Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+< $25 / hr2 - 9Cairo, Egypt
Services provided
Mighty Leap is a Cairo, Egypt-based social media marketing agency. Founded in 2019, the team provides Social Media Marketing and Content Marketing.
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$10,000+$25 - $49 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
See all 1 projectsCrown Hill IT Solutions specializes in delivering comprehensive SEO services, including website audits, keyword research, on-page optimization, and technical SEO. Reviews emphasize the company’s commitment to timely delivery, effective communication, and a strong focus on customer success. Clients appreciate their dedication to project milestones and their ability to enhance visibility, credibility, and user experience through SEO strategies.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$5,000+$200 - $300 / hr10 - 49Joplin, MO
Services provided
See all 1 projectsRibbitz LLC offers a diverse range of digital services, including SEO and social media marketing, with a focus on staff augmentation for software development. Reviews highlight their meticulous project management, timely delivery, and the expertise of their team, making them a reliable partner for digital projects. Ribbitz LLC's ability to categorize resources effectively is particularly noted as impressive.
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UndisclosedUndisclosed10 - 49Akron, OH
Services provided
Gemini Media Group is an Akron, Ohio-based Advertising company. Founded in 2009, the team focuses on Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Surprise, AZ
Services provided
Voosh Digital Agency specializes in web design and development, with a focus on creating professional online presences that effectively communicate brand messages. Client feedback highlights their exceptional project management, timely responses, and ease of collaboration. Although the reviews do not specifically mention PPC or Google Ads services, Voosh Digital Agency is commended for offering good value and aligning with client values.
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$5,000+$100 - $149 / hr2 - 9Vancouver, Canada
Services provided
Social media marketing company Stir Marketing specializes in Social Media Marketing and Pay Per Click. They were launched in 2002.
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$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
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Yokel Local Internet Marketing is a social media marketing company. They are located in Las Vegas, Nevada and have small team. They specialize in Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed2 - 9Ruiru, Kenya
Services provided
Tech Vannah IT Solutions is a Digital Strategy company. The team is based in Ruiru, Kenya, and their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Crebyt LTD is a social media marketing company. Established in 2021, the team specializes in Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+< $25 / hr10 - 49Coimbatore, India
Services provided
Shriasys, a social media marketing firm, was founded in 2002. Located in Coimbatore, India and Uppilipalayam, India, the team provides Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Frankston, Australia
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Spicy Web is a social media marketing company established in 2009. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
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Savvy Ray Technologies is a Greensboro, North Carolina-based social media marketing agency. They focus on Social Media Marketing and Search Engine Optimization and were established in 2023.
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Undisclosed$100 - $149 / hrFreelancer
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Jellymoon Creative is a video production company established in 2024. The team specializes in Video Production and Advertising and is in Surrey, Canada.
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$5,000+$100 - $149 / hr10 - 49Las Vegas, NV
Services provided
Digital Strategy company Ring Ring Marketing is based in Las Vegas, Nevada. They provide Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Cheyenne, WY
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Small social media marketing company U2Them, is headquartered in Cheyenne, Wyoming. The team provides Social Media Marketing and Search Engine Optimization.
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$5,000+< $25 / hr2 - 9Roma, Italy
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Sineting - Your Google Partner is a Digital Strategy company established in 2023. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Senta, Serbia
Services provided
Established in 2019, Optimizacija-sajta.rs is a SEO company. The team focuses on Search Engine Optimization and Conversion Optimization and is located in Senta, Serbia.
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$1,000+< $25 / hr10 - 49New Delhi, India
Services provided
King of Digital Marketing is a Content Marketing company. The team provides Content Marketing and Search Engine Optimization and is based in New Delhi, India and India.
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$5,000+< $25 / hr10 - 49Hyderabad, India
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Bradsol, a SEO agency, was founded in 2014. The small team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49London, England
Services provided
Founded in 2009, anova London Limited is a Conversion Optimization company. The team focuses on Conversion Optimization and Pay Per Click.
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Undisclosed< $25 / hr10 - 49Kakkanad, India
Services provided
SpiderWorks Technologies Pvt. Ltd. Is a software development firm based in Kakkanad, India. Established in 2005, the team offers Custom Software Development and Digital Strategy.
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$5,000+$150 - $199 / hr10 - 49Philadelphia, PA
Services provided
Headquartered in Philadelphia, Pennsylvania, 215 Marketing is a Marketing Strategy company. They provide Marketing Strategy and Digital Strategy and were founded in 2013.
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$5,000+< $25 / hr10 - 49Delhi, India
Services provided
App development firm Sevenstar Websolutions is located in Delhi, India. Their services include Mobile App Development and Web Development.
