Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$5,000+$300+ / hr2 - 9Newport Beach, CA
Services provided
Krest Marketing is a SEO company launched in 2015. Their team provides Search Engine Optimization and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Bentonville, AR
Services provided
Small SEO agency Elite Results Marketing, is located in Bentonville, Arkansas. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$100 - $149 / hr2 - 9
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Small SEO agency Morningdove Marketing, is in Kuna, Idaho. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9High Point, NC
Services provided
Media Placement Services, Inc. Is a media planning & buying agency. The High Point, North Carolina-based company offers Media Planning & Buying and Digital Strategy.
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UndisclosedUndisclosed2 - 9Syracuse, NY
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GILDED SOCIAL is a social media marketing firm established in 2011. Their team specializes in Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Santiago de Querétaro, Mexico
Services provided
In Santiago de Querétaro, Mexico, Tribalo Estudio Digital is a Digital Strategy company. They focus on Digital Strategy and Pay Per Click and were launched in 2015.
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$1,000+$100 - $149 / hr2 - 9Raleigh, NC
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Group3 Communications is a Marketing Strategy company launched in 2001. The team focuses on Marketing Strategy and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+$25 - $49 / hr2 - 9
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Globalinfo Ltd is a web design company. The New Windsor, New Zealand-based company was established in 2006. Their services include Web Design and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Richmond, VA
Services provided
Jonroc Web Design & Digital Marketing is a web design agency. They were founded in 2011 and offer Web Design and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$100 - $149 / hr2 - 9Sydenham, Australia
Services provided
Volcano Marketing is a SEO agency. Founded in 2016, the team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Fort Mill, SC
Services provided
Beyond Marketing, LLC - South Carolina is a web design agency. Launched in 2013, the agency is based in Fort Mill, South Carolina. Their services include Web Design and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9New York, NY
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Content Marketing company Ivy McLemore & Associates was launched in 2018. The team provides Content Marketing and Email Marketing.
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$1,000+Undisclosed2 - 9Rochester, NY
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Located in Rochester, New York, GHAX is a SEO services firm. They provide Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9Thessaloniki, Greece
Services provided
Mybusiness360 is a website development firm. They focus on Web Development and Branding and were launched in 2013. The firm is in Thessaloniki, Greece.
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UndisclosedUndisclosed2 - 9Jerusalem, Israel
Services provided
J-Town Internet Services Ltd., a web design agency, is headquartered in Jerusalem, Israel. The team offers Web Design and Search Engine Optimization.
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$100,000+$100 - $149 / hr2 - 9London, England
Services provided
Cxconversion limited is a small Conversion Optimization company launched in 2015. Their services include Conversion Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Hobart, Australia
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Tailored SEO, a Content Marketing company, is based in Hobart, Australia. They provide Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Based in St. Louis, Missouri, Garrow Media is a small SEO agency. The team specializes in Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hr2 - 9Vancouver, Canada
Services provided
Established in 2020, Brandcamp Digital is a Digital Strategy company. Their services include Digital Strategy and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Helsinki, Finland
Services provided
Gaasly is a social media marketing agency. They are in Helsinki, Finland and Helsinki, Finland. Their team specializes in Social Media Marketing and Conversion Optimization.
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$5,000+$25 - $49 / hr2 - 9Zirakpur, India
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Graphic design agency Creative Monk is located in Zirakpur, India. They provide Graphic Design and Search Engine Optimization and were founded in 2015.
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UndisclosedUndisclosed2 - 9Marion, IA
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Located in Marion, Iowa, Flanker Media is a small Advertising company. Their services include Advertising and Media Planning & Buying.
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$1,000+$150 - $199 / hr2 - 9Surfers Paradise, Australia
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Polka Dot Marketing is a social media marketing firm. Their small team is located in Surfers Paradise, Australia. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9München, Germany
Services provided
Content Marketing company Orange Services - SEO, Websites & Webdesign München was established in 1998. The small team provides Content Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9Móstoles, Spain
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Kahuna Digital Agency is a SEO agency. They offer Search Engine Optimization and Pay Per Click and were launched in 2015. The firm is located in Móstoles, Spain.
