Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$5,000+Undisclosed10 - 49Denver, CO
Services provided
HIVE Digital Strategy is a small Content Marketing company launched in 2014. Their services include Content Marketing and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49Boise, ID
Services provided
Established in 2011, WebMarkets is a SEO services firm. Their team offers Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Established in 2007, Domain Design Agency is a Digital Strategy company. Their team offers Digital Strategy and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Cincinnati, OH
Services provided
UFO Performance Marketing is a PPC company. The small Cincinnati, Ohio-based team focuses on Pay Per Click and Search Engine Optimization. The agency was established in 2007.
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$10,000+$200 - $300 / hr2 - 9Lexington, KY
Services provided
Located in Lexington, Kentucky, BuzzMaven Digital Marketing Agency is a Digital Strategy company. The team specializes in Digital Strategy and Pay Per Click.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Digital Strategy company Idea Nativa is based in San José, Costa Rica. The team offers Digital Strategy and Pay Per Click.
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$5,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
AR Digital Media is a Mobile & App Marketing company. In Ahmedabad, India, the company offers Mobile & App Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$5,000+Undisclosed10 - 49Petaling Jaya, Malaysia
Services provided
Bricks & Clicks, a PPC agency, is headquartered in Petaling Jaya, Malaysia and Singapore. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Located in Noida, India and Noida, India, WebcadenceIndia is a social media marketing company. They specialize in Social Media Marketing and Mobile & App Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+< $25 / hr2 - 9
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Adwen Plus, a branding firm, is in Ghaziabad, India and Ghaziabad, India. Their services include Branding and Public Relations.
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$1,000+$50 - $99 / hrFreelancerPlantation, FL
Services provided
Headquartered in Plantation, Florida, Design WWS Web Design and Marketing is a social media marketing firm. Established in 2015, the team offers Social Media Marketing and Search Engine
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UndisclosedUndisclosed50 - 249Hauppauge, NY
Services provided
Founded in 1992, Austin Williams is a branding firm. The midsize team specializes in Branding and Marketing Strategy.
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$5,000+$150 - $199 / hr10 - 49Lenexa, KS
Services provided
RSM Marketing is a small Lenexa, Kansas-based SEO company. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Milwaukee, WI
Services provided
Corberry Digital is a small SEO company established in 2018. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$5,000+< $25 / hr10 - 49Pune, India
Services provided
Inaiways Technology Pvt Ltd. Is a pay per click agency. They offer Pay Per Click and Market Research and are headquartered in Pune, India.
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$5,000+Undisclosed10 - 49
Services provided
AdClass is a social media marketing firm. Their small team of employees is based in. Their team specializes in Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Kraków, Poland
Services provided
KRM Agency is a PPC company. Their small team is in Kraków, Poland. Their services include Pay Per Click and Advertising.
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$1,000+$25 - $49 / hr10 - 49
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Established in 2011, Adwords Media is a pay per click agency. Located in New Delhi, India, the team provides Pay Per Click and Web Design.
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$1,000+$50 - $99 / hr10 - 49
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Nekki Digital is a small PPC company. They specialize in Pay Per Click and Social Media Marketing and were founded in 2021.
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$50,000+Undisclosed10 - 49
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Roseattractions is a pay per click company based in Selangor, Malaysia. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Manejo, Brazil
Services provided
AQS Company, a pay per click company, is in Manejo, Brazil. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Lahore, Pakistan
Services provided
IT Ki Dunya, a SEO company, specializes in Search Engine Optimization and Advertising. The company is located in Lahore, Pakistan.
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Undisclosed< $25 / hr10 - 49Calgary, Canada
Services provided
Based in Calgary, Canada and Surrey, Canada, Revolutionary Designers is a Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Burnaby, Canada
Services provided
Conversion Optimization company AMZing Marketing - Amazon Marketing Agency Vancouver offers Conversion Optimization and Pay Per Click. They were established in 2006.
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$1,000+$25 - $49 / hr2 - 9Edmonton, Canada
Services provided
Big Click is a PPC agency. In Edmonton, Canada, the team offers Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Metairie, LA
Services provided
Launched in 2013, Changing SEO is a PPC agency. The team offers Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Lucknow, India
Services provided
Launched in 2005, Shivkaal Infotech is a small SEO agency in Lucknow, India. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancerChicago, IL
Services provided
Modem Digital is a PPC company headquartered in Chicago, Illinois. They offer Pay Per Click and Web Design and were launched in 2017.
