Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$25 - $49 / hr2 - 9London, England
Services provided
The One Stop Marketing LTD is an Advertising company. Their small team of employees is located in London, England. Their team specializes in Advertising and Pay Per Click.
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$1,000+< $25 / hr2 - 9London, England
Services provided
See all 1 projectsOsom One specializes in website development, logo design, social media optimization, and search engine positioning. The reviews highlight their professionalism, reliability, and ability to deliver projects on time, with clients noting significant increases in client engagement from their services. Overall, Osom One is praised for its value and alignment with client needs.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$25 - $49 / hr2 - 9Vancouver, Canada
Services provided
See all 1 projectsVancouver SEO Agency specializes in web design, branding, PPC, and SEO services, helping businesses enhance their online presence and attract new clients. Feedback consistently highlights their expertise, effective marketing strategies, and the significant growth in client engagements and revenue. Clients appreciate their transparency, professionalism, and the positive impact on their business performance.
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$1,000+< $25 / hr2 - 9Jalandhar, India
Services provided
Digiengland is an Advertising company. Their small team is headquartered in Jalandhar, India. Their services include Advertising and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Modesto, CA
Services provided
Colorstone Marketing is a SEO agency established in 2017. The team provides Search Engine Optimization and Pay Per Click and is based in Modesto, California.
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$1,000+$25 - $49 / hr2 - 9Dublin, Ireland
Services provided
PPC Global, a SEO services firm, is in Dublin, Ireland. The team focuses on Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr10 - 49Puch, Austria
Services provided
PromoMasters is a SEO agency. Based in Puch, Austria and Wien, Austria, their team provides Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed50 - 249Carlsbad, CA
Services provided
Launched in 2002, L7 Advertising is a midsize SEO agency. Their team offers Search Engine Optimization and Pay Per Click.
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Undisclosed$50 - $99 / hr2 - 9
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Engine Room Technology is a social media marketing agency. Launched in 2023, the team specializes in Social Media Marketing and Search Engine Optimization. The firm is located in Kelty, Scotland.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+Undisclosed10 - 49London, England
Services provided
Roar Digital is a SEO company located in London, England. They offer Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Athina, Greece
Services provided
Small Conversion Optimization company Hellenic Technologies, is headquartered in Athina, Greece. Their services include Conversion Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Novi, MI
Services provided
Amplify Digital Marketing, LLC is a pay per click company. They are in Novi, Michigan and have small team. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9
Services provided
WUNDERWORX is an Advertising company. They provide Advertising and Search Engine Optimization and are in North Carolina and California.
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$1,000+$25 - $49 / hr2 - 9Kolkata, India
Services provided
Based in Kolkata, India, Tejom Digital is a small web design agency. Their services include Web Design and Social Media Marketing.
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$1,000+Undisclosed2 - 9Kuala Lumpur, Malaysia
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Established in 2018, Nextsclick Digital Sdn Bhd is a branding firm. The team focuses on Branding and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Dulci Digital specializes in website development, branding, logo design, social media management, and digital marketing, particularly for e-commerce businesses. Reviews highlight their comprehensive and responsive approach, with clients praising their ability to integrate branding with digital marketing effectively. Overall, Dulci Digital is noted for its affordability, excellent project management, and commitment to client education.
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Undisclosed$150 - $199 / hr2 - 9Nivå, Denmark
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SEO services firm John Cooley ApS provides Search Engine Optimization and Pay Per Click. They were launched in 2000.
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UndisclosedUndisclosed2 - 9Indore, India
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Technical Blog is an Indore, India-based PPC company. The team specializes in Pay Per Click and Advertising.
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$1,000+$50 - $99 / hr2 - 9
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North County Digital , a small SEO company, is based in Encinitas, California. The team specializes in Search Engine Optimization and Pay Per Click.
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$75,000+Undisclosed250 - 999Seattle, WA
Services provided
Media planning and buying company New Engen was launched in 2016. The firm specializes in Media Planning & Buying and Digital Strategy, and is midsize.
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$5,000+$100 - $149 / hr2 - 9Grand Rapids, MI
Services provided
Launched in 2016, Simpler Site is a web design agency. The small team offers Web Design and Social Media Marketing.
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$5,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, Israel
Services provided
PPC agency Intername Media Ltd was established in 2012. The firm offers Pay Per Click and Media Planning & Buying.
