Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$50 - $99 / hr10 - 49Hyderabad, India
Services provided
Denary Media is a branding agency. The agency is in Hyderabad, India. Their team focuses on Branding and Social Media Marketing.
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Undisclosed$50 - $99 / hr10 - 49Princeton, NJ
Services provided
NIVOADS, an Advertising company, was established in 2024. The team focuses on Advertising and Ecommerce Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+< $25 / hr10 - 49Mannil Kadavu, India
Services provided
Pixelsights, a social media marketing company, was founded in 2020. The small team offers Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr10 - 49Dnipro, Ukraine
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HighwayToTop is a SEO services firm. They focus on Search Engine Optimization and Pay Per Click and were launched in 2015.
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$5,000+$100 - $149 / hr10 - 49
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Aarya Communications is an Advertising company. The India-based firm was founded in 2021. Their team specializes in Advertising and Media Planning & Buying.
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$5,000+$150 - $199 / hr10 - 49Winnipeg, Canada
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Headquartered in Winnipeg, Canada and New York, New York, Forward Media is a branding agency. Founded in 2017, the team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Mumbai, India
Services provided
Infozzle Software Solution Pvt Ltd is a web design company. The agency is based in Mumbai, India. Their team provides Web Design and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$5,000+$100 - $149 / hr10 - 49Macclesfield, England
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Founded in 2016, Legmark is a small Digital Strategy company headquartered in Macclesfield, England. Their team offers Digital Strategy and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49San Diego, CA
Services provided
Founded in 2016, pirawna, a small Advertising company, is located in San Diego, California and Frisco, Texas. Their services include Advertising and Media Planning & Buying.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed10 - 49
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Social media marketing company Revolts Inc was established in 2016. The agency focuses on Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Bakersfield, CA
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Webmark is a Bakersfield, California-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Chennai, India
Services provided
Digital Strategy company RVM Digital is based in Chennai, India. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Hyderabad, India
Services provided
VAIKHARI DIGITAL is a social media marketing company. Based in Hyderabad, India, the firm was established in 2021. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249
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Branding company Logo Designs Builder was founded in 2022. The team focuses on Branding and Web Design and is located in San Francisco, California.
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Undisclosed$100 - $149 / hr50 - 249Camp Hill, PA
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See all 1 projectsDigital Insides offers tailored digital marketing services, including SEO and SMM, designed to help businesses thrive online. The reviews highlight their commitment to timely project delivery, accuracy in cost estimation, and a personalized approach to strategy. While clients praise their efficiency and effectiveness, suggestions for improved communication and transparency in strategy details are noted.
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$1,000+< $25 / hr50 - 249Noida, India
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Trionfo IT Services Pvt. Ltd. Is a SEO services firm. The Noida, India-based company was established in 2011. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
Eduavenir Solution Pvt Ltd is a branding firm. Their small team is in Mumbai, India. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Sheffield, England
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Omni Digital Marketing is a pay per click agency founded in 2012. The firm provides Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Kent, England
Services provided
SEO Kent is an Advertising company. They are based in Kent, England, and their services include Advertising and Branding.
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$5,000+$200 - $300 / hr2 - 9San Francisco, CA
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California SEO Professionals is a Content Marketing company launched in 2012. The company specializes in Content Marketing and Conversion Optimization, and is small.
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$1,000+$150 - $199 / hr2 - 9Abbotsford, Australia
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Located in Abbotsford, Australia, Bizwisdom is a SEO services firm. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Auckland, New Zealand
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Clickthrough Limited is a SEO agency located in Auckland, New Zealand. Founded in 2009, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9Hermon, NY
Services provided
PPC agency BotGuard Pro is in Hermon, New York. Their services include Pay Per Click and Cybersecurity.
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$1,000+< $25 / hr50 - 249Pune, India
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Digital Strategy company SocialChamps Media Pvt Ltd is located in Pune, India. Their services include Digital Strategy and Pay Per Click.
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$10,000+$50 - $99 / hr50 - 249Mumbai, India
Services provided
SocioSquares is a Warminster, Pennsylvania-based SEO company. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Gurugram, India
Services provided
UNIbizTEC is a midsize Advertising company launched in 2013. Their services include Advertising and Branding.