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$1,000+$25 - $49 / hr10 - 49Khanammet, India
Services provided
The Next Big Thing - Digital Marketing Agency is a small Content Marketing company founded in 2015. Their team focuses on Content Marketing and Pay Per Click.
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$10,000+$50 - $99 / hr10 - 49Dallas, TX
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Triad B2B Agency is a web design agency. In Dallas, Texas, their team specializes in Web Design and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Las Vegas, NV
Services provided
Geary Company Advertising is a small Las Vegas, Nevada-based PR agency. Their services include Public Relations and Web Development.
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$1,000+$100 - $149 / hr10 - 49Suwanee, GA
Services provided
BrightFire is a web design company. Their team is headquartered in Suwanee, Georgia and offers Web Design and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Comnio, a Content Marketing company, is based in Austin, Texas. Their services include Content Marketing and Digital Strategy.
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$5,000+$150 - $199 / hr10 - 49Providence, RI
Services provided
Headquartered in Providence, Rhode Island, Trailblaze Marketing is a small pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+Undisclosed10 - 49Crystal Lake, IL
Services provided
5 Fold Agency is a Crystal Lake, Illinois-based web design agency. The team provides Web Design and Content Marketing.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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SEO services firm Emet Digital is located in Los Angeles, California. The team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Bellevue, KY
Services provided
Belltower Advertising is an Advertising company. They offer Advertising and Marketing Strategy and are in Bellevue, Kentucky.
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$10,000+$200 - $300 / hr10 - 49San Francisco, CA
Services provided
Firebrand Communications is a Content Marketing company. Their team is based in San Francisco, California and offers Content Marketing and Public Relations.
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UndisclosedUndisclosed10 - 49Dayton, OH
Services provided
SEO company Wilderness Agency offers Search Engine Optimization and Pay Per Click. They were launched in 2016.
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$5,000+Undisclosed10 - 49Spokane Valley, WA
Services provided
Advertising company Brand It Advertising is in Spokane Valley, Washington. The team offers Advertising and Marketing Strategy.
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$25,000+$100 - $149 / hr10 - 49Ottawa, Canada
Services provided
Web design company Soshal provides Web Design and UX/UI Design. They are headquartered in Ottawa, Canada.
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UndisclosedUndisclosed10 - 49Rochester, NY
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J&E Media Corp is an Email Marketing company. Established in 2002, the agency is headquartered in Rochester, New York. Their team focuses on Email Marketing and Branding.
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UndisclosedUndisclosed10 - 49Tampa, FL
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Marshall Advertising, a media planning and buying agency, is based in Tampa, Florida. Their services include Media Planning & Buying and Advertising.
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$100,000+$150 - $199 / hr10 - 49Los Angeles, CA
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Exverus Media is a Los Angeles, California-based media planning and buying agency. They offer Media Planning & Buying and Conversion Optimization and were founded in 2012.
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$1,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Digital Net India is a SEO agency. They are in Noida, India, and their services include Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Liverpool, England
Services provided
DoLocal Ltd. Is a SEO company. Their small team of employees is located in Liverpool, England. Their team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Waco, TX
Services provided
Busy Bee Media, Inc. Is a SEO agency. Founded in 2007, the agency is in Waco, Texas. Their team offers Search Engine Optimization and Graphic Design.
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UndisclosedUndisclosed10 - 49Timișoara, Romania
Services provided
EBIG, a branding firm, was established in 2005. They specializes in Branding and Media Planning & Buying.
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Undisclosed$100 - $149 / hr10 - 49København, Denmark
Services provided
Launched in 2015, Adtimize is an Email Marketing company. The team provides Email Marketing and Graphic Design.
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Undisclosed$150 - $199 / hr10 - 49Pontiac, MI
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Software development firm Geek Town USA was launched in 2014. In Pontiac, Michigan, the team focuses on Custom Software Development and Web Development.
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$10,000+$150 - $199 / hr10 - 49Wayne, PA
Services provided
Launched in 2004, Quattro is an Advertising company. Headquartered in Wayne, Pennsylvania, the team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Drummoyne, Australia
Services provided
O2 Digital Marketing is a social media marketing agency based in Drummoyne, Australia and Gurugram, India. Their services include Social Media Marketing and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49Acton, MA
Services provided
RF Studio is a SEO company. Located in Acton, Massachusetts and Islamabad, Pakistan, the company was established in 2011. Their team provides Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Dallas, TX
Services provided
Located in Dallas, Texas, Phrasing is a Digital Strategy company. They specialize in Digital Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Services provided
DEA.Amsterdam is a Marketing Strategy company. Their small team is located in Amsterdam, Netherlands and offers Marketing Strategy and Social Media Marketing. The agency was launched in 2017.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.2/40.017/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.