Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed2 - 9London, England
Services provided
Retail Media Machine is a pay per click agency. They are based in London, England and have small team. Their team provides Pay Per Click and Market Research.
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UndisclosedUndisclosedFreelancer
Services provided
Established in 2024, One 2 One Adwords is a PPC company. Their services include Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosedFreelancerValència, Spain
Services provided
Landclick is a PPC agency launched in 2021. Based in València, Spain, the team offers Pay Per Click.
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UndisclosedUndisclosed2 - 9Austin, TX
Services provided
Headquartered in Austin, Texas, Refinition is a pay per click agency. They offer Pay Per Click and BI & big data consulting & SI and were founded in 2016.
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UndisclosedUndisclosed10 - 49Voorhees Township, NJ
Services provided
Pay per click agency Engage Media is based in Voorhees Township, New Jersey. Their services include Pay Per Click and Advertising.
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$1,000+Undisclosed10 - 49Denver, CO
Services provided
SEMoptimize is a PPC company. They are based in Denver, Colorado. Their team offers Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Peoria, AZ
Services provided
Vimo Digital is a pay per click agency. Located in Peoria, Arizona, the team focuses on Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$25 - $49 / hr2 - 9Sheridan, WY
Services provided
AdPulze, a pay per click agency, was launched in 2018. The firm specializes in Pay Per Click.
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UndisclosedUndisclosed2 - 9
Services provided
Ocean PPC Management is a PPC agency. Their small team is based in Costa Mesa, California. Their services include Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed10 - 49San Diego, CA
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Straight Up Growth = Amazon is a PPC agency. Founded in 2019, their team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed250 - 999Culver City, CA
Services provided
Pacvue, a midsize pay per click agency, is headquartered in Culver City, California. Their services include Pay Per Click and Advertising.
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UndisclosedUndisclosed2 - 9Cartersville, GA
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Upswing Services is a PPC agency. They were established in 2019 and offer Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249London, England
Services provided
SEO agency and PPC company Remazing is based in London, England. Launched in 2016, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Karachi, Pakistan
Services provided
White Glove PPC is a pay per click agency. Their team is headquartered in Karachi, Pakistan and focuses on Pay Per Click and Conversion Optimization.
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$1,000+$25 - $49 / hrFreelancerToruń, Poland
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Pay per click company Deegital Artur Smolicki is located in Toruń, Poland. They provide Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Brooklyn, NY
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Click Boost Pro is a small Brooklyn, New York-based pay per click agency. The team focuses on Pay Per Click and Social Media Marketing.
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$1,000+$100 - $149 / hr50 - 249Vancouver, WA
Services provided
Launched in 2006, Netrush is a PPC company. The team provides Pay Per Click and Fulfillment.
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$1,000+$25 - $49 / hr2 - 9Beaumont, TX
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Magnetrix Services, a PPC agency, offers Pay Per Click and Freight forwarding. The agency is based in Beaumont, Texas.
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$1,000+$50 - $99 / hr10 - 49London, England
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Toucan Ecommerce is a small PPC agency based in London, England. The team focuses on Pay Per Click and Digital Strategy.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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MarketplaceOps is a PPC agency. Located in Los Angeles, California, their midsize team focuses on Pay Per Click and Conversion Optimization. The firm was founded in 2014.
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UndisclosedUndisclosed2 - 9Wilmington, DE
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AboveX Digital is a small pay per click agency. Established in 2014, the team specializes in Pay Per Click and Conversion Optimization.
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$1,000+$100 - $149 / hr10,000+
Services provided
Launched in 2000, iSEO Agency is a large London, England-based social media marketing agency. Their team focuses on Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Hamburg, Germany
Services provided
AdStrat GmbH, a PPC agency, was established in 2016. Based in Hamburg, Germany, the team offers Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Rehoboth, MA
Services provided
Kyle Reeves Consulting is a PPC agency. In Rehoboth, Massachusetts, their team focuses on Pay Per Click and Conversion Optimization.
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Undisclosed< $25 / hr2 - 9Chicago, IL
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Forum Retail Media is a pay per click agency based in Chicago, Illinois. Their services include Pay Per Click and Other Digital Marketing.