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$1,000+< $25 / hr50 - 249Danville, CA
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RedBlink Technologies is a midsize Digital Strategy company headquartered in Danville, California. Their services include Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Baltimore, MD
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AltaVista Strategic Partners is an Email Marketing company. Established in 2011, the company is based in Baltimore, Maryland. Their team focuses on Email Marketing and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249Gurugram, India
Services provided
Nians is a Digital Strategy company. The Gurugram, India-based agency was launched in 2009. Their team offers Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed50 - 249Rosario, Argentina
Services provided
Ellecktra is an Email Marketing company based in Rosario, Argentina. They provide Email Marketing and Branding.
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Undisclosed$50 - $99 / hrFreelancerbournemouth, England
Services provided
Matt Tutt Digital Marketing, a SEO company, was launched in 2010. The small team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Pune, India
Services provided
Launched in 2011, SRV Media is a SEO company. Located in Pune, India, the team offers Search Engine Optimization and Pay Per Click.
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Undisclosed$50 - $99 / hrFreelancerNaaldwijk, Netherlands
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Zoomin' is a SEO services firm. Their small team is located in Naaldwijk, Netherlands. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249
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Branziba is a social media marketing firm. Their midsize team is in Cluj-Napoca, Romania and specializes in Social Media Marketing and Email Marketing. The agency was launched in 2010.
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$1,000+$25 - $49 / hr50 - 249
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Buzzvire is a SEO company. Based in New York, New York, their midsize team provides Search Engine Optimization and Pay Per Click. The company was established in 2010.
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UndisclosedUndisclosed50 - 249Artesia, CA
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See all 1 projectsLogonative offers web development, data integration, software development, and advertising services. Clients highly appreciate their accommodating nature, particularly mentioning effective communication and project management through key personnel like Lucas. Reviewers highlight Logonative's reliability and comprehensive support across various project facets, suggesting a robust and multifaceted service capability.
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$1,000+$100 - $149 / hr2 - 9
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See all 1 projectsElite Property Marketing Agency provides social media management, content writing, ad setup, and graphic design services. Reviews highlight their efficiency, creativity in advertising, and personalized service, resulting in increased leads and client satisfaction.
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$1,000+$25 - $49 / hr10 - 49
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Infinity Rayz offers services including PPC, SEO, and social media marketing. Clients consistently praise the company for their effective project management, timely delivery, and impressive work ethic. The team, noted for their talent and competence, has achieved significant results such as increased organic traffic and higher social media engagement.
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$1,000+UndisclosedFreelancerUppsala, Sweden
Services provided
SEO services firm Alex Rangevik | B2B Performance Marketing is in Uppsala, Sweden. They specialize in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerInman, SC
Services provided
Tailored Marketing is a Digital Strategy company established in 2012. Their services include Digital Strategy and Pay Per Click.
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$5,000+$50 - $99 / hrFreelancerCaldaro, Italy
Services provided
SEO agency DOPA Media was launched in 2021. The company offers Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hrFreelancer
Services provided
Launched in 2022, Digital H is a social media marketing agency. Their team offers Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Miami Beach, FL
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SEO agency Surgeons Advisor offers Search Engine Optimization and Conversion Optimization. They are located in Miami Beach, Florida.
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$1,000+$100 - $149 / hr2 - 9Plainview, NY
Services provided
YBG Marketing is a pay per click agency. Founded in 1998, their team offers Pay Per Click and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Charlotte, NC
Services provided
SEO company i360 Marketing | Charlotte SEO was established in 2019. The firm provides Search Engine Optimization and Social Media Marketing, and is small.
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$1,000+Undisclosed2 - 9Austin, TX
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Sway Web Design is a web design company. The Austin, Texas-based team specializes in Web Design and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Surrey, Canada
Services provided
Kamikaze Agency is a SEO agency. They are located in Surrey, Canada and New York, New York, and their services include Search Engine Optimization and Pay Per Click.
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Undisclosed$100 - $149 / hr2 - 9Phoenix, AZ
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Social media marketing firm MyCreative (Phoenix, Arizona) is headquartered in Phoenix, Arizona. They focus on Social Media Marketing and Video Production and were founded in 2018.
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$1,000+$100 - $149 / hr2 - 9Plano, TX
Services provided
DozaCreative, a pay per click company, offers Pay Per Click and Search Engine Optimization. The company is located in Plano, Texas.
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$1,000+$25 - $49 / hr2 - 9Vancouver, Canada
Services provided
Monalo Media, a Digital Strategy company, is based in Vancouver, Canada. The team focuses on Digital Strategy and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.