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$1,000+$100 - $149 / hr2 - 9Kitchener, Canada
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Evergreen Digital Marketing Inc. Is a web design agency. The Kitchener, Canada-based company was established in 2014. Their services include Web Design and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9Bishop's Stortford, England
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TU Internet Marketing LLP is a Digital Strategy company established in 2007. The team provides Digital Strategy and Content Marketing and is in Bishop's Stortford, England.
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$10,000+$150 - $199 / hr2 - 9Auckland, New Zealand
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Pay per click company Splash Digital Ltd provides Pay Per Click and Web Design. They were launched in 2018.
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$1,000+$100 - $149 / hr2 - 9Richmond Hill, Canada
Services provided
PPC company Marketing My Product was founded in 2020. The small team provides Pay Per Click and Ecommerce Marketing.
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Undisclosed$25 - $49 / hr2 - 9
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Based in Birmingham, England and Dubai, United Arab Emirates, SIRAH DIGITAL is a social media marketing company. Launched in 2021, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Langley, Canada
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Bizfist IT Solution Ltd is a web development company. They provide Web Development and Mobile App Development and were founded in 1996.
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$5,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
Launched in 2018, DXMSoft is a PPC company. Their team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49Limassol, Cyprus
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Mobiblade China, a Digital Strategy company, was established in 2017. Based in Limassol, Cyprus, the team specializes in Digital Strategy and Search Engine Optimization.
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$1,000+$150 - $199 / hr10 - 49Auckland, New Zealand
Services provided
SEO services firm Business Website Group focuses on Search Engine Optimization and Web Design. They are headquartered in Auckland, New Zealand.
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$5,000+$200 - $300 / hr10 - 49Singapore
Services provided
Launched in 2019, Craft Creative Pte Ltd is a Digital Strategy company. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Lucknow, India
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Launchigo Media Pvt Ltd is a small Mobile & App Marketing company. They specialize in Mobile & App Marketing and Affiliate Marketing and were established in 2018.
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$5,000+$25 - $49 / hr50 - 249
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Launched in 2022, TempeBizz is a midsize Tempe, Arizona-based software development firm. Their team provides Custom Software Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Brno, Czech Republic
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Small social media marketing agency Four Bros, is located in Brno, Czech Republic. The team offers Social Media Marketing and Content Marketing.
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$5,000+< $25 / hr10 - 49Ahmedabad, India
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Webmantra Digital Agency is a social media marketing firm established in 2003. The team focuses on Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49Dhaka, Bangladesh
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Dianahost is a small Content Marketing company located in Dhaka, Bangladesh. The team offers Content Marketing and Email Marketing.
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$1,000+< $25 / hr10 - 49Thiruvananthapuram, India
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Areva Digital is a SEO agency. The Thiruvananthapuram, India-based company focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
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Kingsmen Agency, a social media marketing agency, was founded in 2017. The team specializes in Social Media Marketing and Branding and is in Dubai, United Arab Emirates.
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$5,000+$100 - $149 / hr10 - 49Pune, India
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Shinescript is an Other Digital Marketing company. Their small team is in Pune, India and offers Other Digital Marketing and Content Marketing. The company was established in 2017.
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$1,000+$25 - $49 / hr10 - 49Bogra, Bangladesh
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ExertPro, a web design agency, is based in Bogra, Bangladesh. The team provides Web Design and Web Development.
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$5,000+Undisclosed10 - 49Pune, India
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Content Marketing company First DigiAdd LLP is based in Pune, India. The team specializes in Content Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hr10 - 49New Delhi, India
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Orrish IT Solution is a Digital Strategy company. They are headquartered in New Delhi, India and have small team. They provide Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Palo Alto, CA
Services provided
Founded in 2000, Sell Online Make Money is an Advertising company. The agency specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49L'viv, Ukraine
Services provided
Launched in 2019, Develin Core is a small CRM consulting and SI company. Their team focuses on CRM consulting and SI and E-Commerce Development.
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Undisclosed< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
Established in 2019, Deep Freelancer is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$150 - $199 / hr50 - 249Newtown Square, PA
Services provided
See all 1 projectsLogo Nick specializes in website development services. The overall feedback from their reviews indicates dissatisfaction, with clients citing poor communication, unmet promises, and an impression of unethical business practices. The recurring theme across reviews is a warning against engaging with Logo Nick.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.