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$1,000+Undisclosed2 - 9Victoria, Canada
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Ghostful, a PPC company, is headquartered in Victoria, Canada. They provide Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Optiseo is a small pay per click company. They offer Pay Per Click and were established in 2024.
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$1,000+$100 - $149 / hr2 - 9
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Launched in 2021, NIB Digital is a pay per click company. The team offers Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed2 - 9Houston, TX
Services provided
Established in 2024, Triad Media Lab is a branding company. The agency specializes in Branding and Pay Per Click, and is small.
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$5,000+< $25 / hr50 - 249
Services provided
Dotcom Monitor is an Excelsior, Minnesota-based SEO company and PPC company. Founded in 1998, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Brooklyn, NY
Services provided
IZC Media is a pay per click company launched in 2016. In Brooklyn, New York, the team provides Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Pay per click company Silkee specializes in Pay Per Click and Social Media Marketing. They were launched in 2024.
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$10,000+$100 - $149 / hr250 - 999Calgary, Canada
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Pay per click agency AIODigital was established in 2017. The firm provides Pay Per Click and Web Design, and is midsize.
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UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
Toronto Digital Marketing Lions Inc is a pay per click company headquartered in Toronto, Canada. Established in 2020, the team specializes in Pay Per Click.
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UndisclosedUndisclosed50 - 249Toronto, Canada
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Headquartered in Toronto, Canada, Merkle | Cardinal Path is a midsize PPC company. The team specializes in Pay Per Click and Digital Strategy.
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UndisclosedUndisclosed10,000+Winnabow, NC
Services provided
Lyra Marketing, a SEO company, was established in 2024. The company specializes in Search Engine Optimization and Web Design, and is large.
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$1,000+< $25 / hr10 - 49Santa Monica, CA
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TechiFox - PPC Agency is a PPC agency founded in 2015. Located in Santa Monica, California, the team focuses on Pay Per Click and Content Marketing.
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Undisclosed$50 - $99 / hr2 - 9Alcester
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Pay per click company Serenity Agency was launched in 2017. The team specializes in Pay Per Click and Social Media Marketing and is headquartered in.
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$1,000+$25 - $49 / hr2 - 9Timișoara, Romania
Services provided
Marva Marketing is a small PPC agency founded in 2022. Their team specializes in Pay Per Click and Ecommerce Marketing.
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UndisclosedUndisclosed2 - 9București, Romania
Services provided
Caticorn Digital is a small pay per click company launched in 2018. Their team specializes in Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Established in 2025, Click Click Bang Bang is a PPC agency. The small team offers Pay Per Click and Advertising.
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Undisclosed$25 - $49 / hr2 - 9Sunrise, FL
Services provided
Liazon Marketing is a pay per click agency. Their team is in Sunrise, Florida. The agency provides Pay Per Click.
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UndisclosedUndisclosed2 - 9Kefar Sava, Israel
Services provided
Established in 2016, Marketix Ecommerce is a pay per click company. The team provides Pay Per Click.
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Undisclosed$50 - $99 / hrFreelancer
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PPC Specialist is a PPC company headquartered in Lviv, Ukraine. Established in 2025, the team provides Pay Per Click.
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$1,000+< $25 / hr2 - 9
Services provided
Established in 2022, Brands Park is a pay per click agency. The agency specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Profit Pilots is a PPC company. Headquartered in Waco, Texas, the agency was founded in 2021. Their team specializes in Pay Per Click.
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UndisclosedUndisclosed2 - 9Buenos Aires, Argentina
Services provided
AS Digital Marketing is a pay per click agency. Established in 2012, the company is based in Buenos Aires, Argentina. Their team focuses on Pay Per Click.
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UndisclosedUndisclosed2 - 9København, Denmark
Services provided
DotDK Media is a PPC agency in København, Denmark. They offer Pay Per Click and were founded in 2010.
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UndisclosedUndisclosedFreelancerKøbenhavn, Denmark
Services provided
Launched in 2008, CLiCKLAB ApS is a pay per click agency. The team specializes in Pay Per Click.
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UndisclosedUndisclosed10 - 49Kowloon, Hong Kong
Services provided
Bizi Digital is a PPC company. Launched in 2019, the firm is in Kowloon, Hong Kong. Their services include Pay Per Click.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.