Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$100 - $149 / hr2 - 9Johannesburg, South Africa
Services provided
Located in Johannesburg, South Africa, Bold Online Marketing (Pty) Ltd is a PPC agency. Their services include Pay Per Click and Digital Strategy.
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Undisclosed< $25 / hr2 - 9Pune, India
Services provided
Tech Wingz is a small SEO company. They specialize in Search Engine Optimization and Social Media Marketing and were established in 2019.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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Undisclosed< $25 / hr2 - 9Mississauga, Canada
Services provided
In Mississauga, Canada and Toronto, Canada, Visual dZign is a social media marketing agency. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Aventura, FL
Services provided
Miami Visuals Agency, a small social media marketing firm, is headquartered in Aventura, Florida. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9
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Minabocks, an Advertising company, was established in 2022. The agency focuses on Advertising and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Betta Advertising is an Advertising company. They offer Advertising and Social Media Marketing and are located in Trophy Club, Texas.
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$1,000+$25 - $49 / hr2 - 9
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Launched in 2022, Nextecomm, a small social media marketing agency, is located in Faridabad, India. Their team offers Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$5,000+$100 - $149 / hr2 - 9Amsterdam, Netherlands
Services provided
Cantona, a Digital Strategy company, provides Digital Strategy and Social Media Marketing. The company is located in Amsterdam, Netherlands.
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$5,000+$100 - $149 / hr2 - 9
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Digital Strategy company Digital Workshop was founded in 2017. The team focuses on Digital Strategy and Social Media Marketing and is in Auckland, New Zealand.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+$50 - $99 / hr2 - 9Ciampino, Italy
Services provided
Pay per click company Eccolo Digital Agency specializes in Pay Per Click and Digital Strategy. They are based in Ciampino, Italy.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Wet Coast Marketing is a Vancouver, Canada-based PPC company. Their services include Pay Per Click and Advertising.
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$1,000+< $25 / hr2 - 9
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Founded in 2023, VinzoTech is a small SEO company based in Ahmedabad, India. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Port St. Lucie, FL
Services provided
Founded in 2021, EMC Marketing Service is a small Port St. Lucie, Florida-based SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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InMad is an Advertising company. Their team is based in Rzeszów, Poland and provides Advertising and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Ikorodu, Nigeria
Services provided
CPN Computer Consult is a SEO agency. They specialize in Search Engine Optimization and Pay Per Click and were founded in 2015. The agency is headquartered in Ikorodu, Nigeria.
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$1,000+$100 - $149 / hr2 - 9Southampton, PA
Services provided
Results Guaranteed is a Content Marketing company founded in 2023. Headquartered in Southampton, Pennsylvania, the team specializes in Content Marketing and Conversion Optimization.
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Undisclosed< $25 / hr2 - 9
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Fly To Web - Website Development & Digital Marketing Agency (DMA), a social media marketing firm, is headquartered in Faridabad, India. The team provides Social Media Marketing and Content
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$1,000+$50 - $99 / hr2 - 9Sofia, Bulgaria
Services provided
Quaxen is a branding company launched in 2016. The company specializes in Branding and Social Media Marketing, and is small.
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$1,000+$50 - $99 / hr2 - 9Tallinn, Estonia
Services provided
Molivery Digital Agency is a Digital Strategy company. Launched in 2017, the company specializes in Digital Strategy and Social Media Marketing.
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$5,000+< $25 / hr2 - 9The Woodlands, TX
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Activate Digital Media, a Conversion Optimization company, specializes in Conversion Optimization and Search Engine Optimization. The company is based in The Woodlands, Texas.
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$1,000+$25 - $49 / hr2 - 9Irvine, CA
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Akorn Media LLC , an Advertising company, is in Irvine, California. They focus on Advertising and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9
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Established in 2020, Kitchen Remodeling SEO is a SEO services firm. The company specializes in Search Engine Optimization and Marketing Strategy, and is small.