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$1,000+$50 - $99 / hrFreelancerSchagen, Netherlands
Services provided
T. Kruijer Marketing is a small pay per click company. They offer Pay Per Click and Web Development and were established in 2021.
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$5,000+$50 - $99 / hrFreelancerSaratoga Springs, NY
Services provided
Founded in 1989, Carl De Lucia Digital is a small PPC company. Their team provides Pay Per Click and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Sandy, UT
Services provided
SERP Marketing is a small SEO company launched in 2020. Their services include Search Engine Optimization and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Singapore, Singapore
Services provided
KPI Media is a pay per click agency. Their team is located in Singapore, Singapore. The company provides Pay Per Click and Advertising.
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$1,000+$50 - $99 / hr2 - 9Meltham, England
Services provided
Fallen Leaf Design, a web design agency, specializes in Web Design and Digital Strategy. The firm is headquartered in Meltham, England.
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$5,000+$100 - $149 / hr10 - 49Melbourne, Australia
Services provided
Webfirm is a SEO company. Founded in 2001, the firm focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
Services provided
Headquartered in Bogotá, Colombia, Dominio Gráfico is a small SEO services firm. The team specializes in Search Engine Optimization and Web Design.
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$5,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Services provided
Digital Strategy company EDGEncy specializes in Digital Strategy and Content Marketing. They are based in Amsterdam, Netherlands.
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$1,000+< $25 / hr10 - 49
Services provided
See all 1 projectsWe as an e-commerce support company help you grow your business. we have expertise in handling more than twenty marketplaces/Platforms. we offer product-based services as well as, serve as a
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$5,000+< $25 / hr10 - 49New Delhi, India
Services provided
Established in 2021, Heylin Spark, a small social media marketing agency, is based in New Delhi, India and Jaipur, India. Their services include Social Media Marketing and Public Relations.
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$1,000+$25 - $49 / hr2 - 9
Services provided
INTERNET123 provides website development, SEO services, and Google My Business listings. The overall feedback indicates a high level of customer satisfaction with their budget-friendly pricing, effective project management, and continuous communication. Clients particularly appreciate the quality of services and the positive impact on their business development.
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$1,000+$25 - $49 / hr10 - 49
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Qlogic Digital offers digital marketing services with a focus on SEO and paid marketing. According to the reviews, the company is praised for its excellent teamwork, effective communication, and experienced personnel. Clients highlight their satisfaction with the project outcomes, although there is a mention of room for improvement. Overall, Qlogic Digital is seen as a reliable partner for digital marketing initiatives.
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$1,000+< $25 / hr2 - 9Karachi, Pakistan
Services provided
See all 3 projectsUMW Media offers web design, web development, SEO, and digital marketing services. Reviews highlight their impressive design quality, user-friendly websites, and effective communication through tools like Trello and Google Drive. Clients commend their professionalism, fast delivery, and strong client relationships. UMW Media is recommended for its affordability and friendly, personable team.
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$1,000+$100 - $149 / hr2 - 9
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Founded in 2016, Your Business Marketer is a pay per click agency. The team provides Pay Per Click and Search Engine Optimization and is located in Cleveland, Ohio.
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UndisclosedUndisclosed2 - 9München, Germany
Services provided
Property-in Munich is a SEO services firm launched in 2020. The team offers Search Engine Optimization and Web Design.
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$1,000+Undisclosed50 - 249Newcastle Upon Tyne, England
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Launched in 2014, Evolved Search, a midsize SEO agency, is in Newcastle Upon Tyne, England. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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Tomislav Glogovac Consulting, a SEO agency, was launched in 2014. The firm offers Search Engine Optimization and Pay Per Click, and is small.
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$5,000+$100 - $149 / hr10 - 49Lane Cove West, Australia
Services provided
TBST Digital is a small Lane Cove West, Australia-based Digital Strategy company. Their services include Digital Strategy and Web Development.
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$1,000+$100 - $149 / hr2 - 9Santa Rosa, CA
Services provided
Web design company Fitz Designz is located in Santa Rosa, California. Their services include Web Design and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Chennai, India
Services provided
Onedigitaltech.in is a SEO agency. The Chennai, India-based agency was launched in 2017. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
See all 1 projectsDreamz Digital Solutions specializes in software development, offering services such as application development for managing employee master data and payroll. Reviews highlight the company's ability to deliver quality work on time and at a good value, though there is room for improvement in client communication and employee training.
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UndisclosedUndisclosed10 - 49Faridabad, India
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Ara Web Technologies is a social media marketing company. They offer Social Media Marketing and Web Development and were launched in 2017. The firm is headquartered in Faridabad, India.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.