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$1,000+$50 - $99 / hr10 - 49San Antonio, TX
Services provided
Pay per click company Per4mance Guru (Digital Marketing Agency) was established in 2019. In San Antonio, Texas and New Delhi, India, the team focuses on Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Ironton, OH
Services provided
White Label Ad Factory is a social media marketing agency. Their team is located in Ironton, Ohio and offers Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49
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Positive Ads Management is a SEO company. The Dubai, United Arab Emirates-based team provides Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
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SEO company Pugmarks Media was established in 2010. The team offers Search Engine Optimization and Pay Per Click and is headquartered in Ahmedabad, India.
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Undisclosed$50 - $99 / hr10 - 49Casper, WY
Services provided
PPC company eBrandX specializes in Pay Per Click and Conversion Optimization. They are in Casper, Wyoming.
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UndisclosedUndisclosed10 - 49Limassol, Cyprus
Services provided
Social media marketing company Allegru Media is headquartered in Limassol, Cyprus. Their services include Social Media Marketing and Pay Per Click.
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$1,000+Undisclosed10 - 49Islamabad, Pakistan
Services provided
Silverstone Technologies Pvt. Ltd., a small social media marketing agency, is located in Islamabad, Pakistan. The team focuses on Social Media Marketing and Content Marketing.
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$5,000+< $25 / hr2 - 9Westville, South Africa
Services provided
BridgeCo Branding is a PPC agency. The team is based in Westville, South Africa, and their services include Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Chester, England
Services provided
We Influence is a Content Marketing company located in Chester, England. They specialize in Content Marketing and Pay Per Click.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
GW Digital Marketing is a Digital Strategy company. The small Amsterdam , Netherlands-based team specializes in Digital Strategy and Pay Per Click. The agency was established in 2017.
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$1,000+$100 - $149 / hr2 - 9Kearney, NE
Services provided
Pay per click company TMV Social is headquartered in Kearney, Nebraska. They provide Pay Per Click and Web Design and were founded in 2015.
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$1,000+Undisclosed2 - 9Jacksonville, FL
Services provided
Launched in 2020, AC Creative is a SEO services firm. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Oakville, Canada
Services provided
X-Finity PRO is a PPC agency. Their small team is located in Oakville, Canada and provides Pay Per Click and Search Engine Optimization. The agency was established in 2015.
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$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Services provided
The Three Marketers is a SEO services firm established in 2003. The team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Montréal, Canada
Services provided
Adsearch Média is a SEO services firm. Their small team of employees is headquartered in Montréal, Canada. Their team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Productive Shop is a SEO company launched in 2016. Their team provides Search Engine Optimization and Content Marketing.
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Undisclosed$50 - $99 / hr2 - 9Gloucester Township, NJ
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Simply DSGN is a Gloucester Township, New Jersey-based web design agency. Their services include Web Design and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9istanbul, Türkiye
Services provided
See all 1 projectsDigital Agency Longway Media specializes in website design, development, content creation, and search engine optimization. Reviews highlight their success in increasing website traffic, generating leads, and boosting sales, with clients praising their ability to deliver visually appealing and user-friendly websites. Their project management and alignment with client values are also highly commended.
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$1,000+$25 - $49 / hr2 - 9București, Romania
Services provided
AdSem.ro is a PPC company headquartered in București, Romania and. Launched in 2014, the team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Growth Rank is a SEO services firm based in Dublin 8, Ireland. They specialize in Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr10 - 49Phoenix, AZ
Services provided
Vertical Measures is a PPC agency. The Phoenix, Arizona-based team provides Pay Per Click and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Culver City, CA
Services provided
Social media marketing agency True North Social is in Culver City, California. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Virginia Beach, VA
Services provided
Launched in 2015, Spin Modern, a small pay per click agency, is located in Virginia Beach, Virginia. Their team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Roswell, GA
Services provided
Headquartered in Roswell, Georgia, The Mauldin Group is a small social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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$1,000+Undisclosed10 - 49
Services provided
Mark My Words Media is an Other Digital Marketing company founded in 1997. Their team offers Other Digital Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Chattanooga, TN
Services provided
Software development company Text Request was founded in 2014. The small team provides Custom Software Development and Other Application Development.
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UndisclosedUndisclosed10 - 49West Bridgford, England
Services provided
Based in West Bridgford, England, Hello Online is a SEO services firm. Established in 2018, the team offers Search Engine Optimization and Pay Per Click.
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Undisclosed$150 - $199 / hr50 - 249London, England
Services provided
FINN Partners UK, a social media marketing firm, was founded in 2002. The team focuses on Social Media Marketing and Search Engine Optimization and is headquartered in London, England.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.