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$1,000+$25 - $49 / hr2 - 9
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Connet Digital Agency is a pay per click company. Headquartered in Coimbatore, India, the company was launched in 2023. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+Undisclosed2 - 9Deerfield, NH
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Mighty Media Solutions LLC, a social media marketing agency, was founded in 2022. Headquartered in Deerfield, New Hampshire, the team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Ploiești, Romania
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Established in 2020, Pruntech Digital is a social media marketing agency. The team offers Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Branding firm GRAPHICA DIGITAL AGENCY is headquartered in London, England. Founded in 2022, the team focuses on Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Perth, Australia
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Dingo Digital is a Digital Strategy company founded in 2020. Headquartered in Perth, Australia, the team provides Digital Strategy and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Cavan, Ireland
Services provided
First Page Ireland is a small Cavan, Ireland-based SEO company. The team provides Search Engine Optimization and Pay Per Click.
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$5,000+$200 - $300 / hr2 - 9Chesapeake, VA
Services provided
Crush Digital, a web design agency, is located in Chesapeake, Virginia. Founded in 2023, the team focuses on Web Design and Pay Per Click.
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$1,000+$200 - $300 / hr2 - 9
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State of Exterior, LLC is a small SEO agency. Launched in 2017, the team focuses on Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr2 - 9Farmers Branch, TX
Services provided
Located in Farmers Branch, Texas, AmeritechDigitalGrp - Digital Marketing Agency in Dallas is a Digital Strategy company. They focus on Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
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Digital Saurabh Pal is a social media marketing company. Their team is based in Mumbai, India. The company offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Digital Akshita - Certified Digital Marketer is a social media marketing company. They are headquartered in Mumbai, India, and their services include Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Schiphol, Netherlands
Services provided
Https://aqdigital.nl, a SEO services firm, offers Search Engine Optimization and Pay Per Click. The firm is based in Schiphol, Netherlands.
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UndisclosedUndisclosed2 - 9Miami, FL
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Social media marketing company VIP TECH CONSULTING specializes in Social Media Marketing and Search Engine Optimization. They are headquartered in Miami, Florida.
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$5,000+$150 - $199 / hr2 - 9Alexandria, Australia
Services provided
HENJAY is a SEO services firm. They are headquartered in Alexandria, Australia. Their team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Kolkata, India
Services provided
Finest Seo Agency is a small SEO company located in Kolkata, India. The team offers Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Established in 2014, Lucror Marketing is a SEO company. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Faridabad, India
Services provided
Kertus, a social media marketing company, was launched in 2017. They provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Bournemouth, England
Services provided
UKB Marketing , a small Market Research company, is headquartered in Bournemouth, England. The team focuses on Market Research and Content Marketing.
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$1,000+< $25 / hr2 - 9New Delhi, India
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Established in 2016, Digital Abbot Services is a small Digital Strategy company. Their services include Digital Strategy and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9
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Kickstart Local - Web Design & Digital Marketing is a web design agency. The Bluffton, South Carolina-based firm focuses on Web Design and Digital Strategy.
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Undisclosed$25 - $49 / hr2 - 9
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Run2Promotion is a social media marketing company founded in 2017. Their team offers Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr2 - 9
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SIER ONLINE, a SEO services firm, is headquartered in Maturin, Venezuela. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Jamison, PA
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Reinvent Interactive, Inc, a SEO services firm, was established in 2012. The firm specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Austin, TX
Services provided
IY Technology Website Design and SEO Services is a Marketing Strategy company launched in 2016. In Austin, Texas, the team provides Marketing Strategy and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
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See all 1 projectsBandse D Private Limited specializes in SEO and PPC services aimed at enhancing online visibility and lead generation. The reviews highlight their effective communication, strategic expertise in SEO and digital marketing, and impressive project management. Clients appreciate their dedication, unique promotional techniques, and the significant impact on search engine rankings and lead generation.
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$5,000+$50 - $99 / hr2 - 9Sunrise, FL
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Nbma.io is a Sunrise, Florida-based web design agency. Their services include Web Design and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Adkonversion is a Conversion Optimization company. They are headquartered in Alcoy, Spain, and their services include Conversion Optimization and Digital Strategy.
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UndisclosedUndisclosed10 - 49Hyderabad, India
Services provided
PC Media Branding and Advertising is a Digital Strategy company. Headquartered in Hyderabad, India, their team focuses on Digital Strategy and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.2/40.017/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.