital Agency SRL is a PPC company and SEO company. Founded in 2015, the team provides Pay Per Click and Search Engine Optimization. The agency is in București, Romania.
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$5,000+$300+ / hr2 - 9Rickford, England
Services provided
Claire Jarrett is a PPC company and Business Consulting company. Their small team is headquartered in Rickford, England. Their services include Pay Per Click and Business Consulting.
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$1,000+$25 - $49 / hr10 - 49
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CONVOMAX is a pay per click company. They were founded in 2012, and their services include Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr50 - 249Fort Lauderdale, FL
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See all 16 projectsNext Level SEM provides a range of digital marketing services, including PPC, SEO, Google Ads, and website optimization. Reviewers consistently praise their effective communication, strategic expertise, and measurable improvements in metrics such as traffic, leads, and conversion rates. Clients highlight the company's ability to deliver quality results and maintain strong project management and responsiveness.
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$1,000+$100 - $149 / hr10 - 49Holywood, Northern Ireland
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Built For Growth Digital is a pay per click company. The small Holywood, Northern Ireland-based team provides Pay Per Click and Ecommerce Marketing. The firm was established in 2018.
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$5,000+$300+ / hr2 - 9Nicosia, Cyprus
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PPC company Digital3x is located in Nicosia, Cyprus. They focus on Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Rangpur, Bangladesh
Services provided
RE Technology is an IT managed services company. They are located in Rangpur, Bangladesh, and their services include IT managed services and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49New York, NY
Services provided
ROI Boosters is a small PPC company headquartered in Gurugram, India and New York, New York. The team provides Pay Per Click and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Cremorne, Australia
Services provided
Rock Agency is a web design company. They provide Web Design and Web Development and were launched in 2015. The agency is headquartered in Cremorne, Australia.
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UndisclosedUndisclosed1,000 - 9,999Gurugram, India
Services provided
TechMetronix LLP is a SEO agency located in Gurugram, India. Established in 2017, the team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+Undisclosed10 - 49Portland, OR
Services provided
Delmain is a SEO company. Their team is in Portland, Oregon and focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancerHarasiuki, Poland
Services provided
Konrad Lebko - Google Ads / SEM Freelancer is a pay per click company established in 2019. Headquartered in Harasiuki, Poland, the team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerLahore, Pakistan
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Pay per click company Safi Ullah | Safijamil.com offers Pay Per Click and Sales Outsourcing. They were launched in 2019.
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$1,000+$50 - $99 / hr50 - 249Colombo, Sri Lanka
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Inbound Hype, a social media marketing company, was founded in 2015. The midsize team provides Social Media Marketing and Pay Per Click.
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$10,000+$50 - $99 / hr10 - 49Grzymysław, Poland
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NXO sp. Z o.o., a software development firm, is based in Grzymysław, Poland. Their services include Custom Software Development and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9Delray Beach, FL
Services provided
Gazelle Interactive, LLC, a PPC agency, was established in 2006. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Patiala, India
Services provided
Solutions 1313 is a small Patiala, India-based PPC agency and social media marketing company. Their services include Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Coimbatore, India
Services provided
PPC company KPIX MEDIA is located in Coimbatore, India. Established in 2018, the team provides Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Guildford, England
Services provided
Small PPC company and social media marketing company Overdrive Digital Ltd, is headquartered in Guildford, England. The team focuses on Pay Per Click and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Paris, France
Services provided
Visibleo is a Paris, France-based PPC company. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Klenica, Poland
Services provided
In Klenica, Poland, Ibb Media is a small SEO company and pay per click agency. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Ammon, ID
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Righteous Marketing, a social media marketing agency and PPC company, was launched in 2010. The team provides Social Media Marketing and Pay Per Click and is based in Ammon, Idaho.
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$1,000+$50 - $99 / hr10 - 49Abu Dhabi, United Arab Emirates
Services provided
Empower Digital Systems specializes in mobile development, branding, and digital marketing, providing integrated digital services. Reviews highlight their expertise in UI/UX design and app development, noting their timely project completion and effective communication. Clients appreciate the substantial user engagement post-launch, with suggestions for increased self-marketing.
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$1,000+$100 - $149 / hr2 - 9Tallinn, Estonia
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PPC company Optimist Digital is headquartered in Tallinn, Estonia. They focus on Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Jaipur, India
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Founded in 2020, Bharat Mohta is a social media marketing firm. The team offers Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Singapore, Singapore
Services provided
2Stallions Digital Marketing Agency is a Singapore, Singapore-based SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Cluj-Napoca, Romania
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Social media marketing company Devoratorii de Marketing was launched in 2011. The midsize team focuses on Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Tulsa, OK
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See all 1 projectsScotch Marketing provides comprehensive digital marketing services, including website management, online marketing, and social media. Overall feedback highlights their exceptional work quality and effective communication. Clients appreciate the personal relationships and dedication to their projects, indicating strong satisfaction with Scotch Marketing's performance.
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$1,000+$50 - $99 / hr50 - 249Westlake Village, CA
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Based in Westlake Village, California, National Positions is a SEO company. They specialize in Search Engine Optimization and Pay Per Click and were launched in 2004.
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$1,000+$50 - $99 / hr10 - 49Brisbane City, Australia
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See all 1 projectsYes Digital is a digital marketing agency specializing in social media campaigns. According to reviews, client feedback is overwhelmingly negative, highlighting a lack of targeted results and poor business practices. Approximately 100% of reviewers mention unsatisfactory project outcomes, with criticisms focused on the company's inexperience and ineffective delivery.
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$1,000+Undisclosed10 - 49Frankston, Australia
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Established in 2019, Young Folks is a small Frankston, Australia-based pay per click company. Their team offers Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Southend-on-Sea, England
Services provided
Founded in 2023, June Digital, a small SEO services firm and PPC agency, is headquartered in Southend-on-Sea, England. Their team provides Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9
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Pay per click company Protea Digital LLC was founded in 2009. The small team offers Pay Per Click and Digital Strategy.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.