Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed2 - 9Maumee, OH
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Derivius Media Solutions, LLC is a PPC company. The team focuses on Pay Per Click and Social Media Marketing and is headquartered in Maumee, Ohio.
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UndisclosedUndisclosed2 - 9Elk River, MN
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Social media marketing agency Lorex Inc offers Social Media Marketing and Pay Per Click. They were founded in 1997.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed2 - 9Benton, LA
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Capstone Marketing, a pay per click agency, was launched in 2022. The firm specializes in Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Middletown, DE
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Atihsi is a pay per click agency. They are in Middletown, Delaware and have small team. Their team focuses on Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
TRFFK.ca is a social media marketing agency. Their team is headquartered in Toronto, Canada and offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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In Toronto, Canada, Attribute Digital is a small pay per click agency. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Éguilles, France
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Launched in 2011, e-trafic is a PPC agency. The agency provides Pay Per Click and Social Media Marketing, and is small.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed2 - 9
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Vertical Summit Group is a pay per click company. In Springfield, Oregon, their small team provides Pay Per Click and Social Media Marketing. The company was established in 2021.
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$1,000+$100 - $149 / hr2 - 9Colorado Springs, CO
Services provided
Located in Colorado Springs, Colorado, Clover PPC is a small social media marketing company. Their services include Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+Undisclosed2 - 9Ballina, Australia
Services provided
Byron Search Marketing is a small social media marketing company headquartered in Ballina, Australia. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Leander, TX
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Moxie360 Marketing is a Leander, Texas-based pay per click agency. Their services include Pay Per Click and Content Marketing.
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UndisclosedUndisclosed2 - 9North Richland Hills, TX
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Small pay per click company Grace Henry Marketing, is headquartered in North Richland Hills, Texas. The team offers Pay Per Click and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Tempo Strategic, a small social media marketing company, is headquartered in New York, New York. The team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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The Digital Marketing Specialists is a social media marketing agency. In Vancouver, Washington, the team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Lakeville, MA
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Pay per click agency Milestone Media Co. Is headquartered in Lakeville, Massachusetts. The team focuses on Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Conyers, GA
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Chandler Legacy LLC is a small SEO services firm in Conyers, Georgia. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Marietta, GA
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Founded in 2006, Turn Heads Marketing is a SEO services firm. Headquartered in Marietta, Georgia, the team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bloomsburg, PA
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Real Time Lead Gen is a small Bloomsburg, Pennsylvania-based pay per click agency. The team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Newark, CA
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Lionshead Digital, Inc is a PPC company. Founded in 2021, their team provides Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Palm Desert, CA
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Located in Palm Desert, California, Pure Community Systems is a small pay per click company. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Aliso Viejo, CA
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Nett Solutions PPC is a social media marketing company. The Aliso Viejo, California-based team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Fresno, CA
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Founded in 2007, NewCast Media Group is a small PPC company. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9London, England
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Established in 2016, Adsmith Digital is a social media marketing company. Their team specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Melbourne, Australia
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Online Sharks | PPC Agency Melbourne is a pay per click company located in Melbourne, Australia. They provide Pay Per Click and Market Research.
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UndisclosedUndisclosed2 - 9London, England
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Interactive Audiences is a London, England-based pay per click agency. Founded in 2014, the team specializes in Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Eden Prairie, MN
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Headquartered in Eden Prairie, Minnesota, Cartwheel Digital is an Advertising company. They provide Advertising and Pay Per Click and were launched in 2015.
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UndisclosedUndisclosed2 - 9
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Small PPC company STL Local Search LLC, is in St. Louis, Missouri. The team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9London, England
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Integrated.Social is a pay per click company. Based in London, England, their team focuses on Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Wilmington, DE
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Launched in 2017, Social Gear Inc is a small PPC company. Their services include Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed2 - 9Mapleton, UT
Services provided
MarketFire is a PPC agency. Founded in 2012, the company is based in Mapleton, Utah. Their services include Pay Per Click and Advertising.
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UndisclosedUndisclosed2 - 9Austin, TX
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Vine Valet is a SEO services firm founded in 2015. The small team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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PPC Panel, a PPC agency, specializes in Pay Per Click and Social Media Marketing. The firm is located in Dallas, Texas.
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UndisclosedUndisclosed2 - 9Tustin, CA
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Launched in 2023, Viral Tilt is a SEO agency. Their team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Translate To Sell, a PPC company, was established in 2018. The firm focuses on Pay Per Click and Content Marketing.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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Launched in 2017, SellerElevate is a pay per click agency. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Puerto Galera, Philippines
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Established in 2022, The Titan Digitals is a PPC agency. In Puerto Galera, Philippines, the team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Deckgrow, a small SEO services firm, is based in Ohio. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Pune, India
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WPCopilots™ by FiftyThreeVentures is a pay per click agency. Founded in 2003, the company provides Pay Per Click and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9Cape Town, South Africa
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Quantumflux Digital, a pay per click agency, is based in Cape Town, South Africa. They specialize in Pay Per Click and Search Engine Optimization and were founded in 2023.
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UndisclosedUndisclosed2 - 9Kyiv, Ukraine
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Launched in 2018, Site Ok Studio is a small SEO services firm. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Jacksonville, FL
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SEO company Konverzion was established in 2024. The team provides Search Engine Optimization and Pay Per Click and is based in Jacksonville, Florida.
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UndisclosedUndisclosed2 - 9London, England
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Founded in 2009, Evevo is a pay per click agency. Based in London, England, the team offers Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed2 - 9New Delhi, India
Services provided
GoodWill Ads Agency is a PPC company. Headquartered in New Delhi, India and Bhiwadi, India, their small team focuses on Pay Per Click and Social Media Marketing. The company was launched in 2017.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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Headquartered in Philadelphia, Pennsylvania, Creative Pro Marketing is a small SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Sarajevo, Bosnia and Herzegovina
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Founded in 2021, Clickem is a small Sarajevo, Bosnia and Herzegovina-based PPC agency. Their services include Pay Per Click and Ecommerce Marketing.
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$1,000+$150 - $199 / hr2 - 9
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Launched in 2021, Develorank is a SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Covington, LA
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MOONLIGHT Media is a SEO company. They are located in Covington, Louisiana and have small team of experts. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$100 - $149 / hr2 - 9
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Blacktop Marketing is a SEO services firm. The agency is located in Ventura, California. Their team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Canton, GA
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Forerunner Marketing is a small PPC company launched in 2023. Their team specializes in Pay Per Click and Advertising.
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$10,000+Undisclosed2 - 9Brandon, FL
Services provided
HyprLogic is a pay per click agency located in Brandon, Florida. They focus on Pay Per Click and Demand Generation Marketing and were established in 2022.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.